Jul 26

Meet the Verizon Executive Behind the Yahoo Deal

Two years ago, the CEO of Verizon Communications Inc. handed a rising lieutenant a big job: build three business units that can each generate $5 billion of revenue a year.

That executive is Marni Walden, a 49-year-old from Wyoming who started in wireless at the retail level more than two decades ago.

“It was daunting, I suppose,” Ms….

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/meet-the-verizon-executive-behind-the-yahoo-deal/

Jul 25

In hard-hitting ad campaign, Philly targets tobacco industry marketing practices

On ads inside SEPTA buses and subway cars, a giant, cuff-link-adorned hand representing the tobacco industry plucks a black teenager from a line of friends, leaving the chalk outline of the teen’s body behind.

“Our children are not replacement smokers!” a protest leader cries in a radio spot. “We have the power!” the crowd responds – which is exactly the point of this unusually aggressive new campaign targeting the tobacco industry’s heavy marketing in low-income and African American neighborhoods.

Philadelphia’s “Break the Cycle” public-health campaign uses dramatic statistics, photos, and maps to press its case that the industry positions its products for sale near candy and plasters ads on corner stores near schools to ensure a continuing line of “replacement smokers,” a term quoted from a tobacco industry document.

One section of a multimedia exploration, titled “On the Way to School I Saw . . . ,” imagines a 13-year-old’s 15-minute walk to Russell Conwell Middle School in Kensington. Over three-quarters of a mile he passes 16 stores that sell tobacco. You can zoom in on the map to identify each retailer. Click for photos, most showing cigarette ads on storefront windows.

Philadelphia has 3,455 active tobacco retailers, according to city data, more than double the number per capita as Washington, Chicago, San Francisco, New York, and Los Angeles.

A city analysis of licenses found that lower-income zip codes had two-thirds more tobacco retailers per capita than higher-income zip codes, and three-quarters more within 1,000 feet of a school.

“They are not just selling them. They are marketing them, and marketing them to our children,” said city Health Commissioner Thomas Farley. “I think that people should be quite unhappy and even outraged about the amount of marketing of this killer product in low-income neighborhoods by companies who want nothing more than to make a profit off people getting sick.”

Generating indignation is the right way to go, especially with adolescents, said Amy B. Jordan, a youth and media researcher at the Annenberg School for Communication.

“If they feel that they are being manipulated by a corporation, they are more likely to resist the [tobacco industry’s] messages,” she said.

The Philadelphia Department of Public Health developed the campaign (www.smokefreephilly.org) and will run social-media messages and ads on radio and public transit through September. The Health Promotion Council, an independent nonprofit, was so impressed that it adapted the transit car cards as gas pump toppers. It is expanding the message through broadcast and Pandora internet radio, Facebook, and Instagram – most targeted by some combination of age, ethnicity, and zip code – in seven other Southeastern Pennsylvania counties.

Antismoking campaigns that tug at emotions are nothing new. But they have never been used in this region, and rarely, if ever, focus on marketing in minority communities.

The Campaign for Tobacco-Free Kids cites research in several cities that found tobacco is advertised more aggressively in black neighborhoods.

Amy Hillier, an associate professor at the University of Pennsylvania’s School of Design, reported last year that field visits and examination of online photos of all licensed tobacco retailers in Philadelphia found that outlets with exterior tobacco ads were clustered in high-poverty sections of Kensington and in North and South Philadelphia.

Vendors that accepted food stamps were far more likely to display ads, though the disparity could be due in part to low-income areas’ high number of small corner stores.

The 1998 master settlement between tobacco companies and state attorneys general banned certain advertising practices, which is why the Marlboro Man no longer gazes down from billboards on I-95.

“So the tobacco industry has shifted to working with corner stores,” Hillier said, negotiating prices “in exchange for window space.”

Marla Gold, a member of the city Board of Health, said she wanted to stress that “it is not the retailers themselves who are evil.” Antismoking measures are a balancing act, she said. “How do you do this while at the same time not putting these people out of business?”

The tobacco industry spent 93 percent of its nearly $9 billion in marketing expenditures in 2013 at what is called the point of sale, which includes ads and price discounts, according to the Federal Trade Commission. That included $454 million in Pennsylvania – an estimated $54 million of it in Philadelphia.

The city said its antismoking campaign cost $191,000, all from the master tobacco settlement. The Health Promotion Council’s piggyback suburban campaign will cost $150,000, also from the master settlement, said Jamie Magee, director of tobacco control services.

