Jan 19

CBS Formula: A Formula To Internet Marketing Success

CBS Formula is an all-in-one internet business success system that gives users all the training, the coaching, the handholding, the resources and automation software suites they need to creating and selling digital products online.

Unlike other software out there which is just an only one function tool or some video training for a particular thing, CBS Formula includes readymade products, opt-in pages, sales pages, email swipes and tutorial videos that will allow users to setup a new marketing brand in as little as 24 hours.

Take a look at some unique features of CBS Formula:

The Desperate Product Strategy

The “Profit Zero Sub-Niche” inside will expose users to millions of audiences begging to be sold to. Users could ask for a horde of desperate hungry ready to buy customers asking to buy their products, and the product’s creators will show them how to do this.

Perfect Product Type To Sell

There are biggest grossing products types inside will make the product valuable through idea content, the packaging, and presentation of the content.

Underground Power Email List Setup

In this control email list setup, they reveal users how to crush lots of subscribers actually within first three months.

Create Brand Fresh Hot Selling Product in 24 Hours

They provide “Speed Secret Hack” that anyone even with zero experience in the sub-niche can create a brand new “in-demand” hot selling product. Users can create any product in any niche and start selling it across different sub-niches in 2017 within 24 hours.

The Sales Mailing Formula

They’re going to give their secret sequence and the exact frame by frame mailing formula whenever users use it to sell a product.

The 6 Figure Copy Hack — A Secret Selling Method

They will reveal users how to create a high converting sales copy with the potential of generating revenue within hours without spending days or weeks and advertiser budget for hiring website designers.

Customer Acquisition Training

This coaching webinar shows users a secret method for acquiring customers on demand in any niche. When users attend this webinar live or watch the replay, there are hundreds to thousands of people begging them to sell their products

CBS Formula
also offers “The CBS Method” – a multi-purpose tool that shows users how to build a digital product across multiple niches and build a large audience inside in just a day, create brand new products for them and keep their visits. This latest book provides users the step by step guide of exactly what they have to work to scale up their business.

Inside this coaching program, Emi teaches their users to apply his model and master it easily to create brand new “hot” selling product, build an email list of 1,000 subscribers and sell the product to that list.

The great part is that users do not need any experience to get started, break a bank with a huge budget. They can apply this effortlessly in a matter of days and see positive results. CBS Formula hooks users up with everything they need, the training, resources, automation software, etc. 

Media Contact
Company Name: BeginnerDiary LTD.
Contact Person: Bejamin
Email: media@beginnerdiary.com
Phone: +61 (08) 83691672
Address:63 Wigley Street, Sturt
City: Adelaide City
State: SA
Country: Australia
Website: BeginnerDiary.com

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Jan 18

Sears Clings to Catalog Thinking in an Online World

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Jan 17

The Internet Of Things Could Finally Get The Common Language It Needs

Smart home gadgets were everywhere at the CES trade show in January, from useful iterations on connected light bulbs and door locks to odder endeavors such as fridge cams and connected trash cans. But one theme was constant: They’re not all going to work together.

While some of these devices can communicate with others, no universal language yet exists for the “Internet of Things”—the industry catch-all term for ordinary devices made more powerful through connectivity. Device makers must instead choose between disparate frameworks such as Apple’s HomeKit, Samsung’s SmartThings, Works with Nest, Android’s Things, and Amazon’s Alexa. The burden then falls on users to determine whether the products they want are compatible with the system they bought into.

The good news is that standardization is under way, with meaningful progress toward a common language for all these devices. But it’ll probably be another CES or two until consumers start to notice.

No More Standards War

The Open Connectivity Forum—the industry body that’s building an Internet of Things standard—didn’t have an outsized presence at CES. Its modest demo pavilion blended into a sea of booths within the smart home section of the Sands Expo, which itself is a shuttle ride away from the cavernous Las Vegas Convention Center that serves as CES’s main venue. Yet the firms that are leading OCF are some of the biggest in technology, including Intel, Microsoft, Qualcomm, Samsung, LG, and Sony.

