Feb 27

National Online Marketing Expert to Present in Silver City – Silver City Sun

SILVER CITY — When’s the last time you picked up the yellow pages to find a business or buy a product?  Today almost everyone connects with businesses by searching online.  Every business needs an online presence to communicate with customers.  Find out how you can use the internet and social media to reach more customers by setting up a “virtual version” of your business.

Eric Spellmann, a nationally recognized expert in online marketing, will present a workshop on March 1, 2017 called “Optimizing Your Online Presence” to introduce area small businesses to the world of digital marketing.

Eric is the Founder, Owner, and President of Spellmann Associates, the largest online marketing and website design firm between Dallas and Denver. With worldwide clientele and a unique model for measuring online success, Eric has established his company as the leader in helping businesses meet their online goals. He is a featured speaker at a number of national and international conferences and is consistently ranked in the top 10% of speakers by attendees. His online marketing video series is one of the most popular on the subject and thousands of fans follow his national video blogs. With over a 700,000 views, these videos educate business owners all around the world on the latest Internet success marketing tools and strategies.

The Small Business Development Center (SBDC) at Western New Mexico University will host the workshop for area businesses (and nonprofits, too).  The SBDC is excited to have local business owners meet Eric Spellmann.  Mario LaFragola, SBDC Business Advisor says “Many businesses do everything right, except for marketing. Eric knows his stuff and is a real inspiration.  He offers nuts-and-bolts, hands-on tips that every business can put in place easily and immediately.”

WHAT: Optimizing Your Online Presence with Eric Spellmann

WHEN: Wednesday, March 1, 2017 – 3:00 to 4:30 p.m.

WHERE: WNMU Student Memorial Building 3rd Floor, seminar room

COST: $10 fee

ATTEND ONLINE!  Log in to the workshop from anywhere.  Contact Lawrence Garcia for details.

For information: Call Lawrence Garcia at 575-538-6164 or send an email to lawrence.garcia@wnmu.edu

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/national-online-marketing-expert-to-present-in-silver-city-silver-city-sun/

Feb 26

Business Notes: Hanover Consumer Cooperative Society Posts Loss for 2016

Hanover — The Hanover Consumer Cooperative Society Inc. posted a loss of $125,000 for 2016, which is down from net earnings of $81,000 for 2015, and down from net earnings of $170,000 for 2014.

Sales for 2016 were nearly $72 million, up more than $1.5 million from 2015 but down almost $3 million from 2014.

“The single largest contributor to the loss was overly optimistic sales goals for 2016,” General Manager Ed Fox said in a news release. “To put it simply, our projections were just too lofty. When you reach high, sometimes you overreach.”

Fox, who succeeded Terry Appleby, the Co-op’s longtime general manager, in September after stints at the Vermont Foodbank in Montpelier and Cradles to Crayons in Boston, said strong 2016 holiday sales helped offset losses from earlier in the year. Managers have set “new, realistic sales forecasts” for 2017, he said, adjusting expenses to match projections.

Expectations for 2016 were high in part because of the $5.3 million renovation to the Hanover food store, which was completed late in 2015. Sales were strong, but they failed to match projections and budgets. In addition, monthly discount days for members and other forms of instant “rebates” directly affected total sales.

“The good news is that the Co-op continues to make substantial progress at becoming a tighter, fitter organization and we’re in a great position for the year ahead,” Fox said in the release. “No one can predict the future, but we should end 2017 on very strong footing and with a small surplus.”

Fox said education and outreach efforts, sustainability initiatives and community-service programs, along with staff training and benefit investments, were left untouched when the Co-op sought to cut expenses.

The Pennies for Change program, for example, launched in the summer of 2016, raised more than $137,000 for local nonprofits.

“In 2016, our staff, members, and shoppers contributed to a thriving local economy, helped nurture and protect the planet, provided a market for hundreds of local producers and small family farms, and raised more than $100,000 for charity,” Fox said in the release. “We’re certainly disappointed that sales didn’t meet expectations, but it’s hard to call that a bad year.”

The Hanover Consumer Cooperative Society, which does business as Hanover Co-op Food Stores, is a not-for-profit business owned by its 20,000 member families. Founded in 1936, it now operates retail food stores in Hanover, Lebanon and White River Junction, a market and service center in Hanover, and a commissary kitchen. It employs nearly 400 people.