Pennsylvania’s adult smoking rate – nearly 20 percent, according to federal data – is well above the national average. Philadelphia’s is among the highest of major cities. Disparities by neighborhood – 27 percent in low-income zip codes vs. 17 percent in more affluent areas – roughly mirror differences in tobacco retailer density and advertising. Plus, poverty and race are known to independently influence smoking rates.

More than 2,000 deaths a year in the city are attributed to smoking-related causes. That’s eight times the number of firearms homicides, “or about 53 SEPTA buses full,” according to the city’s interactive site.

Asked about the campaign, Jane Seccombe, a spokeswoman for tobacco giant Reynolds-American Inc., said in an email that “we welcome youth tobacco prevention initiatives like this,” adding that “our companies are guided by the belief that no minors should use tobacco products of any kind, and do not market to youth.”

David Sutton, a spokesman for Altria Group Inc., said by email that adult smokers who are concerned about health effects should quit and that the company offers retailers financial incentives to avoid placing cigarettes where children can see them.

Experts say that reducing smoking rates requires a series of actions. Although it has not followed some cities in raising the minimum age for purchases from 18 to 21, Philadelphia City Council increased fines for underage tobacco sales in 2010 and began restricting how much window space can be devoted to any kind of advertising a few years later.

It raised the cigarette tax by $2 a pack to aid city schools in 2014. And $1 more will be added statewide starting Aug. 1 to help balance the budget. Philadelphia’s combined tax of $4.60 will be the third-highest of the nation’s biggest cities, after Chicago and New York. (The rest of Pennsylvania will pay $2.60; New Jersey taxes at $2.70 a pack.)

Much of the city’s new campaign is aimed at teens because research shows that 90 percent of adult smokers began by age 18.

“Once they start, that’s it. They’re hooked,” said Jennifer Ibrahim, an associate professor in Temple University’s College of Public Health who researches tobacco control and industry tactics.

dsapatkin@phillynews.com

215-854-2617

@DonSapatkin






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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/in-hard-hitting-ad-campaign-philly-targets-tobacco-industry-marketing-practices/

Jul 24

Schiff’s Food Service branches out with online sales direct to customer – Scranton Times

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BUTCH COMEGYS / STAFF PHOTOGRAPHER Butchers Kyle Smith, left, cuts pork chops and Bob Shaffer cuts N.Y. strip steaks, pictured in foreground, at Schiff’s Food Service Inc. located at the Stauffer Industrial Park in Taylor.

BUTCH COMEGYS / STAFF PHOTOGRAPHER An array of steak, fish and hamburgers, with various recipes included, ready to be packaged and shipped at Schiff’s Food Service Inc. located at the Stauffer Industrial Park in Taylor.

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TAYLOR — Tomorrow’s butcher still uses brown paper and twine to pack chops and steaks, but they’ll also need copious amounts of dry ice and shipping labels.

Taylor food distributor Schiff’s Food Service, known for its top-grade meats sold mostly to northeast region family-owned restaurants, is enticing a different client base. Its new business endeavor that started in January, Main Entrée, uses the internet to embrace a trend in which shoppers are growing more accustomed to buying groceries online.

Ryan Yeager, a third-generation heir to the business his grandfather, Al Scheatzle, started in 1969, is at the helm forging into new territory with Main Entrée. The online service is a way for consumers to buy restaurant-grade meats to cook and eat at home.

“All my friends would come to my house and had great steaks and wondered why they couldn’t get it from their grocery stores,” Mr. Yeager said. “Through a lot of talking and planning, we put this together to focus on the center of the plate.”

That “center of the plate,” or the meal’s protein anchor, is all Main Entrée is interested in, and co-founders Ryan Yeager, his father and SFS President Mike Yeager and SFS Executive Vice President John Husosky, want to offer the best meats.

SFS is not affiliated with the Schiff’s Cash Carry wholesale supermarket along North Main Avenue in Scranton, although both had been founded by Mr. Scheatzle. SFS became its own entity in 1990.

Ryan Yeager, who oversees SFS’ sales department, is attempting to carve out a space for Main Entrée in an online market stuffed with similar models. Cook-at-home subscription programs like Blue Apron and HelloFresh and high-end meat purveyors like Allen Brothers and Omaha Steaks are all scrapping for their own piece of the online food retail business.

