Dec 05

Internet Marketing Company, fishbat, Shares 3 Innovative Ways to Use Augmented Reality In Your Brands Marketing …

PATCHOGUE, N.Y., Dec. 5, 2018 /PRNewswire/ — In order to help businesses stay a step ahead of the curve by embracing cutting-edge technology, internet marketing company, fishbat, shares three innovative ways to use augmented reality in your brand’s marketing strategy.

Augmented reality has yet to be widely adopted, but the marketing potential in the coming years will only continue to increase. By taking advantage of the novelty and freshness behind the technology, enterprising businesses can surpass the competition and cater to their customers with a unique take on digital marketing.

Listed below are three unique ways that a company might be able to use augmented reality to more effectively promote their brand.

Social Media Filters. Not many people think of things like Snapchat filters as a form of augmented reality, but they are perhaps the most common example in day-to-day life. The company is seeing massive growth, with many young users leaving platforms like Facebook for the photo-centric social media network.

Many companies have started to create their own Snapchat filters for use with a target demographic, and it’s a unique way for companies to see some organic growth. With enough creativity, marketing teams can create a filter that consumers will love to use – allowing the company to extend their influence into their customers’ friend groups.

Virtual Tours. Another area in the augmented reality scene that is seeing quite a bit of growth are virtual tours. Real estate developers, hotels, and even businesses that want to give their customers an inside look at their shop can benefit from the benefits that AR has to offer. Customers could potentially see what a remodel could look like in their home before committing to a sale, and guests at a hotel could explore their room before booking.

This aspect is another mutually beneficial marketing tool, as it drives customers toward a conversion while letting them better visualize the product to ensure they’re happy with their decision.

Enhancing E-Commerce. Augmented reality has a lot of potential for companies that operate online storefronts. Just as businesses can use the technology to offer a tour of sorts, any business that sells a product can use AR to help customers imagine what it would be like to own it. The most prominent application is for clothing stores to help shoppers see what an outfit might look like, but the ability to overlay an object into an existing environment is useful across nearly any consumer-facing industry – from furniture and electronics to appliances and shades of paint.


fishbat internet marketing agency is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

SOURCE fishbat

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