Jun 17

The Star Online Teams up with Netcore Smartech to Power up Their Multi-channel Customer Engagement Strategy

PETALING JAYA, Malaysia–(BUSINESS WIRE)–

Malaysia’s first largest English news portal aims to personalise its UX across multiple communication channels to enhance personalisation

Netcore Solutions, a global Marketing Technology company today announced that ‘The Star Online’, the flagship brand of ‘Star Media Group Berhad’, a Malaysia-based organisation has partnered with its AI-powered behavioural analytics and multi-channel customer engagement suite – Netcore Smartech. The Omni-channel Marketing Automation feature of Netcore Smartech will help ‘The Star Online’ to consolidate customer communications on a single platform and further orchestrate their marketing campaigns as per a customer’s channel and device preferences.

Since its launch on June 23, 1995, as Malaysia’s first news website, The Star Online has always striven to provide readers with up-to-date breaking news, compelling content and insightful opinions. Their content includes current news, business, sports, community, tech, lifestyle, world news, as well as expert analysis and dynamic videos.

The objective is to ensure that ‘The Star Online’ users receive content recommendations on their preferred channel and time, thereby boosting customer engagement and retention. As an established and trusted news source, it was vital for ‘The Star Online’ to reaffirm its position as the preferred source of news and content, further customising the advertising experience for every user. This was only possible by creating a holistic view of the customer’s lifecycle and then targeting them based on their time, channel and device of choice.

The AI-powered support and expert guidance of Netcore Smartech will help ‘The Star Online’ to overcome the technological limitations, thereby creating a robust automation process to drive hyper-personalised marketing campaigns at scale.

Freddy Loo, Senior General Manager, Digital Product and Analytics of Star Media Group – “Our intent is to improve communication with our readers. The idea is to listen to them, understand their behaviour and then deliver based on these needs and behaviours. We want to create a seamless journey for our readers where they receive news articles on their preferred channel and time. We are optimistic that Netcore Smartech will take us one step closer to creating that experience for our consumers.”

Kalpit Jain, Group CEO, Netcore Solutions – “Personalised communication is the best way to engage with a user today. Not only does it build a better journey for the customer, it also helps in enhancing the brand’s identity. Our aim is to help ‘The Star Online’ embrace the goodness of Artificial Intelligence Marketing by delivering personalised brand campaigns, thereby building a robust customer journey and improved user experience.”

About Netcore Solutions

Netcore, a global Marketing Technology company that offers solutions to help brands and enterprises in customer acquisition, engagement, and retention. The first and leading Marketing Automation, Analytics and AI/ML solutions provider in India, Netcore was established in 1997 by Mr. Rajesh Jain, an Internet pioneer. Netcore’s product suite includes Smartech and Pepipost. Smartech is an AI powered growth marketing platform. Pepipost is an API based Email sending product.

Netcore serves a strong base of 3000+ enterprises across industry verticals, its clients in Malaysia include brands like Fave, Seek Asia, Pizza Hut Malaysia, Malindo Air, Standard Chartered, B Infinite (BCARD), AIG, MPH Bookstores, AJobThing, 123RF in addition to other South East Asian brands like Tokopedia, Philippine Airlines, Blibli, Traveloka, MetroDeal, Vietjet Air, BNI, Bank BRI, Permata Bank. Its Indian clientele consists of names like Thomas Cook, GoAir, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra, BabyChakra, Dream11, Reliance, Vodafone, ITC, OLA, Pfizer and many more. Netcore, with its innovative marketing technology, delivers 8+ Billion emails 3+ Billion SMSs a month, creating 11+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in SEA, USA, MEA with an employee base of 500+.

