May 11

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable

Are you done with earning money through your 9-5 tiresome job?

Pretty much, I guess! Fortunately, we have severe digital transformations happening around.

I call the millennial population as ‘technology natives’ while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through online becomes easy these days- all thanks to the emerging web.

Focus on Internet Marketing and Current Trends in 2019

With the rise in digital marketing, businesses now are able to reach consumers and drive positive results. We are residing in the age of Uber-ization where Netflixing, Bitcoining smartphone mobile apps are everything. Your customers no longer are willing to wait for hours to buy their daily use products. Moreover, gone are the days when customers used to compromise on their needs. Today, they would like to choose exactly what, how and when they want.

With evolving technology, businesses, as well as consumers, are becoming pickier and quite more competitive. Marketing tactics that worked five years ago no longer work well. And that’s the reason why exactly I have come up with the post emphasizing on what needs to be done to stay relevant in today’s era.

Let’s hold off on that for a second, and start somewhere else (which will eventually lead us to the answer). Focusing on internet marketing can help you in increasing profits like none other because of it 100% measurable and accountable. When you market a business online, you exactly know where every penny is going and what you are getting in return. It’s always good to know those things like tracking your results on a micro level or directing your advertisement toward the right people so that you know how many people responded to your ad.

Thankfully, you have a plethora of digital marketing tools around that aid in creating a profitable marketing campaign, irrespective of anything going on in the economy. For instance, pay-per-click advertises through a service like Google Adwords. As soon as you start using Adwords, you choose the keywords you think your customers are looking for and decide upon how much you are willing to spend to attract your valuable customers. Adwords automatically displays your ad when Google users search for your keywords.  The more you’re willing to spend, the more prominently your ad is displayed.

Further below I would like to mention a few pointers that you must take advantage of. As a result, the bar of profitability gains achievable with digital marketing will go endless in 2019.

#1 Be Everywhere

Presence is the key to succeed! Do you what is similar between a Fortune 500 company and a smaller one; they both pay attention to their niche audiences. You shouldn’t focus on reaching the largest possible number; instead, cater a small bunch but make it an effective one. Try reaching out to your market at various times of the day, in a variety of settings, using multiple media. Also, make sure your target audience can’t help but notice your brand in a single go.

When consumers hear or see your visuals everywhere around- they will automatically get attracted to you. Make the most of all platforms from Facebook, Instagram to their favorite blog during their lunch break; and on streaming TV in the evening and so forth. They are bound to take action. By doing this, you are not just giving yourself a sales opportunity but also them a chance to purchase something they desperately want.

#2 Create a Values-Based Brand

The Baby Boomer generation seems to have already retired way back, time to welcome the millennials and Gen Z. And it is assumed that these young adults will soon have more disposable income and purchasing power than any other age group.

Moreover, they are the most brand loyal generation to take into account. Unlike their ancestors, they don’t care about prestige brands but look around for ones that represent their lifestyle values. For instance, TOMS resembles sustainability and care while Apple represents individuality and creativity.

So before reaching out ask yourself what core values does your business represent? Clearly defining and displaying these values enables you to attract and keep millennials. As a business owner in this age, it’s smart for you to prioritize brand loyalty.

#3 Embrace Personalization

The surefire way to win over the heart of the modern millennial customer is by getting personalized. According to several sources, personalization can increase brand loyalty by as much as 28%. So what you need to do is focus on what your customers are looking for or liking? Sending the right message with a personal touch at the right time is critical but will work wonders for you. Use your point-of-sale system (POS) to keep track of the products your customers buy, and send personalized direct mail or email follow-ups with similar recommendations. Also, use free tools like AddThis to create personalized sign-up messages and content recommendations.

Mark my words, if you are planning to market your product digitally then don’t leave any stone unturned. Go for it, and you will taste success in a short span of time.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-achieve-profitability-with-digital-marketing/

May 10

Here’s how the Internet of Things will impact digital marketing

Every imaginable process around us these days are governed by devices. A fully functional day without devices and their interconnections seems unbelievable. What is regarded as the next curve in industrial revolution is just around the corner.

