Mar 19

United States Pet Food Market and International Perspectives Report 2019 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–Mar 19, 2019–The “Pet Food: U.S. Market and International Perspectives” report has been added to ResearchAndMarkets.com’s offering.

“Pet Food: U.S. Market and International Perspectives” provides summary perspectives on retail market opportunities – particularly those stemming from pet humanization trends and the associated premium/functional products – for commercial dog food and cat food in the following key global markets: Argentina, Australia, Brazil, Canada, Czech Republic, France, Germany, India, Italy. Japan, Mexico, Russia, South Korea, Spain, United Kingdom.

Pet food (dog/cat food) marketers are headed towards an uphill battle, facing plateauing sales growth due to the leveling off of superpremium-fueled price increases and growing pricing pressure from the advance of the Internet and mass premiumization. Bright spots very much remain in this saturated market, however. Although the Internet is poaching sales from brick-and-mortar retailers, online sales are for the time driving incremental growth in the market as a whole by promoting in-demand brands and auto replenishment. Also positively impacting the market are Millennial pet owners, who are willing to pay more for quality products, especially those featuring sustainably and ethically sourced ingredients. Other opportunities reside in specialized diets targeting the aging pet population and in high-quality, freshly made pet food prepared in-store or ordered online for home delivery.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as broad cross-category expertise from the analysts, this report pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview of historical market size and projections (2014-2023), cross-market trends, consumer expenditures, market opportunities, mergers and acquisitions, channel trends including e-commerce and omnichannel, the Millennial and Gen Z impact, and new product and marketing trends.

Through proprietary surveys of U.S. pet owners, the study highlights consumer purchase patterns and product and brand preferences for dog and cat food as well as the market as a whole. Including dozens of product illustrations, it focuses particularly on trends in marketing and new product development, while also identifying key players in dog and cat food overall. Additional data sources include Simmons profiling trends in pet ownership, purchasing attitudes, and product preferences, including demographic trends down to the brand level, and SPINS data on the natural and gourmet channel.

While the United States remains by far the largest pet food market, the second tier of national markets (with combined dog/cat food sales of US$1 billion or more) is being reshaped, with Brazil now heading the list. Also morphing is the set of national markets showing higher longer-term promise for future growth, which along with Brazil, Mexico, and Argentina includes China, India, Russia, and South Korea, indicating the increasing multinationalism of the pet food industry and the prime market opportunities.

Key Topics Covered:

Executive Summary

  • Market Overview
    • Introduction
    • Market Size and Growth
    • Market Drivers
    • Looking Ahead
    • Competitive Overview
    • Retail Channel Trends
  • Product and Marketing Trends
    • Natural Pet Food
    • Condition-Specific Foods: Veterinarians to the Fore
    • Product Safety and Made in the USA
    • Healthy Gourmet/Indulgent Foods
    • Customized Pet Food and Meal Kits for Home Delivery
  • Dog Food
    • Market Size and Growth
    • Marketer and Brands
    • Dog Food Purchasing Patterns
  • Cat Food
    • Market Size and Growth
    • Marketers and Brands
    • Cat Food Purchasing Patterns
  • Opportunities
    • Opportunity 1 – Personalized Pet Food
    • Opportunity 2 – Spotlight on Sourcing, Sustainability, and Animal Welfare
    • Opportunity 3 – Premiumized (Further) Cat Food
    • Opportunity 4 – The Internet
    • Opportunity 5 – Pet Overweight and Obesity
  • Market Overview
    • Chapter Highlights
    • Introduction
      • Two Animal Categories: Dog and Cat
      • Other Marketing Classifications
    • Market Size and Growth
      • Pet Food Will Top $27 Billion
      • Dog Food Dominates Pet Food Sales
      • Dry Pet Food Dominates Sales
      • Dry Dog Food at Over 50% of Market
      • Sales by Channel
    • Market Drivers
      • Pet Food Market Facing Major Headwinds
      • Innovation Drives Pet Food Marketers in New Directions
      • Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
      • Mass Premium Brands No Recipe for Long-Term Market Growth
      • Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
      • FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
      • Pet Food Safety: Issue and Opportunity
      • Scaling Up Superpremium
      • Consumers Willing to Pay More for Healthier Pet Edibles
      • Is Premiumization Disenfranchising Non-Affluent Households?
      • Pet Food Production Costs Rising
      • Pet Ownership Trends
      • MA, Retail, and Marketing Initiatives Going Strong
      • Pets-as-Family Trend Getting a Millennial Boost
      • Growth in Wet Pet Foods
    • Looking Ahead
      • Sales Growth Slow But Steady Through 2023
      • Tariffs and Trade War with China Could Hamper U.S. Market
    • Competitive Overview
      • Human Food Companies Expand Into Pet Market
      • Lawsuits and Recalls
      • Mass Premiumization Is Changing the Channel Dynamic
      • Pet Specialty-Specific Brands Persist
      • Veterinary Diet Marketers
      • Inspiring Trust
    • Retail Channel Trends
      • Walmart Is Preferred Retailer for Pet Food Purchases
      • Private-Label and Exclusive Brands Taking on New Importance
      • Mass Premiumization Good for Mass Retailers
      • Customer Service, Natural Brands Help Independents Shine
      • Pet Specialty Chains Rethink Pet Food

Companies Mentioned

  • Plaek Group
  • Mars
  • Nestle Purina
  • Tianjin Ranova Petfood Co., Ltd

For more information about this report visit https://www.researchandmarkets.com/research/gsptvm/united_states_pet?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190319005664/en/

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Related Topics:Pet



SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 03/19/2019 11:44 AM/DISC: 03/19/2019 11:44 AM


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