Apr 26

Infusion of Mesh Technology into Powerful Internet of Things (IoT) Generating Lucrative Market Opportunities

The Internet of Things (IoT) market is set to explode behind advancements of mesh technology, which is aiding developers in creating methods for enhanced connections between multiple devices. According to data from Dallas Startup Week 2018, the global IoT market is set to reach $11 trillion within two years as more than 50 billion devices could be connected in that timeframe. The key concept behind Internet of Things (IoT) meshing is to enable connected things while mesh networking is emerging as an attractive option for a wide range of low-power, low-data-rate IoT applications. As this market continues to explode, innovators are racing to maximize mesh technology to corner their share of the market on the upswing. Active companies in the markets this week include Gopher Protocol Inc. (OTC: GOPH), Pareteum Corporation (NYSE: TEUM), Intel Corporation (NASDAQ: INTC), NVIDIA Corporation (NASDAQ: NVDA), Advanced Micro Devices Inc. (NASDAQ: AMD).

Gopher Protocol Inc. (OTCQB: GOPH) BREAKING NEWS : Gopher Protocol, technology company which specializes in the creation of Internet of Things (IoT), Artificial Intelligence (AI), and enabled mobile technologies, recently completed the first stage of their MESH Technology testing. RD projects are typically done in three stages:

•    Stage A: Includes the industry’s current technology, research, and conclusions.
•    Stage B: Integrates the new system’s definitions which are set in place including architecture, performance, evaluation, and risk mitigation. The new system is simulated and reviewed for strengths and weaknesses which are identified resulting in a proof-of-concept. The assessment of risks and obstacles create the need for a risk mitigation plan to follow during the design phase.
•    Stage C: The design/implementation phase whereby the system is built as a prototype and testing begins to determine its performance and efficiency within a wide range of conditions.

Gopher has successfully completed its Stage A MESH technology testing, and has moved forward to Stage B. Stage A consisted of a comprehensive analysis of existing industry MESH technologies and their pros/cons and defining Gopher’s MESH system, which is based on a new approach and methodology. In this phase we defined our new MESH technology architecture, performance, scalability, and cost of implementation.

We are pleased to announce that we are moving to Stage B, which is our MESH network architecture performance evaluation. In this phase we will perform an in-depth analysis of the network performance by implementing sets of setups and configurations. We intend to simulate the system with a wide range of conditions and scenarios, reviewing the performance of the hardware and software. Finally, we will perform our MESH architecture validation, including state-machine implementation, payloads, characteristics analysis, interface code, firmware, and more.

“This is a significant stage for us, developing this new MESH technology” stated Danny Rittman, Gopher’s Chief Technology Officer. “In Stage B we intend to produce Proof-of-Concept documents; including test cases for our MESH architecture and performance validation. With this data and a risk mitigation plan we intend to move into the system’s design implementation stage.”  The design, formulation, and implementation of our proposed MESH network is subject to a number of risks including raising appropriate capital to support the design and implementation of the network. The Company is looking forward to sharing additional developments with its shareholders in the future. Read this and more news for GOPH at http://www.marketnewsupdates.com/news/goph.html

In other industry related developments in the markets of note:

Pareteum Corporation (NYSE: TEUM) and iPass, Inc. (NASDAQ: IPAS), a leading provider of global mobile connectivity, announced recently the creation of a strategic partnership for collaboration in sales and marketing, and the development of new products and services that will address a broad range of mobility challenges. Mobile operators, enterprises and IoT providers are increasingly experiencing mobile data security risks, competitive cost and mobile carrier friction for end users that includes the lack of globally pervasive affordable Wi-Fi offload and connectivity for IoT devices.

Intel Corporation (NASDAQ: INTC) is entrenched in the mesh technology industry with its Intel® Xeon® Scalable processors that implement an innovative “mesh” on-chip interconnect topology that delivers low latency and high bandwidth among cores, memory, and I/O controllers. The mesh architecture where cores, on-chip cache banks, memory controllers, and I/O controllers are organized in rows and columns, with wires and switches connecting them at each intersection to allow for turns. By providing a more direct path than the prior ring architectures and many more pathways to eliminate bottlenecks, the mesh can operate at a lower frequency and voltage and can still deliver very high bandwidth and low latency.

NVIDIA Corporation (NASDAQ: NVDA) recently introduced a new way to edit or reconstruct images using artificial intelligence.  The deep learning method uses a process the company calls “image inpainting.” It can reconstruct images that could be missing pixels and can remove unwanted content within a photo and replace it with a computer-generated alternative.  “Our model can robustly handle holes of any shape, size location, or distance from the image borders. Previous deep learning approaches have focused on rectangular regions located around the center of the image, and often rely on expensive post-processing,” the NVIDIA researchers stated in their research paper. “Further, our model gracefully handles holes of increasing size.

