Sep 20

How Adobe Helped Silicon Labs Make the Transition to Digital-First Marketing

Defining the Future of Customer Experience Management

Customer experience is top-of-mind for enterprises, which are transforming to become customer- and data-centric businesses. This includes the evolving role of the CIO and rethinking IT’s collaboration

Adobe solutions enable Silicon Labs’ marketers to make the change from communicating with hundreds of customers to tens of thousands

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Silicon Labs is a global, “fab-less” semiconductor company. Historically, it focused on niche markets such as chips for TV tuners. Its customer base was small and tightly focused, so the company had little need for digital marketing. But when it undertook a strategic product shift to chips for the Internet of Things (IoT), industrial automation, consumer automation, and broader markets, the number of customers and prospects grew dramatically.

As Deirdre Walsh, director of marketing and communications for Silicon Labs, observed, “We went from a few hundred customers to more than 35,000 in a very short period. Many business processes changed. Perhaps the most important was implementing a digital-first marketing approach. We had to rethink marketing to support the entire customer journey and move our metrics and management from a high-level view to a more detailed and comprehensive view of our entire process.”

As a result, Silicon Labs undertook a three-step process to make the transition: develop a digital strategy, deliver basic web metrics, and then optimize the technology platforms to grow and scale. The company is currently at the third step—optimizing its digital-first marketing activities with a higher degree of personalization and improved customer experience.

For Silicon Labs, Adobe has become a critical partner supporting the transition to digital-first marketing and marketing optimization strategies. Silicon Labs now uses the following Adobe products: Adobe Analytics, Adobe Experience Manager, Adobe Target, and Marketo Engage. These solutions deliver many benefits, two of which especially stand out. The first is increased publishing speed. Before Adobe, marketing campaigns were hard-coded, and any changes had to be done by IT, a process that took days or weeks. Now it takes minutes, with the marketing team able to simply drag and drop content components into different campaigns. The second key benefit is on the brand side. With Adobe solutions, Silicon Labs can now tell much better visual stories. Its website used to be relatively bland; now it is visually engaging and a destination site for engineers.

Walsh elaborated on several other ways that Adobe has enabled Silicon Labs to enhance its marketing activities.

“With Experience Manager, we can now reuse content much more effectively, and any changes to one content piece ripple through to all instances of it,” she said. “We are using video more effectively by moving it from YouTube to our own site. And managing data is dramatically better. We used to live in ‘spreadsheet hell,’ but now we have one data platform that gives us everything we need.”

As a result, Silicon Labs’ marketers can offer more than just data; the team can now offer insights that support key initiatives. In one of these initiatives, marketing provides detailed segmentation to better engage the company’s diverse customer set. A good example: The company found that 89% of its low-value account segment was bypassing digital support and filing tickets directly. By improving site and support documentation, that percentage has been reduced to 9%.

Walsh offers the following tips for brands that want to succeed at digital-first marketing:

“First, make sure you are working closely with the C-suite and key players to showcase the benefits you are providing,” she said. “Marketing should market themselves! And keep a focus on the four Rs: reputation, revenue, relationships, and reach. Everyone understands those key issues.”

Adobe has enabled Silicon Labs’ marketing team to align with the major strategic change in its product line with successful digital-first marketing. With Adobe’s help, the team has moved from just providing services to becoming a strategic partner in optimizing the business.

Copyright © 2019 IDG Communications, Inc.

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Sep 19

Small business digital marketing: DIY or outsource?

NEW YORK — Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves.

It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Or, they may be self-taught, says Cathy Petersen, director of search engine marketing at Surefire Local, a digital marketing company based in Vienna, Virginia.

“There are a lot of good resources for people who are just getting started,” Petersen says.

It might make more sense for this task, like keeping the company books, to be outsourced to a consultant if owners need to devote themselves to working with customers or developing their products and services. Or, if they have employees, owners might make sure that one of their staffers has the time and know-how to do the work.

At its simplest, getting good visibility in an online search requires a company to use what’s known as search engine optimization, the use of keywords in a website that are frequently searched. Which words to use will differ from company to company.

Google’s algorithms that rank companies in search results also take into consideration how relevant a company’s website and individual pages are to people who are searching. Businesses that get publicity or are on review websites can improve their rankings.