Until about a year ago, those companies were split on how to standardize. Intel and Samsung belonged to one standards group, called the Open Interconnect Consortium, while Qualcomm, Microsoft, LG, and Sony were part of the AllSeen Alliance. Each group was developing its own framework, with seemingly different policies over intellectual property, structure, and bylaws.

But over the last year, those two groups hashed out their differences and merged into one entity, now called the OCF. All members are now working toward a single framework that will support the couple dozen existing products already certified by AllSeen. With the newfound unity, there’s been an uptick in interest from device makers; the group now has more than 300 members.

“I think we’ve eliminated one of the potential hurdles for other companies to consider joining and participating,” says Matt Perry, a Microsoft program manager who is also the OCF’s president.

Look For The Logo

The goal for this year, Perry says, is to get products into the market. Member companies are now trying to define standard behavior for various types of devices—for instance, a common on-off function across all connected light bulbs, and a common set of climate adjustments for smart thermostats—and are coming up with a certification process. The group has also started working beyond the smart home, into automotive and industrial applications.

“A standard’s just a standard. When it really gets interesting is when you have real products that are interoperating together, and that makes it more compelling for other companies to join,” Perry says.

To that end, the OCF used its CES booth to demonstrate how products might work together. A living room section showed light bulbs, a TV, an air conditioner, and a robot vacuum cleaner all turning on and off from a single command on a Windows PC. In the kitchen section, the touch screen on a connected fridge triggered the room’s lighting, air purifier, air conditioner, and coffee maker. The OCF also demonstrated its potential for medical devices, for instance allowing different-brand blood pressure detectors to feed standardized information into a single smartphone app.

Once the OCF feels it has enough products, it’ll offer a logo that consumers can look for. The logo wasn’t always a certainty—last year, Perry said the OCF was still evaluating whether to create one—but since then, member companies have started to ask for it.

“The companies are proud of the work they put in from a tech perspective, and they trust the certification program, so they wanted to have some way to represent that work, and asked us to have a cert mark so they can put it on their products,” says Kimberly Lewis, a marketing program manager for Intel’s Standards and Advanced Technologies group.

The OCF isn’t giving a timeline for when that logo might appear, or how many devices the group would like to see on the market first. But Lewis notes that there’s a lot of interest in pushing things forward.

“Everyone’s anxious to make money, so it’s like, ‘When are we going to be done?'” she says. “That’s a good problem to have, that people want to start putting this in their products.”

Can Open Win?

Although competition among standards is no longer an obstacle, the OCF still has plenty of competition from existing Internet of Things platforms. Some of the biggest companies in tech, including Apple and Google, aren’t participating, nor is smart home mainstay ZigBee, which used CES to announce its own common language for smart homes. Device makers must still make tough decisions about which of these platforms to support.

Perry says the OCF’s phone lines are still open, though it doesn’t sound like there’s been much progress in working with the major players who aren’t yet on board. For now, the OCF is assuring itself with the long view, believing that free, open standards will prevail over time.

“There’s only one company out there that’s probably going to be successful with a vertically integrated stack or solution, and that’s Apple,” says Gary Martz, Intel’s product line director for Internet of Things communications frameworks. “And even then, in markets where they’ve done this, at some point in time, markets develop to a level of maturity where there are enough industry heavyweights that they’ll sit at the table and they’ll participate as well.”

That’s not to say there’s no room for proprietary systems. One might imagine a virtual assistant like Apple’s Siri or Amazon’s Alexa sitting on top of all these connected devices, able to control them all in a standard way instead of needing each device maker to add their own support. (Alexa currently has more than 7,000 “skills,” but gadget companies must hand-craft each integration individually.) The real value of interoperability, Martz says, is that it grows the overall market so that these kinds of uses can flourish.

“The players that recognize this are going to do very well,” Martz says. “If somebody comes in and says, ‘Oh, my brand is so important, and I’m going to use this space as a competitive barrier,’ they’re not going to be successful, not in this space, not in the narrow space that OCF has defined as having this common framework.”

