Dec 11

Digital SEO Marketing Strategies Online Examples

In today’s technology landscape, the strong digital marketing strategy actually has become a big hit thing. An only question is how one can one serve it up in the best possible way. Your success in business generally depends on the right kind of strategy. The right kind of strategy will lead to higher sales, long-term growth and new customers. Traditional advertising is now a thing of past. Why? It is more annoying than being very effective.  It’s the CMO’s job of staying ahead of this digital marketing curve, stay updated on the new trends as well as break through this clutter. So, here are some simple tips to optimize the digital SEO https://www.webmarketing123.com/ – marketing strategies.

Prioritize your customer needs

When your team is busy with building your internet presence and marketing your product and service. It is simple to lose your customer sight that you would like to target. “When you are building the brand online, lots of people will rush to buy the ads and get traffic to drive some revenues by the brute force. The small improvements in the conversion rates, retargeting and email capture will pay vast dividends. This will tighten up the trap first and then buy the eyeballs. You will acquire and retain your customers cost-efficiently as well as keep money for the higher-risk strategies.”

Audit update your SEO quite often

You know your product and service is good, but is your product reaching the right people? SEO will significantly help the brand to reach to your targeted people who need your offering. The industry experts suggest updating your SEO strategy once in a quarter.  Because Google updates the algorithm 500 times in a year. You need to search for the keywords that make your business to gain or lose the traction in search engine cycle. This will make your brand searchable and discoverable if possible.

Source: FSI

Prioritize on blogging as the lead generation tool

Speaking about SEO: Posting valuable and relevant content drives more traffic on to your site and social pages. This will also increase your web ranking in the search engines. Actually, internet marketers who regularly blog will experience more positive ROI. Every post that you create will be one more page on your site. This makes it likely for the customers to find you while searching on internet. It indicates to the search engines your website is now active that can help to surface the content on the top results. Further, blogging provides a voice to your brand. Around 91% of consumers say that they are likely to purchase from the brand that is genuine rather than the generic.

Host best-quality webinars live events

There’re many digital marketing resources that you may use for engaging your audience. It includes podcasts, webinars, or online promotion of the live events. In order, to streamline process of the event promotion, you can use the third party for making this process seamless. The event technology platforms help the brands to create and market the event. It also helps to promote the ticket sales manage the audience. So, by getting external help with all the details, you may focus on a big picture. This will create the experience that your customers will always even after it is over.

Source: La Teva Web

Expand and refine the email distribution outcomes

Email marketing is the best ways of reaching to your audience. It costs nothing to perform makes this the best tools that you can add in your toolkit. The email open rates actually have increased to 180% on the mobile devices from 2014. Today, many mobile phone owners operate their email on the phone rather than the desktop. As email works much better than any other mobile notifications (text messages).  They do not cost consumer anything, and can also be accessed on all the devices besides mobile phones.

Make your online marketing mobile

Even though the desktop version of the marketing content looks good, make sure you check that this translates over devices. The consumers expect cohesion over platforms, and better accessibility you offer to your audience, more likely they will purchase.

Source: Shilabs Digital

Conclusion

Remember authenticity reigns highest in any of the strategies. When you have this, the online presence enables you to connect to your audience in the ways unknown. It also helps to build the brand they will want to engage for a longer time.

Written by Hari Babu

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/digital-seo-marketing-strategies-online-examples/

Dec 10

Top 9 Digital Consumer Trends for Financial Marketers in 2019

the financial brand wikipedia

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/top-9-digital-consumer-trends-for-financial-marketers-in-2019/

Dec 09

Closing the sale is the only way to make money – Marketing Advice

Whatever
happened to the term salesman or sales person? 

It would appear that somehow, the term salesman or sales person has had to be
replaced by other more acceptable terms such as sales engineer or marketing
executive, as if to be actually involved in making sales was demeaning and had
to be disguised in some way.

However,
selling is the only action that actually achieves the income, and unless the
salesperson completes the sale, all other activities such as brand development
or social media promotion are wasted effort.