Founded in January, the company and its fanbase say Main Entrée edges out the competition when it comes to quality.

“It’s top-notch restaurant provision shipped right to your door,” said celebrity chef Kevin Des Chenes of Food Network and Spike TV fame.

The star chef from Boston is consulting for Main Entrée to help with marketing. He, along with another chef, developed recipes that get packaged with each order along with a quality assurance card signed by the butcher.

Main Entrée’s menu options cost significantly more than what you will pay from the local supermarket meat department.

For example, eight, 8-ounce angus beef burgers cost $93, according to the Main Entrée website. Eight, 8-ounce filet-style sirloins cost $143. A half-dozen South African lobster tails cost $287. Packaging, which includes dry ice and guaranteed two-day shipping from UPS, eats up much of the cost, the Yeagers said.

They refused to compare Main Entrée’s product with grocery store meat, explaining the quality, upper-⅔ choice cuts and SFS’ rigorous, daily inspection regimen by the U.S. Department of Agriculture, helps them offer far superior products.

“We’re selling (meat) at the top-level, quality that has aged properly that you would eat at the best restaurants,” Ryan Yeager said.

By comparison, Main Entrée’s prices are on point, and in some cases more competitive, than other high-end, online butchers.

Main Entrée’s packaging includes a personalized box delivered within two days of ordering with meat inside vacuum sealed and wrapped in brown paper and twine. Each box includes recipe cards with specific cooking instructions that they strive to make virtually foolproof.

“You follow the directions, the stuff comes out perfect,” said customer Paul Kabacinski, a Forty Fort florist. “I never had shrimp come out so perfect from cooking it yourself.”

Mr. Kabacinski said he places maybe one order a month, and keeps Main Entrée in mind for gifts, like a housewarming gift for his son and daughter-in-law who moved recently to Ohio.

Ryan Yeager said a lot of their business now is one-time buyers shopping for gifts, but they’re striving to show customers that shopping Main Entrée could be part of their regular grocery routine.

“People are starting to get the familiarity and the comfort level of buying food online,” he said. “It’s definitely a segment of the market that’s continuously growing every year.”

To learn more about Main Entrée, visit www.mainentree.com.

Contact the writer: joconnell@timesshamrock.com, @jon_oc on Twitter

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/schiffs-food-service-branches-out-with-online-sales-direct-to-customer-scranton-times/

Jul 23

Marketing Strategies and Technologies that You Should be Using for Your Business

It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about 40 categories.

With the exception of software companies, there is a very low rate of adoption of marketing technology.

Companies in other major industries are only utilizing around two out of nine important marketing technologies that exist.

This is nothing but a wasted opportunity because a significant and rapid increase in return on investment have been reported by marketers who have adopted these tools.

Therefore, it is essential for every company’s marketing department to use, at a minimum, at least a few technologies for growing opportunities, leads and opportunities.

In most cases, these marketing technologies are an online form of direct marketing. Here is a list of some of them that should definitely be used by every business: Recommended online marketing strategies and technologies

Related Article: Here is a list of some of best recommended online marketing strategies and technologies.

1. Analytics

Marketing has reached an inflection point because everything, from offers and ads to technologies and channels, has become trackable. It is very easy for smart marketers to figure out the loopholes and problems in their advertising strategy as long as they have an analytics program handy. The most popular analytics tool that’s used by businesses these days is Google Analytics. It is available for free and is an excellent starting point before opting for paid tools.

2. Conversion Optimization

The process of conversion optimization is one where a business gets consumers to visit its website or social profile for engagement purposes and makes them do what it wants them to do. This could include getting them to fill a form where they at least provide an email address, which can be used in marketing. Conversion optimization will increase the number of customers filling this form and there are various tools that can be used for this purpose such as Landing Page Grader, Unbounce or Optimzely.

3. Remarketing

This concept has been experienced by almost everyone who uses the internet; people visit a website and then leave. When they open other websites, they will notice that ads of the previous site visited will be displayed on the new ones. This is highly cost effective and easy to set up because a business only advertises to individuals who have shown an interest in their product or service. The most common tools used for this form of marketing include Google Adwords remarketing, Perfect Audience and AdRoll.

Nowadays, businesses of all sizes have the added advantage of getting access to expert insights into consumer behavior because of highly sophisticated tracking tools that accumulate customer data. Businesses are using this insight for developing targeted brand marketing strategies and remarketing is one way of doing it.