Upcoming Events

A free workshop on Wild Apple Tree Release and Pruning will be held on March 11, from 10 a.m.-1 p.m., at 218 Dickerman Hill Road, Tunbridge. Paul Harwood, Rich Chalmers, Dave Paganelli and Larry Mengedoht will lead a joint Vermont Coverts and Vermont Woodlands Association event focused on how to release and prune wild apple trees to preserve them and to enhance them for better production of food for wildlife. There will be a discussion on the basic principles, a demonstration, and then a hands on pruning session for those that want to practice. Participants may bring their own pruning and safety equipment. For more information, email larrymengedoht@gmail.com or call 802-

889-3368.

The Upper Valley chapter of SCORE is offering a spring workshop series on Thursday mornings beginning March 9. The workshops will be held from 9 a.m to noon, at 20 W. Park St., Lebanon, Suite 316, in the Citizens Bank Building. The series schedule is as follows:

March 9: QuickBooks — Focuses on using QuickBooks financial software to help plan and run a business.

March 16: The Valuation and Sale of a Business — Targeted to those considering selling a business. It will discuss the process of business valuation and the implications of business ownership.

March 23: Internet Marketing Fundamentals — Covers the basics of starting and maintaining an internet marketing campaign.

March 30: Marketing through Internet Search Engines — How to get your website and products discovered by potential customers who are using search engines.

April 6: Marketing Through Social Media — Engaging with prospects and clients through social media such as Facebook is different from conventional marketing.

Cost is $40, two for $60. Veterans free. For more information or to reserve a spot, visit www.uppervalley.score.org, email score@valley.net or call 603-448-3491.

Items of interest to the local business community are published in the Business Money section of the Sunday Valley News. Submissions may be sent by email to: biznotes@vnews.com (high-resolution photographs may be attached in .jpg format), or by mail to: Business Notes, c/o Sunday Valley News, P.O. Box 877, White River Junction, Vt. 05001. (Photographs cannot be returned unless accompanied by a stamped, self-addressed envelope.) All items are subject to editing for clarity or space.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/business-notes-hanover-consumer-cooperative-society-posts-loss-for-2016/

Feb 25

SCORE hosts free marketing, other seminars in Asheville – Asheville Citizen

CANDLER – SCORE, the nonprofit mentoring group that provides business consulting services to entrepreneurs, business owners and professionals, is sponsoring several free seminars in March.

All will be at the A-B Tech Small Business Center, 1465 Sand Hill Road. The seminars are free but require advance registration online at ashevillescore.org.

The seminars are as follows, with descriptions provided by SCORE:

• Basic Internet Marketing, 6-9 p.m. March 1. Creating a strong Internet presence can help a small business get started and grow. This seminar is perfect for any beginner that wants to learn the basics of how to promote a website. Students will gain a better understanding of website usability and all the different tools available online. This is a hands-on seminar and students will see these tools in action. Students are encouraged to bring their laptop and logins for their social media accounts so they can follow along and ask questions in class. Instructor: Sarah Benoit is an online marketing, SEO, keyword research, and social media strategist who has worked in the internet marketing field since 2003.

• Refining Your Business Model and Financial Planning, 9 a.m.-noon March 4. Small business owners and entrepreneurs are often advised of the need to create a business plan, but before creating a business plan, you need a business model. This seminar helps new businesses structure their finances by outlining the fundamentals of business operational and financial planning. It also discusses the process of applying for funding from commercial lenders. Instructors: Ron Ashe worked 25 years with Union Camp Corp. (now International Paper), holding positions in human resources management and organizational development. Richard Smith is a Certified Management Accountant who has had part ownership of four small consumer packaged goods and service firms and has worked for Nabisco, Kraft Foods and BASF.

• Social Media for Business, 6-9 p.m. March 8. Social media is a great way for small businesses to get themselves noticed and to drive business. This seminar delves into the basic principles of effective Social Media marketing and explores a wide variety of the sites being utilized today. This seminar is interactive and you will explore various websites sites while the instructor guides you through market.  Students are encouraged to bring their laptops and logins for their social media accounts so they can follow along and ask questions in class. Instructor: Sarah Benoit.