The
prime purpose of every business is to make money for the benefit of the owners
and the workforce, regardless of whether it is a business for manufacturing,
retail or professional services. 
Businesses make money by producing goods and services which customers
want to buy. Commercial managers have the responsibility of managing resources
to produce profitable income from sales, by anticipating and satisfying
customer requirements. Whatever a business makes or type of service it provides,
money is only produced when the goods or services are actually sold to a
customer. However good the product, service and brand image may be, it is only
from the act of selling that income is derived for the business in question,
thus the ability to “sell” is crucial to the success of every commercial
 business.

While
the ability to sell is fundamental to business success, businesses frequently
refer to “marketing” goods and services when they actually mean advertising and
selling, as though there were something wrong with the action of selling.
Articles in the business press would also suggest that many marketers seem
confused about their role, appearing to have objectives confined to the highly
specialised disciplines of social media, communications and brand image, but
having little or nothing to do with selling.

Traditionally,
selling to the customer has been done on a personal basis by trained sales
personnel. There are now many businesses that do not use personal selling to
provide their income, but rely on other impersonal means, such as through the
internet, direct mail, catalogue or social media.

Considering
that successful selling is fundamental to the producing of profitable income,
it is important for commercial managers of such businesses to understand which
activities are involved in generating customer interest and its conversion to
income producing sales, in order that the process is effectively managed.

The
process of making a sale may be broken down into four principal actions:
Engaging the attention
of the potential customer.

Establishing the
customer’s interest.
Developing the customer’s desire for the product or service.

Guiding the customer to
easily complete the purchase.

These
actions form the basis of every professional sales person’s approach to making
and completing a sale with a customer.

However,
the principles of this process still apply when selling through the internet,
direct mail, catalogue or social media. In all these cases, the message to the
customer is conveyed by the words of a copywriter and the presentation of a
designer. Whereas a salesman can adapt their personal selling approach to the
circumstances of the interaction with the customer, this is not possible when
selling via the internet, direct mail, catalogue or social media. While
interactive media may allow the selling message to be “personalised” to some
extent, there still has to be a process that engages the prospective customer’s
interest and guides them to completing a purchase. That success is entirely dependent
on the words of the copywriter to effectively convey the sales message and the
brochure or web-designer to direct and hold the interest of the potential
customer.

If
the objective of website pages, direct sales brochures, catalogues or social
media sites is to sell products or services, then the process must be simple,
clear and easy for the potential customer to use. If the process becomes
complicated, it can impede the sales message to the potential customer and
potentially lose the sale.

For
the sales person involved with direct selling to the customer, whether an
individual consumer or a commercial buyer, the ability to successfully close
the sale is all important. Experience shows that there are a number of
principles which collectively help to achieve a successful sales closure, which
are as follows:

Depending
on the product or service being offered, a sale may come after a single meeting
or it may come after a series of meetings and negotiations. “Closing” should be
treated as a process as in many cases, it means moving the sales process to the
next step, which requires patience.

Before
meeting with a customer, understand all the steps and processes that are
necessary in order to complete the sale and set specific objectives that can be
achieved at each meeting in the process to closing the sale and writing the
order.

Ask
questions that clarify the situation and confirm that what you’re selling
matches what the customer needs. Examples: “How does that sound to you?”; “What
do you think about that?”; or “What timeframe would you need for delivery?”

If
the dialogue has been productive and you’ve checked to be sure that the
customer is ready to buy, then ask for the order.  Do not let a fear of losing the sale prevent
the making of the sale.

Being
a professional salesperson may not be socially fashionable in the eyes of many.
While market research, product development, brand, image promotion and
communication are all important, only the ability to successfully close a sale
will produce the income on which the business survives.

For more information
visit:

www.businessperformancemaximized.com

www.contractmarketingservice.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/closing-the-sale-is-the-only-way-to-make-money-marketing-advice/

Dec 08

SEO Digital Marketing Internet Training Classes For Businesses: How To Utilize Social Media For Exposure

Social media has become one of the most crucial tools of any business’ digital marketing strategy. Companies can now reach more potential customers all through the power of the Internet and its global community.

People are generally in a consumer mindset and not in business-mode when they go online because of the personal nature of social media. Thus, it makes more sense for business-to-consumer (B2C) companies to invest more time, effort, and money on cultivating their online presence.

B2C companies surveyed by Clutch and Smart Insights admitted that social media facilitated the increase of their revenue and sales. Their preferred platforms are Facebook and YouTube. B2C companies also post more original content (82%) compared to business-to-business (B2B) companies (74%). More and more people are using social media to make payments and business owners should take advantage of that growth.

