Mar 23

Global Smart Connected Clothing Market – Technology Innovations Boost Growth | Technavio

LONDON–(BUSINESS WIRE)–Technavio’s latest market research report on the global
smart connected clothing market
provides an analysis of the most
important trends expected to impact the market outlook from 2018-2022. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

According to Technavio analysts, the global smart connected clothing
market will grow at a CAGR of around 43% during the forecast
period. Technology innovation leading to product premiumization is a
major factor driving the market’s growth.

The market is driven mostly by the innovations in connectivity
technologies. The world has witnessed an emergence of potential
technologies in the last decade. Some of the leading technologies that
have brought revolutionary changes across the industry are wireless
technology, Bluetooth motion sensors, thermal sensors, infrared (IR),
near frequency communication (NFC), pulse oximetry technology, and
electrocardiogram (ECG) technology. These technologies are used as the
preliminary ideas in the concept of smart connected clothing such as
skirts, shirts, jeans, and clothing accessories.

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In this report, Technavio highlights the growing product promotion
through digital marketing and social media as one of the key emerging
trends driving the global smart
connected clothing

Growing product promotion through digital
marketing and social media

The growing Internet technology and innovations in Internet applications
have brought a radical change in the promotional and marketing
activities of vendors in the market. Unlike past decades, where print
media and radio communication used to be the key modes of communication,
digital marketing campaigns and promotional activities are gaining
popularity in the market in the recent times. Such campaigns and
activities are carried on leading digital platforms such as YouTube,
Facebook, LinkedIn, Instagram, and Pinterest. Social media has proven to
be a leading platform for product marketing and customer engagement.

The major players in the global smart connected clothing market have
their presence in the digital and social media platforms. They operate
their marketing activities and product promotions through several social
media platforms. Furthermore, they also describe the concept and
benefits of smart connected clothing as most of the customers use at
least one social media site. Therefore, it becomes easy for the vendors
to build up sales communication with people and acquire them as
potential customers.

“Digital marketing has become a key tool for product marketing,
besides the conventional marketing channels. This is due to the wide
customer outreach and zero cost of marketing activities. By the end of
the forecast period, digital marketing and social media platforms are
anticipated to be the key growth contributors,”
says a senior
analyst at Technavio for research on apparel
and textile

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Global smart connected clothing market

This market research report segments the global smart
connected clothing
market into the following end-users (men,
women, and children) and key regions (the Americas, APAC, and EMEA).

With a share of more than 54%, the men’s clothing category was the
largest segment of the global smart connected clothing market in 2017.
This segment is expected to project significant growth during the
forecast period.

In 2017, the Americas was the major revenue contributor to the global
market with a total revenue share of more than 42%. This region is
anticipated to witness steady growth during the forecast period.


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is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists
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Mar 22

How to Create a Digital Marketing All-Star Team

About Eric White

Eric White is currently an Client Success Consultant at Vertical Measures in Phoenix, AZ. Before moving west, he was handling strategy and media planning for three years at a media agency across a multitude of industries in NYC, and co-founded a mobile technology startup in Boston. Eric has strong interests in content, strategy, innovation, and data.

Outside of the office, you will most likely find Eric with a basketball or an amazing cocktail.

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Mar 21

Starting a Digital Marketing Career

Angela Copeland

Angela Copeland

Updated 2:46PM

Digital marketing is a hot field. It has been hot for more than 10 years. I rarely share much about how to move into the field of digital marketing. However, I get many questions about it because a large part of my career was spent as a digital marketer.

When I first started, there were no specific courses you could take. Digital marketing is a career path that attracts entrepreneurial-minded people. Advertising on the internet changes quickly, so those working in the field must constantly grow their skill set. These quick changes require marketers to be self-learners.

My background in computer engineering helped open the door to the digital world because I had experience building websites.

Initially, I became an affiliate marketer. Affiliate marketers help sell products online for other companies, then receive a percentage of the sales they generate. I built websites and created digital marketing campaigns to sell a number of products and services, including shoes for the website

You need experience in digital marketing to become a digital marketer. It’s hard to land a job that requires experience when you have none. Affiliate marketing is relatively easy to break into. It gave me the experience I needed to get going. That led me to a full-time digital marketing position, which led to more experience and more work opportunities.