That’s not to say there’s no room for proprietary systems. But Martz’s point is that those systems—whether they’re virtual assistants like Siri and Alexa, home-monitoring services, or other types of offerings—should sit on top of interoperable hardware. In other words, people shouldn’t have to worry whether their smart door lock is compatible with Apple’s system, or Google’s, or Amazon’s. Instead, “door lock” would be a generic concept that every service could tie into, with no walled gardens keeping them out.

“The players that recognize this are going to do very well,” Martz says, whereas companies that try to use hardware compatibility to beat their competitors will fail. On the whole, he’s optimistic that the industry will choose the right path.

“[Compatibility] is not the space that we need to differentiate our products on,” he adds. “This is the space where we all need to agree on interoperability, so we can all provide features above the standards.”

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Jan 16

10 years after iPhone launch, innovation flagging at Apple

10 years after iPhone launch, innovation flagging at Apple

January 15, 2017

Craig Federighi, Apple senior vice president of software engineering speaks about the HomeKit, which links Internet-connected lights, speakers and locks to Apple devices and Siri. Photo: Jeff Chiu, Associated Press


Apple long ago established itself as a trendsetter, a company that prides itself on selling customers what they need before they even know what that is.


“If we’re measuring innovation, Apple is over,” said Steve Blank, an adjunct professor at Stanford University and a former tech executive. “They are just turning into another commodity phone company.”

Apple has been riding on the success of its blockbuster product, the iPhone, for years. Introduced a decade ago, the phone represented 63 percent of Apple’s sales last fiscal year. But that year also saw year-over-year iPhone sales decline for the first time, even as the company announced in July it had sold its billionth iPhone. Apple missed its sales goals for the year, and CEO Tim Cook got a 15 percent pay cut.

More from Wendy Lee

“There’s a lot of pressure on them to come up with another product that can grow,” said Abhey Lamba, an analyst with Mizuho Securities USA Inc. “Otherwise, Apple will not be considered a growth company.”

Apple remains the world’s most valuable company, with a market cap of $626 billion — about $62 billion more than its closest rival, Google parent company Alphabet. Moneymakers like the Mac and the iTunes Store are so large that were they stand-alone businesses they would be among the biggest tech companies. Apple also believes the iPhone will continue to have a vibrant future.

“Everyone has their opinions at this point, but it could be that we’re only in the first minutes of the first quarter of the game,” Apple marketing executive Phil Schiller recently told tech news site Backchannel. “I believe this product is so great that it has many years of innovation ahead.”

Steve Jobs, the Apple co-founder who returned to run the company from 1997 until shortly before his death in 2011, was known as a master innovator. He introduced a series of dazzling products, including the iPod, iPhone and iPad, as well as popular services like the App Store, iTunes and Apple’s voice assistant, Siri.

Under Cook, the Apple Watch has been the company’s signature new product. AirPods, the wireless earbuds that have just gone on sale and that connect with Siri, have also drawn attention — mostly for shipping later than expected. These items generally require an additional Apple device, usually an iPhone, for full functionality. Other new offerings under Cook include the mobile payment service Apple Pay, streaming music library Apple Music and tools that help control Internet-connected home devices. None of those has come close to matching the iPhone’s success.

The company did not respond to a request for comment for this story.

The markets for these auxiliary products remain much smaller than the smartphone market, at least for now. Research firm IDC estimates the worldwide market for smartwatches was $5.9 billion in 2016, compared with the $404 billion market for smartphones.

Unlike some competitors, Apple releases its hardware products at an enormous scale, and they are sold in many countries. That can make it hard to incorporate changes into devices, analysts said.

“You get really constrained by your success,” said Bryson Gardner, a former Apple employee who left to start Pearl Automation, which develops car cameras.

Some of Apple’s new hardware appears incremental compared with the competition, which is flirting with futuristic technologies. Google’s newest smartphone, the Pixel, works with a virtual reality headset. Snap Inc., the parent company of Snapchat, unveiled glasses that record video.

Those products, however, were rolled out in far fewer countries than, say, the Apple Watch.

“It’s hard (for Apple) to take bets when you have to ramp up supply chain the way they do and scale the way they do,” said John Renaldi, a former Motorola vice president who is now CEO of Jiobit, a wearables startup.

