Jan 25

Andrew Silton: Control your built-in biases and invest periodically

Local/State

Civil War saga: Black re-enactors tell their side of the story

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/andrew-silton-control-your-built-in-biases-and-invest-periodically/

Jan 24

Necessity Marketing Launches New Website for Online Marketing Miami Clients

Miami, FL, January 24, 2015 –(PR.com)– There is good news for all those organizations that are directly or indirectly related to online marketing for their business expansion and growth. Now, they can get a wide selection of online marketing services to make their business better in an all-inclusive manner.

Necessity Marketing, an Internet marketing company based in Miami, FL recently launched its new website to provide affordable online marketing services to Miami and Ft. Lauderdale area businesses. Understanding the growing importance and use of online marketing in today’s business market place, the company has also expanded its services to include online video marketing and video production to name a few to aid in the success of their clients.

“We are happy to be launching our new site to help local Miami and Ft. Lauderdale area businesses achieve their goals in the online space,” said Shelby Lowry, CEO Necessity Marketing Inc. Mr. Lowry continued to say, “Necessity Marketing is on a mission to inform businesses of all sizes, locally, nationally and globally that Out of Necessity Comes Opportunity!”

In today’s market, competition is fierce; therefore organizations are utilizing new and advanced techniques to make their products/services popular, gain trust and build brand loyalty with their customer bases. Online marketing is one such popular marketing technique that offers many benefits not only to the businesses, but also to the customers. Through online marketing businesses can stay connected with their customers all over the world at the same time, and can introduce new products/services in the market in a cost-effective manner. It also provides a way to target customer segments with products and offers based on data collected through analytics. Moreover, online marketing gives businesses a way to think beyond traditional means of marketing i.e. newspaper, radio, magazines, Television and outdoor marketing. There are various online or Internet marketing tools that businesses can utilize to market their products including Email Marketing, Web Marketing and Social Media Marketing. Web marketing takes into account SEO, Ecommerce websites, content marketing, online advertising, pay-per-click, ad words and many other tools that can be utilized.

In Miami and other cities around world, the role of online marketing has increased significantly because of the increased use of smart devices among customers. Using a smartphone or tablet, a customer can now access any information related to any product or service anytime, anywhere. Customers having these capabilities have made it necessary for businesses to better understand their customers needs and wants and to deliver the right products and offers at the right time. Online marketing also allows businesses to better analyze their competitor’s strategy and maximum ROI for marketing plans and ad budgets as well. Whether you are a small business, a large multinational or a medium-sized firm, who wants to grow business in Miami, nationally or globally, Necessity Marketing offers solutions at affordable rates. With the help of their online marketing services, they are able to offer techniques and strategies to businesses that will help them to take a step forward in the marketing and promotion of their products. The newly launched website allows access to several of the online marketing services they offer including search engine optimization (SEO), social media optimization (SMO), search engine marketing (SEM), mobile marketing, email marketing and many more. Businesses can also get in-depth information about these services on the site before making any decisions.

Necessity Marketing was founded with the understanding that as technology advances it is becoming more of a necessity for businesses of all sizes to have a solid online presence to be successful. It is not feasible for most small to medium businesses to hire an entire department to fulfill this need. Necessity Marketing Inc. is composed of a team of technologists, marketing experts, and talented designers and developers who help businesses refine their current strategies and develop new ones to meet this need.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/necessity-marketing-launches-new-website-for-online-marketing-miami-clients/

Jan 23

Here’s a Tactic Every Business Is Missing in Social Media

I’ve been thinking a lot recently about fundamental business principles. In particular, I’ve been thinking a lot about business principles that are proven and time-tested but aren’t being implemented in a social media context.

As I’ve sat back and drilled down some of these topics of interest, I’ve settled on one tactic that every business is missing in social media. It’s a tactic that’s been used by YouTubers for almost a decade with phenomenal results!

The tactic is partnerships.

If you’re unfamiliar with how YouTubers rose to success, fame and notoriety, it was a result of two primary factors.

1. They were early adopters
2. They partner with other YouTubers

There’s obviously other factors involved such as entertaining content as well as consistency. All that aside, partnerships is one enormous thing to hone in on, as it’s the biggest factor that’s allowed some of the most prominent YouTubers to gain and maintain new audiences and subscribers.

