Jan 18

SCORE: 3 ways to use a domain name for business – Post





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Jan 17

Top 8 Internet Stocks to Own in 2018

Shares of the mega-cap internet stocks were on a tear last year and many believe that momentum is unlikely to slow down in 2018. 

For investors who are afraid of missing out on this year’s gains, all hope isn’t lost. Analysts at Morgan Stanley compiled a list of the top internet stocks to own in 2018 and several of the typical, high-flying FAANG names — Facebook Inc. (FB) , Apple Inc. (AAPL) , Amazon.com Inc. (AMZN) , Netflix Inc. (NFLX) and Alphabet Inc. (GOOGL) — made the cut, but the firm also called out a few surprising picks. 

Here are 8 internet stocks Morgan Stanley thinks will outperform in 2018: 

1. Alphabet

Morgan Stanley analyst Brian Nowak said he’s bullish on Alphabet’s core Google Websites business, as it continues to dominate the digital advertising market. In 2017, the company faced some negative pressures tied to increasing traffic acquisition costs, or what Google pays to get ads in front of mobile users. Nowak said Alphabet still needs to focus on deleveraging those issues, but that he expects TAC concerns will moderate in 2018. 

Google has faced pressure from Wall Street as its traffic acquisition costs continue to skyrocket.

Innovation around YouTube, Google Maps, local shopping, bumper ads and local posts should also drive new growth in Alphabet’s core search business, he added. 

“We think ’18 will continue to benefit from GOOGL’s innovation in ’17,” Nowak explained. “We see these products leading to improved advertiser return on investment and faster than expected core Websites growth.” 

2. Facebook 

The social media giant has continuously warned about slowing ad load on its platforms, but Nowak believes Facebook should still be able to grow its ad revenue and earnings per share faster than expected. That’s due, in part, to the company’s renewed focus on long-term video, he said. 

Facebook in August launched the Watch tab, which houses all of the site’s original content. Morgan Stanley has previously estimated that the Watch tab could generate $565 million in revenue for Facebook, with users spending an average of 20 minutes per day consuming content on Watch tab videos. This presents a unique opportunity for brands. 

“We see core Facebook delivering solid revenue growth even if ad load falls,” Nowak explained. “We also expect Instagram to continue to be a key driver of ad revenue growth.”

3. Amazon

Amazon was practically unstoppable in 2017, with its cloud, e-commerce, voice-activated devices, video streaming and brick-and-mortar retail efforts continuing to disrupt nearly every corner or every industry. Nowak believes many of those segments will continue to fuel outperforming results for Amazon in 2018. 

Specifically, strong revenue growth in Amazon Web Services, Prime subscription services and advertising will generate a flywheel effect, driving increased investments in Prime Video, Alexa and other areas, to “further its lead vs. the competition,” Nowak added. 

4. Priceline 

While Nowak is bullish on the entire travel sector, he said he’s particularly optimistic about Priceline (PCLN) . The online booking company isn’t overvalued and Priceline management’s comments around investments show how it is “leaning into investment” to grow its long-term earnings power, he added. 

“While there is an argument to be made that some of PCLN’s investments appear defensive in nature, we believe increased investments around direct traffic/customer loyalty, decreased user friction in the vacation rental business,and managing channel return on investments effectively will be positive for long-term profitability,” Nowak explained.

5. Expedia 

Expedia (EXPE) is Nowak’s other bullish pick in the travel sector, due to its focus on global property expansion, strategies around improving performance marketing, shift to the public cloud and investments in HomeAway, its vacation rental subsidiary that competes with Airbnb. 

It has a competitive edge over Priceline in a few areas, including increased selection, driven by a bigger international hotel supply, Nowak noted. Expedia has focused in on a group of international markets in Europe and Asia to build its property inventory in those areas. 

“This is a change from Expedia’s previous strategy where we believe the company focused on gaining access to the top hotels in each country but did not push for much depth,” Nowak said. “We think the new approach can close the supply gap vs. Priceline and lead to faster long-term room night growth.”