For more information on Netcore’s Smartech – an AI powered growth marketing platform, visit: https://www.netcoresmartech.com

For more information on Netcore, visit https://netcore.in

View source version on businesswire.com: https://www.businesswire.com/news/home/20190616005011/en/

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/the-star-online-teams-up-with-netcore-smartech-to-power-up-their-multi-channel-customer-engagement-strategy/

Jun 16

Fascinating List of The 2019 Internet Trends That Can Set a Benchmark in Business and Technology

One of the most researched topics on the internet and about technology, in general, is the ongoing trends. Smart marketers want to know what’s in these days and what they must do to promote their product and run a successful business. To sum this whole thing up, the queen of internet Mary Meeker recently released her annual report to highlight all the internet trends. The aim of this report is to help the business community foresee and predict the trends that can dominate the market as well as affect their business in the long run. The complete trend list consists of a 333-page long report that explains the overall trends of 2019. To make it easier and sum it up, here are some highlights of the whole report.

The report explains that the 10 of the most valuable companies in the world include just three non-tech companies and the rest of them all are companies related to the tech industry, clearly explaining that technology is the new money maker. Out of the 25 most valuable tech companies top 60% were founded by either first-generation immigrants or second generation immigrants. Nearly 51% of the global population is now an internet user and this number is constantly growing with every day. More and more people are buying smartphones that are now working as a primary source of internet use.



More retail stores are now shifting to the internet which approximately makes 15% of the total retail sales. Marketing is also shifting to the internet, according to an estimate in America around 22% of the ad spending was done on the internet in 2018. Tech joints are now becoming bigger and they are running ad campaigns and they are buying digital ads to grow more. Where advertisement and marketing have become easier with technology and the internet, a number of problems are now becoming part of advertisement including the privacy concern and other regulations.

Mary Meeker’s 2019 Internet Trends Report, Internet Ad Platforms=Google + Facebook Lead But Others Gaining Share

Interactive games worldwide are now growing and becoming a trend. According to an estimate interactive games globally have grown to around 6% reaching to 2.4 billion people. A whole industry is growing where people like to watch other people play rather than contributing to the game and with time number of these individuals are growing with time.

Internet Trends 2019 by on Scribd

Read next: The battle of the internet – The countries with the fastest speed

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/fascinating-list-of-the-2019-internet-trends-that-can-set-a-benchmark-in-business-and-technology/

Jun 15

Women in Business: Tania Anici Kelley, Hennessy Funds

North Bay Business Journal asked 2019 Women in Business Awards winner Tania Anici Kelley to fill us in on her background, responsibilities and community involvement, and insights into what makes her a notable professional in the region.

Professional background: My career spans nearly 30 years in marketing, advertising, and product and sales channel management. I have spent the last 15 years leading brand development, marketing communications, public relations, and digital marketing for Hennessy Funds.

Prior to joining Hennessy Funds I worked as director of Sales and Marketing for ATT/Comcast, where I was part of the team that launched the first cable/broadband internet access in the U.S. in the late 1990s (anyone old enough to remember dial-up AOL should thank us!), and I also worked on the team that launched broadband-based phone services (now known as Xfinity) in the Bay Area.

I started my career at an advertising agency in San Francisco and subsequently moved to New England, where I worked for an IBM-funded start up and also TJX Companies (TJ Maxx, Marshalls, HomeGoods) before moving into the telecommunications industry.

Education: Bachelor of science in business administration and marketing from the University of California, Berkeley, Haas School of Business.

Staff: A small marketing department, as well as three agencies – general marketing and sales, digital marketing, and public relations

Tell us about yourself and your company: Hennessy Funds serves over 300,000 investors nationwide. Hennessy Advisors, Inc. is a publicly traded company that oversees, services, and markets the family of Hennessy Funds.

I oversee communications for both business entities. I joined Hennessy in 2003, when the firm managed just $200 million in assets, and today we manage over $5 billion. We’ve built the company through organic growth of our mutual funds and also through strategic acquisitions of other companies/funds. It has been very gratifying to work here and contribute to this growth and success. I am also really proud of Hennessy’s support of our community and local nonprofits.

On the personal side, I am married with two children, and we recently moved our family to Santa Rosa. I am passionate about education and support my children’s schools as much as possible through volunteering and fundraising. I have traveled literally around the world and am hopeful to continue to share my love of international travel with my kids.