• How to Build Your Customer Base, 9 a.m.-noon March 11. Small business owners are always looking for ways to add customers. This fast-paced workshop gives you current best practices on how to build your customer base. You will work through team exercises to get a fresh perspective on how to better position your products/services, target the right customers, and frame your communications to sell more. Instructor: Grace Major, an expert in managing customer relationships, is an author and the leader of a series of training programs to improve customer relationships and service quality.

• Advanced Internet Marketing, 6-9 p.m. March 15. Making sure your customers can find you on the Internet is one of the key challenges for small business. This seminar delves into SEO optimization (the art of getting higher rankings on Google, Yahoo, Bing, etc.), building links with online public relations, increasing exposure through social media, options for advertising on the Internet, blogging strategies, and e-newsletter best practices.  Students are encouraged to bring their laptop and logins for their social media accounts so they can follow along and ask questions in class. Instructor: Sarah Benoit.

• How to Find Your Customers, 9 a.m.-noon March 25. Finding customers is about understanding your markets. Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers.  Get the data you need. Instructor: Tom Mock is a retired marketing and communications executive from the telecommunications industry. His experience includes corporate marketing, market research, product marketing, PR, investor relations and product management.

SCORE, previously known as the Service Corps of Retired Executives, serves as “Counselors to America’s Small Business.” It is a nonprofit that provides free business mentoring services to entrepreneurs in the United States.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/score-hosts-free-marketing-other-seminars-in-asheville-asheville-citizen/

Feb 24

Small businesses and social media: finding the right marketing …

What kind of social media and traditional and online marketing make sense for your business? How can small businesses thrive in local, state, and global markets? A free workshop on marketing, social media and branding for small businesses will be held on Thursday, March 9 from 9:30 to 11 a.m. at the Lincoln County Regional Planning Commission office, 297 Bath Road in Wiscasset.

The workshop will feature DreamLocal Digital founder Shannon Kinney, Kris Folsom, marketing and communications director for Coastal Maine Botanical Gardens, Bill Card, economic development specialist for the Maine Small Business Administration, and Jaimie Logan, governor’s account executive with the Maine Department of Economic and Community Development. 

Kinney is founder and client success officer at Dream Local Digital. She has over 20 years of experience in the development of successful Internet products, online sales and marketing strategies. She has worked on the teams developing successful Internet brands such as cars.com, careerbuilder.com, and over 60 online media properties for newspapers in the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. Kinney has served more than 40,000 small businesses in online marketing workshops. She been recognized as a Woman to Watch by Maine Biz, and as a Local Digital Innovator by the Local Media Association.

Folsom has a passion for branding, strategic planning, and marketing metrics. Since arriving at the Gardens in 2011, annual visitation has increased from 87,000 to 188,000 guests and Facebook followers have climbed from 5,000 to 30,000. Kris attributes this to having a fantastic product but also to utilizing her marketing efforts to harness the power of word of mouth advertising to achieve organizational goals.

This session is free of charge and is presented in conjunction with the Small Business Development Center and the Lincoln County Regional Planning Commission. The snow date is Friday, March 10.

To register, please go to www.lcrpc.org or call 882-5983.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/small-businesses-and-social-media-finding-the-right-marketing/

Feb 23

Online Marketing Company, fishbat, Discusses 5 Online Best Practices for Service Companies

TRIBECA, N.Y., Feb. 23, 2017 /PRNewswire-iReach/ — fishbat, a leading internet marketing company, today released best online practices for service companies due to the increase in popularity for potential customers to use digital marketing channels as a means of selecting a service company to work with.

Those in the service industry sometimes struggle with how to promote their business online due to the fact that they do not have an actual product to sell. Many of the same best practices apply in all industries, from optimizing sites for SEO to providing social proof through sharing content and being active on social platforms. However, there are things that those in the service industry should do to get better exposure online to expand brand awareness, drive traffic, and help with conversions. Online marketing company, fishbat, discusses six online best practices for service companies.

1.   Highlight customer reviews. Peer recommendations play a big role in helping to finalize a decision to utilize a service brand. When searching for someone to provide a service, whether in the home, on the property, on automobiles, or even on a person themselves, hearing positive recommendations is a comfort that helps people to decide to use a company. Include customer reviews and testimonials on websites to establish a positive reputation and create a sense of trust with new clientele.