6. Activision

Activision Blizzard (ATVI) could have increased earnings power in 2018 as it benefits from the upcoming “World of Warcraft” expansion, slated for release this year, which should bolster subscription revenues; better “Call of Duty” performance; and continued outperformance from “Candy Crush,” which is published by Activision’s King subsidiary, Nowak said. 

The game publisher also has several other catalysts on the horizon in 2019, such as further in-game monetization of “Overwatch,” new releases from King and additional advertising opportunities. Nowak didn’t indicate whether he believes Overwatch League, Activision’s newly-launched eSports league, will make a meaningful impact on revenues just yet. 

Overall, the “digital transformation” is still early days and could lead to better-than-expected earnings growth in the next three to five years for Activision, Nowak explained. 

7. Zynga

Wall Street investors have predicting a major turnaround for mobile game developer Zynga (ZNGA) over the last several years, but Nowak believes the company may be edging closer to a “multi-year turnaround” beginning in 2017. 

Zynga’s Candy Crush mobile game has been a breakout hit.

“We are bullish on Zynga and see them in the beginning of a multi-year turnaround driven by a live services strategy that started with Poker and should translate well with other Zynga intellectual property,” Nowak said. “Combined with operating expense discipline with new games to be released in the second half of 2018, we see strong margin expansion and profitable growth for Zynga in 2018 and 2019.” 

8. GrubHub

UberEats and Amazon have and will continue to exert pressure on the food delivery space, but Nowak believes GrubHub (GRUB) has cornered an “underpenetrated” portion of the market. In particular, the company’s $288 million acquisition of Eat24 in August should further its lead in online delivery by giving it a 50% larger restaurant supply, he added. 

“On a pro-forma basis, GrubHub is 3.5X larger than its nearest competitor with 50% more supply, which we believe better positions it to continue to drive the budding online food delivery industry,” Nowak said. “We do not expect competitive pressure (particularly from Amazon Restaurants and UberEats) to let up, but see GrubHub’s larger revenue base enabling it to scale faster with strong EBITDA and cash flow.”

Jim Cramer and the AAP team hold positions in Facebook, Apple, Alphabet and Activision Blizzard for their Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells FB, AAPL, GOOGL or ATVI? Learn more now.

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Jan 16

How Does Local Search Work?

How does local search work? If you’re a small business owner, you probably wish you knew. All that time you’re putting into your product or services, your customer experience, your social media marketing and all the other things you do on a daily business to give customers the best of what you can do — what does it mean if they can’t find you in search?

We are here to help bridge that information gap. We’ll tell you what goes into local search and how you can harness its power for your business.

Let’s start with the ‘why’— specifically, why is local search important?

  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 74% of internet users perform local searches (Kelsey Group)
  • 61% of local searches result in purchases (TMP / comScore)

Think about that for a moment — three out of four people searching for a business are looking for something in their local area, and almost two out of three local searches result in a purchase. Local search is all about intent to buy. So if you want to catch those potential customers in their moments of need, your business needs to rank in the top of relevant search results.

Most people think search is just about the big name search engines (Google, Yahoo!, Bing, etc.) but that’s simply not the case. Discovery of local business through queries happens all over the internet.

Information about your business lives all over the web. Important details like your business name, address, phone number, category, services, hours of operation, and all the other information that matters to someone searching for a business can be found on hundreds of websites.

On average, people are almost three times more likely to discover information about a business on third-party intelligent services like Facebook, Google, Yelp, Foursquare and Citysearch than on the business’s own website. For restaurants, that number jumps up to almost 10 times!

So how does local search work?

In this video, I’m joined by my co-worker, Duane Forrester, VP of industry insights for Yext, who spent years working inside the search engine at Bing. He knows exactly how search works. I personally have spent years, not only as a small business owner, but as an agency owner that worked with small businesses — helping them with digital marketing.

Duane and I discuss how search used to work, how search works now, what the future of search will look like, and best of all, what you can do to position your business for the best search engine results.

For more on how to improve your local online marketing and put your local business on the map, visit Yext.com.

Image: Yext

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Jan 15

Local Logic helps small businesses thrive on the web

In 2012, Local Logic Media LLC, which builds websites and manages social media, email programs and loyalty programs for its customers, became the first tenant of the Jackson SmartZone incubator at the Baker College Business Technology Center.

