Aug 04

Nationwide Marketing Group, Netsertive partnership drives new customers to Local Retailers with innovative Internet …

This press release is submitted and shown here in its original form, unedited by Furniture Today.

WINSTON-SALEM, N.C. (August 3, 2018) – Nationwide Marketing Group, North America’s leading buying, marketing, and business support organization will showcase several new, cutting-edge digital advertising solutions for members at their upcoming PrimeTime convention in Las Vegas. Solutions, each designed to keep member businesses in front of the right customers at the right time, include a first-to-market programmatic advertising solution for YouTube developed by long-standing strategic partner, Netsertive.

“Online video is expected to drive over 80% of all consumer Internet traffic by 2020. Couple this with that fact that YouTube is the world’s second largest search engine, and third most visited site after Google and Facebook, we knew it was vital for our members to have the ability to compete, easily and effectively in this channel,” said Dev Mukherjee, Nationwide Marketing Group’s Executive Vice-President of Digital Technology. “We are already seeing impressive results following the launch of Netsertive’s latest solution.”

Because the majority of today’s furniture, mattress, home appliance, and flooring shoppers follow a click-to-brick path-to-purchase, influencing customers online is a critical part of driving revenue into stores.

Jackie Stenson, marketing manager at Bitter Neumann, a Nationwide member company understands the importance of being ‘digital first’. She shared that leveraging Netsertive’s expertise through Nationwide made the transition easy. “We live in an economy where people are starting their research online first, then coming into our stores to touch and feel the products. Netsertive’s technology and our digital success manager, Tyler, makes more than 2,000 changes every month to our campaign. If something isn’t working, they change it.”

Staffed by more than 200 digital marketing experts, Netsertive – a Google Premier, Bing Elite, and Facebook Blueprint Certified Partner – offers services for Nationwide members who are just getting started with online advertising, as well as to those already invested in digital but prefer to outsource more complex campaigns to a proven solution.

With the recent acquisition and integration of Mixpo, Netsertive’s brand-to-local marketing technology platform now offers Nationwide members access to a solution that scales across media channels to help them better reach local shoppers, including search, social, video, mobile, rich media and display.

Netsertive’s portfolio of digital advertising solutions also offers advanced targeting capabilities, the ability to record customer phone calls generated by digital campaigns, while providing campaign performance data that’s available 24 hours a day at netsertive.com.

Josh Hoffman, marketing manager for The Furniture Store Kansas, a Nationwide member company reported that he has already seen a lift in sales since launching digital marketing campaigns through Nationwide and Netsertive. “We’ve doubled the number of people who tell us at point of sale that ‘we bought because we saw your ads online’. I also really love seeing the phone calls that come from our digital campaign. We get about 100 every month.”

Nationwide members attending PrimeTime can learn more about Netsertive’s offerings in seminars or by visiting their booth during the PrimeTime Buy Show.

About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With over 5,300 members operating more than 14,000 store fronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind with members representing billions in combined annual sales. For nearly 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete, along with unmatched business intelligence, tools and resources required to win in an ever-changing business environment. For more information visit nationwidegroup.org

About Netsertive
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.


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