Advanced Micro Devices Inc. (NASDAQ: AMD) announced revenue for the first quarter of 2018 of $1.65 billion, operating income of $120 million, net income of $81 million, and diluted earnings per share of $0.08. On a non-GAAP(1) basis, operating income was $152 million, net income was $121 million, and diluted earnings per share was $0.11. “The first quarter was an outstanding start to 2018 with 40 percent year-over-year revenue growth,” said Dr. Lisa Su, AMD president and CEO. “PC, gaming and datacenter adoption of our new, high-performance products continues to accelerate.  We are excited about our long-term roadmaps and focused on delivering sustained revenue growth and profitability.” Read the full release here: https://finance.yahoo.com/news/amd-reports-first-quarter-2018-201500997.html

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Apr 25

Comcast Is Now an Internet Company, Not a Cable-TV Provider

Even as it vies to acquire Britain’s largest pay-TV broadcaster, Comcast Corp. is relying less and less on video to bolster results in its home country.

On Wednesday, the U.S. cable giant reported a 96,000 decline in video subscribers during the first quarter. That was worse than the 60,800 drop analysts were predicting and marked the fourth straight quarter of losses.

At the same time, Comcast gained 362,000 broadband customers, a better performance than expected. That helped solidify the Philadelphia company’s new role in the U.S.: an internet provider that also happens to sell TV service.

Increasingly, Comcast is treating internet — the backbone of the streaming revolution — as the center of its business. Video, home security and its new mobile-phone offering are mostly just serving as additional products that can lock in customers. The company has boosted internet speeds and improved home Wi-Fi service, and the latest results show how those investments are paying off.

Comcast sales representatives now pitch customers on broadband first, then other products like TV, said Dave Watson, president of the company’s cable division.

“Our focus is very much centered on broadband,” Watson said on an earnings call.

Selling online service is also more profitable than TV, where margins are thinner due to programming costs. Comcast’s broadband gains helped it post quarterly profit of 62 cents a share, topping the average analyst estimate of 59 cents.

Sky Bid

As the field grows more crowded in the U.S., Comcast is looking overseas for growth. That’s the idea behind its 22 billion pound ($30.7 billion) bid for Sky Plc. Comcast formalized its offer for the U.K. satellite broadcaster on Wednesday, setting up a potential bidding war with Rupert Murdoch’s 21st Century Fox Inc. and Walt Disney Co.

Sky’s independent board members welcomed the offer and withdrew a recommendation that shareholders accept an earlier Fox proposal. Under the terms, Comcast would pay 12.50 pounds a share in cash, confirming a proposed offer it originally made in February. The price is 16 percent above Fox’s 10.75 pound-per-share bid for Sky.

The prospect of a costly fight for Sky has alarmed investors, who sent Comcast shares down 17 percent this year through Tuesday’s close. The stock was up less than 1 percent to $33.56 as of 9:41 a.m. in New York on Wednesday.

Like other cable providers, Comcast faces growing competition from new online TV rivals like Dish Network Corp.’s Sling TV and ATT Inc.’s DirecTV Now. And then there’s streaming services like Netflix, Amazon and Hulu, which are gaining popularity with more original programming.

Comcast sees wireless customers as another opportunity. The company added 196,000 customer lines to its Xfinity Mobile service last quarter, bringing its total to 577,000. But for now, those users are coming at a price. They cost the company $189 million in lost earnings last quarter as Comcast spends on marketing and other upfront costs.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/comcast-is-now-an-internet-company-not-a-cable-tv-provider/

Apr 24

11 Ways to Promote Your Business When You Don’t Have a Marketing Budget

Image credit: Mongkol Foto/Shutterstock

Do you need to increase your marketing without increasing costs? These 11 tips can help you effectively market your business and bring in new customers without taking on new expenses.

Promoting a business can seem daunting for small business owners who have little to no money in their marketing budget. Fortunately, in this digital age, it’s easy to promote a business online without breaking the bank.

So how do you market your business when you don’t have any spare dollars to spend on marketing? It can seem like you’re stuck in a vicious cycle, but if you use these 11 tips, you can garner increased attention for your business and bring in more customers (almost) without spending a huge sum.

1. Raise your community profile by getting involved in local events. This could be anything from sponsoring a local charity run so that your company name is on the T-shirts to donating your product or services as a prize in a local fundraising raffle.

2. Increase your local visibility. Place an entry in local paper business directories and online directories like Yelp or Yahoo. People frequently turn to online directories to search for a local service, and they pop up near the top of Google and other online searches too. Local advertising brochures are also inexpensive to advertise in and reach many consumers.

3. Share your knowledge. Everyone wants to get the inside info, which only the experts know. Sharing advice or skills helps get your name out to the masses. You could do this by:

  • Giving a free workshop or class
  • Providing tips or advice that you can offer as a downloadable page on your website
  • Writing an expert article for a local magazine or website

4. Speak directly to your market by giving a speech to your local community on a topic connected with your business. You can also appear as a guest on a local radio show to talk about your field of expertise. More people listen to the radio than you might think.