But things have changed quite a bit since I started. One notable difference is that early on, many digital marketers were generalists. There were fewer total professionals in the field, so each person needed to have a broad skill set that covered many areas. Now, there are more professionals, so many have more specialized roles. For example, one digital marketer may focus solely on placing and optimizing Facebook ads. In the past, this person would have known some Facebook and a bit about every other social media website. Each person now has more in-depth knowledge of a smaller number of topics.

There are also more courses for digital marketing. Colleges offer them. Websites have them. There are meetup groups about digital marketing. The digital marketing community has grown.

If you are interested in switching into digital marketing, start by thinking like an entrepreneur. Look for free resources to get you going before you pile money into courses. If you prefer to take a formal class, check out This site offers free online courses from schools like Harvard and MIT.

Look for a way to get experience, even if it means volunteering your time. In the early days of Facebook, I volunteered to set up and administer a Facebook fan page for a nonprofit. It greatly increased my understanding of the site, and it gave me real experience that I could put on my resume.

Digital marketers are self-starters. When you’re making the switch, whatever you do, don’t wait for someone else to show you the way. Make your own path.

Angela Copeland, a career coach and founder of Copeland Coaching, can be reached at

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Mar 20

ParkerVision’s Milo® Wi-Fi Product Expands to Small Businesses with Addition of New Sales Channel

JACKSONVILLE, Fla., March 20, 2018 (GLOBE NEWSWIRE) — ParkerVision, Inc. (Nasdaq:PRKR) (“ParkerVision”), a developer and marketer of semiconductor technology solutions for wireless applications, is pleased to announce that Milo®, its distributed Wi-Fi system is now available for purchase on, an online retailer specializing in small business IT and office products.

Milo systems provide comprehensive Wi-Fi coverage for small offices by eliminating dead-zones and taking Wi-Fi beyond the coverage capability of traditional Wi-Fi routers. A Milo system can expand the coverage of any existing Wi-Fi router and provides a flexible offering of network configurations to match the application.

NeweggBusiness is the business-to-business division of Newegg, Inc., specializing in providing IT office products across all industries. NeweggBusiness was formed in 2009 as an initiative to satisfy the growing needs of businesses, government, healthcare organizations, and educational institutions.

“We’re excited to expand our sales channels to include NeweggBusiness,” said John Stuckey, Chief Marketing Officer of ParkerVision. “The Milo product line inexpensively enables the business manager to expand their Wi-Fi footprint in order to provide their customers and employees with simple and reliable access to the network for internet access. It’s a perfect solution for applications such as providing internet access for restaurant customers or supplying separate Wi-Fi networks for lobbies and waiting rooms.”

About ParkerVision, Inc.
ParkerVision, Inc. designs, develops and markets its proprietary radio-frequency (RF) technologies, which enable advanced wireless solutions for current and next generation communications networks. ParkerVision also develops and markets a family of products under the Milo® brand that leverages existing Wi-Fi infrastructure to create more optimal Wi-Fi configuration and superior coverage for small businesses and consumers.  For more information please visit

Safe Harbor Statement
This press release contains forward-looking information. Readers are cautioned not to place undue reliance on any such forward-looking statements, each of which speaks only as of the date made. Such statements are subject to certain risks and uncertainties, which are disclosed in the Company’s SEC reports, including the Form 10-K for the year ended December 31, 2016 and the Form 10-Q for the quarter ended September 30, 2017. These risks and uncertainties could cause actual results to differ materially from those currently anticipated or projected.

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Mar 19

Business in the digital age

Whenever Shawnna Robinson posts new content, you’ll get an email delivered to your inbox with a link.

Email notifications are only sent once a day, and only if there are new matching items.

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Mar 18

Golden eyes expansion with old school playbook

While the glory days of jean jacket vests and “sexy specs” are over, Richard Golden still has some dance left in him.

At 71, the founder of SEE Inc. and former co-owner of D.O.C. Optics Corp., known for his fresh footwork in one of metro Detroit’s most memorable advertising campaigns, isn’t showing signs of fatigue as his stores confront new challenges from online eyewear sellers such as Warby Parker.