It is estimated that 125 billion devices, commonly referred to as things, will be connected to the Internet of Things or IoT by the year 2030. Such a technological upgrade is huge. In order to tap to the beats of this, multinational companies would have to thoroughly comprehend IoT.

Digital marketing is what would see some of the biggest changes, with the influx of Internet of Things. After all, everything digital would be impacted when every device out there is connected. In order to give you a better picture of this, here are some changes digital marketing strategies will experience with Internet of Things.

Changes Digital Marketing Will See with the Internet of Things

Internet of Things will change the way you shop, you buy things, the way you order goods online, basically everything.

1. On-demand services will turn common

When constant connectivity becomes common, it will give rise to a specific group of users.

These users will devour instant gratification and would want to access information at any time of the day. What was simple now will get even simpler in the future. Not like you asked for it, but that’s revolutionary nonetheless.

Say, for example, you order groceries now, as per your convenience. With the Internet of Things, your refrigerator would be connected to your Smartphone and would order the groceries as soon as it notices that something is missing.

Internet of Things will change the way you shop, you buy things, the way you order goods online, basically everything.

Companies worldwide have caught a scent of this, and are therefore coming up with appliances that at IoT compliant.

2. Ultra personalisation

Everyone enjoys a personal online space. With the Internet of Things, you can amp up the personalisation of your space online.

One of the things people are looking out for is something that does not have them look out for things. Simply put, they don’t want to spend time searching for things online.

The Millennials and Gen Z are more likely to be viewing this convenience as a general way of life. Where they would not be looking things up, but instead would be served with information right when they even think of it.

With such a plethora of devices interconnected, pulling up user profiles and setting preferences to conjure up the information a user wants would not be all that difficult for the Internet of Things.

Services like Netflix would benefit from this, as they would be able to provide super specific recommendations, thereby improving their viewership.


3. Real time interaction with audiences

Recently, Netflix original Black Mirror: Bandersnatch made waves for being one of the first interactive shows.

This is where the audience were presented with options, and the storyline of the show changed as per the choices the audience makes.

Now imagine its implications across various online applications. Imagine being conflicted over two products, not knowing which one to choose, and a virtual figure helps you make the choice.

That being said, you would not even have to wait for information to load anymore. With so much data generated every second, offering real-time updates regarding shipping or tracking your product delivery would be more accurate.

4. Ad automation

Already there has been so much ad
personalisation that audiences sometimes feel low-key intimidated or
even creeped out.

“How did they know this?” is a common statement to hear when a certain ad appears right after you viewed the same product on a different page.

The ads you come across now on would be even more streamlined and targeted towards you.

PPC which is Pay per Click would change in the wake of Internet of Things.

There would be less manual controlling done behind this, and more of it would be taken over by Artificial Intelligence, which would be greatly powered by IoT.

Digital marketing strategy, as we know of it, would also change under the influence of a network so immensely interconnected.

5. Voice search would take over

Gone would be the days where you would be typing in a query. If you are found doing that, you would be termed “old school”

With the Internet of Things and the vast interconnectedness it brings, voice commands would suffice to yield you the result you are looking for.

Humanoids, on the other hand, are also on the verge of existence. Some of the first commercially successful AI devices, Siri by Apple and Alexa by Amazon stand proof that AI-run devices are not too far in the future.

More than half the things under the precedence of a digital marketer would be automated with the influx of the Internet of Things.

6. With digital marketing changing, digital marketers would change too

The role IoT would play in changing digital marketing extends to those involved in the industry too.

The way digital marketers process and adapt to insights and information would increasingly witness a frameshift.

More than half the things under the precedence of a digital marketer would be automated with the influx of the Internet of Things.

Traditional Digital marketers would then have to come up with new ideas and strategies to use IoT to their benefit, lest they end up losing their profile (basically, their job) to an artificial system.

7. Customer insights get really personal

Imagine a system that’s recording every choice, every shopping pattern, every curve you turn on the internet. A system that starts anticipating what your next move is going to be.

When such a system, which is the IoT, getting you specific recommendations only you would choose would not be too difficult to fetch.