2.   Showcase awards and certifications. Just like customer reviews, awards and certifications help to build trust. Include license information, industry awards, and other forms of trust and security badges on websites to help drive conversion.

3.   Add video for maintenance tips and customer testimonials. Videos are powerful formats to help get buy-in from the audience, showcase a brand’s personality, and to provide added value to the user. Videos command attention and are more memorable than text alone. Conduct a series of maintenance tips or other valuable industry information, and even incorporate video testimonials in websites. Videos are also great for introducing those who work for the brand. These things will all help to convert clientele, promote social sharing, improve SEO results, and strengthen the brand’s authority and positive reputation.

4.   Provide CTA buttons for free estimates. For most in the service industry, obtaining qualified leads is of paramount importance. Place prominent CTAs above the fold in websites with bold, contrasting colors, action verbiage, and a reason to click. Utilize CTAs to offer free estimates or consultations. Providing such services for free will help to build up the client base and help to beat the competition. Taking a small financial hit on estimates can result in large payoffs in new clientele.

5.   Create social media contests to boost shareability. Contests are highly shareable on social media platforms. Contests help to boost brand awareness and acquire new clients. There’s no limit to the types of contest ideas that service companies can employ. For example, a landscaping company could award a free lawn treatment, a plastic surgeon could provide a free consultation, or a dog trainer could provide free training services. The overhead cost of these prizes will be well worth it in regards to new lead acquisition and promoting brand awareness.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/online-marketing-company-fishbat-discusses-5-online-best-practices-for-service-companies/

Feb 22

How-to Create an Exploratory Essay with Test Forms


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Feb 21

Two of the Top Internet Marketing Experts Lead an Intense One Day …

Dave Deib, organizer: 2X10 Income Generating Online Marketing Mastery, Announced their Internet Marketing Experts Lead an Intense One Day Income-Generating Marketing Solutions Event for any Business! Event will be Held in HILTON GARDEN INN 3838 VAN BUREN ST, Phoenix, AZ 85008 on Saturday February 25th

LAKE TAHOE, NV / ACCESSWIRE / February 20, 2017 / Exclusive one-day event with two Internet marketing experts promises to boost the online success of any business Phoenix, AZ, Feb. 18, 2017

A special one-day event has been recently announced by Online Marketing Mastery. Headed by two Internet marketing experts, this event, aptly named 2×10 Income Generating Online Marketing Mastery, will impart to all attendees esoteric knowledge which can usually only be attained after years of experience.

Years of experience is precisely exactly what these two speakers have. They are Jennifer Baker, an online marketing expert and best-selling author, and Dave Deib, an Internet marketing expert and creator of the widely-acclaimed “Success GPS.” Together, they both agree that their skill sets complement each other perfectly, making them a dynamic duo and ensuring this event is a great booster for anyone who wants to have a guide in the sometimes perilous world of Internet marketing.

The event will go in-depth, the speakers taking the attendee step by step through the process of increasing an online presence and, therefore, multiplying the profitability of any business. This intense speaking event promises a whole slew of advantages packaged within the knowledge to make any business grow. These great benefits include the know-how to create a financial safety net for any business (very important!), what programs one should use and which ones one should avoid, how to increase ones online income a full 1000 %, and how to optimize marketing funnels to bring the most online customers to any business as much as possible. Of course, Jennifer Baker and Dave Deib will also instruct the attendees how to reach customers who are best for any business through the power of search engine optimization. Get Registered Here.

A little more background about these two enterprising Internet marketing experts: Jennifer Baker and Dave Deib. Jennifer Baker has been a marketing expert for over 22 years, helping small businesses and other organizations to increase the power of their advertising techniques. “I have seen all types of consultants and speakers promise all kinds of programs. I’m usually the one who cleans up the mess created,” she says. Ms. Baker really knows her stuff and how to separate the good information from the bad information.

Dave Deib, on the other hand, has spent the past ten years learning the ins-and-outs of the Internet, becoming a noted authority on web-based marketing and traffic. He has also created a lot of successful digital products. “I can show anyone how to get massive authority in any niche,” he confirms. Both of these individuals have a passion for helping businesses reach their highest possible level of success, as they’ve both “been there” in the past.