It is understood that one visit is usually not enough for convincing visitors of a website to take action and convert into customers. Remarketing gives businesses the opportunity of using specific and tailored ads and offers relating to their experience on the website to lure back indecisive customers. Hence, in simple terms, remarketing gives businesses another chance to close the deal.

With remarketing, a business can segment their audience of website visitors in the past and deliver relevant ads for display and search campaigns based on the actions taken by the visitors on the website.

This practice has proven to be immensely successful because the ads that are shown to the audience are connected to their previous encounters with the product or the brand. This connection increases the possibility of a visitor turning into a customer by making a purchase. Remarketing can enable businesses to enjoy tremendous success because allows them to perform the following actions:

  • Add dynamic ads to the remarketing campaigns: The impact of remarketing can be amplified by incorporating dynamic ads in the campaigns. Dynamic remarketing allows a business to create customized and highly relevant ads for reminding shoppers of items they have purchased or seen in the past on the business’s website and also for giving suggestions of other products they may want. As long as it’s done right, dynamic remarketing has the capability of generating 5 times more conversions as compared to regular remarketing campaigns.
  • Capitalize on important moments through real-time bidding: Not every visitor of a website is same. For instance, a visitor who placed an item in the shopping card an hour ago is more likely to complete the transaction as opposed to one who added an item three weeks ago. Remarketing enables real-time bidding, which means that a business can reach thousands of customers and also determine where the best response will be received. A transparent bidding process is followed so a business has full control over their bids.
  • Connect with clients across screens: For any marketing campaign to be a success, it has to connect with the right customers. By taking advantage of remarketing with Google, a business can use search for reaching past visitors on their website. Mobile and display ads can also be used for reaching tens of thousands of customers with targeted offers, relevant products and customized messaging.

For remarketing to begin, a tag has to be implemented on the website once and then granular remarketing lists can be created for making display campaigns directed towards specific segments of the audience. In this way, past visitors can be encouraged to return and even new ones can be reached. Thus, remarketing is a concept that will provide a great return on investment to businesses.

4. Mobile

Nearly half of the emails sent are opened on mobile phones and tablet computers and it is expected that half of search will also be done on smartphones. Therefore, it is essential for a business to make its website responsive and mobile-friendly. The problem is that less than one-third website use this rule and get penalized by Google and other search engines. Mobile-friendly websites are just the first step from where businesses move onto mobile search advertising and others.

With these technologies, along with social media marketing, search engine optimization and email marketing, a business will get a greater return on investment.

5. Social Media and SEO 

If you talk to 10 people in the digital marketing industry and ask them whether they believe that social media has an impact on SEO, they will probably give you 10 different answers. Some will agree instantly that SEO is indeed influenced through social media while others may say that organic rank remains unaffected.

Others will claim vehemently that social signals do impact SEO, but not in obvious and direct ways. The actual situation is probably somewhere in the middle of all three statements. According to Matt Cutts of Google, direct social actions such as retweets and Facebook likes don’t affect rank because incorporating this information into the algorithm is extremely difficult.

However, it cannot be denied that there is overlap in SEO and social media and the overall organic success of websites can be improved through social media. Here are some ways it can be done:

Related Article: Is Boring Better? The Case for Plain Jane Online Marketing

  • Link Potential: Brand awareness or website content can be increased through social media activity. Links can be developed through this heightened familiarity.
  • Search Query Volume: Through social media, it has become possible for businesses to expose their name to a wider target audience. In this way, the overall awareness of the brand can be enhanced, which means that more and more people will search for it. When search engines notice that the search queries for a particular brand have increased, the brand is considered popular and is therefore given a higher ranking in results. But, this depends on the query that’s being searched.
  • Brand Signals: It is believed by some that ranking factors are also affected when a brand is mentioned on a blog or website, but without a hyperlink. This process is termed as co-citation by Google and is regarded as a brand signal. Mentions of these co-citations can be increased through social media because it creates brand awareness and also spurs conversations about it amongst the masses.
  • Traffic Volume and Site Engagement: The volume of traffic that comes to a website can be boosted through social media and this is a very important factor in determining search engine rankings. Most of the time, items such as videos, blog posts, event listings and other interesting and unique content is shared on social media for driving traffic to the website. In this way, the business is rewarded in the form of organic results because metrics such as time spent on a website, visits per pages and bounce rate are analyzed by search engines for ranking determination.
  • Authorship: It has been mentioned by Google that identities will be incorporated in search rankings in the future. This means that higher search engine rankings will be given to certain people, depending on factors such as their authority, relation to the topic and the size of the likely audience.
  • Profile Ranking: The social media profiles of a brand typically rank high, sometimes even before its actual website. While this doesn’t send direct traffic to the website, it ensures that potential customers learn about it and eventually decide to visit.

