Apr 25

Maximize Your Brand’s Potential with Small Business Marketing Resources

Small business marketing resources help get your business noticed. Marketing tools are essential for any company to be able to succeed and grow. To accomplish that, you have to know who your customers are, what they want to buy, and how to get them to buy it from you. There are a lot of practical tools available that can help you accomplish these goals. If you are starting a small business, or your existing business has hit a slump, try using some of these marketing resources to expand your brand’s digital footprint.

Best Marketing Resources for Black-Owned Small Businesses

Social Media

Facebook, Twitter, and Pinterest all have millions of users who log in every day to connect with friends and get information about the things they like. If you are not using these sites, you are missing out on free, beneficial marketing for your business. Pique customers’ interest with a hint about a new upcoming product, offer a special limited time discount and keep people posted about the latest company news.

Online Directories

Remember, if customers do not know about you, they cannot buy from you. Above everything else, you have to make sure that customers can find your small business. Get your company listed in all the major online directories, such as Google, Yahoo!Business, and CitySearch. Online directories give your customers instant access to your phone number, location, website, and other details they will be searching for. Not only does it increase your online presence, but it also gives potential customers the chance to see why you are better than the competition.

Reviews on Review Sites

There is now an entire industry devoted to telling other people about good and bad experiences with a business. The sites are called review sites, and they are another powerful small business marketing resource. Word of mouth is a powerful marketing tool, made even more powerful by the internet and websites such as Yelp.

Surveys show that 84% of consumers trust online reviews to help them decide which local businesses to use. Your online reputation is essential, and when you give customers exceptional service, they will do some of your marketing for you by leaving good reviews on these sites.

Email Lists

Maybe you already have a loyal online following, but that does not mean that you should stop there. Email marketing is the most effective way to reach customers because it is both fast and affordable directly. Make sure that you are using this small business marketing resource to its fullest potential by having a way for customers to join an email list.

Each time you send a message about a sale or offer a coupon for 10% off, you will convert a percentage of those email readers into customers. Build your list continuously, so you keep expanding your base.


You might be tempted to stop your online marketing at social media and email lists. However, you will be overlooking another popular marketing tool, which is a blog. If you do not know what to write about on a blog for your business, take a look at some of your competitor’s blogs. Read blogs by other companies in your industry, too. An excellent place to start is to write about one of your products in detail, with some personal notes, or make a list of current trends and hot items in your industry.

Small business marketing resources are more than just a way to get your name noticed. They are tools for you to generate and continue interest in your small business’ products or services. The proper use of marketing resources drives traffic to your websites and customers to your door. Even if you are creating products that customers want and selling them at prices they like, first those customers have to know that you exist and that they can trust you. Use all the marketing resources at your disposal, and you will maximize that potential quickly and effectively.

Join the Conversation

Jeff Shuford

Jeff Shuford is a nationally syndicated columnist whose monthly column appears in more than 44 regional newspapers. Shuford is one of fewer than five millennial African-American syndicated columnists in the United States, and one of the country’s youngest syndicated columnists overall.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/maximize-your-brands-potential-with-small-business-marketing-resources/

Apr 24

5 Reasons Why Your Small Business Needs a Modern Website In 2019

If you’re a small business owner still shaky about investing in building a modern website, this one’s for you.

There are at least a dozen reasons why any business, regardless of industry, needs a website. For starters, your customers are online. According to Internet Live Stats, there are (at least) 3.5 billion Google searches made every day. Check out a few more fun facts, courtesy of BrightLocal:

  • 86% of consumers rely on the internet to find a local business
  • 29% of consumers search for local businesses at least once every 7 days
  • 72% of consumers say search is their first choice to find information on local merchants

So, even if your business is strictly local, rest assured that investing in a website (and local SEO) is well worth it.

Speaking of investments, creating a modern, functioning website doesn’t have to cost a fortune. Instead of hiring designers and developers to build one for you, you can easily do it yourself. There are so many great website builders in the market today that are super affordable (less than $10/month) and easy-to-use.

But you’re still not convinced, are you?

Why You Need a Website

Well, you will be. Here are five indisputable reasons to build one right away.

To establish your business’s credibility

The simple fact of the matter is this: your customers expect a website. Six out of ten consumers hope for businesses to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

91% of customers have visited a store because of an online experience. Potential customers are using their smartphones and tablets to decide where to go and what to buy. So if you don’t have a business website, today’s digital-savvy (and impatient) customers will simply go elsewhere without the slightest hesitation.

