May 04

E Intelligence: One Stop Digital Marketing Company to Increase Online Visibility

With the dawn of the internet marketing, everything has gone advanced and digital. The business world has seen a new revolution. E Intelligence Vadodara provides skilled and expert internet marketing consultants for all digital marketing needs.

This press release was orginally distributed by ReleaseWire

Vadodara, Gujarat — (ReleaseWire) — 05/03/2015 — E Intelligence Vadodara uses internet as a powerful medium of marketing

The marketing consultants at E-intelligence Vadodara have expert and skilled consultants that help the businesses of clients and make their online existence more active in terms of producing sales and improving the standing or reputation of the organization. Internet marketing is considered as the most refined process as it consists of the promotion of a business and its services or products.. Internet marketing is not an easy job, as it requires lots of technical or professional skills and knowledge. For an online business to get the success in the industry and approach the top position in the website rankings, it is important to hire a professional internet marketing company.

Why E-Intelligence Is Best SEO Web Designing Company?

Whether it is about approaching targeted audience, increasing brand awareness, improving the conversions or many other things, a professional Internet marketing company like E-intelligence Vadodara plans a functional strategy to meet all the mentioned requirements of the businesses. It always helps the online businesses to get the profitable results.

At E-Intelligence Vadodara they know that the business exposure at online platform consists of huge challenges and being a professional and dedicated online marketing company they can perform well to take the business ahead of its competitors. Here, as the internet experts are specialized in their area, they are able to bring huge traffic towards the business website and increase sales from the existing and potential customers as well. E-intelligence now provides PPC services, website development and SEO services and social media marketing services for attracting visitors and helping convert visitors into customers. They have recently started the new concept of using attraction marketing as an approach to their marketing services to grow businesses and attract potential clients and target audience.

E-Intelligence Vadodara Provides Fast And Effective Results

It is in one’s best benefit and advantage to hire E-Intelligence Vadodara for internet marketing because they ensure the fast and most effective long-term results under their professional schemes. Here, the professional experts continuously trace the industry trends, clients’ preferences and according to that modulate the marketing strategies for providing effective results. It is important for every business to measure its performance and at E-Intelligence Vadodara; they offer detailed periodic report on the performance of their various campaigns. It assists the businesses to track their performance and increase their ROI.

E-Intelligence Vadodara provides Pay per Click marketing or PPC marketing is a very beneficial way of gaining more traffic to any business’s website, this is because any PPC advertisement will only reach people who are actively searching for a similar product or services. PPC offers a great return of investment because the services by E-intelligence and their advertisements are purely focused on the target market.

About E-Intelligence Vadodara
E-Intelligence Vadodara aims at helping in changing the way businesses and people interact, by harnessing the power of the Internet. An A to Z digital marketing agency they provide businesses visibility exactly where they need it to get best returns.

Visit now for more details.

For more information on this press release visit:

Permanent link to this article:

May 03

How Online Reviews Can Make (Or Break) Your Business

Online ReviewsDoes your customer’s opinion matter? In the world of online marketing, the answer is a resounding YES! Research by Harvard Professor Michael Luca shows that positive Yelp reviews can impact a restaurant’s bottom line by as much as nine percent. And a 2013 report by Dimensional Research shows that over 60 percent of survey participants found online reviews helpful in their buying decisions. Of those who utilize online reviews, a staggering 90 percent said that positive reviews impacted their buying decisions. A 2014 survey of 300 small business owners by the Internet marketing firm Yodle, finds that 50 percent of small business owners think that online reviews are unimportant to their business. However, the report shows that 52 percent of business owners do think reviews from websites that are specific to their industry are important. The chart below shows which websites the respondents care most about getting positive reviews on. Popular Online Review Websites

Sometimes there is a disconnect between what customer’s pay attention to and what business owners and marketing managers think is important. The savvy business owners and marketing managers are the ones that pay attention to what people are writing in their online reviews and manage them correctly. One way to do this is to manage reviews honestly and transparently. Don’t freak out if you end up with a negative review. If your website has only received positive reviews, then sometimes potential customers may not believe what they are reading. When you have a healthy mix of positive and negative reviews it can be viewed as being more realistic. Of course, don’t get me wrong. The key is to have many more positive reviews than negative reviews. Since reviews are so essential in making or breaking your business, here are some tips to help you get the most from them, no matter where you find people talking about you online.