6. Online Reputation Tips – Being Careful When Using Social Media

Just like there are weaknesses that people can turn into strengths, there are strengths that can be turned into weaknesses. Social networking platforms and the entire social media on the Internet is quite something for promoting your business, building a rapport, maintaining a reputation and building brand loyalty, but all of this could go wrong if you don’t manage things properly.

Modern business needs have compelled all big personalities e.g. politicians, government officials, entrepreneurs, CEOs etc. to have an online presence, and win followers. Without online social media presence they know they will miss out on a lot of things that could work for them.

However, the worst is when you end up using social media against you. This is called bad management of reputation on social media. There are hundreds of things that could ruin your reputation online and in turn destroy the image of your business. That’s why it is highly recommended that you manage your online reputation with extreme care. If you think twice before speaking in real life, think thrice before posting stuff online. As for how you can manage your reputation on social media, please have a look at the tips given below:

  • Be Present: This is the first thing you need to do – be present. You have to make sure that you have a presence on almost all the major social networking platforms. Facebook, Google +, LinkedIn, and Twitter are the most renowned online social networking platforms and you just can’t have enough presence online unless you have your company pages and personal profiles on these social networks. You can always have marketing specialists do this job for you. Hand over the responsibility of managing these pages to a professional who knows how to handle social networks.
  • You Don’t Have To Do It All By Yourself: You might be an amazing person in real life and your friends and peers must like you for what you are, but that’s not always going to work online. In addition to that, when you are on the internet you are exposed to the entire world and every word you say publically is reachable by anyone sitting in any corner of the world. The best way to handle this situation is to have agencies work for you. We are talking about agencies that provide online reputation management services. These companies have professionals who keep a track of what is being said about your business online and what the overall impression and image of your business is for internet users.
  • Be Responsive: Either hire a team of professionals, a professional or give responses to your online followers and fans yourself. There is no use of having online social networking profiles and accounts if you are not responding to your customers, consumers, fans and followers. Of course, it is nearly impossible to respond to them all on half a dozen different platforms. This is why it is recommended that you hire a professional to do that for you.
  • Avoid Arguments: Giving response to a question or inquiry makes sense but arguing doesn’t. Some online users will just argue with you to provoke you. Many businesses have lost their reputation and actually stained their image by getting into unnecessary arguments. This is a world of people with different minds, tastes and choices. You can’t make everyone happy and you must know it. There will be critics and there will be harsh words said about and against you. The moment you start arguing with people for not liking you or criticizing you while the entire world is looking at comments from both sides, you have taken a wrong step.
  • Talk Only When Necessary: If you are a famous individual with online profiles on several social networks, make sure you talk only when you think it is most needed. First, know what your overall impression on your fans and followers is. Secondly, know the kind of work, profession, business or organization you are associated to. Now, post comments that are worthwhile. Being CEO of a huge oil company and talking about what’s going on in your personal life all the time could be disappointing for your likers. It doesn’t mean you are not allowed to have fun and joke “at times”.
  • Make Arrangements For The Unavoidable Disasters: Sometimes things go wrong in such a way that you can’t control them. For example, your online accounts might get hacked. That’s when you feel desperate. Your own accounts are not in your control. At the same time, the hacker is able to post random stuff online from your accounts. Make sure you have professionals and experts on your side to overturn such events. Design a plan all ready to protect your identity in case it gets hacked by someone. First, make sure you keep your passwords and other sensitive information safe.
  • Reward Your Loyal Customers: Loyalty needs to be rewarded. If you have customers who have stayed associated with your business for years, you must reward them uniquely. Give them what you think would be something of use for them. Giving them online appreciation by posting a colorful picture of them is a big enough surprise for them already. However, you can always take things further and reward them with other perks. Send them a small gadget as a souvenir and sign of appreciation. Talk about these people on your social networking profiles and blogs.
  • Keep Blogging: Blogging has emerged as one of the most important and useful online marketing tools in the recent years. On most occasions, blogs have been able to receive more traffic than the official static websites of the companies. Furthermore, blogs are created to interact with your customers and potential prospects. You can converse with your customers personally on your blogs or have a professional respond to the online posts for you. What you have to make sure is to keep on blogging regularly and updating the information on a regular basis too. Link your blog and most highlighted and worthwhile blog posts to your social networking profiles. 