Is there a major accomplishment in the past year or so that you would like to share?

In the past year we designed and launched a new, leading-edge website for Hennessy Funds and integrated it with a very sophisticated CRM and marketing automation platform. These tools are enabling us to become much more data-driven and more productive and effective in our marketing and sales efforts. This has been and continues to be a great learning experience, and it has been very rewarding to lead this effort.

What is the achievement you are most proud of?

I am most proud of the recognition received from the Investment Management Education Alliance, a national mutual fund industry trade association. Since joining the organization 10 years ago, we have received a total of 36 STAR Awards, which recognize excellence in marketing, education, and communications.

In both 2017 and 2018, we received the “Overall Advisor Communication Award” for best in category marketing communications. It is particularly gratifying that STAR Awards are judged by peer companies in the investment management industry.

Tania Anici Kelley

Senior Vice President, Head of Marketing

Hennessy Funds

7250 Redwood Blvd., Suite 200, Novato 94945

800-966-4354

www.hennessyfunds.com

Read more profiles of 2019 North Bay Women in Business Awards winners: nbbj.news/wib2019

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/women-in-business-tania-anici-kelley-hennessy-funds/

Jun 14

E and K Concrete and E and K Restore of Georgia Retains Findit to Manage their Local Online Marketing Campaign

ATLANTA, GA / ACCESSWIRE / June 13, 2019 / Findit, Inc. (OTC PINK: FDIT) a Nevada Corporation that provides online marketing services has been selected to head up E and K Concrete and E and K Restore of Georgia online marketing campaigns. The campaigns will begin with 3 areas that will be targeted and 2 services. The 3 locations are Fayetteville, McDonough and Buckhead Atlanta areas. The services will be Water Damage and Restoration for McDonough and Fayetteville and Concrete for the Buckhead area.

Services began today. The services include SEO, Findit Sites, content writing and one video produced by Findit. The sites Findit will be working on are eandkconcreteandstone.com and eandkrestore.com.

https://www.youtube.com/watch?v=M5n2blR9vao

Each of the service areas Findit is providing E and K will help to achieve the overall goal of increasing E and K’s overall online presence in search and social in the three towns for the services we are targeting.

The services are broken into specific tasks that are done in-house by Findit’s team of online marketing specialists.

  • SEO new web pages that we are adding to both of the websites listed above,
  • Build out 3 Location Findit Site URLs. These will consist of the names of the 3 towns being targeted and each one will have a URL for the services. Each Findit site will host content that is created to improve overall indexing and to drive traffic to the company websites.
  • 1 Video script written and produced by Findit. The Video will be focused on Concrete and Water Restoration services offered by E and K. The video will be added to corporate website on various pages and included in blogs that are published on the site. The videos will also be used in posts created on Findit, for E and K Concrete and E and K Restore.

The initial campaign set up, will take several days. Once the pages are created on site and in Findit writers will begin to create posts through Findit Right Nows.

Peter Tosto of Findit stated “We are thrilled to have been chosen to assist James at E and K with the growth of their businesses. James and I spoke several times to come up with the right services he offers and the best 3 towns to start with. Like Inspector Roofing who signed up with us on May 31st and is already seeing search results on page one of Google we are looking to achieve the same tangible results for James and E and K Concrete and E and K Restore.”

Findit offers online marketing services to an array of businesses. General Contractors, roofers, pool builders, pest control companies, CBD wholesalers and retailer and other local service oriented businesses tend to do very well with Findit’s online marketing strategy. Anyone can join Findit and utilize the Findit services to assist in their online marketing strategy.

From website development and design to content creation, Findit can build a customized marketing campaign to meet your specific needs and budget. Discuss your marketing needs and get your questions answered at 404-443-3224.

Get the Findit App and post your before and after pictures from your contracting jobs.