  1. Don’t take the reviews personally. Whether the review is positive or negative, you need to remember that it isn’t about you – even though you may consider your business to be your baby. The review is about an experience with a product or service someone received at your place of business. By remembering to not take the review personally, you can keep your emotions in check and deal with the reviewer appropriately. For negative reviews, the last thing you want to do is get into a mudslinging contest with the reviewer, so be polite and factual in your responses.
  2. Own the reviews. If you get a valid negative review, own it. Transparency is a valued commodity in the online world so business owners who can admit mistakes are valuable. For honest mistakes, post the steps taken to remedy the situation and thank the reviewer for helping you fix a problem. This gives you credibility and gives confidence to future customers that if there are issues, they will be taken care of.
  3. Monitor the web for mentions. If you don’t have the time or the resources to monitor all of the social networks on a regular basis, Google has provided a great tool called Google Alerts that will do the majority of the work for you. Google Alerts allows you to enter in terms to “listen for,” then sends you an alert via email any time a reference to that term pops up. You can set up your alerts to happen whenever a mention of your business name is found or as a daily alert.

Managing the reputation of your business is very important in today’s online economy. A good review can bring in new customers, while unchecked negative reviews can threaten to shut your doors. There are thousands of online conversations happening each day and there is a good chance you are being talked about somewhere. As a business owner or marketing manager it is in your best interest to listen, monitor and participate in the discussion. To learn more about other strategies that will impact your bottom line besides online reviews, check out our whitepaper “the 8 Critical Ingredients of a Digital Marketing Plan.” It’s free to download and full of tips and strategies to help your digital marketing strategies get moving in the right direction.

More White Papers ›

Related White Papers

The Definitive Guide to Lead Generation 6 Winning Plays for Sales How to Maximize Sales With Email Marketing

Permanent link to this article:

May 02

Cisco at INTX 2015: Jet Power for the Era of Propellers

SAN JOSE, CA, May 01, 2015 (Marketwired via COMTEX) —
Next week at INTX, The Internet and Television Expo, Cisco

CSCO, +1.04%

will demonstrate how its leadership in IP Access, SDN,
virtualization and the Cloud is helping drive time-to-market,
monetization and agility for cable operators and service providers.

At booth #523 at McCormick Place, Cisco will highlight a full range
of demos that bring Internet of Everything experiences to life

--  Industry-first demonstrations of end-to-end DOCSIS 3.1-ready
    solutions: Cisco(R) IP access solutions use SDN to integrate
    DOCSIS, PON, Wi-Fi and Ethernet into a unified solution, enabling
    cable operators to take an unrivaled lead in delivering high speed
    Internet access to consumers.
--  Virtualized Managed Services solutions: Cisco will show how cable
    operators can use virtualization to address new commercial services
    market segments, reduce costs and drive agility across their rapidly
    growing commercial services markets.
--  Video: Cisco will demonstrate its innovative Virtualized Video
    Platform (V2P), which allows video workflows to be created
    automatically, on demand, in software. V2P virtualizes the complete
    video workflow, accelerating and cost reducing video processing
    applications ranging from adding a new channel to an established line
    up, to implementing a new video format like HEVC or 4K, or creating a
    new IP video service.
--  RDK: Cisco will demonstrate how its cloud-powered, RDK client-based
    consumer video solutions leverage Fast IT and DevOps concepts to
    deliver new features, new services and more revenues faster.
--  Security: Cisco's threat-centric security solutions protect content
    within the service provider's enterprise and their distribution

Cisco Speakers at INTX:

--  John T. Chapman, Cisco Fellow  CTO, Cable Access business unit,
    Cisco: "Software vs. Silicon: Understanding and Advancing the SDN
    Revolution," 11:30 a.m. - 1:00 p.m., Tuesday, May 5, McCormick Place,
    Room W474.
--  Yvette Kanouff, senior vice president, general manager, Service
    Provider Video Software and Solutions, Cisco: "You Ain't Seen Nothing
    Yet: Technology, Innovation and the Future of Media," Tuesday, May 5,
    3:00 p.m. - 4:00 p.m., McCormick Place, Room W470.
--  JT Taylor, Sr. Manager, Product Marketing, Service Provider business,
    Cisco: "Why The Internet of Things is Definitely Still A Thing,"
    Tuesday, May 5, 4:00 p.m. - 5:00 p.m., McCormick Place, Booth 150,
    INTX Marketplace.
--  John T. Chapman, Cisco Fellow  CTO, Cable Access business unit,
    Cisco; Alon Bernstein, distinguished engineer, software architect,
    Cisco; Hang Jin, Systems Architect, Cisco; Pawell Sawinski, CMTS
    software architect, Cisco: "Remote Phy, When and Why: Approaches for
    Physical Migration," Wednesday, May 6, 8:30 a.m. - 9:45 a.m.,
    McCormick Place, Room W474.
--  Maxwell Huang, technical leader, engineering, Cable Access business
    unit, Cisco: "Getting the Gig: Realizing the Potential of DOCSIS 3.1,"
    Wednesday, May 6, 11:30 a.m. - 1:00 p.m., McCormick Place, Room W474.
--  Yaron Agami, Product Marketing Manager, Service Provider Video
    Software and Solutions, Cisco; Adam Davies, product marketing manager,
    Service Provider Video Software and Solutions, Cisco: "The Money
    Cloud," Wednesday, May 6, 12:45 p.m. - 1:30 p.m., McCormick Place,
    Booth 150, INTX Marketplace.
--  Ken Martin, general manager and executive director, Global Sales,
    Sports and Entertainment Solutions Group, Cisco: "The Ballpark Goes
    Broadband: Designing and Empowering the New Digital Stadium,"
    Wednesday, May 6, 3:00 p.m. - 4:00 p.m., McCormick Place, Room W475.
--  Yvette Kanouff, senior vice president, general manager, Service
    Provider Video Software and Solutions, Cisco (moderator), and Alon
    Bernstein, distinguished engineer, software architect, Cisco:
    "Cracking the Code: Achieving Software-Powered Performance
    Advancements," Thursday, May 7, 9:00 a.m. - 10:00 a.m., McCormick
    Place, Room W474.

Supporting Quotes:

--  Yvette Kanouff, senior vice president and general manager, Cisco
    Service Provider Video Software and Solutions
     "This year's show marks
    a milestone, as it welcomes the worlds of pay TV and OTT providers
    together for the first time. We look forward to meeting with customers
    in Chicago to showcase our unified product roadmap and solutions that
    help them to be nimble and offer new services quickly, and
--  Joe Cozzolino, senior vice president and general manager, Cisco
    Mobility and Service Provider Video Network Infrastructure
     "Cisco is
    investing to lead the market in DOCSIS 3.1 CMTS and CPE. We have made
    investments in early product designs across multiple silicon
    platforms, and will be demonstrating end-to-end D3.1 performance for
    customers throughout the week at INTX."

Supporting Resources:

--  Cisco Videoscape(TM) Cloud Solutions
--  Blog Series: Cisco at INTX: Cisco SP360:
--  Follow Cisco's INTX news and activities on Twitter: #INTX and


Cisco, cloud, cloud video, CMTS, CPE, DOCSIS 3.1, Intercloud, INTX, IP,
NFV, SDN, Videoscape Cloud, virtualization, Yvette Kanouff, Joe

RSS Feed for Cisco:

About Cisco

CSCO, +1.04%

is the worldwide leader in IT that
helps companies seize the opportunities of tomorrow by proving that
amazing things can happen when you connect the previously
unconnected. For ongoing news, please go to

Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco’s trademarks can be found at Third-party trademarks mentioned are the
property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other

Press Contact:
Sara Cicero
(770) 236-2181

Industry Analyst Contact:
Carter Cromwell
(408) 526-6914

Investor Relations Contact:
Emily Hunt
+44 20 8824 4283


(C) 2015 Marketwire L.P. All rights reserved.