Company founder Ken Seneff proved to be an apt first tenant, showing how the incubator model could help get startup companies off the ground by providing free office space and support services while they build up a client base, generate revenue and fine-tune their business model.

Just a year later, Local Logic moved out of the incubator and into space in downtown Jackson. In 2013, Seneff created a software product called Restaurant Logic for the restaurant industry. In February 2016, he spun it out as a separate company, Restaurant Logic LLC, and in May 2017, he opened an office in Southfield for Restaurant Logic to target the growing Detroit-area market.

Today, Seneff employs 16. Restaurant Logic generates the bulk of the revenue, about $700,000 in 2017, with projections of $1.5 million this year.

Not bad for a failed pharmacist.

Seneff graduated with a degree in pharmacy from Idaho State in 2005. “I started working in the field and hated it,” he said. He was living in his home state of Utah at the time.

“My wife hated Utah,” he said. She was from Michigan and in 2006, they moved to Lansing, just as the first signs of the Great Recession were appearing and jobs in the state were disappearing.

“It was the worst time to move to Michigan. All my friends and family were (asking) ‘What are you doing?'” said Seneff.

Soon after moving to Michigan, Seneff took his car into Capitol Cadillac in Lansing for service, got to talking to the dealership manager and was offered a job as a new-car salesman. “The internet was just starting to disrupt the way auto dealers did business. I thought that was intriguing and started learning everything I could about internet marketing,” said Seneff.

Soon he was managing the dealership’s web business. “We sold a ton of cars on the web,” he said. “At one point we were the No. 2 online seller for Cadillac dealerships nationwide.”

In 2010, a family friend asked him to help him create a web portal for a Jackson company named Firemax to sell large outdoor wood burners that supply heat to houses. It was a time of skyrocketing propane prices, and “we sold $2 million worth in the first quarter,” said Seneff.

But propane prices fell, the manufacturer of the burners missed deadlines for delivering product to Firemax’s customers and sales collapsed.

In 2012, Seneff formed Local Logic as a consulting firm, working out of his house to help Jackson-area businesses develop websites. Soon, he was approached by The Enterprise Group of Jackson Inc., a nonprofit economic development agency serving Jackson County, and asked if he’d like to become the first tenant of a new incubator.

“I told them, ‘Heck, yes, we’ll take some incubator space.’ We had four people in a tiny space there, but it allowed us to take on more projects and grow the client base,” he said.

Some of his early customers were area restaurants, including his first, Jackson-based Klavon’s Pizzeria and Pub. In 2015, Seneff raised a funding round of $500,000. A few months after that he formed Restaurant Logic and a third Jackson-based company, Codify LLC, a software development company.

“Ken has been a great resource throughout the years for idea generation and innovativeness that helps make our restaurants more efficient. The ability to send email blasts to our 18,000 fans, send gift cards to customers and redeem coupon promotions using the online dashboard has been a huge asset to us over the years,” said Andrea LeFever, Klavon’s director of operations. “Ken himself has been there for us whenever we have needed it, even if it is after hours or on the weekends. He is a problem-solver and a great person to collaborate with.”

Seneff eventually wants to open offices in Chicago, Milwaukee, Indianapolis and Cleveland. He said Restaurant Logic has 200 customers, about 20 in Detroit and 20 in Chicago. The company is an endorsed partner of the Detroit Restaurant Association and the Michigan Restaurant Association.

Joe Mackle, the owner of Mackle’s Table and Tap, a 120-seat pub and restaurant in Hartland in Livingston County, has been a happy Restaurant Logic customer since he opened the business a year and a half ago, having heard about Seneff from his Gordon Food Service provider.

Restaurant Logic designed his website and manages his web marketing and loyalty program.

“Ken’s got a great platform, and he’s got good people working for him. He grew my loyalty program to 1,500 people in a year and a half,” said Mackle. “What I like is customers can sign up online, and I can track which emails work and which don’t. My last offer went out to 3,300 customers and 1,600 of them opened the email. The offer before that had an open rate of 64 percent, and that’s huge.