It’s a commonly-known fact that leveraging what someone else has for your benefit is a proven tactic in business, ie: networking, social networking, joint ventures, investing (OPM), etc.

In 2015, if you want to take your social media following to the next level across all platforms, you need to identify non-competing brands in your space that you can partner with. These other individual’s and/or business brands should have a social following that’s similar in size to yours. That way you are both on a level playing field and can offer equal value to one another.

As you establish partnerships, you should each appear in some of each other’s social media content.

As an example, let’s say Warby Parker decided to partner with Levi’s. They would each (on occasion, not all the time) take product photos featuring both products together.

A brand mention to further promote the partner brand would be called out in the description of the post. It would go a little something like this:

Here’s how to rock a fresh pair of @Levis classic 501 Jeans with @WarbyParker Shades.

This is perfect content for all image-oriented social channels including Facebook, Twitter, Instagram, Snapchat and Pinterest.

Here’s the beautiful thing, Warby Parker and Levi’s wouldn’t have to limit themselves to just partnering with each other. They could easily assemble a list of dozens or even hundreds of other non-competing lifestyle brands to partner with for social media content as well.

In social media, I’ve worked with brands who have spent tens and hundreds of thousands of dollars on product placement marketing. Isn’t this rather silly when you consider that:

  • The consumer can smell this B.S. marketing ploy a mile away
  • It’s not authentic and the consumer knows it
  • It’s expensive as f**k!
  • Its’ not shareable (when seen on a TV show, movie or offline placement)
  • After it’s seen it can’t be captured and re-marketed

Here’s Why Partnerships Work:

  1. It allows you to organically grow your social following
  2. It allows you to increase brand affinity through positive association with other prominent brands
  3. It acts as a traffic generator allowing you consistent traffic back to your social channels (via @ mentions)
  4. It keeps your brand cool and relevant
  5. It allows you to attract new audiences
  6. It’s authentic
  7. It’s FREE!
  8. Did I mention… It’s FREE!

One thing I’m just sick and tired of seeing is businesses and individuals who are taking on the world alone. This doesn’t work and it’s the antithesis of how the Internet was born and social media in particular.

The Internet and subsequently social media was born out of a desire for humans to connect and collaborate with one another, whether it’s adding content to someone’s website by commenting on their blog, commenting on social media content, snapping a selfie with friends, or creating YouTube videos together.

The Internet is about partnerships. PERIOD.

Now go steal this idea and get to work! This one’s on the house. The next time I’m charging!

If you liked this idea, tweet me to let me know.

Michael Price is an entrepreneur, digital media marketer and author of What Next? The Millennial’s Guide To Surviving and Thriving in the Real World, endorsed by Barbara Corcoran of ABC’s Shark Tank.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/heres-a-tactic-every-business-is-missing-in-social-media/

Jan 22

The Best Ways to Do Market Research for Your Business Plan

In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss the whys and hows of conducting market research.

Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior.

Market research is further split into two varieties: primary and secondary. Primary research studies customers directly, whereas secondary research studies information that others have gathered about customers. Primary research might be telephone interviews or online polls with randomly selected members of the target group. You can also study your own sales records to gather primary research. Secondary research might come from reports found on the websites of various other organizations or blogs written about the industry. For your plan, you can use either type of research or a combination of both.

The basic questions you’ll try to answer with your market research include:

Who are your customers? Describe them in terms of age, occupation, income, lifestyle, educational attainment, etc.

What do they buy now? Describe their buying habits relating to your product or service, including how much they buy, their favored suppliers, the most popular features and the predominant price points.

Why do they buy? This is the tricky one, attempting as it does to delve into consumers’ heads. Answers will depend on the product and its uses. Cookware buyers may buy the products that offer the most effective nonstick surfaces, or those that give the most pans in a package for a given amount of money, or those that come in the most decorative colors.

What will make them buy from you? Although some of these questions may seem difficult, you’d be surprised at the detailed information that’s available about markets, sales figures and consumer buying motivations. Tapping information sources to provide the answers to as many questions as you can will make your plan more convincing and your odds of success higher. Also, the business plan software programs have detailed research included and online research available. Utilize this functionality if you’re using such software, and add additional data you find elsewhere. The reason to add some of your own unique material is that everyone using the software program is tapping into the same database and you want your business plan to differ from that of the last entrepreneur in your field.