Permanent link to this article:

May 01

Comcast to bring 2-gig Internet service to Chattanooga

The Gig City’s Internet speed is doubling.

Comcast announced Thursday that it will offer service at 2 gigabits per second to homes in the Chattanooga area, the fastest residential speed in the nation.

But the service won’t be available to businesses, and Atlanta will be getting it first, this month. The cable giant has not disclosed how much the new product will cost.

The Chattanooga rollout begins in June and will be available to all Comcast customers and to noncustomers who live where the company’s network can service them, about 200,000 people. The company says it already has infrastructure in place for the fiber-to-home service.

EPB officials were unfazed by the announcement. The city-owned utility rolled out 1 gbps service here in 2009. The city’s mayor and local business-technology leaders said Comcast’s move expands consumer choice and bolsters the community.

“Chattanooga already has the fastest, most pervasive and cheapest gigabit service in the Western Hemisphere,” Mayor Andy Berke said. “Today’s announcement will only ensure Chattanoogans have even more options to access critical infrastructure.”

“Gigabit Pro” will run twice as fast as EPB’s 1 gbps service or Google Fiber, Google’s new Internet service coming to Nashville.

Comcast had long planned to bring the ultra-speedy service to Chattanooga, but plans were on hold for more than a year as Comcast pursued a takeover of Time Warner Cable, said Doug Guthrie, senior vice president of Comcast Cable’s South Region.

Last month, Comcast dropped its bid for Time Warner Cable. That also effectively put the brakes on Charter Communications acquiring some Time Warner Cable markets that Comcast had expected to divest, including Chattanooga.

“We immediately reactivated our plan,” Guthrie said Thursday.

Comcast officials said Chattanooga was an obvious location to go after. “Chattanooga is known for being a technologically advanced community,” Guthrie said.

About 66,000 homes and 6,000 businesses use EPB’s fiber-optics service. Of those, 5,425 get 1 Gbps service.

Comcast doesn’t disclose customer numbers. It’s not clear just how many EPB customers could get Comcast service, but in March a Comcast spokeswoman said the company is able to deliver its many services, including Internet, to 99 percent of Hamilton County.

“The big message here is that competition works,” said J.Ed. Marston, EPB’s vice president of marketing. “There hadn’t been any interest in serving this market with cutting-edge products until EPB took the plunge and made the investment. I think this verifies our business model.”

No one thought Chattanooga would remain the only place to have gig speeds, said Joda Thongnopnua, communications director for Lamp Post Group, a venture incubator in Chattanooga.

“It’s not superproductive to build a network that starts and ends with Chattanooga,” he said. Still, EPB “deserves a lot of credit.”

Comcast’s challenge will be breaking into a community that trusts EPB, said Teresa Mastrangelo, an analyst with Virginia-based market research firm Broadbandtrends.

“They sit in a good position,” Mastrangelo said. “We don’t hear any complaints about service, nothing like what you hear about Comcast.”

Plus, EPB’s service is competitively priced. “They learned over the years … what it was going to take to get customers to actually adopt the one-gig service,” she said. “They found that sweet spot.”

Mastrangelo speculated that Comcast’s service would cost $150-$200 per month. EPB’s 1 gbps package is $69.99 per month.

The increase in speed wouldn’t necessarily justify the spread, she said. “1 gig, 2 gig — it’s kind of irrelevant, to be perfectly honest. If you were talking 1 gig and 10 gig, that would be different.”

Debate aside, Comcast was eager to promote the doubled speed. “The Gig City will soon become the 2-Gig City,” said Alex Horwitz, a Comcast Cable vice president of public relations.