Advertising on Google involves bidding for specific keywords. But small businesses may not be able to pay for keywords that are extremely popular and that larger companies want. But they may have advantages, for example, location. Google can place a local business on its maps that are often part of its search results, Petersen notes.

Online advertising needs to be an ongoing commitment if it’s going to be effective. Companies must monitor how well their search listings and ads are leading to visits to their websites. Some businesses hire digital marketing consultants to handle this task, while others rely on analytics programs including Google Analytics.

If owners aren’t satisfied with the traffic to their websites, they need to consider changes in the site or advertising and/or they need to find ways to get publicity that help Google algorithms give them a better ranking in search results.


Follow Joyce Rosenberg at . Her work can be found here:

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Sep 18

Internet Marketing Firm, fishbat, Discusses 4 Ways To Build Brand Presence Through Social Media

NEW YORK, Sept. 17, 2019 /PRNewswire/ — In the digital age, it’s vital to use the right platforms to establish and strengthen one’s reputation. It’s also worthwhile to create an image that, when the average person imagines an entity, they will almost immediately be able to associate it with a certain visual. Internet marketing firm, fishbat, discusses 4 ways to build brand presence through social media.

  1. Use a consistent voice. Whether managing a brand on Facebook, Twitter, or LinkedIn, just to name a few social media platforms, a sense of consistency is vital. If certain verbiage is used on one platform, it should carry over to the others that are managed. Every brand has its own tone, such as playful, sarcastic, or straight-laced. No matter what tone a particular brand showcases, it must be seen across all matter of social media. Consistency applies to visuals, too. If logos and colors match across all platforms, there will be a greater impact made from a branding perspective.
  2. Communicate with those that engage. Likes and shares are commonplace on social media. Perhaps slightly less common, though, are comments left on social media posts. When comments are left, they shouldn’t be ignored. To build a brand further, communicate with those that take the time to engage. If they inquire about products that are offered, respond with pertinent information. If they have a customer service-related question, direct them to the best number or email they can reach to learn more. Engagement goes a long way in building a brand on social media.
  3. Don’t rely on automation. To say that it’s frustrating to receive a template message, in response to an inquiry, would be an understatement. This can harm a brand, as it makes it come across as robotic or unfeeling. Furthermore, when several people receive the same automated response, they’re less likely to do business with a brand. Craft unique messages and responses for any and all inquiries. Though this will take more effort in the short term, an SEO company in NYC will ensure it has a more positive long-term impact.
  4. Be unique. While it’s important to understand how to use social media to its greatest effect, outright emulation of other brands is stressed against. When a brand comes across as disingenuous, it’s easy for the general audience to pick up on this insincerity. Focus on building a brand presence that’s unique. One’s target audience should be routinely engaged on social media. Understand the audience in question so that the best messaging strategy can be used. Steps such as these will establish a brand as its own entity.

About fishbat:
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.


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Sep 17

American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa

HOUSTON, TX, Sept. 16, 2019 (GLOBE NEWSWIRE) — American International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has entered into a marketing services agreement (the “Services Agreement”) with Scorpion Design, LLC (“Scorpion”), a nationally acclaimed full-service digital marketing and technology company, to assist in creating and managing various online marketing strategies and campaigns for its Novopelle branded Med Spa location in Mckinney, TX.

 “We are very excited about the opportunity to work closely with the Scorpion team of marketing professionals as we set out to build a solid online and digital marketing platform to support the marketing initiatives for our current Novopelle location, as well as for the Novopelle locations that we intend to establish in the future,” commented Alan Hernandez, the Company’s Chief Marketing Officer. “With Scorpion’s background and history of supporting similar healthcare organizations in the Med Spa industry, we are confident that we will be able to utilize previously successful, tried, and true strategies to make an impact on our lead generation and conversions,” further comments Mr. Hernandez. 

 “Based on our market research and due diligence, we believe very strongly in the Novopelle brand, its service offerings, and its potential to engage new clients by leveraging our proprietary technology platform, suite of digital marketing tools and the expertise of our Med Spa marketing team,” said Tony McGinnis, Scorpion’s Executive Vice President of Internet Marketing. “This is an exciting opportunity to begin a successful partnership with Novopelle, a well-reputed name in the industry. We are confident that we will be able to engage and attract more new patients like never before,” further comments Mr. McGinnis.

