May 23

Internet Marketing – Key Points to Victory – JOSIC

If you’re looking to make big money doing internet marketing, then you’ll definitely want to read this article. I’m going to show you the importance of finding a profitable niche, how to create value to make profits, and how to get tons of visitors to your website daily.

So first off ..

Finding A Profitable Niche

If you’re new to internet marketing, a “niche” simply means target market. These are the people who would be interested in purchasing whatever you have to offer.

But first you’ll want to find a niche that will make you a ton of money. Many new internet marketers, hastily, jump in and pick the wrong niche. They do not end up making money and wonder if internet marketing is a scam.

Not you though. I’m going to show you how you can easily find a profitable niche. A good place to start is your passions. IF you can market offers, products, services around the passions you have, that’s really the best.

Maybe you have passions of:

– Losing weight
– Making money
– Starting a small business
– Dating and relationships
– Home gardening
– Dog Breeding
– World Travel
– Wine Tasting

… Anything Really!

Like the saying goes, “Passions Equals Profits”. But there is something very CRUCIAL about using your passions, that you should know first. You have to make sure that other people deeply share your passion!

They have to be so deeply passionate about it that they will spend money to make it happen for them. You can do this by ..


If you check on GOOGLE, type in your passion, and see other people marketing your passion … That means your passion is likely to be profitable.

Nobody in their right mind would spend time and money marketing a website if it was not bringing them a profit. That’s means if you see other people making money from your passion, there is no reason why you can not make any money either. You just have to go out there and get it.

Here’s how: Become an Expert

The easiest and quickest way to make big money doing internet marketing is by being known as the Expert. You want to be the Go-To-Expert that everyone wants a piece of.

This critical aspect about finding a profitable a niche is very critical to your success. So crucial that I’ve written a separate article for it on my website. You can check out my website at the conclusion of this article.

So after you’ve found a profitable niche, the next step is to ..

Create Value To Make Huge Profits

Here’s the deal. You’re not going to make money if you do not have something of value to exchange for it. That means if you want to make big money you need to create Big value. First you need to set up your own website. Then on your website you should have one or more of the following:

1. Products and Services

If you have a business, product, or service you can get insane amount of leads doing internet marketing. If you’re new to marketing then you’ll either have to create or get a product / service to sell.

One of the easiest, and most profitable products you can make are called information products. You can discover more about how to create highly profitable products by checking out my website below.

2. Advertising Revenue

Maybe you probably do not sell a product or service. That’s OK. There are more ways to market a website and make money. One of those ways is getting paid for advertising.

If you create a website that gets a ton of unique visitors daily, you can offer to advertise other people products and services on your website. I’m sure you’ve been seen a popular website with advertising around it. And guess what?

Each time someone clicks through through that ad, the owner of the website is making money from either pay per clicks, pay per leads, or pay per sale programs.

You can literally create hundreds of websites that generate huge daily income just form advertising revenue. If you’d like to discover more you can check out more at my website below.

So now that you know some ways to create value for big profits, I’m going to reveal how you get a ton of visitors to your website …

Web Traffic Generation Strategies

If you do not know how to get web traffic to your website, you might as well end your career as an internet marketer here. You will not survive without knowing how to generate traffic. Here’s how you can do it:

1. Writing Articles

By writing this article, I believe you’re going to be eager enough to want to check out my website. And that is how other internet marketers get tons of daily visitors to their site– By writing articles that are informative and compelling.

These articles can get picked up by other site owners and soon enough your content is all over the web. Imagine having people all over the world reading your article and want to check out your website.

Here’s a easy plan to start out with:

Just write and submit 3 articles a day and you should have visits to your website in no time!

2. Search Engine Optimization

Another great way to get daily traffic is by having high rankings in the search engines. The majority of people who use the internet start out at the search engines. If you can get listed in the top 10, you’ll have people flooding your website every day.