5. Maximize word of mouth. Don’t be shy to ask your customers for referrals and recommendations. Many people are happy to tell their friends about the great job you did. Seek out enthusiastic quotes from delighted customers that you can use on your marketing materials.

6. Support the media. Subscribing to Help a Reporter Out (HARO) gives you a chance to respond to reporters looking for professional information and journalistic sources. It’s a free way to get your name into local and sometimes national media.

7. Use promotions wisely. Giveaways – free samples of your new soaps, a free yoga session or a raffle to win free installation of new windows and doors – always attract attention.

8. Establish an online presence. Today, people are more likely to search online for a local plumber, so create a website with a blog so people can find you. There are plenty of free website builders that guide even novice website builders through the process.

9. Make the most of social media. Being active on platforms like Facebook, Instagram and Twitter is a great way to get your name out there. Having a Facebook page also makes it easier for people to recommend you by tagging you. I recommend following these three tips for your social media pages:

  • Connect with local influencers, businesses and community figures who are likely to use your services and recommend you.

  • Join Facebook groups that are relevant to your business and contribute helpful advice without self-promotion, in order to increase your reputation.

  • Choose the best platform for your business, e.g., Instagram for visual products, Twitter for B2B connections, Facebook for B2C and service industries, Pinterest for visual products and crafts, LinkedIn for B2B services, etc.

10. Use email marketing platforms to send reminders, discount coupons, advice and more to your customers and potential customers. Many email marketing services are free up to a certain number of recipients. They offer plenty of templates and advice to help you send engaging emails.

11. Create a Google+ profile through Google My Business so your business shows up in a Google search for local businesses. This strengthens your local SEO so you show up higher in Google searches, plus your business will appear on Google Maps results.

Tricks for increasing your marketing budget

Although it is possible to effectively market your business with zero budget, it’s even better when you can allocate a little money to marketing. These four tips can help you add some more dollars to your budget.

  • Make the most of your tax deductions. If you’re an independent contractor, there are multiple ways you can chip away at your final tax bill, which keeps more money in your pocket to spend on important things like marketing.

  • Do what you can to reduce business expenses. It’s easy to fall into certain habits, which aren’t always the most cost-effective. Every now and then it’s good to review how much you’re spending to see where you can cut costs.

  • Manage your cash flow. Ideally, you’ll always have positive cash flow. Just in case, it’s best to have three to six months of working capital on hand in an easy-to-access account in case of emergencies.

  • See if you can raise your prices. If you’re smart about it, raising your prices will bring in more income without causing you to lose customers while also giving you more freedom with your marketing budget.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/11-ways-to-promote-your-business-when-you-dont-have-a-marketing-budget/

Apr 23

Bronto Makes Product Recommendations Personal Across Channels

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” said Matt Grimm, director of ecommerce at RST Brands, a manufacturer of premium outdoor furniture. “Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors. The Bronto team has put great thought into how this solution works, and we couldn’t be more excited to launch it.”

Consumers increasingly expect a personalized and relevant shopping experience whenever and however they interact with a brand. To help commerce marketers meet these rapidly changing expectations and maximize conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels – all while helping to guide customers down the path to purchase with tailored recommendations. The user-friendly solution enables marketers to quickly and easily create business rules and personalize content to maximize conversion and engagement.

“Recommendations Web is game-changing for our customers,” said Bronto General Manager, George Moser. “Our goal has always been to help merchants maximize engagement and drive revenue by elevating the omnichannel shopping experience. The launch of Recommendations Web is another example of how we’re helping our customers stay ahead of increasing expectations and achieve their business goals.”

Recommendations Web is part of the Bronto Marketing Platform, a sophisticated marketing automation platform that powers personalized multichannel content to generate higher shopper engagement to maximize revenue opportunities. An extension of Bronto’s recommendations offerings for email, Recommendation Web empowers marketers to easily and quickly add dynamic, personalized product recommendations anywhere on their ecommerce website.

Unlike other marketing automation platforms that offer integrated web recommendations, the Bronto Marketing Platform makes it quick and easy for marketers to select the predictive rules or customize the display layout. Third-party providers often also require marketers to add custom code to every page where the recommendations appear. With Recommendations Web, the same set of recommendations can be used on multiple pages, minimizing the need to update or implement custom code when recommendations rules or designs change.

Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.

About Oracle Bronto
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore and Christopher Banks. For more information visit bronto.com or follow Bronto’s blog, Facebook page and @Bronto Twitter handle for real-time updates.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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SOURCE Oracle NetSuite

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Apr 22

4 great occasions to start your business’ video strategy

There’s a myriad of online marketing strategists writing tons of tips on their blogs to help entrepreneurs get a bang for their bucks from digital media — while simultaneously using those strategies to get their message to you. So, what strategy do these mentors themselves follow to reach their prospects and promote their services?