About Scorpion

Scorpion is a leading client-centric Internet marketing and technology company with expertise in empowering businesses to achieve new levels of success. Scorpion specializes in the franchise, home services, healthcare and legal sectors and offers a full suite of digital marketing services to customers. Its offered services include website design, search engine optimization (SEO), pay-per-click (PPC) advertising, video advertising, online reputation management, social media services, and much more. While customers choose Scorpion for its award-winning digital marketing and industry-leading technology, they stay for its uncompromising commitment to world-class customer service. To learn more about Scorpion, please visit:

About The Company

American International Holdings Corp (OTC:AMIH) is a diversified holding company dedicated to acquiring, managing and operating health, wellness, beauty, and lifestyle companies, businesses and/or brands located both in the United States and abroad. The Company seeks opportunities to acquire and grow businesses that possess strong brand values and that can generate long-term sustainable free cash flow and attractive returns in order to maximize value for the Company and its stakeholders.

Legal Disclaimer

This press release may contain forward-looking statements including words such as “may,” “can,” “could,” “should,” “predict,” “aim,” “potential,” “continue,” “opportunity,” “intend,” “goal,” “estimate,” “expect,” “expectations,” “project,” “projections,” “plans,” “anticipates,” “believe,” “think,” “confident,” “scheduled,” or similar expressions, as well as information about management’s view of American International Holding Corp’s future expectations, plans and prospects. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of American International Holding Corp, its divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents American International Holding Corp files with the Securities and Exchange Commission, including, but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on American International Holding Corp’s future results. American International Holding Corp cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Such forward-looking statements should not be relied upon as indicative of current value or as a guarantee of future results, herein, and shall not be relied upon as a promise or representation.

Further, the Company shall not be responsible for statements made on Scorpion’s website at or on Novopelle’s website at

In this release, we may rely on and refer to information regarding our industry and the market for our products in general from market research reports, analyst reports and other publicly available information. Although we believe that this information is reliable, we cannot guarantee the accuracy and completeness of this information, and we have not independently verified any of it. Some data is also based on our good faith estimates.

SOURCE: American International Holdings Corp.

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Sep 16

Product data company Akeneo gets $46 million

Akeneo, a provider of product information management software and related technology, has been building out its technology and operations in the past year to meet increasing demand from business-to-business and retail online merchants.

Now, it plans to give that development a major boost with $46 million in venture capital it announced this week, bringing its total funding to date to $61 million.

“Today’s consumers average more than five touchpoints before they make a purchasing decision, so it is increasingly important for brands to use a platform that delivers an integrated and consistent product experience,” says Fred de Gombert, CEO and co-founder.

Akeneo, which is based in Boston and has offices across Europe and Israel, says it will use its funding to “further invest in sales and marketing efforts in the United States, while doubling down on research and development, including product data intelligence to boost product information automation.”

To support that growth, Akeneo also says it will grow its number of employees within the next year to close to 300 from more than 180 today. Its $46 million funding round was led by investment firm Summit Partners, which was joined by prior investors Alven, Partech Partners and Salesforce Ventures.


Putting AI into product data

The new funding follows several other moves Akeneo has made recently to build out its technology and market reach. Last year it acquired Sigmento, an Israel-based startup focused on artificial intelligence technology used in product data. It also has begun integrating its technology with the Salesforce Commerce Cloud and Magento ecommerce platforms.

Earlier this year, Akeneo introduced Akeneo PIM 3.0, which integrates with its AI-backed Franklin online library of 50 million products. The Franklin library continuously updates its listings and descriptions of products by crawling public websites and using AI and machine-learning technology to recognize and match product information into categories, de Gombert says.

“When we say 50 million products, we mean we found them after checking at least five sources to make sure the data is accurate and up to date,” he says.

Akeneo refers to its overall technology offerings as product experience management, or PXM. “We believe Akeneo’s highly focused product approach, as well as its hyper-connectivity with the broader commerce stack, makes it uniquely capable of addressing complex and specific customer product information needs,” says Stephen Peyer, a principal at Summit Partners who will join Akeneo’s board.

Akeneo’s client base includes electronics distributor Petra Industries, office supplies merchant Staples Canada and such international brands as Sephora and Fossil.


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Sep 15

How Internet Marketing is opening the floodgates to the world of opportunities?

Internet marketing is very helpful when it comes to promoting your business. There are some ways that you can use to market your brand. In this post, we will discuss some techniques of internet marketing and how you can use them to boost your brand awareness.