“It’s all very user friendly, which is important for a guy like me who is an owner/operator who doesn’t have a lot of time.”

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/local-logic-helps-small-businesses-thrive-on-the-web/

Jan 13

Supreme court agrees to consider internet sales taxes

WASHINGTON — The Supreme Court agreed Friday to decide if states should be able to collect taxes on internet sales, which would generate billions in revenue for local governments, but also raise the cost of online shopping for consumers.

Just over a quarter-century ago, the court ruled that a state could not force mail order catalog companies to collect sales taxes unless they had a physical presence in the state. Led by South Dakota, 36 states want the court to take another look at the issue, arguing that the 1992 decision was issued “before Amazon was even selling books out of Jeff Bezos’s garage.”

Part of the court’s logic was that it would be too difficult for mail order companies to compute the widely varying tax rates among, and even within, the 50 states.

But lawyers for South Dakota said that’s no longer an issue in the digital age. “Advances in computing have made it easy for retailers to collect different states’ sales taxes,” they wrote in a court brief.

Related: Supreme Court to hear case of lawyer who defied client in murder trial

Internet companies “can instantly tailor their marketing and overnight delivery of hundreds of thousands of products to individual customers based on their IP addresses. These companies can surely calculate sales tax from a zip code,” the state said.

The states also said the current ban on internet sales taxes puts brick-and-mortar retailers, who have to collect sales taxes, at a disadvantage.

Congress has considered a plan to allow states to collect taxes on purchases made by their residents through out-of-state companies, but no legislation has passed.

Lawyers for the states said they’re losing nearly $34 billion a year because of the physical presence rule, though estimates from the federal Government Accountability Office said the figure is much smaller.

The case came to the Supreme Court after South Dakota passed an Internet tax law in 2016. Hoping to launch a legal battle that would lead the Supreme Court to reconsider its 1992 decision, the state sued out-of-state Internet retailers. Bound by the earlier ruling, the South Dakota supreme court ruled against the state

In response, the internet companies said collecting taxes is vastly more complicated and expensive than it was in 1992, because the number of local taxing entities has more than doubled.

They noted that Amazon, the nation’s largest online retailer, now collects sales taxes for purchases made in every state, even though it has a physical presence in only a few. That’s proof that “the ‘problem’ of uncollected taxes,” the retailers involved in the case said in their court brief, “has proven to be largely self-correcting.”

They urged the Supreme Court to stay out of the fight while Congress is considering what to do. The court will hear the case this spring.

While Amazon is not affected by the suit, other online retailers including Overstock.com, home goods company Wayfair and electronics retailer Newegg, are part of the case.

Overstock.com said in a statement Friday that it “looks forward to the opportunity to convince the Supreme Court to confirm its prior rulings protecting the free flow of interstate commerce from overreaching state tax laws.”

The National Retail Federation, which represents both internet and brick-and-mortar sellers, said Friday it welcomed the Supreme Court’s decision to take the case.

“Unfortunately, antiquated sales tax collection rules have resulted in an uneven playing field that’s making it harder for Main Street retailers to compete in today’s digital economy. This is a basic question about fairness, which all of our members deserve whether they’re selling in stores or online,” federation president Matthew Shay said in a statement.

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Jan 12

2015-2023 World Internet Advertising Market Research Report by Product Type, End-User / Application and Regions …

Portland, OR — 01/11/2018 — Research Beam has added a report on “2015-2023 World Internet Advertising Market Research Report by Product Type, End-User / Application and Regions / Countries”

Internet Advertising Market is provided in the report based on product scope and market status outlook. The market is segmented on the basis of type, end-users/application, and geography. The report provides information about the production, price, revenue, market share, and growth rate of each type. Geographically, the market has been analyzed across North America, Europe, China, Japan, Southeast Asia, and India. The status and prospect through 2015-2023 for each of these regions are listed in the report.

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The Internet Advertising Market report has a mention of the industrial chain, sourcing strategy, and downstream buyers. This incorporates the overall industrial chain analysis, upstream raw materials sourcing, raw materials sources of the product major manufacturers in 2015, and downstream buyers.