Say, for example, you are the only one in your family who has lactose intolerance. With advanced IoT in the gameplay, you would be receiving notifications and ad alerts about products that help you alternate milk.

It is a system that observes your patterns, accumulates context, and only then delivers the pitch for a product. Digital marketing, therefore, would be touching whole new heights.


Summing it up

Humanity
is on the cusp of a revolutionary age of digitisation. Everything
mentioned in a sci-fi novel is about to manifest itself into
existence.

Flying cars and colonising different planets may still be a far-fetched idea, but the best thing we have coming our way right now is a densely interconnected web, called the Internet of Things.

And it is surely going to be a definite game-changer. What do you think? Let us know in the comments below or on Twitter, or Facebook. You can also comment on our MeWe page by joining the MeWe social network.

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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/heres-how-the-internet-of-things-will-impact-digital-marketing/

May 09

Small businesses easily make marketing mistakes

When Tom Scarda heard about a franchise opportunity called Super Supper, he fell in love with it. He was so confident that he and his business partner decided against researching the concept — a marketing mistake that led to the failure of the business.

“It was great on paper but we didn’t know if there was really a market for it,” Scarda says. “We learned people were interested, but not interested enough for us to make a business out of it.”

Companies of any size can make marketing mistakes — an internet search will reveal gaffes committed by some of the world’s biggest companies, including Coca-Cola’s infamous “New Coke,” a reformulation that bombed in 1985. Mistakes are often the result of not getting enough information about what will sell. But small businesses can be particularly vulnerable to these mistakes — owners have a minimal knowledge of marketing, so they don’t know what the best avenues are for advertising products or services. Those who are aware of the need for market research might shy away from what they fear will be a big expense. Owners can also be so passionate about an idea that they fail to realize there won’t be enough customers who share their enthusiasm.

Scarda and his partner bought their Super Supper franchise in 2008; the locations essentially were kitchens where people could buy ingredients and cook meals to take home and freeze. The stores were part of the meal assembly industry that also includes stores that do the actual cooking.

Most customers came to the store in Bethpage once out of curiosity. But the repeat business the company needed to survive never materialized. After two years, the location closed.

“If I had to do it all over again, I would do a lot more marketing research before I opened up,” says Scarda, who’s now a franchise consultant.

The solution to many small business marketing problems very often lies in getting help — either from consultants who can guide an owner, or from doing market research. That can prevent owners from marketing in a vacuum.

“It’s very easy to convince ourselves that we have good ideas,” says Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management. “There’s a huge value in getting some market research and customer feedback on an idea.”

Marketing mistakes can extend to a company’s name, which can make or break the business. That’s why big corporations spend enormous amounts of money on consultants when they change names. Small business owners who rely on their own creativity can find that what sounds right to them doesn’t make sense to potential customers.

When Jaime Masters launched her skin care products company in 2007, she named it Trinite Organiques, using the French words for the Trinity and organics. She had recently suffered three losses including the death of her father, and “Trinity represented the three losses, the three ingredients that were in every product at the time and my faith which got me through those losses,” says Masters, who lives in Kansas City, Kansas, and sells her products online and at events.

But the name fell flat with the public.

“There’s nothing wrong with a name having a personal meaning behind it but when no one can spell it or pronounce it and it’s too long you have a major problem,” Masters says.

After several years of struggling, Masters put together a focus group, using people she knew and some she didn’t know, and asked their opinion about an entirely different name, 826 Co., based on her daughter’s birth date. This brand, launched two years ago, is succeeding.

Focus groups and other forms of market research can sound scary to a new owner with a tight budget. But it doesn’t have to break the bank, Calkins says.

“You can stand out in front of Home Depot and hand out a survey and a candy bar or bottle of water,” Calkins says.

Trying to sell a product or service calls for a plan; the pros call for target marketing, which aims at a specific group or groups of buyers. But new business owners may not take the time to create a plan.

“I think I made all the marketing mistakes possible, including advertising in a local magazine that didn’t increase awareness of me at all, having ugly Facebook business pages and an under-developed web page, and trying every advertising ploy that came my way,” says Emily Frank, owner of The Career Catalyst, a career counseling service based in Denver.