Golden oversees 42 designer eyeglass stores — five of which are in Southeast Michigan — in the portfolio of his Birmingham-based company SEE (Selective Eyewear Elements), which he started in March 1998. After selling D.O.C. to eyewear giant Luxottica in 2007 for $90 million, it became his full-time job.

“I’m working as hard now as I was then,” Golden said. “And I thought when I sold D.O.C. I was going to be retired.”

SEE opened its first international store, in Toronto, last October, leading up to the company’s 20-year anniversary. There are plans to open another two or three stores this year. He opened three last year, one in 2016, one in 2015 and four apiece in 2014 and 2013. Golden’s ambitions for large-scale expansion didn’t pan out exactly how he envisioned 10 years ago. By 2013, he had hoped to have 80 stores.

“We opened up at my pace because I wasn’t doing it for the money,” he said. “I wanted to keep it pure. We’re not a business that’s under the gun to hit benchmarks and goals. I do what I want. There’s no hard and fast rule. The business plan changes when I wake up every day.”

Golden, though, has not changed. His image is still as cool as ever — the slick, gregarious merchant with the hippest selection of eyewear. As such, he has little interest in straying from the business blueprint he drew up years ago, even as digital consumer habits continue to morph the retail business.

The U.S. eyeglass industry generated $22.39 billion in sales at the retail level last year, according to the Vision Council, a nonprofit trade association that conducts annual studies on the optical industry. Only about 3.29 million pairs, or 4.4 percent, of all eyeglasses were purchased online, but that number is expected to grow by 6 percent this year and continue to inch up.

Since 1998, SEE has stood by its credo of offering designer-quality products at affordable costs — $169 for entry-level to $399 at the high-end. Only last year, though, did it begin selling online.

“I never thought it was going to be a huge deal,” Golden said about the digital marketplace. “We just haven’t done it. We’ve done a few tests here and there.”

Golden’s father, Donald, who is 99 years old, started D.O.C. in 1946 and was one of the first advertising doctors in the nation, Golden said. He hit the radio circuit and bought advertisements in newspapers and magazines. The momentum continued when Richard joined the company in 1977 after graduating with an advertising degree from Michigan State University and helped create the company’s wildly popular television commercials.

Fast forward to today. SEE spends virtually no money on traditional advertising and very little on digital marketing. It doesn’t make sense for a company of its size to buy TV or radio spots like D.O.C., which had more than 100 stores in Michigan alone during its heyday, Golden said.

Make no mistake, the company prizes its quirky culture and it communicates accordingly with customers through email lists, word of mouth and some social media. Most of the traditional advertising it has done — on storefronts and billboards — was designed to push boundaries, and it often accomplished this purpose.

Take for example a campaign launched at its Manhattan store to stir up attention before opening. Golden put up a poster of a construction worker making an obscene gesture with the caption, “I’ve got your glasses right here!” After it became talk of the town and Golden was pressured to remove it, he swapped the banner out for one of a nun wearing glasses with the caption, “We have SEEn the error of our ways.”

“I thought, geez, you guys can’t have a little fun around here?” Golden said. “It’s Manhattan!”

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Mar 17

Machine Translation (MT) Global Market Report 2013-2018 Forecast to 2023: Growing Volumes of Big Data Across the …

Geographically, the market is expected to witness the fastest growth in the Asia-Pacific (APAC) region, mainly attributed to the rapid growth of overseas businesses, lucrative customer base, growing number of high-net-worth individuals (HNWIs), rising income levels, and prevalence of several languages in the region.

The machine translation industry is witnessing significant growth as a result of the growing demand for content localization. Companies are finding more and more reasons to localize their products, applications, and websites. Companies, worldwide, are recognizing their potential to address the market needs and therefore striving towards meeting customer demands outside their local market. Localization aids them to communicate with the target markets in their language and integrate industry-specific aspects with their culture and develop a local appeal. Localization strategy is significant to not only recognize the demand of a company’s product in the target country but also consider the associated benefits and risks before making any decision. Further, it enables organizations to develop effective marketing campaigns.