Related Article: Start Today: Why You Need a Mobile Marketing Strategy

In conclusion, there are many online marketing strategies and technologies that your competitors are using and you should be using too.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/marketing-strategies-and-technologies-that-you-should-be-using-for-your-business/

Jul 22

SurveyMonkey Appoints Tom Hale as President

PALO ALTO, Calif.–(BUSINESS WIRE)–SurveyMonkey,
the world’s leading online survey and data platform, today announced the
appointment of Tom Hale as President. Mr. Hale will oversee engineering,
product, product marketing, user experience and growth at SurveyMonkey.

Mr. Hale will focus on scaling the company’s core subscription platform,
creating a more collaborative, personalized product experience and
driving international expansion. Additionally, he will spearhead the
development of new offerings and data solutions that allow customers to
do more with survey data, like SurveyMonkey’s content creation product
TechValidate.

“Tom is an industry veteran who is known as a culture leader and
innovator. He has incredible experience building out teams and bringing
both business and consumer products to market,” said Zander Lurie, CEO
of SurveyMonkey. “We’re excited to bring him on board to help us
transform our survey platform into a data business.”

Mr. Hale has held senior leadership positions in high-growth enterprise,
consumer and developer-focused companies. Most recently, he served as
Chief Operating Officer at HomeAway. During his six years at the
company, Mr. Hale ran product, engineering, IT/ops and design. HomeAway
went public in 2011 and was acquired by Expedia in 2015 for $3.9 billion.

Prior to HomeAway, Mr. Hale served in senior positions at Linden Lab
(makers of Second Life) and Adobe Systems, and was an
Entrepreneur-in-Residence at Redpoint Ventures. He also worked at
Macromedia for 10 years in leadership roles across Product Management,
Product Marketing and Corporate Marketing. Macromedia was acquired by
Adobe in 2005 for $3.4 billion.

“SurveyMonkey has a strong history of delivering data to help people and
businesses turn ideas into actions and innovation,” said Tom Hale,
President of SurveyMonkey. “I’m thrilled to join a company whose product
I value and have used for over a decade. I’m looking forward to becoming
part of a team that has built one of the most trusted products on the
Internet.”

About SurveyMonkey

SurveyMonkey is the world’s leading survey platform, with more than 3
million survey responses every day. SurveyMonkey has revolutionized the
way people give and take feedback, making it accessible, simple and
affordable for everyone. The company was founded in 1999 with a focus on
helping people make better decisions, and has built technology based on
over 15 years of experience in survey methodology and web development.
Customers include 99% of the Fortune 500, academic institutions,
organizations and neighborhood soccer leagues everywhere. The company
has more than 600 employees worldwide with headquarters in Palo Alto,
CA. For more information, visit www.surveymonkey.com.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/surveymonkey-appoints-tom-hale-as-president/

Jul 21

Why the digital divide between Latinos, whites is almost closed

The internet use gap between Latinos and whites is almost closed, as more immigrants and Latinos who speak predominantly Spanish are going online, according to a national study released Wednesday.

The share of Latinos using the internet has increased from 64 percent in 2009 to 84 percent in 2015, according to a Pew Research Center report that surveyed 1,500 Latinos. Whites’ internet usage has grown at a slower rate, from 80 percent to 89 percent, making the demographics’ gap at its lowest point ever.

Immigrants and Spanish speakers are driving growth in Latinos’ online habits. In 2009, about half of immigrant Hispanics and only 36 percent of Spanish-speaking Latinos reported using the Internet. Now, about four-fifths of immigrants and three-quarters of Spanish speakers are on the web.

That’s a sign that immigrants who have been in the U.S. for years are becoming more settled, said Mark Hugo Lopez, director of Hispanic research at Pew and one of the report’s authors. The longer they are in the U.S., the more things they do to build their roots, such as buying a home or getting married.

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Pew isn’t the only research organization noticing Hispanics’ shifts in internet habits. Dallas-based market research firm Rincón and Associates released a survey earlier this month that found Dallas-Fort Worth Latinos’ internet access has nearly doubled since 2011, from 49 percent to 89 percent.