Due to their different natures, a digital marketing tactic for B2C companies may not work as effectively for B2B companies. B2B enterprises have a longer sales cycle since there are more people involved in decision making as opposed to B2C businesses that speak directly to the decision-makers, i.e. the consumers.

It is best to tailor your strategies according to the plans and goals you want to accomplish. Here are some tips on how to make the most out of your brand’s social media profile for maximum exposure.

  1. Build a good following list

For you to get followers, you need to follow legit, relevant accounts first. This is a vital first step in letting your audience know that you are part of the industry. You will see that, once you do this, you will already gain some followers.

More importantly, though, following legitimate and active accounts in your business account will give you an idea of what content your target audience likes and dislikes. You can also interact with these other businesses and even create meaningful partnerships with them to increase your exposure.

Find key influencers in your niche who have a favorable follow-to-following ratio. When they are followed by many people but follow only a few, it shows that they are selective about the posts they see on their feeds. You can also join groups and communities on Facebook and Google+ to see which profiles make valuable contributions.

  1. Create content consumers want to see

Significant followers will take the time to check out your profile first before subscribing to you. Be sure that you have the following:

  • A detailed profile – Make sure that your bio builds excitement for people to want to follow you. Include keywords that customers can use to find you. Upload attractive images as your cover photos or profile picture.
  • A noteworthy feed – It’s best always to produce content that is valuable to your customers. Add more value to your profile by providing free information such as training material and ways to use your products. Meet consumer needs by using your account to extend customer service.
  • Remember that most social media users are almost always on their phones now so make sure that your content is mobile-friendly. Mobile searches are replacing those done on a desktop so be sure that your content is informative and engaging—yet concise enough—to appeal to readers who are on the go.
  1. Stay active and engage with your followers

Having an active social media presence is the most important thing you should be doing to gain exposure for your brand. Social media users no longer want to see external links that direct them to your profile. They want something that can effortlessly be opened on the platform.

Comment on posts that mention you or retweet them to show your followers that you’re not a bot. Be present in others’ social threads, especially the key influencers in your network. Some things you can do are:

  • Posting opinions – Social media is a place where you can freely write your thoughts. Show your followers that there’s a thinking human being behind the profile by voicing out your opinions.
  • Sharing news and trends – One way to gain exposure is to become a source for news that is relevant to your industry. People want to follow accounts that provide them with valuable information on topics that are significant to them.

Conclusion

B2C companies can benefit the most from the power of social media. Promoting value added services is now as easy as a quick post or comment on an influencer’s social media page. There are plenty of resources and tools available online to improve your digital marketing strategies, such as the course at webmarketing123.com. With all the tips and training materials available, you’re sure to find a new social media strategy that will boost your online exposure.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/seo-digital-marketing-internet-training-classes-for-businesses-how-to-utilize-social-media-for-exposure/

Dec 07

Internet Marketing Company, fishbat, Shares 3 Innovative Ways to Use Augmented Reality In Your Brands Marketing Strategy

PATCHOGUE, N.Y., Dec. 5, 2018 /PRNewswire/ — In order to help businesses stay a step ahead of the curve by embracing cutting-edge technology, internet marketing company, fishbat, shares three innovative ways to use augmented reality in your brand’s marketing strategy.

Augmented reality has yet to be widely adopted, but the marketing potential in the coming years will only continue to increase. By taking advantage of the novelty and freshness behind the technology, enterprising businesses can surpass the competition and cater to their customers with a unique take on digital marketing.

Listed below are three unique ways that a company might be able to use augmented reality to more effectively promote their brand.

Social Media Filters. Not many people think of things like Snapchat filters as a form of augmented reality, but they are perhaps the most common example in day-to-day life. The company is seeing massive growth, with many young users leaving platforms like Facebook for the photo-centric social media network.

Many companies have started to create their own Snapchat filters for use with a target demographic, and it’s a unique way for companies to see some organic growth. With enough creativity, marketing teams can create a filter that consumers will love to use – allowing the company to extend their influence into their customers’ friend groups.