The report also throws light on the marketing strategy used for the study. It includes marketing channel (direct marketing, indirect marketing, and marketing channel development trend) and market positioning (pricing strategy, brand strategy, and target client).

The World Internet Advertising Market report also covers an analysis of the market effect factors. This includes the technology progress/risk (substitutes/threat and technology progress in the related industry), consumer needs/customer preference change, and economic/political environmental

The key players which provide solutions in the World Internet Advertising Market
– Alphabet
– Facebook
– Baidu
– Yahoo! Inc
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– Linkedin
– Amazon
– Soho
– Pandora

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Jan 11

Cimpress VP: Online Printer Is a ‘Disruptive Innovator,’ But Not an Industry Competitor

Mitchell Leiman serves as VP of strategy and corporate development at Cimpress.

Few companies in the printing industry capture more attention and name recognition – among consumers, Wall Street and fellow printers alike – than Cimpress, the publicly held parent company of the more well-known Vistaprint online printing brand. The company, which many consider to be a ‘Disruptive Innovator’ in our industry, has been on a mission these past years to build an international mass-customization platform and most recently decentralized its organizational structure. Printing Impressions even wrote a cover story about Cimpress titled “Building a Global Mass-Customization Platform” in March 2015. And, in December, Cimpress CEO Robert Keane authored an article about the need for specialization and coopetition in the printing industry

I had the opportunity most recently to conduct an exchange with Mitchell Leiman, VP of strategy and corporate development at Cimpress, to get an update about the massive online marketing solutions provider of customized print, promotional products, clothing and more. With an MBA from Harvard University and a B.S. in accounting and finance from Georgetown University, Leiman’s experience spans a range of organizations, from large Fortune 25 to smaller privately held companies, across a range of industries, but with a focus on technology.

And, despite what some traditional brick-and-mortar print providers might think, Leiman explains why Cimpress/Vistaprint should not be viewed as a competitor.

Printing Impressions: Cimpress, which is the parent company of a more familiar brand known to many U.S. printers – Vistaprint – is several years into its journey to build an international mass-customization platform. Describe what you mean by mass-customization and what type of offerings fall under that umbrella.

Leiman: Mass customization is a technology-enabled process that combines the flexibility and personalization of custom-made products with the low unit costs of mass production. Mass customization is applicable across a broad range of industries but, at Cimpress, we are focused on mass customization of physical products.

More specifically, when we think of mass customization, we mean producing, with the reliability, quality and affordability of mass production, small individual orders where each one embodies the personal relevance inherent to customized physical products. We are a technology-driven company that aggregates, primarily via the Internet, large volumes of small, individually customized orders for a broad spectrum of print, signage, apparel and similar products.

Our portfolio of businesses fulfills orders with manufacturing capabilities that include Cimpress-owned and operated manufacturing facilities and a network of third-party fulfillers to create customized products on-demand.

At Cimpress, we make personalization possible for everyone, enabling individuals and businesses to create, decorate, personalize and design their own products and buy those products affordably, in the small quantities they want – often just one.

Our businesses serve a wide variety of customers around the world through more than 20 brands. Marketing materials, promotional and trade show products, large-format signs, packaging, gifts and apparel are a few categories of the 400,000+ items we personalize to our customers’ specifications.

With mass-customization technology constantly improving, the ability to customize more products grows, along with customer expectations. Due to increasing technology and customer demand, the market for mass customization continues to expand.

PI: This initiative has required your company to invest millions of dollars in the development of proprietary software and production equipment. Can you be more specific in terms of what types of investments you’ve made and what new manufacturing workflows and products this has enabled?

Leiman: Our mass-customization platform (MCP) is a collection of software services, each performing a specific function, and built following companywide interface standards, making them shareable and reconfigurable by our businesses. These shareable services are software “building blocks” where each block and/or combinations of blocks represent multi-tenant software micro-services that we are developing to fulfill the needs of Cimpress businesses.

Our businesses can pick and choose a pre-configured combination or assemble any custom combination they want, making it easier and faster to introduce new products or improve user experience, scalability, quality, delivery, speed and customer satisfaction.