Frank, who started her company in early 2018, spent several months, as she puts it, flinging her money around with few results. She then realized “the main thing I was doing wrong was not being focused and not having a good sense of my audience.”

Her solution was to hire a business coach to guide her marketing strategy, and also advise Frank on other aspects of running her company.

Marketing needs to continue even after a person or company becomes a customer, and that means continually being aware of customers’ needs and sensitivities. The makers of Homebase, software that helps employers with staffer scheduling, offered customers a chance to win Amazon.com gift cards if they completed a survey about their experience using the program.

“The response was understandably negative — Homebase is used by other small businesses, and many regard Amazon as a ruthless competitor,” Homebase marketing director Ravi Dehar says.

The company, based in Houston, learned its lesson, CEO John Waldmann says. It now uses Visa gift cards.

“If we’re serious about serving local businesses, it includes everything we do, even when we give gift cards,” he says.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/small-businesses-easily-make-marketing-mistakes/

May 08

Vision of an Industrial Internet Draws Dollars

Tiny chips embedded in packages. Networks spanning roadways and dams. These are just a few of the technologies that a growing number of San Diego startups are enabling.

Wiliot, for instance, is making small Bluetooth tags, that can be attached to everything from clothing to car parts to provide more information about a product’s journey through the supply chain. Sensemetrics, another local Internet of Things startup, is helping miners and manufacturers get safety and maintenance data in real time.

Both companies are positioned to benefit from a tsunami of industrial applications for IoT.

“The ability for manufacturers to see real time info about what’s being sold will save billions of dollars. The ability for brands to see what’s going on inside the factories making their products around the world in real time is revolutionary,” said Steve Statler, senior vice president of marketing and business development for Wiliot.

Most people might associate the “Internet of Things” with smart homes, wearable fitness bands and Amazon’s Alexa. But a growing number of companies are focusing their efforts on a different flavor of IoT, one that focuses on factories, manufacturers and energy providers. In the long run, they see an opportunity to change how everything from cars to shoes is made.

And, the promise of industrial IoT is drawing attention from investors.

According to a 2017 report by PricewaterhouseCoopers, venture capital firms have invested a total of $2.5 billion into IoT products, more than double the amount invested five years prior. And, more than 90 percent of manufacturers use or plan to use IoT products to improve their operations, according to the report.

Smarter Manufacturers

Currently, most manufacturers use barcodes, QR codes or radio technologies to scan items. While barcodes and QR codes are cheaper, technologies like RFID (radio frequency identification) and Bluetooth allow items to be scanned automatically, without manual intervention. The downside of RFID is the cost; RFID readers are expensive enough that they have to be justified for a project, Statler said.

Wiliot’s tiny, sticker-sized Bluetooth chips can be manufactured at a low cost, which allows them to be used in a number of cases. Most importantly, they have the ability to harness wasted radio frequency energy, meaning no battery is needed.

Statler said Wiliot’s tags allow companies to track everything from raw materials to finished goods, as well as products traveling between manufacturers, distribution centers and stores into people’s homes.

“We have the opportunity to change the way things are made and distributed, connecting the activity in stores back through the supply chain to factories,” he said. “This can save money and speed up delivery. It can also combat counterfeit and gray market issues.”

The company closed a $30 million series B round in January. RFID leader Avery Dennison was one of the company’s investors, alongside Samsung, Amazon and Qualcomm Ventures. Wiliot has funded projects with 15 large companies, ranging from major fashion brands to logistics companies to a car part maker.

Making Sense of Data

An array of sensors by itself still isn’t enough for a functional industrial IoT project. Companies still need to be able to easily retrieve and make sense of the data. That’s where Sensemetrics comes into the picture.

The San Diego-based startup pulls data from sensors made by the major industrial manufacturers, and aggregates it into real-time reports.

Its largest clients include energy, mining and construction companies, such as San Diego Gas Electric, AECOM and Chevron. Sensemetrics is also starting to work more with industrial machines and factories, such as monitoring machines outside of the main assembly line for maintenance.