All you really need to do is place targeted keywords within your website. And build backlinks to your website using your targeted keywords.

Source by Sam N Mlambo

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May 22

Four Major Ideas to Consider When Starting Your New Business


There is no doubt that your new business should always appeal to the needs of your consumers. Because consumers are your life blood.

However, you need to clearly define “who you are” and what you do? In defining who you are, careful attention should be paid to your brand image and perception.

And one of the best ways of doing this is through an evocative logo that corresponds with your brand and tugs at the heart of your customers.

According to this study, your logo is your business identity. Therefore you should put a lot of care in creating your logo’s design, and appeal.

Below I outline four tips you should consider for greater brand awareness and identity when starting a new business.

Decide if you’re ready to start your own business

While everyone is interested in the freedom, travel and financial independence that starting a business brings.

It’s similarly important to understand what’s involved in running a business successfully. So do you have the knowledge and technical expertise required in running a business?

How will you manage the crazy hours of work you’ll have to put in at the beginning of this venture?

Do you have a burning drive for your new business to grow and succeed?

You’ll have to consider the following questions before thinking of starting a business.

  • Define Your Client/Audience

In the age of the internet, defining your ideal and most typical client, going where your audience congregates and becoming an authority in your defined niche is arguably one of the greatest keys to massive growth online. Because you cannot afford to target everyone. Or don’t you think so?

So how do you know the ideal client to target for your new business?

You’d have to start with the service or product you’re offering. So how do you do this? You start by writing out the features and benefits your product provides to your customer’s business or lives. Once this is done, you follow it up by making a list of people whose needs your business can cater to.

For instance, a logo designer could choose to target businesses interested in using her services to create more appeal and engagement for their brand.

Some other factors to consider in defining your audience are demographics like: Age, Gender, location, Education level, and marital status.

Make It Official and Professional

Besides creating a high quality logo for positive brand image and identity.

You should consider investing in a great website, and blog.

These things are the currency of the new gig economy and can make or mar your brand image and awareness.

So you should consider optimizing your website for mobile view. And according to latest SEO materials released this year, mobile will be the new buzz word in 2017 so you should optimize your website accordingly.

Besides setting up a great website and blog. Go Social! Get a branded Social Media presence. Create a content strategy and engage with your consumers regularly.

And finally,

Create A Marketing Plan For Your New Business

You’d have to help your customers understand why your product is better than those of your competition. This is essential for your ultimate success.

With a marketing plan, you can set clear, actionable, realistic and trackable objectives.

Finally, your marketing plan should include: Your business objectives, steps to achieve said objectives, strategies, your proposed budget and analysis of the state of your current market.

So if you want to setup a successful business, the tips shared can help your brand stand out from the crowd.

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May 21

This Entrepreneur Started A Billion-Dollar Digital Marketing Business From His Dorm Room

Ryan Deiss

via Ryan Deiss

Located less than 10 miles from the University of Texas at Austin, the headquarters of DigitalMarketer pays homage to the pursuit and commitment of a deep and intuitive understanding of both simple and complex marketing interactions, working to illuminate powerful website visibility strategies and educate digital marketers from around the world about ways they can effectively conduct commerce online.

The company, which currently employs over 120 people with a staggering annual income, is Ryan Deiss’s legacy, one that has catapulted him into the annals of history as one of the world’s foremost online marketers, through his efforts to help simplify the often-obfuscated fields of search engine optimization, content marketing, sales funnels and email marketing, just to name a few.

However, long before DigitalMarketer was ever a thought in his mind, Deiss struggled to come to grips with what he would do for the rest of his life. It was at that same campus, located just up the road off the I-35 North from his corporate headquarters, where Michael Dell had started a little computer business from the bathtub of his dorm room. That building would be directly across the street from Deiss’s dorm many years later, which would become the original birthplace of DigitalMarketer. 