You can also find companies that will sell you everything from industry studies to credit reports on individual companies. Market research isn’t cheap. It requires significant amounts of expertise, manpower and technology to develop solid research. Large companies routinely spend tens of thousands of dollars researching things they ultimately decide they’re not interested in. Smaller firms can’t afford to do that too often.

For companies of all sizes, the best market research is the research you do on your own. In-house market research might take the form of original telephone interviews with consumers, customized crunching of numbers from published sources or perhaps competitive intelligence you’ve gathered on your rivals through the social media. You can gather detailed research on customers, including their likes, dislikes and preferences, through Facebook, and use Google Analytics to sort out the numbers as they pertain to your web visitors. People are researching and making their opinions felt through their actions on the web, so you can gain a lot of marketing insight by looking closely at what is going on electronically.

You’ll also want to do your due diligence within your industry. When looking at comparable businesses (and their data), find a close match. For comparative purposes, consider:

1. Companies of relative size

2. Companies serving the same geographic area, which could be global if you are planning to be a web-based business

3. Companies with a similar ownership structure. If your business has two partners, look for businesses run by a couple of partners rather than an advisory board of 12.

4. Companies that are relatively new. While you can learn from long-standing businesses, they may be successful today because of their 25-year business history and reputation.

You’ll want to use the data you’ve gathered not only to determine how much business you could possibly do but also to figure out how you’ll fit into and adapt to the marketplace.

Follow these steps to spending your market research dollars wisely:

1. Determine what you need to know about your market. The more focused the research, the more valuable it will be.

2. Prioritize the results of the first step. You can’t research everything, so concentrate on the information that will give you the best (or quickest) payback.

3. Review less-expensive research alternatives. Small Business Development Centers and the Small Business Administration can help you develop customer surveys. Your trade association will have good secondary research. Be creative.

4. Estimate the cost of performing the research yourself. Keep in mind that with the internet you should not have to spend a ton of money. If you’re considering hiring a consultant or a researcher, remember this is your dream, these are your goals, and this is your business. Don’t pay for what you don’t need.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/the-best-ways-to-do-market-research-for-your-business-plan/

Jan 21

Web.com Offers Free Web Marketing Seminar to Help Phoenix Area Small …

JACKSONVILLE, Fla., Jan 20, 2015 (GLOBE NEWSWIRE via COMTEX) —

Web.com

WWWW, -1.55%

a leading provider of Internet services and online marketing solutions for small businesses, will host a free Small Business Summit designed to help small business owners in the greater Phoenix area learn how to successfully increase their business’ visibility and better market themselves online. The Small Business Summit will take place on Tuesday, January 27, 2015, from 9:00 a.m. – 12:00 p.m. on the grounds of the TPC Scottsdale Champions Course in Scottsdale, Ariz. Through Web.com’s agreement with the PGA TOUR and as umbrella sponsor of the Web.com Tour, Web.com developed the Small Business Summit as a benefit to small business owners in communities across the country.

“In today’s economy, small businesses are essential to the economic success of the greater Phoenix area,” said Danny Calihan, Tournament Chairman for the Waste Management Phoenix Open. “So, it is important that small business owners equip themselves with the necessary tools to be successful online. With the help of our corporate partners, Web.com and Bank of America, we are pleased to help local small business owners continue to prosper and grow while also having the chance to enjoy the Waste Management Phoenix Open experience.”

Debbi Lechner, vice president of marketing at Web.com will lead the discussion at the Web.com Small Business Summit, and will share information and tools that small business owners can use to improve their cash flow and business performance; increase their online visibility; and optimize their online marketing efforts.

Topics and content at the Small Business Summit focus on ways small business owners can achieve a successful Internet presence, including the elements of a great website, how to determine if their website is working for them, increasing traffic to their website and business, mobile marketing and decoding how to efficiently market their business on Google, Facebook and Twitter.