A few examples: One set of micro-services make it possible for our businesses to leverage our logistics network, including negotiated rates and automated carrier selection. Another group of micro-services supports the design of custom embroidery or laser engraving. And yet another set locate and communicate with the best production partner or Cimpress-owned factory to fulfill each customer order.

PI: How does the Cimpress mass customization platform fit into the overall Internet of Things (IoT) movement?

Leiman: We’ve been innovative and disruptive since our early years and tend to move fast where we see the next opportunity to reinvent ourselves for the benefit of our customers.

The products we customize aren’t tech gadgets, so we don’t fit into the IoT movement in a consumer sense. We fulfill millions of customer orders, each at small dollar amounts, so it wouldn’t make any sense to invest in any smart chipping or RFID on individual customer orders.

But from a process and data perspective, we do fit into the IoT movement. Many of our processes are highly automated from the time a customer submits an order on one of our business’ sites to when their order is delivered. While we have people on our manufacturing floors monitoring, QAing and performing many other essential functions, the actual process is very low touch from customizing, to sorting, to packaging, to shipping to tracking that shipment.

Additionally, the data-driven nature of our MCP fits with the general definition of IoT, as it enables connections between our businesses, and collects data at the various stages that we can then use to inform business decisions.

PI: You have been called a company that’s creating “Disruptive Innovation” within the printing industry. Do you think that’s an accurate label?

Leiman: I believe that’s a very accurate label, and one that we hope to continue to deserve. If you look at how we started, we emerged from very humble origins, literally beginning our life in the small Paris apartment of our founder Robert Keane in December 1994. Robert spotted a gap in the market for inexpensive business cards in small quantities and, using desktop publishing, he set off to change the way that small businesses could access and purchase printed materials.

A major consequence of harnessing technology early on to make customized products affordable to everyone, Cimpress – then Vistaprint – created markets and consumer demand where none existed before. Put simply, we created the market that we still play in today. We were the first to offer real-time graphic design manipulation in Internet browsers. The first to use software and automation to aggregate massive quantities of individual orders into homogeneous and automated production flows.

Almost 25 years later, we continue to innovate at enormous speed and our approach to business, based on competing but also cooperating and partnering with highly specialized businesses, means we are transforming the industry to the benefit of multiple players and small businesses who may not otherwise have survived the era of digital disruption.

And now, we’re building a mass-customization platform that is transforming our businesses and industry again. We invest well over $200 million per year in technology and development and have been awarded hundreds of patents. This is something we’re very proud of.

PI: Some brick-and-mortar printing companies complain of their inability to compete with Cimpress/Vistaprint’s online-only pricing structures for various printed products. Do you think that’s a fair statement?

Leiman: Our businesses try to offer great value to their customers, and this is rarely about trying to be the lowest price in the market. We do, however, acknowledge that our success has brought scale advantages which enable this value. For many of our small- and micro-business customers though, their tiny marketing budgets would not make them attractive customers for brick-and-mortar print shops in the first place.

In aggregate, local print shops remain the largest sector in our industry, accounting for about 80% of sales. But it is true that their market share is declining, while online print market share grows.

At Cimpress, we talk a lot about ‘coopetition’ and specialization. The idea that by partnering with your competition on some aspects of your business, you can conserve resources and reduce waste, and spend more resources on what is unique and specialized about your business. This brings our whole industry up, and is better for our customers.

Local brick-and-mortar print shops could view partnering with online printers as an opportunity to improve efficiency while continuing to specialize in what they are good at. Maybe that is through in-person, high touch service, the convenience of local print shops, expertise provided to customers who don’t know exactly what they want or need – or even being the in-person pickup point for online print partners.

PI: In January 2017, Cimpress announced plans to implement organizational changes designed to deeply decentralize the company’s operations. What drove this move and what benefits has it provided your organization?

Leiman: We decentralized our organizational structure to improve accountability for customer satisfaction and capital returns, to simplify decision-making, to improve our speed of execution, to develop our cadre of general managers, and to preserve and release entrepreneurial energy. That entailed moving approximately 3,000 team members who were part of central teams into our businesses. Additionally, we reduced the scope of certain other roles and functions that were previously performed centrally.

We have been seeing and hearing great feedback from team members and customers following our large decentralization, and the smaller instances that happened subsequently in many of our businesses.