According to Trustpilot, over 80% of people trust online reviews as much as personal recommendations. So, including customer testimonials on your website is an excellent way to amaze potential buyers. In other words, having a website is the key to establish social proof.

To be truly competitive

All your competitors most likely already have an established online stronghold. This includes having a modern-looking website, an active presence on suitable social media platforms (Twitter, Instagram, and even YouTube), and a local business listing on Google My Business.

If you think about it, not having a business website raises questions in the eyes of consumers. Are you a technological Luddite? Does your business not care enough to build one? Or are you so cash-strapped that you can’t even afford a website? All the things you don’t want people thinking about your business.

And it is worth mentioning again that with all the countless choices they have nowadays, your average customer is extremely impatient. Simply put, you are losing a huge chunk of revenue to your competitors if you don’t have a decent digital presence.

To leverage a powerful marketing channel

While traditional marketing techniques (TV, print, flyers, billboards, radio, and so on) are still exercised by big brands (the likes of Coca-Cola, Adidas, Samsung), they are not a good fit for small and medium-sized enterprises (SMEs). The biggest reason, of course, being how expensive it is to run such campaigns. And apart from being monumentally expensive, there are several major drawbacks of traditional marketing:

  • Lower engagement rate: Traditional marketing is a one-way street. You can’t directly engage with your potential customers.
  • Limited customization: You can’t personalize your marketing matter, nor can you segment your audience as per industry or age group.
  • Intrusive: People don’t usually buy the newspaper or listen to the radio for advertisements. Ads here are considered disruptive and almost always ignored.
  • Poor measurement: Measuring the results of your marketing efforts is crucial for long-term success. You don’t want to waste your efforts and invest in the wrong direction. Sadly, measuring the results of traditional marketing campaigns is quite difficult and often done inaccurately.

Whereas, digital marketing flips all these downsides into rewarding plus points:

  • Extremely cost-effective
  • Higher engagement
  • Non-intrusive
  • Potential for huge ROI
  • Ability to effectively segment audiences and personalize
  • Analytics for tracking accurate and real-time results

Now, at the heart of any digital marketing strategy is a well-maintained, fast, and functioning website. Your website is the digital “home” of your business and it’s the one place online where you are completely in control of your message. No matter how active you are on your social media, nothing can replace the power of your business website.

Besides, you must strive to establish brilliant omnichannel online experiences for your customers. This means going above and beyond with content marketing, email marketing, and social media, treating them as pillars of your website.

To showcase/sell your products and services

As more and more consumers are turning to Google search for researching a product or service before actually going out to shop, your business website is the perfect opportunity to showcase your products or outline your services in full detail with beautiful images.

You can also upload short video tutorials or downloadable PDF guides/ebooks to convert customers on the fence about choosing you over a competitor.

Moreover, e-commerce spending is increasing each year. In the U.S alone, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. In 2018, retail e-commerce sales including digital services amounted to nearly $526 billion and are projected to grow to $893.4 billion in 2022.

Clearly, people are becoming increasingly inclined to make purchases online. And so, you should actually consider expanding your operations and start selling online.

To collect data and feedback

Getting customer data such as email addresses for lead generation or collecting feedback for improvement can be quite difficult in an offline scenario.

But getting people to type in their email address or answer a quick survey in exchange for a free, useful resource such as an exclusive e-book, newsletter, or whitepaper is a tried-and-true method to obtain that all-important customer data.

And once you have your customer’s email address, you have unlocked another great digital marketing technique: email marketing.

So, still not convinced? What is holding you back? Let us know in the comments below!

Image: Depositphotos.com

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Apr 23

Internet Marketing Agency, fishbat, Shares Tips on Creating Instagram Story Highlights to Showcase Your Local Business

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Apr 22

6 Areas Successful Digital Marketers Must Master | MBA Student Tips

6 Areas Successful Digital Marketers Must Master | MBA Student Tips

Marketing has changed radically in the last decade. While it still requires solid business and traditional marketing skills, the job is increasingly about the world of digital marketing.

That’s because areas such as search engine optimization of web content, social media, and data analysis allow digital marketers the chance to better identify and target consumers who want their product.

And the demand is there. The federal government projects 10% growth in the number of marketing managers by 2026 and 23% growth for market analysts. Because of the wealth of opportunity, many MBA students are concentrating on digital marketing when earning their degree.

Successful Digital Marketers

Here are some of the areas digital marketing MBA students learn about in such a degree program. All are areas they must master to achieve business success.

Digital Marketing Content

Like the freeway at rush hour is clogged with bad drivers, the Internet is clogged with bad information. And just as you can spot a bad driver, consumers have quickly learned how to spot bad content.