Well, they just do what they suggest their followers to do. Throughout the year 2017, they all chanted one mantra: Video content for success.

It’s 2018 now and it’s video again!

For instance Neil Patel, the New York Times bestselling author, recently posted an article on his blog, giving reasons for why he is going to spend a whopping $144,000 on video content in 2018. With a detailed account of his budget allocations, he suggested us too to give it a thought. And no, it isn’t just Neil! Every digital marketing mentor’s action plan features moving pictures in a significant role.

Okay! But, why what’s exactly so great about video? Well, there are reasons aplenty for this, but let’s  begin with the X factor.

The internet is flooded with videos and according to Cisco’s Visual Networking Index, by 2021, a million minute video content will cross the global IP network in a second, accounting for 82 percent of the web traffic. This means, it will take a man five million years to watch the whole video content that crosses the network in a month.

Heavy traffic means a high number of users, doesn’t it? So it’s obvious that you should employ a voice that most people listen to — that’s why video content is the best way to go.

Another reason for video’s importance it that according to Google, around 50 percent of users look for a video related to a product prior to a store visit, especially millenials. That’s why creating a video for a product is absolutely essential today.

Now, it’s quite clear why videos are worth the investment. But, the question crawling in the brains of marketers is: how to find the best pick among a bunch of video types available?

I’ve tried to simplify the process of understanding the video needs of your business by illustrating the key moments when your business is in the need of stronger video content. Let’s take a look.

Announcing your brand/product

Cutting a ribbon to your office isn’t enough to let the world know that something new has arrived into the business world.

Media coverage, celebrity endorsements, and grand launch events are what it takes. We cannot deny the advantages of these campaigns for a company that can be extravagant on promotion, of course. But for SMBs?!

Development stands for a change towards the better. People always look for a solution to their problems and an alternative for the existing solutions. All they want to know is how a new startup or product is different from the rest and that is what an explainer video shows.

Take for example Feazt, the startup created a video that illustrates a solution for two concerns people have. First, the appetite of foodies in India for delicious regional dishes. Next, the declining social relations in the modern society. How the company shot two birds with one shot is explained through a funny explainer video.Take a look:

They say, first impression is the best impression! And this how one should grab it.

Clearing the air!

An innovative product gains its true value when the end-user completely understands it and knows how to use it. However, it cannot be supposed that everyone knows everything, can it? People look for help, mostly towards the vendor, when they get stuck somewhere in the process of using the product. And this is where the need for a product demo video arises.

Zimplistic’s video is a great example of how you can use customers questions as an opportunity to establish a closer relationship with them. The startup designed an automatic roti-maker by the name Rotimatic and explained the best features and feasibility of it through a product video. The content attracted more than five million views on YouTube and created great user engagement for the company. Let’s have a look at it:

Showing the happy faces

Video content is the key for any business to stay in  touch with its customers. However, it’s important to keep in mind that the content has to be engaging as well as endorsing the product or service. But coming up with an idea for such a video is easier said than done! Fortunately every problem has a solution.

Generally, companies say ‘customer satisfaction is our satisfaction.’ Afte rall, she/he is the one who the products are meant for. The customer’s testimonial is the ultimate. If a business can have ‘happy faces’ speaking highly of their products, that will be the best content they could ever produce. The reason? People love to listen what others say about a product before they buy it. When they hear something great about it, can they ignore it? And that’s why one should count on testimonial videos.

Electric car manufacturer Tesla believed in this power of testimonial videos and got a brilliant video created for its Model X, showing how great the SUV works for a chocolate vendor. And the story goes like this:

Social responsibility

Of course, knowledge and money lay the foundation stones for a business. But it requires strong pillars of credibility to reach new heights. So, an organization has to be responsible towards the society it operates within.

What’s important to note though is that social responsibility doesn’t have to be associated with writing big checks. Consider creating awareness among people on societal and global issues. This doesn’t cost any money apart from a few hours of time, maybe during a weekend. For sure, it sends a positive note to the public and earns some good will for the company. And yeah, this is going to erect the pillars.

Okay! But, what kind of things grab people’s attention? It can be anything that sheds light on the prevailing issues. For example, gender discrimination in sports.

Sports are essential in making girls confident, but there’s a misconception that girls cannot play certain sports. Addressing this issue, Always ran a video campaign. As a brand of feminine products, the company took an initiative to spread awareness and encourage girls to keep playing.

Given the engagement it generated on YouTube, one could say that the campaign was a success. Here, you can watch it for yourself:

The contexts and cases discussed above are just a few examples of where a video finds a great scope. Pre-launch, launch, post-launch, and customer relation management — at every stage of a business, videos play a vital role in their own way.