“These are dramatic increases and it speaks well for the immigrant Hispanics,” Edward Rincón, president of Rincon Associates, said about both the Pew report and his firm’s results. “They’re the ones that are engaging with the Internet, especially with their cell phones.”

In fact, Latinos are the most likely demographic to own a cell phone and access the internet through a mobile device, according to the report. Some 80 percent of Latino adults use a cell phone or a tablet to go online at least occasionally. Most Latinos who are 49 or younger use a phone to go online, while only 35 percent of Latinos ages 65 and older do.

Staying in touch with family and friends is a big factor for why Latinos are the largest demographic to own and access the internet through a mobile device, Rincón said. Social media networks such as Facebook are important tools for communicating with loved ones, and smartphones make it easier to contact people.

“Latinos love staying in touch with each other,” he said. “As they become more separated, they rely on their devices more to stay in touch.”

L. Michelle Smith, the director of public relations for ATT Global Marketing Organization, said in an email that the Pew Research Center’s data on Latinos’ internet usage was on par with what ATT knows.

“For the Latino segment, community not only means around the corner, but it can mean staying in touch around the globe,” she said. “Low cost, and even free messaging platforms and apps are especially popular for keeping up with international family and friends.”

Meanwhile, broadband subscriptions have remained stagnant; some 46 percent of Latino adults report having internet connections at home. Foreign-born and predominantly  Spanish speaking Latinos are less likely to have internet at home than those who are born in the U.S. or speak primarily English.

“On the one hand, it’s expensive to have both at the same time. That may be part of the reason,” Lopez said. “On the other hand, smart phones are ubiquitous and quite powerful. One can do many things with a smart phone.”

Rincón echoed similar sentiments. He cited the cost of a cell phone as being small compared to a computer. Mobile devices are also convenient, especially for lower-income Latinos. “It’s a combination of all those things,” he said.

The data gives insight into how companies should be marketing to Latinos in the U.S. It will make companies rethink what products and services they should be offering to this demographic and how to target different subgroups within Latinos, Rincón said.

“I think the segmentation has been going on for some time,” he said.

Spanish language advocates had been telling companies that Spanish-language marketing was the only way to communicate with Latinos, Rincón said. But that is not the case; for example, the majority of Latinos born in the U.S. speak predominantly English while many foreign-born Latinos speak only Spanish.

“They have a lot in common, but they’re still very different in their experiences in the U.S,” Rincón said. “A marketer would be making a major mistake in doing the same campaign for all Latinos.”

Dallas-based ATT, which spent $4.4 billion last year to buy two wireless companies in Mexico, is encouraged by the research because millennial Latinos tend to adopt technology earlier and use it often, Smith said.

“We are encouraged to continue to develop marketing programs that are digital, video-intense and that speak to them as true ambiculturals,” she said. “Those are individuals that see themselves as global citizens who are 100 percent American and 100 percent Latino.”

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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/why-the-digital-divide-between-latinos-whites-is-almost-closed/

Jul 20

Microsoft stock jumps as its cloud product’s sales double

That’s compared to year-earlier profit of 62 cents a share and revenue of $22.18 billion. Analysts expected Microsoft to report earnings of 58 cents per share on revenue of $22.15 billion, according to a Thomson Reuters consensus estimate.

Net income hit $3.1 billion, adjusted. Shares of the company popped more than 3 percent after the report.

Click here to track Microsoft’s stock.

“The Microsoft Cloud is seeing significant customer momentum and we’re well-positioned to reach new opportunities in the year ahead,” CEO Satya Nadella said in a release.

Azure, Microsoft’s major cloud offering, saw revenue grow 102 percent (108 percent in constant currency) in the quarter, the company said.

For the entire intelligent cloud segment, revenue grew 7 percent (10 percent in constant currency) to $6.7 billion. Analysts had expected the segment to hit $6.61 billion in the fourth quarter, according to the StreetAccount consensus.

Revenue for the Azure business was up 120 percent in the previous quarter as Microsoft was trying to close the gap with market leader Amazon.

“I think I have a strong line of sight to AWS’s margin profile,” Amy Hood, executive vice president and chief financial officer of Microsoft, told investors on a conference call.

Analysts Sarah Hindlian and Frederick Havemeyer of Macquarie Capital, for instance, said before the report they are “highly focused on any room for upside in this segment.”