That’s what makes content so important. Done properly, it offers consumers information that interests them and leads them to further explore an organization’s site. Done poorly, and consumers quickly return to their Google search results to give someone else a try.

There are four areas that must always be top of mind. Content should be:

  • Original
  • Relevant to consumers’ interests, providing answers to their questions
  • Clear and concise
  • Tell your brand’s story and differentiate products and services from those of competitors

It’s impossible in a market as open and competitive as the Internet to create something 100% new. How many ways can you write about the value of a coffee maker (or whatever the product might be)? The key is to do it in your own words and showing the value of your coffee maker when compared to every other coffee maker available.

Social Media

Businesses need to market where customers gather. Increasingly, that is on social media. There are 1.49 billion daily active users on Facebook alone. Reaching people on social media is a must.

Digital marketers must have a plan to create engaging, informative, and lively social media channels. This means not only posting content but also interacting with consumers. Find out what they want. Find out what they love and don’t love about your products and services. There has never been a better way to communicate directly with consumers.

Digital marketers must also keep up with changes in social media. For example, middle-aged users now dominate Facebook. Instagram is the current hotspot for younger audiences. Twitter cuts across all demographics. This could change by next Tuesday. For digital marketers, they must become the organization’s expert in this area.

The Customer Journey

Digital marketing allows organizations to monitor and improve the experience throughout the customer’s journey. This starts with the content they see when typing in “best coffee maker business near me” or the pay-per-click advertisement placed on Google searches. It ends with the customer experience during the checkout process.

In between, there is website content, product description pages, security information, “about us” and contact information, website design elements, calls to action, and landing pages. Analytics provide the opportunity to follow every step of the customer journey and identify what is working and what is not.

Value Proposition

This goes back to content. Digital marketers must have a strategy for offering value propositions to consumers that make their product or service stand out. Classic examples of this include offering exclusive deals, offering exclusive content for those who sign up to receive it, recommending products based on past purchases, and offering the advantages of a loyalty or rewards program. Whatever it is, a value proposition must be in place.


Digital marketers test. The guesswork that used to exist in marketing has disappeared. Data offers a clear answer to the question of what interests consumers and why and when they buy. Most marketers use A/B testing. A simple example would be changing the size, color, or location of a call to action to see what is the most effective. But it can go much deeper into determining the best customer flow through a website and determining what type of landing pages led to people making a purchase.

Data Analytics

If you have entered an MBA program with a focus on digital marketing, then obviously data is important. But many marketers might turn over the “nuts and bolts” analytics to data scientists or data analysts. Digital marketers might not need to have the ability to write software code for analytics programs, but they need a thorough understanding of the best ways to leverage data to achieve business goals and reach new markets.

Digital marketing is the future. For many businesses, it’s already here. It’s an area that offers immense growth for those who enter the field with the right education and skills. An MBA in digital marketing can prepare graduates with the skills and knowledge they need.

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Apr 21

How To Start a Career in Digital Marketing

The Marketing of products or services through digital channels to succeed in customers. The key objective is to market brands through numerous kinds of digital media. They extend on the far side net selling to incorporate channels that don’t need the utilization of the web. Comparing with different promoting platforms Digital Marketing is one among the strong and cost affordable way to promote the products of the company. By promoting in a digital way it makes readers who need the product can have a clear idea about the products. The company growth will gradually increase due to such promotion. It will be in such a way that the promotion of one thing say – brands via one or plenty of varieties of electronic media. Nowadays it has been a part of every company, and so there are many Digital Marketing Courses available.

As an example, the medium of advertising could also be used as a section of the Digital Marketing strategy of business could embody promotional efforts created via the online, social media, mobile phones, and electronic billboards, still as via digital and television and radio channels. So, it’s a demand that you simply be good at digital Marketing in today’s online world, therefore, you will get plenty of eyes on your Products.

The Opportunities in Digital Marketing

The business is at a boom that is why there are lots of job opportunities and new firms coming out in many Companies providing best wages. There are many good companies that provides across India and this is eminent from the fact that even if you look for Digital Marketing courses in Calicut , which is a small town in Southern most state of India, Kerala, you could find some great institutes. The main advantage of digital Marketing is that a targeted audience is often reached in an exceedingly efficient and measurable approach.  Digital Marketing benefits make increasing complete loyalty and driving online sales. Job opportunities like

  • Job and role descriptions for   Marketing
  • Analytics Manager.
  • Digital Agency Account Manager and Sales Director.
  • Copywriter.
  • PPC Search Manager.
  • CRM and Email Marketing Manager.
  • Digital Marketing Manager and internet Manager.
  • E-commerce Manager.
  • Search Manager / SEO Manager etc can be taken by a person who has ideas about social media and successfully completed the course on Digital Marketing.