Incorporating video content in marketing is a good thing. But it can be better only if the right type chosen like animation, live-action, whiteboard, and motion graphics to name some. There are several aspects to consider before deciding on it. First things first, the budget spent has to be in line with the results anticipated. After all, it’s business where every penny counts! So it is much recommended to get the price chart of each and every video type. On the other hand, a particular purpose can be fulfilled only by a specific variant of video content. Suppose, customer testimonials look appealing in live-action videos, whereas an explainer looks great in animation.

So, the choice is in the hands of the marketers while planning the route map for a successful video marketing campaign. At the end of the day, all that desired is the attention of audience to the video content and a profitable business, isn’t it?

Read next:

Starting a business? Learn everything you don’t know with this $29.99 training package

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Apr 21

Remarkable Growth in Future: Internet Security Software Market Qualitative Analysis on Key Players- Symantec …

HTF MI published a new industry research that focuses on Internet Security Software market and delivers in-depth market analysis and future prospects of Global Internet Security Software market. The study covers significant data which makes the research document a handy resource for managers, analysts, industry experts and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges. The study is segmented by Application/ end users [Individual Users, Enterprise Users Government Users], products type [Linux, Macintosh OS Microsoft Windows] and various important geographies like United States, EU, Japan, China, India Southeast Asia].

Get Access to sample pages @ https://www.htfmarketreport.com/sample-report/805463-global-internet-security-software-market-1

The research covers the current market size of the Global Internet Security Software market and its growth rates based on 5 year history data along with company profile of key players/manufacturers. The in-depth information by segments of Internet Security Software market helps monitor future profitability to make critical decisions for growth. The information on trends and developments, focuses on markets and materials, capacities, technologies, CAPEX cycle and the changing structure of the Global Internet Security Software Market.

The study provides company profiling, product picture and specifications, sales, market share and contact information of key manufacturers of Global Internet Security Software Market, some of them listed here are Symantec, McAfee, Trend Micro, AVG, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Panda Security, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile AhnLab. The market is growing at a very rapid pace and with rise in technological innovation, competition and MA activities in the industry many local and regional vendors are offering specific application products for varied end-users. The new manufacturer entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Global Internet Security Software (Thousands Units) and Revenue (Million USD) Market Split by Product Type such as Linux, Macintosh OS Microsoft Windows. Further the research study is segmented by Application such as Individual Users, Enterprise Users Government Users with historical and projected market share and compounded annual growth rate.
Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Internet Security Software in these regions, from 2012 to 2022 (forecast), covering United States, EU, Japan, China, India Southeast Asia and its Share (%) and CAGR for the forecasted period 2017 to 2022.

Read Detailed Index of full Research Study at @ https://www.htfmarketreport.com/reports/805463-global-internet-security-software-market-1 

Following would be the Chapters to display the Global Internet Security Software market.

Chapter 1, to describe Definition, Specifications and Classification of Internet Security Software, Applications of Internet Security Software, Market Segment by Regions;
Chapter 2, to analyze the Manufacturing Cost Structure, Raw Material and Suppliers, Manufacturing Process, Industry Chain Structure;
Chapter 3, to display the Technical Data and Manufacturing Plants Analysis of Internet Security Software, Capacity and Commercial Production Date, Manufacturing Plants Distribution, RD Status and Technology Source, Raw Materials Sources Analysis;
Chapter 4, to show the Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis (Company Segment);
Chapter 5 and 6, to show the Regional Market Analysis that includes United States, EU, Japan, China, India Southeast Asia, Internet Security Software Segment Market Analysis (by Type);
Chapter 7 and 8, to analyze the Internet Security Software Segment Market Analysis (by Application) Major Manufacturers Analysis of Internet Security Software;
Chapter 9, Market Trend Analysis, Regional Market Trend, Market Trend by Product Type [Linux, Macintosh OS Microsoft Windows], Market Trend by Application [Individual Users, Enterprise Users Government Users];
Chapter 10, Regional Marketing Type Analysis, International Trade Type Analysis, Supply Chain Analysis;
Chapter 11, to analyze the Consumers Analysis of Global Internet Security Software;
Chapter 12,13, 14 and 15, to describe Internet Security Software sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.

Check for discount @ https://www.htfmarketreport.com/request-discount/805463-global-internet-security-software-market-1

What this Research Study Offers:

Global Internet Security Software Market share assessments for the regional and country level segments
Market share analysis of the top industry players
Strategic recommendations for the new entrants
Market forecasts for a minimum of 5 years of all the mentioned segments, sub segments and the regional markets
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Buy this research report @ https://www.htfmarketreport.com/buy-now?format=1report=805463

Reasons for Buying this Report
This report provides pin-point analysis for changing competitive dynamics
It provides a forward looking perspective on different factors driving or restraining market growth
It provides a six-year forecast assessed on the basis of how the market is predicted to grow
It helps in understanding the key product segments and their future
It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals Objectives”.

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Apr 20

Supreme Court Hears Case on Internet Sales Tax

Should online retailers have to collect sales taxes for states? That’s the central question in South Dakota v. Wayfair, a case dealing with the state’s attempt to force out-of-state retailers to collect sales taxes when its residents make a purchase online.