The company also touted its other services, including home security and phone.

“It’s important to step back and look at the entire offering,” Guthrie said. “It doesn’t go unnoticed that we’re doing this with our own investors’ dollars.” Comcast reports having made $2 billion in capital investments in Tennessee since 1996.

Comcast’s planned upgrade should draw even more innovative companies to Chattanooga and make the city more relevant to tech companies that are developing new products, said Mike Bradshaw, executive director of Chattanooga’s business accelerator Co.Lab. “This will widen the opportunity for Chattanooga to capitalize on its first-mover advantage in ultra-high-speed networking.”

Chattanooga is Comcast’s fourth Gigabit Pro announcement. In addition to the Atlanta metro area, the San Francisco Bay area and four Florida areas will get it, too.

Comcast reports that Gigabit Pro can reach an estimated 1.5 million customers in Atlanta and 1.3 million customers in Florida areas that include Miami, Fort Lauderdale, West Palm Beach and Jacksonville. The company said it expects the service to be available to 18 million homes nationwide by the end of the year.

In the future, Comcast plans to transition to DOCSIS 3.1, which uses modems and would be more seamless in terms of delivery. The company is investing in the technology and plans to test it later this year, with deployment in 2016, Guthrie said.

Contact staff writer Mitra Malek at or 423-757-6406. Follow her on Twitter @MitraMalek.

Permanent link to this article:

Apr 30

How Caroline Tsay transformed HP Software’s online channel

While few would argue that the explosion of data and mobile has transformed marketing, embracing that transformation within an enterprise organization of 13,000 people can be a daunting and challenging undertaking.

Caroline TsayCaroline Tsay found this out first-hand when she joined HP as Vice President General Manager of the Software division’s Online Business in 2013.

Tsay is responsible for growing HP’s $4 billion in annual enterprise software sales, and oversees not only product marketing for the online channel, but also engineering, product management, design, sales, operations, and data and analytics.

“When I first joined HP, I thought, we’ll rely on the product marketers and sales reps within the five software business units,” says Tsay, referring to the five areas to which she serves as a business partner. However, she soon found out that the traditional sales and marketing roles focused on large complex products and services sales weren’t incentivized or compensated to focus on end-user audiences coming through an online channel.

“They’re heavy on face-to-face relationships working within a very traditional sales model, “Tsay explains. “And they also don’t see immediate opportunities in seed deals that may later turn into larger opportunities.”

Adding to the challenge was that HP Software had been traditionally focused on the existing customer base. “While we may need different sales and marketing motions for the more complex sale, we had no business strategy around marketing and selling our software online to users within start-ups, small and medium businesses, mid-market sized companies, or large enterprises,” says Tsay. “These are technical professionals like application security engineers, mobile developers, and data scientists, who are trying software online and even buying it or influencing purchase decisions in their organizations — so we really needed to see a shift in our ability to serve that audience.”

So what does a new GM do in that situation? Tsay built her own division from scratch. As a result, she’s transformed the way HP nurtures and sells software to technical end-users. She was heavily influenced by her previous experience at Yahoo!. Working inside a consumer Internet company, she learned how critical the actual product experience is in supporting any marketing and sales efforts.

Caroline Tsay will be speaking at VB’s GrowthBeath Summit in Boston on June 1 and June 2. By invitation only, the summit is bringing together 180 marketing leaders to share and debate strategies for today’s complex marketing landscape. Request your invite here.

“Products have to be modern, intuitive, and easy to use, and it is critical to hire in-house interaction and visual design talent to design such experiences,” says Tsay. When she came to HP, she saw that a lot of design in support of the product experience was outsourced to independent design and marketing firms. Not only did she find this hugely expensive, but the quality of work suffered. Because these firms weren’t embedded with internal teams, they couldn’t really understand the product experience.