Apple CEO Tim Cook took a 15 percent pay cut in 2016 after Apple missed its sales goals for the year. Photo: Marcio Jose Sanchez, Associated Press

Apple has touted services as a key growth area. Revenue in that division increased 22 percent, to $24.3 billion, last fiscal year, representing 11 percent of Apple’s overall sales. But those online services, like its music store or online storage, generally require its hardware to be able to access them.

“We remain very confident about the future of our services business given the unmatched level of engagement, satisfaction and loyalty of our growing installed base,” Cook told investors in October, according to a transcript on financial analysis site Seeking Alpha.

Apple hasn’t made a strong enough case for why the services it offers are better than what’s already out there, said Lamba of Mizuho Securities USA. For example, Apple Music had more than 17 million paying subscribers as of September. Rival service Spotify claims more than 40 million subscribers.

The services category also includes sales at Apple’s App Store. Apple typically gets 30 percent of the revenue from purchases of apps, most of which are made by outside developers. But the company could face competition for those sales as well, as other tech firms try to circumvent the App Store.

Apple is also bullish on a 3-year-old software product called HomeKit, which links Internet-connected lights, speakers and locks to Apple devices and Siri, allowing customers to control the appliances with their iPhone or voice. Rivals Google and Amazon are also betting on a similar future, releasing the Google Home and Amazon Echo — stand-alone, voice-powered home devices connected to the Internet. These have proved popular with consumers. Apple chose not to create a stand-alone device, though its HomeKit allows similar services via Siri and the iPhone.

Some analysts say Apple lost an opportunity to make Siri smarter, with better voice recognition and the ability to perform more tasks.

“They were first with Siri but managed to screw that up,” said Blank, the former tech executive. “HomeKit, that’s gone nowhere.”

Some Apple users also worry that Siri doesn’t work with some other Internet-connected devices. For example, Sonos speakers can play songs from Apple Music, but they are not part of Apple’s HomeKit and do not work with Siri. Apple did, however, put Siri in its Apple TV set-top box, another once-promising product that has lost its edge to competitors such as Amazon’s Fire TV and Google’s Chromecast.

Apple still has a strong line of existing products, such as Macs. But when the company unveiled a major update of the MacBook Pro in October, the response was less enthusiastic than usual. Customers, especially technology geeks, complained that the new laptops had fewer ports and should have included more processing power.

Chuq Von Rospach, a former Apple employee who has worked as a developer community manager for large firms including Cisco and Palm, said there wasn’t an entry level price-point for the Macbook Pros, which could put off students — potential future Apple fans. The lowest-priced new version sells for $1,500.

Von Rospach said he believes Apple should also refresh its Mac desktop line — which Apple did not do last year — even though desktop computer sales in general are declining.

Plenty of analysts believe that Apple has bigger aspirations. Neil Cybart, who runs the Apple analysis site Above Avalon, says Apple is in “transition.”

Devices like AirPods and Apple Watch “are positioned as accessories to our smartphone, (but) over time they have the potential to do much more,” he said. For example, venture capitalist Benedict Evans has said he believes Apple could be building up its technology to enter the field of augmented reality, where digital information is overlaid on a view of the real world.

“The more I look at the AirPods and Watch, the more I see building blocks for AR glasses,” tweeted Evans, who works for Andreessen Horowitz.

Others believe Apple is building a product or service tied to electric cars, which would mesh with the anticipated autonomous-driving revolution.

“It’s very difficult to say they are behind when you don’t quite see what is going on behind the scenes,” Cybart said.

Apple has remained mum on its future projects.

Chronicle staff writer Benny Evangelista contributed to this report.

Wendy Lee is a San Francisco Chronicle staff writer. Email: wlee@sfchronicle.com Twitter: @thewendylee

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Jan 15

LETTER: Community small businesses are under seige





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Jan 14

Internet Marketing Agency, fishbat, Lists the 5 Pillars of Social Proof

NEW YORK, Jan. 13, 2017 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

In today’s marketing world, social proof is a necessary commodity. A vast and growing amount of business happens online. Businesses and marketers cannot ignore important steps that will solidify their reputation in the market and grow their brand. Internet marketing agency, fishbat, lists the five pillars of social proof.