Some of the key technologies used by both academic and commercial domains to deliver systems and contents are Software as a Service (SaaS), Platform as a Service (PaaS), on-demand computing, and cloud computing. Integration of cloud computing with MT technology has emerged as a major trend. In relation to MT, cloud-based MT solutions are gaining acceptance and have the capacity to reduce operational costs as well. Cloud-based solutions improve responsiveness and unification, contributing to the seamless use of MT tools and techniques. Therefore, a significant number of organizations, especially in the developed regions, are shifting their conventional translation apps to the cloud. These extensive operational, strategic, and economic benefits of cloud-based MT are attracting many businesses to adopt these solutions.

SMT technology has been the largest revenue contributor in the machine translation industry and is expected to spearhead the market throughout the forecast period. Cloud computing technology helps SMT to run in an effective manner, as it offers high processing power and enhanced storage capacity to the computer. Moreover, SMT offers various benefits over other MT technologies in terms of customizability, community collaboration, and resource requirement.

Europe is the second largest market for machine translation, and also a forerunner in the development and implementation of MT technology. Because of multilingualism, Europe faces challenges posed by official languages, regional languages, and other minority languages compared to other regions. MT plays an important role in this regard in overcoming these challenges and helping the region to generate more revenue through its businesses. In the European Union, MT is widely being adopted regardless of the size of the organization. Initially, only large organizations could integrate MT services because these services were expensive and labor-intensive; however, recent developments in the field of MT have made these services accessible to the whole spectrum of organizations. Additionally, MT offers a strong export market for European companies, and is also considered as the backbone of the European economy.

Product launches have been observed as a major strategic step taken by the key vendors operating in the machine translation industry to capture a large market share. Machine translation providers are entering into strategic alliances with technology providers in order to combine their expertise and offer best-in-class translation solutions. Some of the major players operating in the market are International Business Machines Corporation (IBM), Lionbridge Technologies Inc., SDL Plc., Google Inc., SYSTRAN, TransPerfect Translations International Inc., PROMT Ltd., Microsoft Corporation, Honyaku Center Inc., and Venga Global.

Market Dynamics


  • Continuous Technological Advancements
  • Combination of TM and MT Systems Leading to Fully Integrated Workflows
  • Migration of Machine Translation to Cloud Services


  • Emerging Demand for Content Localization
  • Growing Volumes of Big Data Across the Internet
  • Impact Analysis of Drivers on Market Forecast


  • Threat from Free Translation Service Providers
  • Lack of Quality and Accuracy
  • Impact Analysis of Restraints on Market Forecast

Key Topics Covered

Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Research Scope
1.3.2 Market Segmentation by Technology
1.3.3 Market Segmentation by Deployment Type
1.3.4 Market Segmentation by Application
1.3.5 Market Segmentation by Geography
1.3.6 Analysis Period
1.3.7 Market Data Reporting Unit Value
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents By region By industry participant By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary
3.1 Definition of Market Segment
3.1.1 By Technology SMT RBMT NMT Others
3.1.2 By Deployment Type On-premise Cloud
3.1.3 By Application Military defense Healthcare and life sciences Automotive Travel and hospitality Legal and law firms Banking and finance Electronics IT and telecom services Retail and manufacturing Media and entertainment Others
3.2 MT Process
3.3 Market Dynamics
3.3.1 Trends
3.3.2 Drivers
3.3.3 Restraints
3.3.4 Opportunities
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Buyers
3.4.2 Bargaining Power of Suppliers
3.4.3 Threat of New Entrants
3.4.4 Intensity of Rivalry
3.4.5 Threat of Substitutes

Chapter 4. Global Market Size and Forecast
4.1 By Technology
4.2 By Deployment Type
4.3 By Application
4.4 By Region

Chapter 5. North America Market Size and Forecast
5.1 By Technology
5.2 By Deployment Type
5.3 By Application
5.4 By Country

Chapter 6. Europe Machine Translation Market
6.1 By Technology
6.2 By Deployment Type
6.3 By Application
6.4 By Country

Chapter 7. Asia-Pacific Machine Translation Market
7.1 By Technology
7.2 By Deployment Type
7.3 By Application
7.4 By Country

Chapter 8. RoW Machine Translation Market
8.1 By Technology
8.2 By Deployment Type
8.3 By Application
8.4 By Country