Instead, she became intent on hiring design talent who can constantly iterate on product experiences with continued research and user testing. “We’re maniacally focused on every single pixel on the screen, testing, learning, and feeding insights back into how we shape our products and user experience. And being in the Bay Area, we have no excuse not to have that talent.”

She then built out what she dubbed her Technical Management Team (TEM) — a group of technical specialists who work directly with the 6,000 qualified leads that come in each month through the online platform offering trials and freemium versions of HP’s enterprise software.

“The last thing these end-users want is to talk to multiple sales people in a traditional sales model,” says Tsay. So, in addition to marketing automation tactics, Tsay chose to provide them with an all-in-one contact, who speaks their language and can nurture them from the time they first sign on for a trial through to sales conversion.

“The TEMs are highly technical team members who understand our audiences, the competition, and the industry very well,” says Tsay. “This team is essentially doing a lot of what sales development does, what presales does, what inside sales does, and what technical support organizations do.” The goal is to hand-hold their prospects throughout the purchase life cycle.

This Technical Engagement Management Team is, in turn, tightly aligned with Tsay’s product management and product marketing teams. The two sit right next to each other, ensuring a fluid exchange between the two groups.

“There’s a lot of collaboration because these teams are physically located right next to each other,” says Tsay. “The marketers can hear all of the phone conversations that the TEMs have. Then I’ll hear one of the marketing folks come over and say, ‘I heard the prospect mention something about how our product is missing a feature or capability. We need to go back to the product team and address that.’”

Having an end-to-end view into all user activity, marketing execution, and sales processes is critical to Tsay. Coming from more of a technology background rather than a pure marketing background, she’s seen the importance of instrumenting systems, products, and processes to gain visibility into the entire sales process, to measure effectiveness, and to make improvements.

“I can’t tell you how many different people and companies I talk to, who don’t get to see the full end-to-end view of what happens in their business,” says Tsay. “As a marketer, they don’t know, after a lead gets into Salesforce, what happens from there on out, nor do they understand what the sales people are talking to potential customers about and what feedback we get.”

She’s also taken great care to build alliances with the traditional product, sales, and marketing teams in each of the five business units. It’s vital for her to communicate the kinds of benefits and value she can deliver to them, while at the same time educating them on the online platform experience, marketing strategy and execution, and the TEM sales model.

The efforts are paying off. In a head-to-head comparison of reaching users, engaging them, and supporting them throughout the purchase lifecycle — tracking the performance of the new model of sales and marketing against that of the traditional model over a one-year period — the new model came out ahead by 40% in sales productivity (ratio of order value to sales cost).

“Since we built out the organization, our web platform, and the new ways of doing marketing and sales, we continue to see a significant improvement in sales productivity every month, and we also continue to see six times the number of new customers the existing traditional teams are doing.”

Such is the value of transformation.






Permanent link to this article:

Apr 29

Research and Markets: UK Internet Garden Products Market & Online Garden …

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Internet
Garden Products Market Online Garden Retail Market 2015-2019″

report to their offering.

This 1st edition Research Analysis market report on the UK Online
Garden Products Market Internet Garden Products Market 2015, provides
a comprehensive, detailed review of the entire Online’ Offline’ Garden
Products Market. Designed to enhance marketing plans, increase online
offline sales augment business plans, the report is available
immediately in a variety of formats.

Published in March 2015 with brand new, exclusive data sets, the report
represents a comprehensive and strategic review of the UK Garden
Products market in 2015, providing statistically valid, reliable and
vital market intelligence based on financial data from more than 80% of
the UK Garden Products market. The report also provides market size,
trends and forecasts for online garden retailers in 2015 to 2019 and
illustrates market sizes for each of the key product sectors.

The 120+ page report is essential reading for any company active in the
UK Garden Products Market or Online Garden Products Retail Market and
enables the reader to undertake an in-depth review of their competitive
environment in order to develop marketing plans, long term business
strategy or simply to identify market opportunities and increase sales.
The ‘Ultimate Pack’ option further enables companies to identify sales
leads and grow sales quickly with the optional 2,000+ garden centres
mailing list with emails.