  1. The influencers. Celebrities, experts, and your aspirational customers have the ability to establish a brand as credible and desirable to your target audience. By leveraging the swaying power of those who can influence the audience, brands can put themselves in a prime position to attract new clientele and solidify their relationships with existing customers for long-term sustainability. Have influencers reach out to the audience through testimonials and ads.
  2. The customers. Who can speak about a brand better than those who have utilized it? Potential customers are reassured by ratings, reviews, and testimonials from other consumers. Encourage those who have had a good experience with your brand to speak on your behalf in comments sections of your site and on review boards such as Yelp.
  3. The numbers. Establishing social proof is sort of like going on an interview, in the sense that it’s one of those cases where you should brag about yourself. Numbers speak volumes. Put the business’ best foot forward by showcasing where the brand excels.
  4. The certifications. Badges, seals, certifications, and other forms of official verification of your brand will go a long way in both reassuring and attracting new consumers. Certifications validate a brand and speak to the quality of products, service, and expertise of a brand.
  5. The content. A huge part of social proof is being present. Publishing content on social sites as well as updating value-added content on business websites puts a brand in front of consumers. Publishing often will increase the frequency in which the audience sees a brand, lending it credibility and value with the audience, and most importantly, building the brand awareness. Attention to content also improves SEO, which will go a long way in establishing social proof.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Jan 13

Verizon juices internet speeds to 750MB across Philly metro area

Verizon Communications Inc. says it will launch on Saturday a new super-fast internet tier that  will offer residential customers 750-megabit speeds for downloads and uploads.

Branded as FIOS Instant Internet, the product will cost $149.99 a month as a stand-alone internet service and $169.99 a month bundled with TV and landline phone. The prices do not include taxes and fees, but consumers of the new product also will not have to sign contracts. 

The company said there are no data-usage caps on the service that would lead to additional charges.

Verizon, which serves the northeastern United States, including Pennsylvania, New Jersey and Delaware, said Instant Internet will be available to about 80 percent of the homes in the Philadelphia market currently served by FIOS. Across its multistate footprint, Verizon said, Instant Internet will be available immediately to about seven million homes.

“No internet service provider has come close to offering upload and download speeds like these at such a massive scale as FIOS Instant Internet,” said Ken Dixon,  president of Verizon’s consumer landline business. “Ever since we decided to build the nation’s largest 100 percent fiber-to-the-home network 14 years ago, we’ve been saying it’s a future-proof technology.”

Internet service providers, among them Verizon and Comcast Corp., have been boosting internet speeds as a marketing advantage and to stay ahead of galloping data demand as consumers stream entertainment over Netflix and Amazon and add laptops and tablets to their internet service.

In November, RCN Corp. said it would launch 1-gigabit internet speeds, though the small cable overbuilder serves only parts of Delaware County and the Allentown area in eastern Pennsylvania.

Chris Fenger, RCN’s chief operating officer, said that data usage is growing at 35 percent to 50 percent a year, leading to the race to upgrade internet networks.

Comcast has a 2-gigabit service, branded as Gigabit Pro, that requires special wiring to homes. Comcast is promoting the service with a $149.99-a-month price with a two-year contact. Customers pay a one-time installation fee of $500.

Comcast also offers gigabit speeds to subscribers over its traditional cable lines, similar to RCN’s offering, in Detroit, Chicago, Atlanta, and Nashville. Comcast expects to offer it in Miami, as well, but the company has not said when it would bring the service to Philadelphia.

Verizon said that its 750 megabits per second was a minimum speed, and that Instant Internet may, in fact, clock at a faster rate. In addition, it said, cable companies can’t match the equally fast upload and download speeds.

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Jan 12

Do Alexa and other such devices mean the end of privacy?

The Amazon Echo speaker in our bedroom is all ears. The voice-activated device is always at attention, waiting for commands. Fine with me. But my wife, who is from the Democratic Republic of Congo and lived much of her life under a dictator, isn’t the trusting type. So when we’re talking and Echo randomly butts into our conversation with “I’m sorry. I didn’t understand,” my wife shoots it a look, convinced that someone at Amazon.com is spying on us.