The sense of frustration and internal wrangling Deiss faced early on as a college student, coupled with the precise timing of the Dot-Com boom that was in full swing back then, placed a keen sense of awareness on what he wanted to do with the rest of his life. Like most other college kids, Deiss wanted to succeed, but while seeing valuations bubbling up to dizzying heights, he figured the best pathway forward would be at a burgeoning startup, and not in starting his own business.

This was 1999. Well before smartphones had made their debut. Way before social media platforms like Facebook, Twitter and Instagram had come into existence. No. Back then, things were far simpler. The internet was a tool that could be harnessed and truly leveraged for something great.

Deiss knew, from very early on, that he was on the cusp of something big. It was in the air. The world was changing, and he was right smack in the middle of it. However, going from a complete novice and not understanding anything about marketing or sales, to someone at the helm of one of the world’s largest and most sought-after digital marketing companies didn’t happen overnight.

And in those early days, with effectively no money to his name, earning cash while still in school became a priority, becoming ever-more important after meeting a girl who he knew would be the one he would marry and spend the rest of his life with. But to get married or buy a house or do anything else in the “real world,” Deiss knew he had to figure things out or get stuck in a life-sucking 9-to-5 job.

He decided to try his hand at web design. So he taught himself everything he could possibly learn, scouring the then-internet, which was still largely in its infancy, and searching for ways that he could find web design clients. The funny thing was that the only person that would hire him at the time was a lactation consultant.

She approached Deiss, informing him that she wanted to build a website where she could sell her products, which included things like breast pumps and nursing pads. Not being one to shy away from a challenge, Deiss agreed to the project. But his client had another challenge for him. She wanted him to write an ebook she could then sell about how to make your own baby food.

As a communications major who was rejected from the university’s business school, Deiss knew that he needed to succeed with this project to prove to himself that he had what it took to make money, even while enrolled as a full-time student. However, to his dismay, shortly after Deiss was enlisted to help with the project, his client’s husband lost his job and she couldn’t pay him to complete the website.

At this point, Deiss had a completed ebook, which had been paid for, but no money to build the website. The client told Deiss to keep the ebook. Wondering what he would do with this “treasure” he had now acquired, Deiss searched for ideas on what he could do with that digital product.

To his surprise, many people had been searching for the term “how to make your own baby food” but there were no books available about it on Amazon, which had just launched not long before, but was growing by leaps and bounds at the time. So he decided to the one thing that any entrepreneurial kid would do — he built his own website.

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May 20

The Brave New World of Marketing Through Memes

Money Memes

Tantalized by the allure of viral campaigns, companies are trying more than ever to connect with consumers through the language of internet culture. But it’s not easy.

By Eric McInnis, Arcadia University

The internet is both a wonderful place and a strange place.

While the web has completely changed the way people create and communicate, those benefits come with a price, a price otherwise known as memes. Most people have a basic idea of what a meme is, but for those who may not know, an internet meme is a trend, gag, quote or piece of media that is shared, often as a joke, and spread through the net, mainly on social media sites such as Facebook to Reddit.

Memes are very much integral to the culture of the internet, and have graduated from their original, internet-exclusive state, and moved to the mainstream, as evidenced by the recent debates concerning the comic-character-turned meme, Pepe the Frog, and how his depiction as a white supremacist and anti-Semite affected the results of the 2016 U.S. election. Whether you find the whole debate on cartoon frogs and the alt-right serious or flippant, what’s inarguable is that memes are influential, and that they’re here to stay.

The Brave New World of Marketing Through Memes

SpongeGar mocking United Airlines (Image via Twitter)

On the other end of the internet spectrum, formerly far away from meme-production, is the business end of the web. In the past decade, the net has proven itself a fantastic place for businesses to sell and promote their products. Before, companies could only advertise through print advertisements and TV commercials, and while both are effective in their own rights and still used today, they lack the effectiveness of internet-based marketing; instead of hoping your client sees your billboard, watches television during a certain hour or reads a monthly magazine, they can now simply place an ad tailored to reach you based on your web history.