Findit App Google Play Store

Findit App in Apple App Store

Findit.com Overview

Findit is a social media content management platform offers paid for services such as web design and development, PPC campaign management, content creation, blog creation and Findit Vanity URLs in addition to providing members of Findit content driven tools through every members’ dashboard, where they can use Findit for free to create Right Now Status Updates in their own Findit Site pages. A right now status update is a piece of content that can contain a description, photos, a video link, an audio file, and more. Content on Findit can be shared to other social sites by members and visitors and can also be crawled and indexed in outside search engines.

About E and K Restore

E and K Restore specializes in and handling all tyoes of damage and repair and disaster restoration. This includes but is not limited to Fire Restoration, Water Restoration, Smoke Damage Repair and Restoration Clean up and inspection of Water damage, Sewage Clean up , Mold testing and Removal throughout Buckead and the Atlanta area.

About E and K Concrete and Stone

E and K Concrete company family owned and operated. As a family-owned operation, we have more than 20 years of experience in all things concrete, from driveways and foundations to building retaining walls and other block work.Customer satisfaction is our goal in providing services that will meet all of our customers’ needs.

About Findit, Inc.

Findit, Inc., owns Findit.com which is a Social Media Content Management Platform that provides an interactive search engine for all content posted in Findit to appear in Findit search. The site is an open platform that provides access to Google, Yahoo, Bing and other search engines access to its content posted to Findit so it can be indexed in these search engines as well. Findit provides Members the ability to post, share and manage their content. Once they have posted in Findit, we ensure the content gets indexed in Findit Search results. Findit provides an option for anyone to submit URLs that they want indexed in Findit search result, along with posting status updates through Findit Right Now. Status Updates posted in Findit can be crawled by outside search engines which can result in additional organic indexing. All posts on Findit can be shared to other social and bookmarking sites by members and non-members. Findit provides Real Estate Agents the ability to create their own Findit Site where they can pull in their listing and others through their IDX account. Findit, Inc., is focused on the development of monetized Internet-based web products that can provide an increased brand awareness of our members. Findit, Inc., trades under the stock symbol FDIT on the OTC Pinksheets.

Safe Harbor

This press release contains forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), including statements regarding potential sales, the success of the company’s business, as well as statements that include the word believe or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Findit, Inc. to differ materially from those implied or expressed by such forward-looking statements. This press release speaks as of the date first set forth above, and Findit, Inc. assumes no responsibility to update the information included herein for events occurring after the date hereof. Actual results could differ materially from those anticipated due to factors such as the lack of capital, timely development of products, inability to deliver products when ordered, inability of potential customers to pay for ordered products, and political and economic risks inherent in international trade.

CONTACT:

Peter Tosto
Tel: 1-404-443-3224

SOURCE: Findit, Inc.

View source version on accesswire.com:
https://www.accesswire.com/548688/E-and-K-Concrete-and-E-and-K-Restore-of-Georgia-Retains-Findit-to-Manage-their-Local-Online-Marketing-Campaign

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/e-and-k-concrete-and-e-and-k-restore-of-georgia-retains-findit-to-manage-their-local-online-marketing-campaign/

Jun 13

5 Marketing Outreach Tips for Entrepreneurs In 2019

If you are a small business owner committed to increasing revenue, developing marketing outreach campaigns is critical. What is marketing outreach? It’s a purposeful strategy to reach your target audience/market and bring awareness to that audience of the value of your product or services.

How quickly your small business grows is directly related to the effort you put into planning and executing audience outreach. There are a number of brand development and customer acquisition plans you should have in place for maximum business growth this year.

Tips for Successful Marketing Outreach Campaigns

 

Search Engine Marketing

One of the first outreach campaigns every small business owner should plan is their search engine marketing campaign. SEO (search engine optimization) is essential for long-term business survival. Everything from voice SEO (to take advantage of voice-activated searches) to image description, SEO should be integrated into your search engine marketing strategy.