The one-day special event will take place on Saturday, February 25 from 9:00 to 11:00 A.M., with a hands-on session in which attendees can work personally with these two experts following shortly thereafter from 1 to 4 PM. It is to be held at the Hilton Garden Inn in Phoenix, Arizona. For those who cannot attend in person, a Livestream service is being provided – for those interested, please register online

It’s one day only, so clear the calendar and learn how to bolster the profitability for any business and learn the power of an online business with two Internet marketing experts!

Get tickets. register here.

Contact Info:
Name: Dave Deib
Organization: Dave Deib
Address: 297 Kingsbury Grade Suite 100 Lake Tahoe NV 89449, United States
Phone: +1-775-790-7729

For more information, please visit http://davedeib.com

SOURCE: PressCable

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/two-of-the-top-internet-marketing-experts-lead-an-intense-one-day/

Feb 20

Cable fights for customers

As Charter Communication continues marketing its cable and broadband services and products under the “Spectrum” brand in this area and throughout the U.S., experts say the cable industry has its work cut out for it.

Charter — which bought Time Warner Cable last year — says it’s pushing back against cable-cutting trends with attractive products and a renewed commitment to service.

”I think customers are really seeing a positive experience,” Michael Pedelty, a spokesman for Charter Communications, said in an interview after Spectrum was formally unveiled. “The SPP (Spectrum products and pricing) have been very well received.”

Last year, Charter stepped into ownership of Time Warner Cable and another operator, Bright House, in what was called a $65 billion “mega merger.”

The company reported last year it had 630,000 customers in southwest Ohio and employs around 1,900 workers.

Charter said Spectrum offers customers faster Internet, no modem fees, no contracts, no data caps — and what Pedelty called a “re-commitment to excellent customer service.”

“We talk about craftsmanship,” he said. “And there’s a huge effort to really look at service as a business. We’ve always been a service company.”

But some observers say the industry has to change its ways.

Leichtman Research Group said in November the eleven largest pay-TV providers nationally — providers it said represent about 95 percent of the market — lost about 255,000 subscribers in the third quarter of 2016, compared to a loss of about 210,000 subscribers in the third quarter of 2015.

Media Life magazine has said “cord cutting” will rise in three of the next four years, and total pay TV subscriptions will take a 5 percent hit from 2015 to 2020.

Even ESPN — once seen as a cable “gold standard” — laid off about 300 workers in 2015 and is examining anew how to reach viewers, said Charles Gulas, a Wright State University marketing professor.

“There certainly has been a decline, and there has been concern,” Gulas said Wednesday.

Serdar Durmusoglu — a marketing professor at the University of Dayton and editorial board member for the Journal of Product Innovation Management — is old enough to remember a Blockbuster video ad campaign proclaiming the “end of late fees.”

Those ads didn’t manage to hold off Blockbuster’s demise, Durmusoglu said.

“They were totally missing the point,” he said. “They (Blockbuster) had unhappy customers. And technology and consumers had moved to a different, new state. They just weren’t willing to follow them.”

TV viewing won’t go away, he said. But some cable customers are unhappy, Durmusoglu said.

“It’s not like they’re somewhat unhappy,” he said. “They (the cable industry) are consistently ranked as the lowest (provider of) customer satisfaction.”

Cable must bring its “A++ game” when it comes to service, he said. He advised companies to explore Internet-access only offerings, and development of new services, such as letting customers pay for Internet access only when they use it or offering faster access at certain times.

Said Durmusoglu: “Won’t people pay for a much more customized experience?”

Whatever problems face the industry should be seen as “opportunities,” Pedelty said.

“We look at it as a way to differentiate ourselves,” he said. “It’s an opportunity to show what excellent customer service looks like.”

Gulas agreed that the industry is troubled because the media landscape is “evolving” so quickly.

“A lot of people are cutting the cord,” he said.

Companies should experiment a bit, he said. They should offer different tiers of service that give people more choices at more — and lower — prices.

Said Gulas, “I think people like the idea of getting what they want in more manageable chunks.”


U.S. cable industry

By the numbers

61 million: Number of high-speed Internet subscribers, as of July 2016

53 million: Cable video subscribers, as of July 2016

2.7 million: Number of jobs directly and indirectly supported by cable

5,208: Number of cable systems

900-plus: Number of total cable channels offered in 2014

Source: Internet and Television Association

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/cable-fights-for-customers/

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