And while internet advertising has changed the game, social media marketing has reinvented the entire concept. Sites such as Twitter, Facebook and Instagram have billions of active users, and businesses have taken notice. Through intelligent campaigns, corporations have been able to use social media to reach potential clients on a more intimate level than ever before. As a result, these forays into internet promotion have paid off handsomely for many brands, two examples of which are the shockwaves sent by the Rainbow Oreo and the record-breaking popularity of the “This is Us” trailer on Facebook.

As a result of the popularity of social media and the desire of companies to push product, the two disparate ends of the internet spectrum—meme-making and marketing—have found themselves at an intersection. In the past few years, both advertisers and consumers have taken the wacky, bizarre culture of memes and utilized them to both sell products and critique product campaigns. When it comes to using memes to market to consumers, while there are plenty of examples, no bigger two come to mind than the Twitter accounts of Sonic the Hedgehog and Wendy’s.

While Sonic predated the modern internet and has been in the meme scene since its incipiency, the brand was not always on the right side of the jokes. Several of the series’ more notoriously bad games, such as “Sonic ’06” and “Sonic Boom,” inspired critics to pen satirically amateurish drawings of the famous hedgehog. The sketches ribbed the franchise’s “radical,” “too cool for school” tone, which had been a staple of the series, and, given the popularity of the franchise amongst gamers, the memes soon became popular across the internet.

The Brave New World of Marketing Through Memes

A popular Sonic caricature (Image via Know Your Meme)

Then, in 2015, in a brilliant PR move, the new social media manager for “Sonic” used the memes meant to criticize the franchise to mock the brand. The endearing move of self-effacement proved that the company could take a joke, an admirable trait across all platforms, and also that they were listening to their fan base. Within a year and a half, the social media pages for the famous hedgehog have continued to poke fun at themselves, as well as use the Sonic characters to reference unrelated memes, such as “Arthur’s Fist” and “Roll Safe.” Moreover, the brand has used the player-created memes to interact with the gaming community at large, including other franchises, journalists, developers and famous gamers like the Game Grumps.

While I should make it clear that I have no idea whether or not the strategy improved sales, it has certainly improved brand visibility and reputation. The eccentric promotional scheme has found a way to both mock and celebrate everything great about “Sonic,” and gaming as a whole, which is just the sort of meta self-irony that the internet has always loved.

While Sonic may have polished its reputation in the past few years, Wendy’s unearthed theirs. Formerly little more than a third-tier hamburger chain betting it all on their uninspiring “Fresh Never Frozen” slogan, in 2017, due to some deft viral marketing, Wendy’s has taken the internet’s reins. In January, a smart-aleck exchange on Twitter snowballed into internet fame, as users begged the restaurant’s Twitter account to roast them and the avatar obliged. Soon, nearly anyone who tweeted to the company’s account could expect a fun burn in return, which helped their social media following balloon; the account garnered even more attention after roasting McDonald’s claim of serving “fresh beef” in their hamburger patties.

The Brave New World of Marketing Through Memes

An exchange with Wendy’s Twitter account (Image via Twitter)

Though their burn-request shtick put the account on the map, it was the #NuggsforCarter campaign that really pushed Wendy’s from Twitter account to meme status. When one Twitter user asked the account how many retweets he needed to get free chicken nuggets for life, the avatar famously responded “18 million,” an impossible number. Lo and behold, as the exchange grew in notoriety, the seemingly impossible task started gaining traction. As the retweets rose, the original tweet continued to gain momentum and visibility, so much so that it has now become the most retweeted tweet of all time, surpassing Ellen DeGeneres’ famous “Oscar selfie” tweet. Though the young man has yet to reach 18 million retweets, the company reached out anyway with a promise of free nuggets for life, a small price to pay for one of the greatest viral Twitter campaigns in history.