Mobile Marketing

Mobile marketing is another vital element small business owners should focus their efforts on for maximum impact. A growing number of consumers are going mobile-only with their smartphone becoming their only means of accessing the internet. If you hope to attract mobile-enabled consumers to your small business, it is imperative you develop a detailed mobile marketing strategy for your company.

Content Marketing

Small business content marketing is no longer optional. If you are not creating engaging and helpful content for your small business, prepare to lose sales to savvier competitors who understand the power and potential of content creation. Make sure your content marketing strategy contains everything from text-based content to visual marketing options like video and infographics.

Landing Page Marketing

Landing pages are a powerful tool for small business owners wanting to increase their company’s conversion rates. Consider integrating landing page optimization into multiple aspects of your small business including e-commerce sales and social media marketing. Creating landing pages for customer outreach campaigns can significantly increase your conversion rate and increase your profits at the same time.

Social Media Marketing

Speaking of social media marketing, how you develop your small business social networking strategy is essential for increased growth rates. Understand who your target customers are, which social networks they use, and how they prefer to be marketed to on social media. Create a cohesive social media marketing plan for your small business and you’ll be amazed at how easy it is to convert social media connections into paying customers for your small business.

Focus your efforts on these five marketing outreach tips for small business owners and you’ll be impressed at the ROI (return on investment) of your campaigns. Building a successful and profitable small business isn’t easy, but the rewards are definitely worth the effort when you turn your dream into a thriving company of your own.

 

Jeff Shuford

Iraq War Veteran and nationally syndicated columnist Jeff Shuford is a former TEDx speaker and a thought leader specializing in innovative digital marketing. Shuford became a nationally syndicated columnist at age 30 making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time.  In his previous role with the American City Business Journals, Shuford’s monthly column appeared in more than 43 regional business newspapers. In his position with GateHouse Media, Shuford’s weekly column appears in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states making him one of the country’s most syndicated black columnists of all time.


Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/5-marketing-outreach-tips-for-entrepreneurs-in-2019/

Jun 12

GoodFirms Announces the Front-Runners in Digital Marketing Category from Various Cities for June 2019

WASHINGTON, June 11, 2019 /PRNewswire/ — Presently, many entrepreneurs are investing in digital marketing companies to stay ahead in the struggle of the electronic savvy world. Today, owning an amazing and creative website is not enough, as there are numerous of them in the competition. Thus to create a powerful online penetration, all the businesses from various sectors are taking help of best digital marketing agencies that can provide effective marketing services.

In marketing, there are numerous activities that are essential to be performed, such as SMM to stay connected with patrons and followers on social media platforms. The top Social Media Marketing Agencies assist the businesses in managing their social network platform by sharing well designed and catchy posts. They also take care of the advertising needs on social media by targeting the right customers by performing several campaigns and many more.

Most of the businesses also hire the top Content Creation Agencies to handle the creative writing part in the form of a blog, write e-books, articles, and web content for the products and services they are offering to their potential clients. These content marketing agencies analyze the keywords and create the effectual content to meet SEO standard so that the content can rank in the Google searches without paid advertising. Some entrepreneurs also invest in PPC Companies for online advertising to achieve immediate results by targeting the right people, at the right place and at the right time.

Here at GoodFirms, you can find the Front-Runners in Digital Marketing Category from Various Cities:

Digital Marketing Companies in Los Angeles:

Pace Social Media, Backlinkfy, Layercodes Technologies, Uptown Logo Design, SumoDrive, Top Bros, Prove, 180fusion, ATAK Interactive, Systronic

Digital Marketing Firms in San Diego:

RankPay, SyneryTop, Storm Brain, All Things Hospitality, MAVRICKS Digital Marketing, Over the top SEO, E2M Solutions Inc., Epidemic Marketing, Bulldog Drummond, Oui Will

Digital Marketing Companies in London:

Wordify, Brand Mellow, Ficode, Primafelicitas, Indusnet Technologies, Embitel Technologies, Edone, Appiqo Technologies, Sharpe Digital, Growth Drivers

Digital Marketing Agencies in Manchester:

Custard, Red Cow Media Ltd, Harris Interactive, Republic of Media, MediaCom, Total Media, Designers up North, Fluid, Gruffi, Building Blocks

Digital Marketing Agencies in Sydney:

Hashe Computer Solutions, Mi Technologies Pty Ltd., CN Global OZ IT Solutions, Quinn Marketing, Digital Garden, TWMG, Blue Soap, Futurism Technologies, Magic Dust, Dots Coms

Digital Marketing Companies in Melbourne:

Web Crayons Biz, Stellen Infotech, One Stop Media, MacZin, RV TEchnologies Softwares Pvt. Ltd., Simple Net, Hitori, Magic Dust, Aussie Internet, C2Media

Digital Marketing Agencies in Toronto:

Optimized Webmedia Marketing, Markovate, Qubit Labs, Let’s get Optimized, Happenize, Appsposure, Zync Agency, Branex International, ZenRevenue, The Best Media

Digital Marketing Experts in Bangalore:

COLTFOX PRIVATE LIMITED, Roars Technologies Pvt.Ltd., SEOValley Solutions Private Limited, WoMA Technology Solutions, MadToKnow, B2C Marketing, SunArc Technologies Pvt. Ltd., Vistas AD Media Communications, Brandstory Digital Marketing Company, Mofosys Technologies

Marketing Firms in Dubai:

Brainy Bulls, GCC Marketing, Blue Beetle – Digital Agency, Abos, Prolitus Technologies, Nexa, Wisdom Information Technology Solutions LLC, BenErg Software Solutions, Smart Baba Web Designs Dubai, Kodsmith Infospica LLC

GoodFirms.co is an international acknowledged B2B research, ratings, and reviews platform. The team of GoodFirms evaluates each firm and lists them in top companies so that the service seekers get connected with the right partners for their project needs.

The analyst team follows a strict methodology, which includes three main criteria that are Quality, Reliability, and Ability. These key elements also integrate several qualitative and quantitative measures such as verifying the complete portfolio to have a clear idea about the background of each firm, years of experience in their proficiency area, market penetration, and client reviews.

Considering the statistics mentioned above, all the agencies are compared with each other and give them the scores that are out of a total of 60. Then according to the points, every firm is indexed in the list of top design and development companies, best software, and other agencies from various segments of industries.

Moreover, GoodFirms encourage the service seekers to take part in the on-going research process and provide strong proof of their work done by them. Hence, grab a chance to Get Listed in the catalog of top firms as per their expertise area.

Getting listed at GoodFirms will open up the door for the service providers to be visible globally as well as attract potential customers.

About GoodFirms:

GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient digital marketing that deliver results to their clients. GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide review rankings that help service seekers leap further and multiply their industry-wide value and credibility.

Rachael Ray
(360) 326-2243
rachael@goodfirms.co

Related Links
https://www.goodfirms.co

SOURCE GoodFirms

Related Links

https://www.goodfirms.co

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/goodfirms-announces-the-front-runners-in-digital-marketing-category-from-various-cities-for-june-2019/

Jun 11

Salesforce is paying top dollar for growth — and not just in the cloud

When Salesforce was first seeking public attention almost two decades ago, it created a mascot that consisted of the word “software” in bold letters on a prohibition sign — surrounded by a red circle with a line through it.

SaaSy, as Salesforce named the mascot, represented the evolution from traditional software to the cloud and helped distinguish Salesforce from older companies like Oracle. That’s where co-founder and co-CEO Marc Benioff got his start selling software that businesses installed and ran in their own data centers.

But in the past 15 months, Salesforce has made two huge acquisitions, totaling $21.8 billion, that complicate its no software message. On Monday, the company announced the biggest deal in its 20-year history, agreeing to purchase data visualization company Tableau Software for $15.3 billion.