“There’s wide applicability for the types of monitoring we’re doing,” CEO Matt Meehan said. “Our clients can have hundreds of factories, tens of thousands of machines. Being able to handle that distributed data is something we’re really good at.”

Meehan said Sensemetrics’ technology is important in critical cases, such as monitoring the structural integrity of a dam or the safety of a mine slope. In most cases, companies have to go out into the field and collect data manually; it can take weeks to get a useful data set. By allowing customers to monitor data in real-time, they can get information about structural weaknesses earlier, and plan accordingly.

In other cases, Meehan said Sensemetrics’ systems can improve worker safety. For example, along roads that may be vulnerable to rock slides, crews stop along the shoulder of the road to check the slope stability. But with the ability to get sensor data in real time, they can stay out of harm’s way.

Sensemetrics closed on a $10 million funding round at the end of December. The company is building out its workforce, and is expanding to Europe and South America, where many of its clients have work to be done.

Network Needs

Both Statler and Meehan said they were interested in new network technologies that could improve their work. For example, since Wiliot’s tags connect to a cloud network, Statler said the company was interested in 5G. Meehan said advancements in satellite and 5G networks would both benefit Sensemetrics’ work.

The new cellular standard, 5G, is expected to result in higher data rates, more reliable connections and lower latency. While all of those features are useful for smartphones, the most exciting possibilities are in other devices.

Seeing an opportunity, San Diego-based chipmaker Qualcomm Inc. has invested more of its research, and investment dollars, into this space.

“If all we were doing was just smartphones, that’s not the most compelling reason to do 5G,” said Durga Malladi, senior vice president of engineering and general manager of 4G and 5G for Qualcomm. “For the first time, we’re taking the cellular industry into all sorts of new industries. … There’s a huge opportunity for industrial IoT and manufacturing.”

Earlier this year, the San Diego-based semiconductor company ran a test of the technology in a factory setting, showcasing 99.9999 percent reliability. That means, for every million packets of data sent out, only one would be lost, Malladi said.

The test ran for days before the company determined, yes, this does work.

“It’s almost as if you had a wire attached to it,” he said. “You know it should work, but when you test it and it does work, it’s quite something.”

Qualcomm has turned to major manufacturing partners, including Bosch and Siemens, to determine how 5G technology could best be deployed.

Reliability and low latency (or lag time) are especially important in an industrial setting, where an outage can cost hundreds of thousands of dollars. Some manufacturers, such as German automaker Audi, are turning to 5G networks to replace WiFi networks, ethernet cables and other means of connecting.

According to PricewaterhouseCoopers, 5G mobile networks are expected to enable $3.4 trillion in economic output in the manufacturing sector by 2035.

Outside of research and development, Qualcomm has also been building its connections in industrial IoT through its corporate venture capital arm. The company has made investments in several IoT startups, both in San Diego and overseas.

Recent deals include leading a $10 million round in Israeli IoT network startup CoreTigo, leading an $18 million round in Boston IoT cybersecurity startup CyberX, and participating in Wiliot’s recent $30 million funding round.

“IoT is one of the new domains we’re looking at. I think it’s a good investment both strategically and financially,” said Boaz Peer, a director with Qualcomm Ventures.

Peer said these investments show promise for allowing for flexible production lines, as well as better data flow within the manufacturing space.

“If you look at the IoT space, it’s created a new wave of startups,” Peer said. “IoT is something we could talk about for a long time.”

Startups and software reporter Elise Reuter can be reached at ereuter@sdbj.com or 858-277-6971.

 Additional stories from the San Diego Business Journal are available here. Sign up for their free daily email newsletter.

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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/vision-of-an-industrial-internet-draws-dollars/

May 07

Flooring Companies Can Turn to Findit for their Online Marketing Campaigns To Capture More Leads

ATLANTA, GA / ACCESSWIRE / May 6, 2019 / Findit, Inc., a Nevada Corporation that trades under the stock symbol (OTC PINK: FDIT), owner of Findit.com, a Social Networking Content Management Platform offers online marketing services to Roofers and Roofing related business owners.