Chapter 9. Competitive Landscape
9.1 Recent Activities of Major Players
9.2 Global Strategic Developments of Key Players
9.2.1 Product Launch
9.2.2 Partnership
9.2.3 Merger Acquisition
9.2.4 Other Developments

Chapter 10. Competitive Landscape
10.1 International Business Machines Corporation (IBM)
10.1.1 Business Overview
10.1.2 Product and Service Offerings
10.1.3 Key Financial Summary
10.1.4 Strategic Growth Plans
10.2 Lionbridge Technologies, Inc.
10.2.1 Business Overview
10.2.2 Product and Service Offerings
10.2.3 Strategic Growth Plans
10.3 SDL Plc.
10.3.1 Business Overview
10.3.2 Product and Service Offerings
10.3.3 Strategic Growth Plans
10.4 Google Inc.
10.4.1 Business Overview
10.4.2 Product and Service Offerings
10.4.3 Strategic Growth Plans
10.5.1 Business Overview
10.5.2 Product and Service Offerings
10.5.3 Strategic Growth Plans
10.6 TransPerfect Translations International Inc.
10.6.1 Business Overview
10.6.2 Product and Service Offerings
10.6.3 Strategic Growth Plans
10.7 PROMT Ltd.
10.7.1 Business Overview
10.7.2 Product and service offerings
10.7.3 Strategic Growth Plans
10.8 Microsoft Corporation
10.8.1 Business Overview
10.8.2 Product and Service Offerings
10.8.3 Key Financial Summary
10.8.4 Strategic Growth Plans
10.9 Honyaku Center Inc.
10.9.1 Business Overview
10.9.2 Product and Service Offerings
10.9.3 Key Financial Summary
10.9.4 Strategic Growth Plans
10.10 Venga Global
10.10.1 Business Overview
10.10.2 Product and Service Offerings
10.10.3 Strategic Growth Plans

For more information about this report visit

Media Contact:

Research and Markets
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Mar 16

Megan Mann Appointed Director, General Manager of ClickBank University

“Megan has been instrumental to the success of ClickBank University since it launched in 2014,” said Kevin Strawbridge, CEO of ClickBank. “Her years of experience at ClickBank combined with her comprehensive knowledge of the ClickBank University program and its member’s needs is going to result in empowering new and current members to reach their goals while expanding the courses’ worldwide reach. In addition, we enjoy the opportunity to promote another woman leader to the senior leadership team within ClickBank to truly reflect the balance and diversity of our company.”

As the General Manager, Mann continues ClickBank’s partnership with instructors Justin Atlan, Adam Horwitz and team to consistently fill the online course and other content channels with dependable, reliable and trustworthy business building strategies. With the help of team member Milana Kalimullova, Mann, Atlan, and Horwitz recently released ClickBank University TV, a YouTube Channel focused on bringing free ClickBank University content to the masses.

“I am beyond honored to be the General Manager of ClickBank University,” said Mann. “I am extremely passionate about helping people build sustainable online businesses while finding financial freedom. ClickBank University has worked with over 70,000 members and with the partnership forged with Justin Atlan and Adam Horwitz, we will see membership numbers rapidly increase with the implementation of new strategic initiatives.”

Megan joined ClickBank in 2007 and holds an MBA from Boise State University. During her tenure at ClickBank, she has been an integral member of the Operations and Marketing teams. In her prior role as the Director of Marketing, Megan oversaw the ClickBank brand, planned all business development events, and created engaging marketing programs and campaigns. Megan and partners’ vision to create ClickBank’s first online training course for online entrepreneurs was born in 2014 as ClickBank University.

About ClickBank

Founded in 1998, ClickBank has established itself as a top global internet retailer powered by one of the world’s leading performance marketing platforms for both digital and physical products.  The ClickBank platform meets at the intersection of e-commerce, fintech and adtech, enabling entrepreneurs to drive consumer traffic and sales through a commissioned marketer network. 

With over 200 million customers, six million platform users and distribution in 190 countries, ClickBank’s powerful e-commerce and mobile ecosystem provides entrepreneurs with an easy to use, secure online marketplace to help them sell their products and services.

To learn more, visit


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