It should again be noted that I have no idea whether this positively affected sales, but it has skyrocketed the brand’s likability. Hell, I might even buy Wendy’s just to show appreciation for their fun approach to social media.

Still, as with all things, such media manipulation has its downsides. For every brand that has accurately gauged the reactions of keyboard commandos and created appropriate campaigns, a hundred brands have failed to do in spectacular fashion. Just last month, Pepsi created an ad that indelicately depicted police brutality as an issue so simple that it could be solved with the gifting of a Pepsi from a gorgeous Kardashian.

Tantalized by the allure of viral campaigns, companies are trying more than ever to connect with consumers through the language of internet culture. But it's not easy.

Image via Twitter

Because the internet felt that the ad was grossly trying to make a buck off of social justice sentiments, it attacked the ad through memes, to the point where even Bernice King, the daughter of Martin Luther King Jr., responded with a meme of her own.

So while memes may represent the next frontier in digital marketing, they are certainly a fickle mistress. What the next few years will offer is up for debate (though I personally am a fan of the Denny’s Twitter), but the good news is that the consumer has more power than ever to accept, engage with and criticize attempts to market to them. So the next time you see a company promote its product with a SpongeGar sequence or a picture of Arthur’s fist, just remember that it’s a beautiful time to be alive.

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May 19

With many social media options, small businesses need focus – Winston

Jacob Fisher’s company studioSPACEnyc, which creates art installations, posts about its work on social media and gauges the reaction. Prospective customers are more likely to see the company’s work on social media, according to Fisher.

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May 18

The Problem With Sales – JOSIC

Since the World Wide Web first made its grand debut in 1991, people recognized the potential the Internet held for marketing. As the World Wide Web grew, people began building websites and suddenly, the Internet was a level playing field for businesses and entrepreneurs to sell their products. The Internet held many advantages when compared to traditional forms of sales. First, the Internet is global! With the creation of a website, your product can reach from America to Australia, from India to Zaire in the time it takes to click a mouse or enter a URL. This type of global marketing just does not exist apart from the Internet. The ability to reach customers world wide in virtual seconds, makes the Internet the top form of marketing for all businesses, marketers, and entrepreneurs.

Everyone involved in sales understands the importance of finding leads, securing leads, and closing the sale. For those who have yet to turn to the Internet, the task of finding leads can be a very tiresome, daunting task. In fact, finding leads may be a full time job for many. Without leads, there are no sales. No sales-No Business! There is no doubt about it; Every business operates on leads. All of the strategies, tactics, and tools used in the business world are designed to target leads, generate leads, and close the sale.

This is where the business world has come to realize that they have a genuine problem with the nature of sales- a problem that is solved and essentially eradicated by the power of Internet Marketing.

Direct Marketing is the process of marketing to potential consumers by using direct sales methods. These methods include using presentations, live demonstrations, making phone calls, catalogs, magazines, package inserts, media ads such as radio or television commercials, billboards, newspaper advertisements, advertisement postcards, card packs that are delivered through the postal service, and other types Of mailers. These tactics have been in effect since the late 1800’s and many believe that the Internet and its various marketing tools have overshadowed their effectiveness.

The first area of ​​concern with these Direct Marketing approaches is the fact that they are expensive. It costs money to create thousands of mailers, catalogs, or package inserts. It takes quite a bit of financial startup to run television ads, radio ads, and placements in the newspaper, or to put up a billboard. In fact, before the Internet burst into the sales game, many would-be- entrepreneurs and successful business owners, were automatically eliminated from the game, simply because they could not secure the funds needed for advertisement. Today, with the low cost of Internet Marketing tools, everyone has equal opportunity at the chance of becoming the next big winner in the game of business. These marketing methods are expensive and many new start up businesses simply do not have the capital needed to run these campaigns. However, they can use the abundance of marketing methods provided by the Internet.