“As part of our commitment to give back to the communities we serve, we are pleased to offer this event which is focused on helping small business owners improve their business model,” said Lechner. “Every day, Web.com helps millions of business owners address the challenges of building and maintaining an effective online presence that allows their businesses to grow. We expect a lively dialogue covering a range of key, timely topics that small business owners face when tackling this increasingly important digital opportunity.”

Event Details:

  • Where: TPC Scottsdale Champions Course, 8243 E Bell Drive, Scottsdale, AZ
  • When:Tuesday, January 27, 2015; continental breakfast and networking 9:00 a.m.; presentation will start promptly at 10:00 a.m. and will conclude by 12:00 p.m.
  • Cost:Attendance is free, but advanced registration is requested at smallbusinesssummit.web.com
  • Social media: Twitter: @webdotcom / Facebook: Web.com / Hashtag: #SmallBizSummit
  • All attendees will receive a complimentary ticket to the Waste Management Phoenix Open

For the schedule of all 2015 Web.com Small Business Summits or for more information about this Small Business Summit, go to the Web.com Small Business Summit website, or contact smallbusinesssummit@web.com, or call 800-862-8718.

Attention Editors/News Directors: Click here to view a brief video on what it’s like to attend a Web.com Small Business Summit event.

About Web.com

Web.com Group, Inc.

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provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com is owner of several global domain registrars and further meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products, eCommerce solutions and call center services. To get more information, visit web.com; follow Web.com on Twitter @webdotcom or on Facebook at facebook.com/web.com. For additional online marketing resources and small business networking, please visit Web.com’s Small Business Summit.

About PGA TOUR

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.

Note to Editors: Web.com is a registered trademark of Web.com Group, Inc.

 CONTACT: Media Contact: Elaine Steinfeld Golin for Web.com 972.341.2585 esteinfeld@golin.com 

Copyright (C) 2015 GlobeNewswire, Inc. All rights reserved.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/web-com-offers-free-web-marketing-seminar-to-help-phoenix-area-small/

Jan 20

Twitter buys a Bangalore start-up that can reach Indians without smartphones

Twitter just made its first acquisition in India to reach consumers in the world’s fastest growing mobile phone market—even if they don’t have smartphones or access to online data.

In a deal estimated to be between $30 million and $40 million, Twitter bought the Bangalore-based mobile marketing company ZipDial, which uses SMS and callback workarounds to help feature phone users access the internet.

“For many, their first online experience will be on a mobile device–but the cost of data may prevent them from experiencing the true power of the internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone,” said Christian Oestlien, Twitter’s vice president of product.

The most famous of ZipDial’s innovations involves capitalizing on the “missed call,” which allows users to call a designated number of a business and disconnect before they are billed. The business then connects with the user through SMS or a voice callback.

“Our primary mission, bolstered by this acquisition, is to help every Indian with a mobile device get a great, relevant Twitter experience,” said Rishi Jaitly, Twitter’s market director for India and Southeast Asia. “During our 2014 elections, the two national political parties—@BJP4India and @INCIndia—worked with Twitter and ZipDial to make their Twitter accounts accessible to all users in India on any phone, on any network and in any language.”

Despite being slated to become the world’s second largest smartphone market by 2016, 68% of Indian mobile users use feature phones. Moreover, India still suffers with sketchy mobile data connections with often no discernible difference (PDF) in the speeds of 2G and 3G connectivity.

And this isn’t just specific to India; a large number of developing markets are in a similar situation. Acquiring ZipDial—and its Bangalore-based engineering team—could help Twitter tap into those markets.

Founded in 2010 by Valorie Wagoner, Amiya Pathak and Sanjay Swamy, ZipDial has previously raised money from Jungle Ventures, Blume Venture, Mumbai Angels and Times Internet. Its client list includes Procter Gamble, Cadbury, Disney, and Unilever.

This article is a part of Quartz India. For more, follow this link.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/twitter-buys-a-bangalore-start-up-that-can-reach-indians-without-smartphones/

Jan 19

Insurance via Internet Is Squeezing Agents

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Jan 18

Issa Asad, Q Link Wireless CEO, Offers Social Media Mentoring Online Through …

Local News

Rock Hill schools look to improve existing buildings

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/issa-asad-q-link-wireless-ceo-offers-social-media-mentoring-online-through/

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