Tableau is not a cloud company. Its products run primarily in on-premises data centers, with over one-third of deployments in the cloud, CEO Adam Selipsky said on the call with analysts after the deal was announced. Similarly, in March 2018, Salesforce spent $6.5 billion on MuleSoft, whose software connects data that’s stored in all sorts of places, regardless of whether it’s running in the company’s data centers or if it’s hosted elsewhere.

It all speaks to Benioff’s big challenge. Now that Salesforce is generating over $13 billion a year in revenue, with expectations to top $16 billion in fiscal 2020 and reach up to $28 billion three years later, the company has to seek growth beyond pure cloud plays. MuleSoft and Tableau are both high-growth businesses with many customers that also use Salesforce, and because Salesforce executives spend so much time surveying the company’s client base, they know which other technologies get rave reviews.

On Monday’s call, Benioff called Tableau a “jewel in our industry” and said “our customers are looking to do a lot more in this area” in terms of integrating the software across Salesforce’s products.

“There really was no argument that said, ‘If you want to do analytics in a meaningful way, the only way you can do it is in the cloud,'” said Mike Capone, CEO of Qlik, a Tableau rival that was acquired by private equity firm Thoma Bravo in 2016. “I think Salesforce made a big admission to that today.”

SaaSy still makes the occasional appearance for Salesforce on the exhibition floor at conferences and on Twitter.

But there’s a clear recognition at Salesforce that data is the valuable asset, and data lives all over the place. MuleSoft works with companies that for a variety of reasons don’t have all their data in the cloud. They could be in highly regulated industries like finance or health care or they may be large enterprises that are slowly migrating over.

Tableau was founded in 2003, three years before Amazon introduced its cloud infrastructure offering. Even before that, the founders were working on data visualization at Stanford. Last year, Tableau introduced a new set of subscription offerings, recognizing the transition in how software is being consumed, and announced that the products would be available on premises or in clouds run by Amazon, Google or Microsoft.

Salesforce, the cloud evangelist, is showing a willingness to accept hybrid companies that have access to critical business data.

“Getting the data, integrating the data and analyzing the data is what’s going to win the war,” said Ted Smith, a partner at tech investment bank Union Square Advisors in San Francisco. Salesforce is saying, “If I have to reach down and take assets that today are not exclusively in the cloud in order to win that part of the critical war, on balance I’ll do that,” he said.

Benioff said on Monday’s call that the company’s strategy related to organic and inorganic growth hasn’t changed.

“To be honest with you, we’re excited to go to get a deal done when we can get a deal done,” he told analysts.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/salesforce-is-paying-top-dollar-for-growth-and-not-just-in-the-cloud/

Jun 10

Long Beach Digital Marketing Conference | Calendar

Long Beach Digital Marketing Conference is your chance to …

–  Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.

–  Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.

Long Beach Digital Marketing Conference will be held June 12th to 13th, 2019.  It is an online event being streamed live and also available on demand. It’s the one digital marketing event for marketing professionals in Long Beach you can’t afford to miss. Whatever your goal is; reinforcing customer loyalty, improving lead generation, increasing sales, or driving stronger consumer engagement, the Long Beach Digital Marketing Conference line up has been specifically designed to help you develop your audience.

Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing retargeting, customer engagement, user acquisition, social media marketing, targeting optimization, video marketing, data science big data, web analytics A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing sales automation, sustainable growth strategies, product marketing UX / UI and much, much more!

All sessions will be streamed online from the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California at DigiMarCon West (https://digimarconwest.com) where speaker presentations will be webcast live. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technology solution providers exhibiting then it is highly recommended to attend DigiMarCon West in person instead of the Long Beach Digital Marketing Conference which is a 100% online event only.

At Long Beach Digital Marketing Conference, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success.

Be a part of Long Beach Marketing Conference and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.

Secure your seat now and take advantage of our discounted super early bird registration rates.

For more details visit https://www.eventbrite.com/e/long-beach-digital-marketing-conference-registration-54126376449.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/long-beach-digital-marketing-conference-calendar/

Older posts «

» Newer posts

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestCheck Our Feed