Digital Marketing Career Growth

Digital Marketing is one amongst the foremost exciting, fast business and this is often the correct time for building a career in Digital Marketing. it’s challenges and rewards, together with a probably profitable financial gain. The demand for proficient experience is at its peak, whereas there is a nice shortage of intimate with professionals. Everyone within the country is preferring Digital Marketing over everything else. Even the startups are launching their business via digital selling. This platform eases the method of each business. Because now the need for Digital Marketer in today’s world is high, and if you are making a career in this field will have more benefits to the freshers. Since they are an upcoming trend and never be down in the importance of the company. It always stands in a priority position. Since it has been cost effective and it will increase the loyalty of a company. The corporate doesn’t deploy the force to travel physically into the market and promote the Products. You need to have the following:

  • Stay up to now with the newest trends.
  • Get to grips with social media.
  • Digital promoting is over simply like as finding the right filter for your selfies.
  • Build your LinkedIn profile.
  • Join a networking cluster.
  • Find a mentor.
  • Start a journal.
  • Understand however analytics work.
  • Take some online courses.

Digital Marketing Career in KeralaKerala marketers are struggling to always keep them high in the field of Digital Marketing. Here they are giving priority to SEO. It is so because they always make the visibility of brands high. There are paid advertisements that a company can provide according to the needs. In fact, it ensures the benefits native SEO, optimizing your business with native ranking factors like name, address, email, signaling, and client reviews. With the help of assorted advanced tools and the latest analytics, digital marketing agencies providing Digital Marketing courses in Kerala. They analyze the executions and drive out meaningful activities to make sure the best results through meaningful insights and sophisticated steps. ensure some, an associate business person Digital Marketing, you should need to grasp fully the foremost aspects of the discipline. Many courses are available for students, entrepreneurs, and there are some good specialized institutes that offer Digital marketing training in Kochi. There are also many diploma courses for students can be a part like after schooling. They are providing with certificates to those who have successfully completed this course. In Order to become an entrepreneur in this field, you need to know many fields in Digital Marketing Many specialized courses like Search Engine Optimization, Search Engine Marketing course, Social Media Marketing Course, Email Marketing course, Inbound Marketing Course, Affiliated Marketing course are available.

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Apr 20

How to Grow Your Business – Business Guides

Collaborizm, which bills itself as a pre-incubator for start-ups, connects entrepreneurs with mentors, money and technical know-how.

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Apr 19

3 Key Benefits of Digital Marketing for Small Businesses

Digital marketing is becoming the mainstream tool of conducting marketing strategy. In today’s highly digitally and advanced accelerated world, traditional and digital marketing is rapidly becoming obsolete.

The way brands exchange communication with consumers and promote their products and services has been dramatically revolutionized ever since digital marketing rose to the surface. In a recent article on Forbes, Soderman Marketing mentioned the emergence of the featured snippet and the importance they play in the digital arena. Not everything is reserved for the big fishes unlike conventional marketing, which calls for a realization that digital marketing has totally disrupted the spectrum of marketing around the world.

It should also be noted that digital marketing strategies can vary from one business to business. There may be predefined methods but a brand has a free hand and potential to play the cards according to their choice, especially keeping in mind how far it suits the brand. Following are the major benefits of digital marketing for a small business:

  • Smoother competition: Competition is definitely surging in every business sector but with digital marketing, your chances of competing better with the biggest market players improve. Your company would utilize the same tool and strategies as all the rest of the businesses, and there are not many budget constraints. In this digital age and advancement of social media, viral marketing can go a long way in your success.
  • Ultra-level engagement: Traditionally, brands could not have a seamless engagement with their customers. With the integration of social media marketing, brands can effectively engage with consumers and get key insights on consumer profiles which, in turn, help them target promotional messages more personal.
  • Connects business to a consumer: Having an online presence allows a small business to stay connected to their customer base since 80% of consumers use the internet. Besides, different tools such as influencer marketing, pay-per-click, and SEO can make a considerable difference. To get it right, brands often have to work with agencies like Mutesix which specializes in digital marketing services, especially for small businesses. The agency is prominently known in United States for their Website Design, Lead Generation, and Social Media Management. They have a team of professionals who are always working one step ahead for the sole agenda of allowing small businesses to leverage their online presence.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/3-key-benefits-of-digital-marketing-for-small-businesses/

Apr 18

Ask SCORE: Build an effective website to enhance your marketing





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