Internet Marketing Techniques to Boost Brand Awareness

  • The success of any website depends upon the number of visitors who spot the site, come and visit it and remain engaged to it. For this to happen it is imperative that you should keep up with the latest internet marketing techniques. Since traffic or visitors is the lifeline of your online business you need to come up with dependable tactics of continually driving a steady flow of traffic towards your website! This could be through various channels of internet marketing or paid campaigns like Pay Per Click (PPC).
  • At Social networking, experts adopt the latest internet marketing techniques so that your website is well positioned and constantly remains in the limelight. Nowadays, you just cannot rely on online marketing tools like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to draw quantitative traffic towards your website. You need to engage with a company which can help offer you much more than that and that is why we offer services like Social Media Optimization and Social Networking to draw traffic towards your website. Expand your brand awareness through Facebook, Instagram, Twitter, and others. Buy Instagram likes to get instant success. These essential powerful tools are a part of the latest internet marketing techniques and resilient enough to help collaborate with the key audience, stakeholders and anyone you want in an effective manner.
  • Well recognized as an integral part of any effective internet marketing strategy or service, social networks have achieved a prominent spot with many companies. This is why apart from SEO and SEM, use the latest techniques of social networking to help leverage your brand name in the online space. Looking at the massive set of opportunities Social Networking brings and its power to open a much larger frame of the audience in comparison to say a blog response, you can come up with innovative ways of getting your brand noticed. Sign up and maintaining your account on renowned Social Media sites like Facebook, Twitter or Instagram and more. This way you can make announcements, blogging, or effectively networking with large groups and online communities.
  • The benefits of social networking and social media are limitless and it can help you explore a world of opportunities. Try to get remarkable expertise in a wide range of other internet marketing tools ranging from email marketing, article/blog submission to Search Engine Optimization (SEO) and paid advertising like PPC, banners, and ads to promote your brand online. Don’t ignore to share videos on YouTube so that visitors get to know more about your product and service offerings.

Final Words

The internet offers limitless opportunities that can help you tap the best in internet marketing thus contributing to the success of your online business.

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Sep 14

Social Media Marketing: A Necessary Evil or Your New Best Friend?

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Sep 13

Internet Marketing Company, fishbat, Discusses How Blog Consultants Can Profit From Seasonal Marketing Strategies This Fall

PATCHOGUE, N.Y., Sept. 12, 2019 /PRNewswire/ — A blog consultant is effective in not only helping a business understand its content but ensuring that said content reaches the attention of as big of an audience as possible. For blog consultants to be effective, they require advertising services. Internet marketing company, fishbat, discusses how blog consultants can profit from seasonal marketing strategies this fall.


Seasonal marketing is unique in that it’s used to promote or showcase products and services during specific times of the year. For example, a candy company may contact an SEO firm in New York to help it market candy and other goodies leading up to Easter. The same logic applies to other holidays, including Halloween, Thanksgiving, and Christmas. There are numerous benefits of seasonal marketing strategies that blog consultants, regardless of the specific content they specialize in, can take advantage of.

First, seasonal marketing allows blog consultants to boost profits during the busiest days of the year. For many companies, there are peak periods where the potential for profit is the highest. What this means is that competition is at its fiercest as well, which is where seasonal marketing comes into play. With this strategy, these bustling periods can be maximized, ensuring the most sales during any multiweek or month period.

Second, seasonal marketing can help blog consultants leave strong impressions on one-time customers. Building a loyal consumer base is a challenge and one of the reasons for this is that it can be difficult to leave an impression on a shopper. Seasonal marketing can alleviate the challenges associated with this, resulting in more sales by the same buyers. If blog consultants find it difficult to turn one-time buyers into repeat customers, this type of marketing can help.

Third, seasonal marketing offers a personal connection to one’s audience. Blog consultants should present themselves as personable, as this helps to make them more approachable. As a result, blog consultants can build trust, which leads to increased business during certain times of the year. Seasonal marketing, regardless of when it takes place, can build connections that last beyond the holidays.

Fourth, seasonal marketing provides a template that a blog consultant can use time and time again. While certain aspects of a marketing strategy may have to be tweaked or overhauled, the core message should remain the same. What this does, in theory, is lessen the work that consultants will have to do. They will be able to direct their focus to other areas of their business while their marketing continues to perform at a high level.

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.


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