Another area of ​​concern that many find taints the strategies utilized by Direct Marketing companies is the fact that they are not environmentally friendly. I am sure that you are familiar with the term, “junk mail”. Many people, who are not interested in receiving these Direct Marketing methods, simply throw them away. There is no question about the fact that direct mailers take their toll on the environment. Studies show that each year 100 million trees are used to create what we term, “junk mail”. With Internet Marketing, no trees are cut to create ad copy. The Internet is your virtual marketing center that is inexpensive as well as environmentally friendly.

Direct Marketing methods depend upon research conducted to ensure that you are targeting the right customer. This is also true in Internet Marketing, but it is definitely more difficult and time consuming when using Direct Response tactics. Research consists of demographics, customer profiling, current marketing trends, and more. In fact, you may find that it takes a separate company to handle the research aspect of your marketing plan. Again, this requires capital that many new business owners and entrepreneurs simply do not have. However, once they recognize the power of Internet Marketing and the abundance of research methods available to you for free, you will not need to worry about hiring a Direct Response Marketing team.

Another difficulty that often faces those in Direct Marketing is finding customers. Customers are the basis of your business, and great care and attention must be spent on finding them. The Internet holds a tremendous advantage over Direct Marketing methods in this area. First, the Internet is on, 24 hours a day, 7 days a week. It has the potential to bring your customers to you! This does not happen in direct marketing. The only way a customer finds you in Direct Marketing, is if they simply walk by your store. All other forms of advertisement are directly targeted at finding the customer. The Internet offers the entrepreneur innovative and ingenious ways to put your site out there, and many of these are free or low cost.

For years, it seemed that Direct Marketing methods were the only way for businesses to succeed. In fact, it was a proven fact that if you continued to see the same ad, repeated in the same manner, that you knew the business was a success. Today, the Internet has reshaped the whole arena of advertising and marketing. You can find customers without spending a fortune for campaign ads, direct mailings, or business postcards. You do not have to create a commercial to broadcast your new business services. In fact, one of the major advantages of Internet Marketing is the fact that you can advertise on a global scale, but you can also advertise locally. There are numerous ways to advertise your business in your local community, and again, these methods are all friendly to the new business that may have a low start up budget.

Marketing is the key to securing sales. Without marketing and finding customers, you will not make sales and your business will suffer. However, there are so many ways to market and promote your business that are effective, simple, and affordable. Once you discover the keys to Internet Marketing, you will never want to go back to traditional direct marketing methods again.

Source by Charisse Van Horn

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May 17

GIT Expert Offering Award-Winning SEO and Internet Marketing Services as a Leading SEO Reseller

GIT Expert is an SEO reseller offering guest posting, press release, article writing, and link building services to clients primarily in Toronto, Canada and the United States. They offer a number of link building and SEO packages to allow each business to get the services that are right for their company right now.

The venues for reaching customers have increased dramatically over the past couple of decades. An increasing number of people are using their mobile devices to search for the products and services they want. There are also many social media sites where businesses need to have a presence in order to reach their fair share of the potential customers for what they have to sell. One factor that remains consistent for all types of businesses across all of these venues is the need for good quality SEO.

SEO: Not a Do-It-Yourself Project

SEO has grown more complex as it has become even more essential amid today’s global economy. Good quality SEO requires technologically advanced tools, in-depth current knowledge of SEO trends and changes, and the ability to create an SEO approach that is right for the business.

Businesses that take a do-it-yourself approach to SEO may think that doing a little is better than doing nothing at all. The problem with this way of thinking is that it could result in their failing to connect with the majority of customers who might actually prefer them to another service if they were aware. Without the right SEO services, most customers will never find their way to a business’s website, much less take the next step and contact them for their services.

GIT Expert Group closes the gap between expensive SEO services that only large businesses can afford and those needed to increase the customer base for small businesses. They offer professional services that get fast results at an affordable cost that makes them right for all types of businesses at every level. Business owners can learn more about the variety of services and service packages by visiting GIT Expert SEO resellers on their website or on Skype.