No, they aren’t, and Amazon isn’t recording our conversations, just those questions we ask it directly. But its popularity heralds a new threat to our privacy, from a houseful of Echo-compatible gadgets that record everything we do.


Something like 5 percent of US homes now contain an Echo or some other product that uses Amazon.com’s Alexa speech-recognition system. That’s millions of gadgets designed to respond to oral requests for music, news, or a good chili recipe. Alphabet Inc. has a similar product, Google Home, and more are coming, all constantly paying attention to us. We’d better start paying attention, too.

The Echo is a gateway to the Internet of Things (IoT), a global cloud of networked computers built into cars, appliances, and anything else with a power switch. The Echo and its Alexa software have become the Model T of the IoT, the first such system to become a mass-market hit. You can get Alexa-compatible products to switch on your lights, unlock the front door, or warm up the car.

This raises privacy questions we have yet to answer — including whether some of this information is even ours to protect.

We’re accustomed to the privacy challenges of personal computers and smartphones. My wife switches off her phone’s location-tracking feature; I run a program to delete tracking cookies from my Web browsers.

But what to do when everything in the house keeps tabs on you?


IoT devices turns mundane activities into data events to record, from turning on the radio to running hot water for a bath. And just like those Web searches on your laptop, they are subject to scrutiny by marketing experts — or to subpoenas from the police.

Consider that much-discussed murder case in Bentonville, Ark., in which police asked Amazon to hand over voice recordings from an Echo located at the scene of the crime. The police hope the device recorded conversations that might provide evidence. Amazon has refused, saying the police haven’t obtained a proper warrant. Moreover, the company says there’s no chance the Echo captured any damning audio data.

An Alexa-compatible device isn’t recording until it hears the wake-up word, “Alexa.” Then it records the ensuing phrase, such as “Alexa, what’s the weather?” This recording is shipped off to an Internet data center, which recognizes the command and responds with an audio weather report.

The system isn’t perfect; it sometimes interrupts conversations with my wife, thinking we were talking to it. Amazon keeps a copy of each recording, to help it improve the accuracy of its speech recognition. But that’s all Amazon keeps. The Arkansas suspect would seem to have nothing to fear, unless he said something like, “Alexa, kill!”

But another gadget in that Bentonville household has already given up its secrets: The suspect’s home has a smart water meter, and police obtained data from it alleging showing that between 1 and 3 a.m. on the day of the crime, someone used 140 gallons of water. That, police said, suggested a cleanup at the murder scene.

Utilities have been deploying smart meters for years. They can reveal remarkable details about our daily lives: how long we run the furnace or what day we do the laundry. It’s data of great value to utility companies, appliance makers, and sometimes the police. And it’s information that either didn’t exist before or wasn’t in a usable form, until someone figured out a way to record it.

If Alexa is connected to a houseful of smart devices, it becomes a smart meter for the Internet of Things. Users will impress their friends by using speech commands to switch on the TV, preheat the oven, or pop open the trunk of the car. And each of these actions is now recorded in a data center perhaps halfway around the world. Inside your nondigital home, privacy is the default setting. In the IoT world, it’s the other way around.

What to do?

The Aspen Institute, a Washington think tank, has a few sound suggestions. For instance, limit the personal data these devices can capture. Apple’s Siri speech-recognition system is a good example. Siri stores voice recordings based on a randomly generated code, not the user’s name. And it discards the recordings after two years.

The Institute also argues IoT device makers should let users opt out of sharing their information with advertisers, data brokers, or sometimes even with the manufacturer. I should be able to remotely control my air conditioner without telling Whirlpool or Kenmore about it. And, of course, any user should have the right to see his own data file.

On its Alexa app, Amazon keeps a log of your activity, but lets you choose what to delete or save.

I don’t share my wife’s near-paranoia about the Amazon Echo. But it’s early days on the Internet of Things, and that’s the right time to start making device privacy a habit.

Hiawatha Bray can be reached at hiawatha.bray@globe.com. Follow him on Twitter @GlobeTechLab.

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