Sep 08

Sprint Names Ivo Rook Senior VP of IoT

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Sprint (NYSE: S) today named seasoned Internet of Things (IoT) executive
Ivo Rook to the newly created position of senior vice president of IoT.
Rook will lead and build Sprint’s IoT business and will be a strategic
advisor to Sprint and Softbank. Rook will join Sprint January 1, 2018.

Rook has spent his last seven years at Vodafone, most recently chief
executive officer for Vodafone’s IoT Business, which has $1B in revenue,
50m connections and 1,400 employees spanning 30 countries. In that role,
he led Vodafone’s IoT strategy, driving its growth, products, operations
and profit and loss globally. He also held positions at Vodafone Global
Enterprise as director of Northern Europe and director of Germany and
Central Europe.

“We’re very excited to have someone of Ivo’s caliber and expertise lead
our IoT organization,” said Jan Geldmacher, president of Sprint
Business. “He brings a wealth of experience to Sprint including
organizational leadership, sales success and the ability to develop
end-to-end product and marketing strategy that leads to sustained growth
for companies.”

Rook will lead a group of world-class product specialists to develop and
operationalize IoT solutions in a category that continues to grow
exponentially. He will be responsible for driving B2B and B2B2C growth
strategies, including funding, alliances and development of
operationalized solutions.

Also in his role, Rook will act as the Liaison Officer to
the Softbank Group of companies involved in the IoT space.

“Sprint is a global leader in the development of IoT solutions,” Rook
said. “I’m thrilled to join a company that is incredibly focused on this
space, which will provide outstanding growth in the future. My focus
will be on developing secure IoT solutions for our business customers
and all people who want to make the best of the digital revolution.”

Rook earned a Masters in Information Management from Erasmus University
in Rotterdam, The Netherlands and has leveraged his scientific
background into a career in strategy and deal making as a corporate
entrepreneur. He is a pragmatic executer and truly global player, having
worked many years abroad and speaks four languages.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served 53.7 million connections as of June 30, 2017, and is
widely recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; leading no-contract brands including
Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

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