About GIT Expert Group

GIT Expert Group is a leading SEO reseller offering search engine optimization and internet marketing services to businesses that rely on internet awareness to keep them competitive and make them successful. Company founder and owner, Yahia Kahn, has built a loyal list of clients that have achieved great success through the efforts of his company. GIT Expert continues to grow, taking many of his clients to a higher level of success at the same time.

The company offers a variety of services that helps other companies increase traffic to their websites and increase leads at a price that even small and start-up businesses can afford.

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May 16

Going ‘Rouge’: How Beauty Brands Are Winning at E-Commerce

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a product she discovered in a sponsored post on Instagram. Cosmetics are taking off online, and it’s a fascinating phenomenon. This is stuff that by its very nature seems necessary to try on (or at least look at) in store, but consumer trends indicate otherwise.

A recent study by Fung Global Retail Tech found that in 2015, the industry saw $6.2 billion (nearly 8 percent) of its sales occur online. The global cosmetics market is anticipated to grow annually by 4.3 percent to reach $429.8 billion by 2022 — and at the rate these online brands are going, we can expect e-commerce sales to make up a nice piece of the pie.

A Flawless Education

One of the greatest advantages online has over in-store when it comes to makeup is the ability to educate consumers on how products work. Often, brands will craft a short video ad that demonstrates use and effect of a product. They’re more like YouTube tutorials than traditional television commercials, but they’re quicker and more hypnotic than either.

Take Glossier, for example. The brand (which recently opened a showroom in NYC, but otherwise sells solely online) uses video ads on social media to show how a product is applied and what it looks like on a variety of skin tones. There is a sense of transparency and of being down to earth and “real” about what makes makeup fun and appealing. You see the entire process of say, the “Boy Brow” being applied to the eyebrows, even if the footage is slightly sped up. For the viewer, it’s a luminous rush of information.

“It’s almost formulaic in that it really boils down to imagery and education,” said Elaine Kwon, CEO and founder of the e-commerce consultancy Kwontified. “There is beautiful, professional videography that shows you the product, and then there is the educational [aspect]. Information is given in an intelligent yet down-to-earth voice.”

Related: Do Shoppers Prefer Brick-and-Mortar to Online Stores?

Plus, our brains are now trained to get information from the Internet. We can quickly click off the sponsored post and onto another page to read product reviews or other insights about a certain product or brand.

“There is so much information available online that helps consumers understand more about beauty products,” noted Kwon. “Even as few as five years ago, people felt they had to go to a department store to understand what cosmetics were available to buy. But online has become a space where they can learn and where there are fewer barriers to entry.”

The Social Media Persuasion

And online is of course, the home of social media — which Jennifer Gerard, owner of Gerard Cosmetics, finds is “tailor-made” for the marketing of beauty products.

“Some of these girls and boys on YouTube do the most beautiful things with makeup and it makes you want to buy everything,” said Gerard, who adds that the brand focuses on building relationships with social media influencers and YouTube personalities to market its products.

“There are a lot of different ways to grow a brand, but I would rather invest in young people trying to start a business with their YouTube channels,” said Gerard. “That’s a closer connection than giving to conglomerates, and it reflects our aesthetic, personality, and promotes engagement with our audience.”

Lisa James-King, founder of b-glowing, finds that social media fosters the sharing new items. That’s pretty helpful for an industry like cosmetics, which is somewhat manically introducing new products.

“Sharing with the customer how a product works and what results they may get is very powerful,” said James-King. “Tutorials and personal experiences are critical. In some ways B-glowing is part beauty editor and part therapist.”

And the pricing of social media advertising just can’t be beat. Gerard says she turned to it back in 2011 with her other cosmetics company Whitening Lightning. “I started that company with $3,000 and I couldn’t afford advertising, so I built relationships with YouTube channels.”