When you look at small companies that are great at serving customers, they don’t have large bureaucracies; they are nimble and quick and flexible. Frankly speaking, we realized what we wanted, above all, was to preserve our entrepreneurial culture and start-up mentality and find a way of ‘staying small as we grow big.’

Cimpress invests in and builds customer-focused, entrepreneurial, mass-customization businesses for the long term. Being capable of addressing customer needs in a market that is moving fast, it is important to not only be very close to those developments but also have a fully integrated supply chain to be capable of answering those rapidly changing needs.

That’s why it’s so important to us that our brands have full autonomy to act fast for their customers. Decentralization allows us to do that. Our brands can introduce new products faster, we can harness our networks more effectively and, ultimately, the consumer benefits from all this.

Let me share one example. We had a supplier that was serving one of our companies very well and another one of our companies wanted to use them, but each company negotiated different terms with the supplier. One business wanted the supplier to fulfill seasonal extras and the other one was sending all their production there, and understandably the supplier wanted to treat those differently.

Traditionally we would have had one contract with the supplier for all of Cimpress – and I think that’s a great example of why small, independent companies can be more nimble, because if one wants to go to a supplier only for seasonal support and another wanted to send a certain volume all year around, they’ll negotiate different contracts.

Before, because we were more centralized, we were imposing an average contract that wasn’t optimized for either of our businesses or the supplier. Decentralization makes sense: it allows the speed, flexibility and entrepreneurship we need.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/cimpress-vp-online-printer-is-a-disruptive-innovator-but-not-an-industry-competitor/

Jan 10

TransPerfect Named Best Translation Platform at 2017 Internet Marketing Association IMPACT Awards

NEW YORK–(BUSINESS WIRE)–TransPerfect, the world’s leading provider of language services and
technologies for global business, was named Best Translation Platform at
the Internet Marketing Association’s (IMA) IMPACT17 Conference for the
third consecutive year.

The Internet Marketing Association’s annual three-day event, held this
year at Las Vegas’s Enclave Conference Center, featured more than 75
speakers who shared insights and unique perspectives with today’s
leaders and innovators across the online ecosystem. Among this year’s
speakers was Bryan Rand, TransPerfect’s Vice President of Sales, who led
a MarTech and Global Customer Experience panel.

Awards were given to individuals, groups, and organizations across
multiple business segments who have demonstrated creativity, expertise,
and overall excellence in the field of internet marketing. For the third
consecutive year, TransPerfect earned the distinction of Best
Translation Platform.

“Every year, the annual IMPACT Awards showcase best-in-class creativity,
expertise, and results achieved by the top practitioners of internet
marketing across every segment from business and government to
non-profits and education,” said IMA Chairman Sinan Kanatsiz. “We are
very pleased to recognize TransPerfect in our top tier of winners as a
world leader in services designed to maximize success in a global

Liz Elting, Co-CEO of TransPerfect, said, “It’s a real honor for
TransPerfect to be recognized again as IMA’s Best Translation Platform
this year. The IMPACT Awards continue to bring together the best of the
best from the internet marketing field, and we applaud this year’s
winners in other categories on their outstanding achievements in
marketing and global business.”

TransPerfect Co-CEO Phil Shawe commented, “With each passing year, the
IMPACT Conference becomes more influential; this year’s program alone
featured over 75 speakers. The IMA has continually raised the bar, and
we’re thrilled to receive this distinction from the IMA for offering our
clients forward-thinking solutions amidst an ever-evolving digital

About TransPerfect

With revenues of over $570 million in the last year, TransPerfect
is the world’s leading provider of language
and technology
for global business. From offices in over 90 cities
on six continents, TransPerfect offers a full range of services in 170+
languages to clients worldwide. More than 4,000 global organizations
employ TransPerfect’s GlobalLink® Product
Suite to simplify management of multilingual content. With an
unparalleled commitment to quality and client service, TransPerfect is
fully ISO
 and ISO
 certified. TransPerfect has global headquarters in New York,
with regional headquarters in London and Hong Kong. For more
information, please visit our website at www.transperfect.com.

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