Virtual Tours. Another area in the augmented reality scene that is seeing quite a bit of growth are virtual tours. Real estate developers, hotels, and even businesses that want to give their customers an inside look at their shop can benefit from the benefits that AR has to offer. Customers could potentially see what a remodel could look like in their home before committing to a sale, and guests at a hotel could explore their room before booking.

This aspect is another mutually beneficial marketing tool, as it drives customers toward a conversion while letting them better visualize the product to ensure they’re happy with their decision.

Enhancing E-Commerce. Augmented reality has a lot of potential for companies that operate online storefronts. Just as businesses can use the technology to offer a tour of sorts, any business that sells a product can use AR to help customers imagine what it would be like to own it. The most prominent application is for clothing stores to help shoppers see what an outfit might look like, but the ability to overlay an object into an existing environment is useful across nearly any consumer-facing industry – from furniture and electronics to appliances and shades of paint.

ABOUT FISHBAT

fishbat internet marketing agency is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

SOURCE fishbat

Related Links

http://www.fishbat.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/internet-marketing-company-fishbat-shares-3-innovative-ways-to-use-augmented-reality-in-your-brands-marketing-strategy/

Dec 06

Kiss of Beauty pushes high-quality and affordable fast fashion beauty products

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

With a rapidly evolving skincare and cosmetics market, consumers demand variety in their products. What flew off the shelves last year is no longer trendy this year. Born in the era of digital marketing and social media, Thai company Kiss of Beauty understands the consumers’ constant clamour for new commodities, and devotes itself to meeting these changing needs with high-quality and affordable beauty products.

Kiss of Beauty aims to pioneer the concept of fast fashion for beauty products. It observes trends worldwide to incorporate them in its product development. As a nimble and responsive organisation, Kiss of Beauty changes its product line-up to match its target market.

The digital native taps the online platform for two purposes: for product inspiration and for reaching a wider audience. This strategy is particularly crucial for the big markets of Southeast Asia and China.

“With the borderless nature of the internet, we were able to market our product at relatively lower costs than global brands. We were also able to expand quite quickly in the Asean region to become among the fastest-growing cosmetics companies in Thailand,” says CEO Kittipon Nampitchtanasin.

Seeking niche markets is another market expansion strategy of the company. Kiss of Beauty was among the first to introduce sleeping cream masks in Thailand five years ago. This move proves that a niche market could become mass market in the future.

The beauty company specialises in whitening skincare, which is one of the most popular product categories in Asia. Moreover, Kiss of Beauty researched and formulated its products to be compatible with Asian skin.

Aside from Malissa Kiss, the company also successfully distributes hair care lines of South Korean brands CP-1 and Daeng Gi Meo Ri in Thailand. Kiss of Beauty is open to working with other companies for co-development, distribution and other partnership opportunities.

www.malissakiss.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/kiss-of-beauty-pushes-high-quality-and-affordable-fast-fashion-beauty-products/

Dec 05

Internet Marketing Company, fishbat, Shares 3 Innovative Ways to Use Augmented Reality In Your Brands Marketing …

PATCHOGUE, N.Y., Dec. 5, 2018 /PRNewswire/ — In order to help businesses stay a step ahead of the curve by embracing cutting-edge technology, internet marketing company, fishbat, shares three innovative ways to use augmented reality in your brand’s marketing strategy.

Augmented reality has yet to be widely adopted, but the marketing potential in the coming years will only continue to increase. By taking advantage of the novelty and freshness behind the technology, enterprising businesses can surpass the competition and cater to their customers with a unique take on digital marketing.

Listed below are three unique ways that a company might be able to use augmented reality to more effectively promote their brand.

Social Media Filters. Not many people think of things like Snapchat filters as a form of augmented reality, but they are perhaps the most common example in day-to-day life. The company is seeing massive growth, with many young users leaving platforms like Facebook for the photo-centric social media network.

Many companies have started to create their own Snapchat filters for use with a target demographic, and it’s a unique way for companies to see some organic growth. With enough creativity, marketing teams can create a filter that consumers will love to use – allowing the company to extend their influence into their customers’ friend groups.

Virtual Tours. Another area in the augmented reality scene that is seeing quite a bit of growth are virtual tours. Real estate developers, hotels, and even businesses that want to give their customers an inside look at their shop can benefit from the benefits that AR has to offer. Customers could potentially see what a remodel could look like in their home before committing to a sale, and guests at a hotel could explore their room before booking.