Gerard has since embraced Instagram, where some beauty brands see their strongest return on investment.

“Instagram is “where it’s at” still, in my opinion; even though we rely so heavily on SEO,” said Laura Byington, CEO and co-founder of Omiana, a web-based natural makeup company. “Instagram is still the chosen social platform for several reasons: authentic displays of cosmetics being applied and worn; clout from the comments; and especially reinforcement from influencers.”

Online or Bust

While some beauty brands are born online, others have blossomed into the space. Celebrity makeup artist LeDiedra Baldwin, owner of the makeup line LMB says she was “almost forced” to take her business to the internet just to feed the fans she’d generated from appearing on morning TV shows.

“I was getting requests from all over the country for my make-up and skin care line,” Baldwin told NBC News. “In addition to sharing videos on Facebook, I heavily rely on Instagram to advertise. My Instagram followers, who purchase online, have shared that it’s the ‘no filter’ pictures that make them want to buy my products without having first tried them.”

And then there are brands like H20+ Beauty, which have closed up shop and moved their entire operations to online only.

H2O+ Beauty’s chairman and CEO, Joy Chen, decided to shut down all of the brand’s brick-and-mortar stores and transition completely to online. It was a move that just may have saved the brand, which was struggling when Chen came aboard two years ago.

“Having closely monitored trends in the beauty industries for years, I knew that H2O+ Beauty could not return to relevance without a focus on e-commerce,” said Chen. “We completely overhauled our business model to prioritize e-commerce — from our website and social media channels, to our products and packaging. Our website now serves as our flagship store, and is optimized for mobile use so we ensure that customers can seamlessly engage with the brand no matter where they are.”

Since shifting from offline to online and revamping its social media presence, H2O+ Beauty has enjoyed a 25 percent revenue growth and a 70 percent increase in profitability, a spokesperson for the brand confirmed.

Will Brick-and-Mortar Be Phased Out?

In a variety of retail categories, the question always comes up: “Is brick-and-mortar going to be phased out?” And hearing stories like Chen’s makes one wonder if we shouldn’t be asking the same question about the cosmetics industry — especially as more companies offer their products on Amazon, and also enable free returns and exchanges.

Kwon is of the opinion that brick-and-mortar stores of every shade “should and do feel threatened by the rise of e-commerce, especially when understanding that by 2021 Amazon will have 60 percent of all sales in the U.S.” — but the beauty industry is one that probably doesn’t have to worry as much as other sectors. Even with the growth spurt in e-commerce, the majority of cosmetics are still sold in store.

Related: E-Commerce Stole Her Retail Job — So She Opened an Online Store

“I don’t subscribe to the theory that brick-and-mortar is dying when it comes to makeup,” said Gerard. “People still want to go and try on a product. While we loved being just e-commerce, the company grew and it became necessary to [implement] brick-and-mortar placement, which is really picking up for us now. I feel we have done a good job of giving the gist of what our brand is about and how are products will relate to consumers online, but there’s no substitute for testing the product in person.”

Furthermore, there are still challenges that exist in the e-commerce beauty world. For instance, it’s very easy to get someone to watch a sponsored post on Instagram; but to get them to then complete the shift to the brand’s website, where they can actually shop the products, can be irritating: The site may be slow to load. You may be asked to log in to a site you don’t have an account with, or you may have to dig through the site to find the product you just saw an ad for.

“Some brands are making it possible to buy from the social media platform, but the code has not been cracked when it comes to buying from Instagram or Pinterest,” said Keith Anderson, SVP of strategy and insights at e-commerce analytics company Profitero. “The challenge is in that transition from the ad to the website, from the consuming of content to the decision to purchase.”

But it won’t be a hurdle for long, Anderson predicts.

“Within a couple years the basic infrastructure will be established and people will understand how they can buy from distributed touch points with trust,” said. “But right now, that is the challenge.”

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