The Supreme Court heard oral argument this week about whether it should overturn Quill Corp. v. North Dakota, a 1992 ruling that forbade states from requiring mail-order retailers to collect a state’s sales tax if they do not have a physical presence within that state, such as a store or employees.

Many states complain that they are losing out on millions of dollars in lost sales tax revenue given the rapid growth of online sales. South Dakota passed a law directly challenging the Quill case by requiring out-of-state retailers to collect sales tax if they sell more than $100,000 of goods or make more than 200 transactions.

That led to the current case against Wayfair, Overstock.com, and Newegg, which all refused to comply with the law.

The Supreme Court heard oral arguments on Tuesday. Here are three key exchanges.

Isn’t This a Problem Congress Can Solve?

A persistent theme in oral argument was the concern that Congress—not the court—is the proper branch of government to address the “dramatic technological and social changes that ha[ve] taken place in our increasingly interconnected economy,” as Justice Anthony Kennedy described the situation in Direct Marketing Association v. Brohl (2015).

At the argument, Justice Samuel Alito posed this question to South Dakota Attorney General Marty Jackley:

There are two options, let’s say option A is eliminate Quill and states can do whatever they want with respect to retroactive liability and with respect to the minimum number of sales that are required in the state in order for the sales to be taxed, in order to require them to collect the tax. … Option B is a congressional scheme that deals with all of these problems. If those are the only two options, which is preferable?

Jackley responded that the first option is better because “Congress has had 26 years to address this issue. And it’s not Congress, but … it’s this court’s decision, that is striking down our state statutes.”

Justice Elena Kagan responded that Congress “has been aware of” this “very prominent issue” for years and “has chosen not to do something about that.” Doesn’t that make the state’s “bar higher to surmount?”

Jackley replied that since the Quill case involves interpretation of a constitutional provision, the court needs to act. And although “[s]ometimes the activity of this court will spur Congress to act … in this instance, it hasn’t.”

Justice Stephen Breyer apparently didn’t like Jackley’s response, cutting in, “No, no, but the word ‘constitutional’ is not magic. The reason that we say we are more willing to overturn a constitutional case is because Congress can’t act. But, here, they can act.”

The Commerce Clause of the Constitution grants Congress authority to regulate interstate commerce. Justice Antonin Scalia explained in his concurring opinion in the Quill case, “Congress has the final say over regulation of interstate commerce, and it can change the rule … by simply saying so.”

Alito pointed out, “[A]s things stand now, it seems that both the states and internet retailers have an incentive to ask for a congressional solution to this problem. … But if Quill is overruled, what incentives do the states have to ask for any kind of congressional legislation?”

Jackley did not have a response to that question, instead asserting that Quill “set the baseline” and if the court overrules that decision, “states will have their constitutional responsibilities to follow Complete Auto and to follow Pike” (two other Supreme Court decisions relevant to state regulation of out-of-state businesses).

The justices continued asking questions about whether Congress is better suited to address this issue when Malcolm Stewart, deputy solicitor general of the United States, stepped up to the lectern. He argued on behalf of the federal government, which supports the state’s position.

Chief Justice John Roberts wanted to know if, as a constitutional matter, there should be a minimum number of sales before a business is subject to the burdens of a state’s taxing authority. He asked, “Can the states impose the burdens on … any micro-business?”

Stewart explained, “There’s no constitutional minimum … if you have an out-of-state retailer who is deliberately selling a particular physical good within the state … that is a sufficient basis for subjecting that retailer to the tax collection obligation.”

Justice Ruth Bader Ginsburg followed up, “Isn’t that the very kind of question that Congress would be equipped to deal with, establishing a minimum?” Stewart replied, “Certainly, the fact that we don’t think there’s a constitutional minimum doesn’t mean it wouldn’t be a good idea and it wouldn’t hinder Congress’ ability” to enact one.

Kagan asked, “But isn’t that essentially a reason why we should leave this to Congress? In other words, from this court’s perspective, the choice is just binary. It’s … you either have the Quill rule or you don’t. But Congress is capable of crafting compromises and trying to figure out how to balance the wide range of interests involved here.”

How Will This Affect Small Businesses?

Another issue that came up several times is what impact overturning Quill and its physical presence requirement could have on small businesses.

South Dakota argues that its local brick-and-mortar businesses suffer when out-of-state businesses can sell things to its residents over the internet and avoid the administrative burdens of collecting and remitting sales taxes. But Wayfair points out that these burdens could prevent small businesses from entering the market in the first place.

George Isaacson, who argued on behalf of Wayfair, Overstock, and Newegg, explained:

[O]ver 70 percent of all small businesses have a website. And by the end of 2018, it’s estimated that 91 percent of small businesses will have a website. So the issue here is not between small in-state retailers and out-of-state direct marketers. The real competition is between the large companies, who are omni merchants, who are multi-channel merchants, who are increasingly dominating the internet.

