Nov 16

Fake Skin Care Ads That Used Kim Kardashian, Dr. Oz and More Shut Down, Defendants Ordered to Pay

The Federal Trade Commission has taken action against a vast network of internet marketers who misled consumers.

According to a statement obtained by ET from the FTC, three men — Richard Fowler, Ryan Fowler and Nathan Martinez — were allegedly behind the scam, which deceived consumers into believing they were ordering “free trials” of skincare products and dietary supplements. These men control 19 companies, collectively operating as Tarr, Inc.

They allegedly used fake websites (like womenshealthi.com and goodhousekeepingtoday.com) that appeared legitimate as a way to conceal their fraudulent conduct. They also used the likeness of a few celebrities to endorse their products without permission, claiming stars like Kim Kardashian, Dr. Oz, Jennifer Aniston, Jason Statham and more used the products and experienced “dramatic results.”

“A vast network of online marketers and the three people behind it have agreed to settle Federal Trade Commission charges that they sold more than 40 weight-loss, muscle-building and wrinkle-reduction products to consumers using unsubstantiated health claims, fake magazine and news sites, bogus celebrity endorsements, and phony consumer testimonials,” the statement read. “The FTC also alleges that the defendants used deceptive offers of ‘free’ and ‘risk-free’ trials, and automatically enrolled consumers without their consent in negative option auto-ship programs with additional monthly charges.”

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/fake-skin-care-ads-that-used-kim-kardashian-dr-oz-and-more-shut-down-defendants-ordered-to-pay/

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