Quantitative market sizes forecasts based on industry sales, supported
by detailed discussion of online offline market trends, product mix,
distribution channel sector share, influences future prospects are
provided. The most comprehensive, quantitative qualitative review of
the UK Online Garden Products Market available in 2015.

Key Topics Covered:

1. Introduction To Research Analysis Reports

2. Garden Products Pest, Swot Economic Trends

3. Garden Products Market Size Trends 2009-2019

4. Internet Garden Products Market Size Trends

5. Online Consumer Purchasing Behaviour Trends

6. Garden Products Advertising Trends 2009-2019

7. Garden Products Distribution Channels Trends

For more information visit

Permanent link to this article:

Apr 28

Net Driven Purchased by Internet Brands


Net Driven has been purchased by Internet Brands, an online media and software services organization that focuses on the automotive, health, legal, home and travel fields.  

Acquiring marketing firm Net Driven further solidifies Internet Brands’ presence in the automotive market, which already includes companies such as Autodata solutions, Chrome Data and CarsDirect.

“Net Driven’s keen focus on specific niches within the automotive industry has created a thriving business that nicely complements our existing technology solutions servicing automotive OEMs and franchise dealers,” said Bob Brisco, chief executive officer of Internet Brands.

Net Driven was founded in 2007 and offers Web presence products such as website solutions, Internet marketing services and social media support.

The company’s primary client base is independent automotive businesses including tire dealers, auto repair shops, auto body shops, used-car dealers and auto parts retailers.

“Internet Brands is the ideal partner with which to continue Net Driven’s rapid growth,” said Patrick Sandone, CEO of Net Driven. “We’re thrilled to be a part of Internet Brands’ impressive automotive portfolio and are now in a better position than ever to continue our mission of helping automotive businesses thrive.”

Net Driven will continue to operate from its existing headquarters in Scranton, Pa. and retain the company’s workforce, and Patrick Sandone will remain president of Net Driven, the companies reported.


Permanent link to this article:

Apr 27

China’s TestBird dives into mobile analytics and user acquisition with …

TestBird, a Chinese mobile tech company, is announcing its mobile analytics and user acquisition program TrackingBird.

The Chengdu, China-based company announced the technology at the Global Mobile Internet Conference (GMIC) event in Beijing. The product is aimed at the worldwide market, but the move also shows that regional approaches to user acquisition and mobile analytics startups are emerging to service Chinese-speaking mobile app and game companies.

“We can’t wait to help the existing 2,500-plus Chinese mobile developers go global with our attribution software, TrackingBird,” said Snake Chen, chief marketing officer of TestBird, in a statement. “The trend for Chinese developers to go global is huge and giving them a better understanding for oversea marketing is key for them, including how to find high value users, and localization.”

TrackingBird is geared to help mobile app makers measure where their high-value users are coming from. The company said that TrackingBird is an attribution analytics program that allows the developer to see more in-depth analytics than its other competitors. And it is also a third party service platform for mobile application advertisement tracking.

TestBird has also announced that TrackingBird is now available for any developer interested in testing the service for free during its final beta testing period now until July 1. People interested in the product can apply at

TestBird claimed that its existing platform can test mobile games on 1,000 mobile devices in one hour.

“We are the only company in China working to help make both the app maker and advertising company happy,” said Li Wei, CEO of TestBird, in a statement. “We believe that as a truly independent 3rd party that helps both the developers and advertisers with trusted numbers and information, we will be able to help them both understand their customer’s attribution better and be more effective in their advertising dollars and campaigns.”

The company said that TrackingBird will be fully compatible with ad networks in both the West and in China, as well as with all popular mobile operating systems.

TestBird said that TrackingBird can provide real-time analytics and global advertisement tracking to help developers and publishers with trends, retention rates, key performance indicators, sales events, and more.

TestBird was founded in 2013 by Wei, former president of GSM research and development at Huawei Wireless.


Permanent link to this article:

Older posts «

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestCheck Our Feed