“I think this is really a sign that big tech if finally getting to be a part of the game and what’s going on,” Tim Lesko, principal at Granite Investment Advisors, said Tuesday on CNBC’s “Closing Bell.” “That game is enterprise services over the cloud. We’re pretty heartened that they’re really seeming to take the forefront rather than being a five-year laggard in the business.”

Wall Street was watching for details on the uptake of Office 365, which includes services like Word, Excel, PowerPoint, and Outlook delivered over the internet across devices. A transition to a subscription-based business model is expected to accelerate sales growth
in coming years, Cowen and Co. said earlier this year.

Office 365 commercial revenue saw growth of 54 percent (59 percent in constant currency), Microsoft said.

“I think it’s better than we thought, it was certainly what we were hoping for,” Julie Goodridge, CEO of Northstar Asset Management, who has a position in the company, told “Closing Bell” about the earnings.

It all comes amid cost-cutting at Microsoft’s money-losing phone business. By shuttering most of its hardware activities, Microsoft could save between $500 million and $800 million, said Stifel analyst Brad Reback.

Phone sales slid 71 percent (70 percent in constant currency) during the quarter, according to the report.

Microsoft’s earnings report marks its first since the announcement of its agreement to buy LinkedIn.

Though it’s too soon for the social media platform to impact this quarter’s earnings, Microsoft gave commentary regarding the rationale behind the deal, timing and integration of LinkedIn’s rich array of data.

LinkedIn could be useful for industries like recruiting, training and marketing, as Microsoft moves away from siloed offerings, toward collaborative tools and services that come along with joining Microsoft’s cloud, Nadella said.

“I sort of look at what we’re doing with Office 365, Dynamics 365, app stores, and LinkedIn as part of the same strategy,” Nadella told investors on a conference call. “The professional network helps all of that.”

Disclosure: Tim Lesko does not own Microsoft stock, but it is owned by clients.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/microsoft-stock-jumps-as-its-cloud-products-sales-double/

Jul 19

Here’s Why SoftBank Buying ARM Is a Huge Deal

Japanese mobile industry giant SoftBank is about to buy ARM Holdings in the U.K. for more than $32 billion. A lot of money for a company whose name most people wouldn’t recognize. But ARM has a major importance in high tech, with two examples being Apple and the “internet of things” (IoT).

And ARM doesn’t actually make any products.

Instead, ARM creates intellectual property, like the ARM architecture, the underlying design of every single ARM computer chip out there–more than 50 billion so far, according to the company. Its more than 1,000 customers, which include Apple, make chips based on that architecture.

ARM chips, without a fancy extended branding campaign like that of Intel, have become the basic chip design of choice in 99 percent of all smartphones and tablets. Chances are overwhelmingly good that you have one close at hand.

What puts ARM ahead is that the chips are low in energy consumption while still providing power and are relatively cheap compared to the price of an Intel desktop or server processor. The mobile market turned into a classic case of disruption by new technology.

SoftBank is run by very smart people who have directed the company through many changes. At one time, its business depended on trade shows and high-tech publications. SoftBank shifted out of the market before it imploded and turned into a telecommunications and internet business.

Now it’s buying ARM because that gives it an entrée into…pretty much everywhere. The chips are already embedded into many things not considered consumer electronics, which provides a head start in the IoT world. That isn’t some futuristic technical fantasy but something being put to work today. Here are some examples already in existence:

  • Smart meters dial in electrical usage readings and eliminate the need for meter readers, saving utilities companies money.
  • Chips in jet turbines monitor performance during use and provide insight for operations and future designs.
  • Medicine dispensers place the right amount of prescriptions into cups and notify patients that it is time for a dose.
  • Remote monitoring of pipelines lets energy companies know when to send a repair crew to address a problem.

Whether in the consumer, business, nonprofit, government, or industrial sectors, IoT will have an increasing presence. For ARM chips, the promise is ubiquity and growing royalty streams beyond the billion-dollar-a-year mark.

SoftBank gets a neat expansion beyond telecommunications services into an area that is growing at a much faster rate, with the marketing savvy ARM lacks to promote products on a grand scale. IoT often uses wireless communications, so the acquisition is a way to gain a foothold in a complementary business. Plus, SoftBank now has control over features and directions, giving it broad influence.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/heres-why-softbank-buying-arm-is-a-huge-deal/

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