Flooring companies that are looking to reach more customers can utilize Findit to improve and increase their overall online presence. Typically flooring contractors target specific towns that they provide flooring installation to. This is often very competitive. Many flooring companies are targeting the same customers hoping that potential customer call them, to come out for a free in home estimate. Findit specializes in building campaign that targets the areas a flooring company is looking to generate new leads from along with the types of flooring services they provide. The results of Findit flooring campaigns has been an overall improvement in search ranking, traffic to a flooring companies website and most importantly more leads.

https://www.youtube.com/watch?v=KIX5g1zA2lE

Findit online marketing campaigns include a variety of paid for services on Findit, but are customized to fit a specific flooring business wants and needs. Findit offers a variety of services coupled with products through Findit that assist in the overall goal of being found in search results more frequently under a wider range of search terms.

Findit provides extension URL’s, that are an extension of Findit.com. One flooring company that is located in the Atlanta, Georgia area has been utilizing Findit services and has multiple Findit extension URLs. They include the names of the towns and types of floors they provide. This improves indexing in Findit along with Google, Yahoo and Bing.

Here are a 3 of the 39 Findit URLs Select Floors has on Findit.

The links below are specific to the town and types of floors Select Floors wants to index under in search engines. .

https://www.findit.com/marietta-luxury-vinyl-floors

https://www.findit.com/dunwoody-carpet-installation

https://www.findit.com/johns-creek-flooring/RightNow

Findit online marketing campaigns include content creation. This content is created on Findit and syndicated to other social sites that include Google My Business (GOOG), Facebook (FB), Twitter (TWTR) and bookmarking sites, so that your brand name and the specific names of services can be seen by people scrolling their social feeds and seeing your name.

https://www.youtube.com/watch?v=Clkab2zXrfo

Findit offers video production, like the ones included here. Videos and pictures are typically what are shared most throughout social media. Your marketing campaign can include videos that we produce for you, which are white labeled, and can highlight yourself, business, products, or services, or whatever else you wish to inform people about through the video.

Clark St. Amant of Findit stated, ”Working with Select Floors has been amazing we love to see the tangible results from the content we create when working with a client.”

https://www.youtube.com/watch?v=d06g-Yajblk

To set up your own customized marketing campaign with Findit today call us at 404-443-3224. We can help to get you started on your online marketing campaign.

Join today at https://www.findit.com. Follow us on Findit at https://www.findit.com/findit/rightnow.

App Download Findit Right Now

App Download Findit Inc.

About Findit, Inc.

Findit, Inc., owns Findit.com a Social Media Content Management Platform that provides an interactive search engine for all content posted in Findit to appear in Findit search. The site is an open platform that provides access to Google, Yahoo, Bing, and other search engines crawl content posted in Findit so it can be indexed in these search engines as well. Findit provides Members the ability to post, share and manage their content. Once they have posted in Findit, we ensure the content gets indexed in Findit Search results. Findit provides an option for anyone to submit URLs that they want indexed in Findit search result, along with posting status updates through Findit Right Now. Status Updates posted in Findit can be crawled by outside search engines which can result in additional organic indexing. All posts on Findit can be shared to other social and bookmarking sites that include but are not limited to Facebook, Twitter, LinkedIN and Pinterest by members and non-members. Findit provides Real Estate Agents the ability to create their own Findit Site where they can pull in their listing and others through their IDX account and post listings manually. Findit, Inc., is focused on the development of monetized Internet-based web products that can provide an increased brand awareness of our members. Findit, Inc., trades under the stock symbol FDIT on the OTC Pinksheets.

Safe Harbor:

This press release contains forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the ‘Exchange Act’), including statements regarding potential sales, the success of the company’s business, as well as statements that include the word believe or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Findit, Inc. to differ materially from those implied or expressed by such forward-looking statements. This press release speaks as of the date first set forth above, and Findit, Inc. assumes no responsibility to update the information included herein for events occurring after the date hereof. Actual results could differ materially from those anticipated due to factors such as the lack of capital, timely development of products, inability to deliver products when ordered, inability of potential customers to pay for ordered products, and political and economic risks inherent in international trade.