Justice Neil Gorsuch jumped in, noting that “brick-and-mortar retailers, if they choose to operate in any given jurisdiction, have to comply with that jurisdiction. There are a lot of retailers that have to comply with lots of different jurisdictions’ rules. Why should we favor … a particular business model that relies not on brick and mortar but on mail order?”

Isaacson replied, “Borders count. States exercise their sovereignty based upon borders, territorial limits. It’s a key part of horizontal federalism in this country.”

Isaacson continued, “If there’s going to be some standard that determines when … a company subject to the tax jurisdiction of a state … the territorial limits of that state make sense.” He also pointed out that “19 of the 20 largest internet retailers already do collect tax because the nature of the market has required them to establish a local presence. Among the 100 top internet retailers, the collection rate is between 86 and 97 percent.”

But for the smaller businesses, the compliance costs can be prohibitively expensive. Isaacson explained, “[T]he cost of just implementation and integration of a software system” to calculate taxes in the nearly 12,000 tax jurisdictions across the country is “up to $250,000.”

Gorsuch shot back, “[B]ut it starts at $12 [per month for 30 transactions] … . So that figure seems a little misleading.”

Justice Sonia Sotomayor pointed out that this $12 figure “doesn’t include auditing. It doesn’t include integrating the program with the existing sales program of the company. It doesn’t account for the maintenance of the program.”

Isaacson further explained, “The notion of software being a silver bullet … is a real misapprehension. The actual looking up of the rate for the 12,000 different tax jurisdictions hardly scratches the surface. Retailers need to map their products against that software, which is rife with errors because common products are defined differently in different states.”

Will Overruling Quill Upset Settled Expectations?

Toward the end of his time at the lectern, Isaacson put things in perspective, explaining, “Since Quill has been in place, and there’s been a clear explanation of what the standard is for tax jurisdiction, literally thousands of companies have conformed their conduct to the standard that was … established.”

He pointed to Scalia’s concurrence in Quill, which said that “where that kind of reliance is present and companies have ordered their economic affairs in that reliance, that the adoption of stare decisis is at its acme.” Stare decisis is a set of guidelines the court uses to determine whether to uphold a prior ruling.  One guideline is the reliance interests a decision has engendered.

Sotomayor said, “I’m concerned about the many unanswered questions that overturning precedents will create a massive amount of lawsuits about” and the “dislocation … until there is congressional settlement” (assuming Congress does, in fact, take action).

After an hour of argument, a number of the justices appeared to be concerned about the fallout of a decision overruling Quill and the physical presence requirement. The oral argument seemed to raise more questions about whether such a ruling will upset the settled expectations of businesses—large and small—across the country, and whether it would lead to a wave of lawsuits.

Now, the justices will consider how to rule and issue an opinion by the end of June.

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Apr 19

The internet helped kill Toys R Us, but it’s a different story for Denver’s independent toy stores

As Toys R Us inches closer to bankruptcy oblivion, Denver-area independent toy store owners aren’t licking their chops, awaiting hordes of new customers. They’re not placing big orders for Barbies or the latest superhero movie action figures in an attempt to woo shoppers.

They’re selecting items from specialty and local suppliers; scheduling game nights and other in-store events; and studying their merchandise so they can provide informed recommendations to shoppers. In short, doing the things that differentiated them from the home of Geoffrey the giraffe in the first place.

And, industry veterans and analysts say, it’s that thoughtful, experience-oriented approach that has set independent toys stores up for stability and success as larger retailers die out or lose market share to online sellers.

“Frankly, there is no change,” Rohit Meher, the owner of Wonderland Toys in Highlands Ranch, said last week when asked whether he has noticed any differences in traffic or customer behavior this year as Toys R Us’ situation worsened. “We are different from them. The people who shop at Toys R Us are migrating to Amazon.”

Rohit Meher, owner of Wonderland Toys stands for a portrait in front of some of the unique toys, that he offers at his store on April 16, 2018 in Highlands Ranch.
Rohit Meher, owner of Wonderland Toys stands for a portrait in front of some of the unique toys, that he offers at his store on April 16, 2018 in Highlands Ranch.

There are 10 Toys R Us or Babies R Us stores in Colorado, according to the company’s website, including one just a few miles from Wonderland.

Store liquidations began last month.

Meher, who opened Wonderland two years ago, says it’s too early for him to determine whether his business has been boosted by Toys R Us’ collapse. But he is employing a playbook that has benefited other independent shops in Denver and around the country: Stock unique. higher-quality merchandise — such as $50 kites — and focus on attentive, knowledgeable service for neighborhood customers.

“We’re tying to be unique — offer unique, high-quality products from all different sources,” he said. “Other than Legos, we don’t carry any products that they sell at Toys R Us. This is about people who want to shop local.”