This aspect is another mutually beneficial marketing tool, as it drives customers toward a conversion while letting them better visualize the product to ensure they’re happy with their decision.

Enhancing E-Commerce. Augmented reality has a lot of potential for companies that operate online storefronts. Just as businesses can use the technology to offer a tour of sorts, any business that sells a product can use AR to help customers imagine what it would be like to own it. The most prominent application is for clothing stores to help shoppers see what an outfit might look like, but the ability to overlay an object into an existing environment is useful across nearly any consumer-facing industry – from furniture and electronics to appliances and shades of paint.

ABOUT FISHBAT

fishbat internet marketing agency is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

SOURCE fishbat

Related Links

http://www.fishbat.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/internet-marketing-company-fishbat-shares-3-innovative-ways-to-use-augmented-reality-in-your-brands-marketing/

Dec 04

Internet of Things in Energy Market Launch Of New Products Aimed At Millennials To Aid Growth

The “Internet of Things in Energy Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” A fundamental outline of the Internet of Things in Energy Market niche is presented by the Internet of Things in Energy Market report that entails definitions, classifications, applications together with industry chain framework. The Internet of Things in Energy Market report provides a far-reaching evaluation of necessary market dynamics and the latest trends. It also highlights the regional market, the prominent market players, as well as several market segments [Product, Applications, End-Users, and Major Regions], and sub-segments with a wide-ranging consideration of numerous divisions with their applications.

Get Free Sample Report Of Internet of Things in Energy Market @ https://goo.gl/6QtLQf

Further, the report acknowledges that in these growing and promptly enhancing market circumstances, the most recent advertising, and marketing details are very important to determine the performance in the forecast period and make essential choices for profitability and growth of the Internet of Things in Energy Market. In addition, the report encompasses an array of factors that impact the growth of the Internet of Things in Energy Market in the forecast period. Further, this specific analysis also determines the impact on the individual segments of the market.

Furthermore, the study assessed major market elements, covering the cost, capacity utilization rate, growth rate, capacity, production, gross, usage, revenue, export, supply, price, market share, gross margin, import, and demand. In addition, the study offers a thorough segmentation of the global Internet of Things in Energy Market on the basis of geography [ Latin America, North America, Asia Pacific, Middle East Africa, and Europe], technology, end-users, applications, and region.

Download FREE PDF Brochure Of Internet of Things in Energy Market @ https://goo.gl/V8uKhr

The Internet of Things in Energy Market report is a collection of pragmatic information, quantitative and qualitative estimation by industry experts, the contribution from industry connoisseurs and industry accomplices across the value chain. Furthermore, the report also provides the qualitative results of diverse market factors on its geographies and segments.

The Internet of Things in Energy Market report is an appropriate compilation of all necessary data for the residential, industrial. commercials buyers, manufacturers, governments, and other stakeholders to implement their market-centric tactics in line with the projected as well as the prevailing trends in the Internet of Things in Energy Market. Apart from this, the report also provides insightful particulars of the existing policies, laws, together with guidelines.

Inquire More About This Report @ https://goo.gl/XD6YpQ

Promising Regions Countries Mentioned In The Internet of Things in Energy Market Report:

  • North America ( United States)
  •   Europe ( Germany, France, UK)
  •   Asia-Pacific ( China, Japan, India)
  •   Latin America ( Brazil)
  •   The Middle East Africa

Key Points Covered in this Report:

  1. A complete 360-degree analysis is provided in the report on growth factors, regional and country level, major companies’ portfolio, developmental strategies, and future opportunities from the companies in the historical period.
  2. The report evaluates the positive and the negative factors that are influencing the growth of the market
  3. The report also covers in-depth market size, Internet of Things in Energy Market share, Internet of Things in Energy Market trends, Internet of Things in Energy Market growth analysis on the basis of its applications and key drivers.
  4. The market numbers have been calculated using top-down and the bottom-up approaches
  5. The report also includes quantitative and qualitative analysis of the Internet of Things in Energy Market.

Major market players profile and their business strategies.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/internet-of-things-in-energy-market-launch-of-new-products-aimed-at-millennials-to-aid-growth/

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