The Wizard’s Chest knows a thing or two about being unique. Beyond being a rare combination toy store and costume shop, it’s housed in a red-and-purple building dressed up as a castle on Broadway in Denver. Its previous location, in Cherry Creek, was similarly medieval.

Co-owner Kevin Pohle said he learned about the importance of offering a fun, immersive experience from the store’s original owners, who sold him the business 15 years ago.

“You try to focus on creating an experience as opposed to creating a place for people to come buy stuff,” he said.

Almost nightly, the shop provides in-store programming, including game nights and model painting tutorials. There is some overlap in the selection at his store and at a Toys R Us, particularly on board games, Pohle said. But he stocks plenty of things you’d never see there or in a mass-market competitor such as Target or Walmart, including novelty cooking utensils and irreverent, not-safe-for-work socks. 

The approach is paying off, Pohle said. Without revealing numbers, he said his sales have grown every year since 2010. The Wizard’s Chest doubled its size — to 16,000 square feet — when it moved to 451 Broadway. The company bought its building in January. 

“They can all compete on price, because that’s what they do because they have the buying power to do that. We can’t compete on price, so we don’t,” he said. “So, yeah, Monopoly games are cheaper at Target. But if you’re coming in for a high-quality game or a game you haven’t heard of because it’s not at Target, you come to us.”

Toy sales grew in the U.S. in 2017. Sharing data from the NPD Group market research firm, the Toy Association trade group estimated that toys generated $27 billion in sales last year, up 1 percent over 2016. The research did not break down where those dollars were spent, so its unclear how much went to big boxes and online companies and how much ended up in the registers of places such as The Wizard’s Chest.

The American Specialty Toy Retailing Association, or ASTRA, circulated a survey among its member retailers last spring. The 138 companies that responded, representing 180 stores across the country, reported an average sales growth of 2.6 percent in 2016 over 2015, part of a steady growth trend dating to 2011. As of last month, ASTRA has eight member retailers in Colorado, including Wonderland and The Wizard’s Chest, and 932 nationwide.

“Consumers have more options and more ways to fulfill their wants and wishes than ever, but we believe that local, independent retailing is here to stay,” said ASTRA president Kimberly Mosley. “It’s been through the growth of mass market, the growth of catalog sales and online sales and it will continue to be here.”

NPD emphasized that being quick to market with in-demand products will be key for retailers seeking a slice of the growing toy-sale pie.  Amazon and other e-commerce companies have a clear advantage over independent shops when it comes to that. But Pohle views e-commerce as more of a threat to big-box retailers than to his shop because the business model is the same: Sell mass-market products cheap.

“It might kill big-box retail because the thing that you buy on Amazon is the same thing you’d buy at Target, and they’re going to do it cheaper,” he said.

University of Denver marketing professor Theresa Meier Conley thinks there’s  a different reason that brick-and-mortar stores will survive — even thrive — alongside e-commerce: human nature. Conley, whose background is in high-tech services development, including on-demand video, said research has proven that people crave connecting face to face and gathering together. This creates opportunities for such retailers, particularly innovative ones willing to do things such as market to customers online and offer them deals if they visit their stores in person.

“Retail from a brick-and-mortar perspective is going to go through a resurgence, which is going to be good for the specialty and unique retailers and not necessarily bad from an online perspective,” she said. “Toys R Us was one of a lot of larger retailers that was’t able to adjust and deal with the changes.”

Online marketing — particularly reaching shoppers through trend-driving powerhouse Facebook — is occupying the mind of Sallie Kashiwa. The owner of Timbuk Toys said she is seeking someone now to help her improve her business’ reach on the social media site. Its Facebook page has fewer than 2,000 likes right now.

It’s one of many challenges that the 25-year toy-industry veteran and operator of four metro-area stores is pondering. Other concerns include the potential impact that tariffs on metals and a trade dispute with China could have on the cost of merchandise she carries, and an across-the-board rise in the cost of doing business. Without the purchasing power of a big box, Kashiwa said she has to keep a close eye on her margins amid the rise of rent, employee wages and taxes continue.

“There cannot be a penny of waste,” she said.

Whatever the impact of e-commerce and mass-market competition, Timbuk Toys (also an ASTRA member) has grown over the past decade. Kashiwa opened her third location, in Highlands Ranch, in the middle of the recession in 2009, choosing to invest in expansion rather than lay off staff amid stagnant sales. A fourth store, in Lakewood, came in 2012.

Kashiwa echoed Conley’s view that there is value in the connections people make shopping in person. She recalls many times when friends and neighbors ran into one another at her stores when shopping for their children.

She is bullish on the future.

“I think that if you’re innovative and courageous and a really great all-around business person, it’s a fantastic time to be in the toy business because we’re always going to need toys,” she said. “Kids need great toys. They are going to be part of culture forever, and if you can be the best toy store in town you’re going to have costumers coming in your door.”

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