CONTACT:

Peter Tosto
404-443-3224

SOURCE: Findit

View source version on accesswire.com:
https://www.accesswire.com/544258/Flooring-Companies-Can-Turn-to-Findit-for-their-Online-Marketing-Campaigns-To-Capture-More-Leads

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/flooring-companies-can-turn-to-findit-for-their-online-marketing-campaigns-to-capture-more-leads/

May 06

Internet Marketing Company, fishbat, Explains the Importance of Accelerated Mobile Pages in Today’s Digital World

NEW YORK, April 30, 2019 /PRNewswire/ — With a continued mission to encourage self-promotion among brands, internet marketing company, fishbat, explains the importance of Accelerated Mobile Pages (AMP) in today’s digital world. 

Enhancing accessibility and mobile pages is a growing trend based upon the need of customers to have quick and efficient access to brand information. To stay relevant and competitive in the internet market, adjusting web pages to AMP is, by all means, a necessity.

Below are reasons that explain the importance of AMPs in today’s digital world, and why your brand should utilize them in the near future. 

What Are AMPs?

With the digital age, your brand developed a traditional online website. As a brand owner, it is essential to know the latest quality frameworks necessary for online content. More recently, these frameworks have shifted to AMPs, which are growing in brand usage daily due to their benefits. These mobile pages are known as the open-framework design for web pages that allow content on this design to be much faster than traditional websites and frameworks. The great thing about AMPs is that they are available to anyone and can be used for any brand. This is an upgrade that will keep your brand’s website up-to-date in today’s digital age.

Speed

The most significant aspect of AMPs that is important today is their speed. Unlike traditional web pages and those that lack this framework, speed is one of the features of AMPs that is most desired. This is because customers expect high-quality mobile pages when attempting to access a brand’s website from their smartphone and tablet. Should they find too much difficulty, customers will stop searching that brand and move on to competitor web pages with better speed and availability. Because convenience has been made instant in the digital world, customers no longer desire to wait for content loading or attempting to navigate a web page that is not compatible with their electronic device. They will instead move forward with searching a different brand for the product they are seeking.

Traffic Increase

When a brand has successfully implemented AMPs to their web pages, higher website traffic should be expected. In today’s digital age, convenience and accessibility will make or break a brand and its website. Customers enjoy accessing web pages that load instantly and utilize infographics for their convenience. Because your brand content is now easier to access than your competitors, expect your customers plus their own to frequent your page. If customers find your content to be easy and convenient, rest assured they will let others know, as well. Become readily accessible and convenient allows your customer market to expand and traffic to increase. 

Increased Revenue

Now that you have opted to an AMP for your brand, consider that an increase in revenue is a possibility. Not only does speed correlate to traffic increase, but to increased revenue as well. Because your brand’s web pages are easily accessible, expect your online sales to increase significantly than before. Customers become interested in content that they can easily access, and will read through the web pages more frequently than those that take too long to load. Customers enjoy making online purchases that are convenient and compatible with their smartphone. Utilizing this framework for your brand will allow your customers the ability to view your content with ease. Also, if you have a physical location, expect an increase of in-store traffic due to the product reviews online of your brand. 

About fishbat

fishbat is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. Digital marketing agency fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com   

SOURCE fishbat

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May 05

How Proof is increasing transparency — and sales — for online shopping

When Proof launched in 2017, the new adtech company quickly faced one of the best and biggest challenges a new startup can undergo: rapid customer need.  

The product took off faster than anticipated and endangered the company of growing too quickly. Fortunately, the Proof team recognized this and redirected resources to make up for lost time in development when they had to slow down to correct course. Now, the company is set for success as it continues to expand. We connected with three leaders from Proof to learn more about their quick rise in the industry and what’s ahead for social-proof internet advertising.  

 

PHOTOGRAPHY BY Hannah Koehler
PHOTOGRAPHY BY Hannah Koehler
photography by Hannah Koehler

 

FOUNDED: 2017

EMPLOYEES: 15 (14 locally)

WHAT THEY DO: Proof brings a human level of detail and interaction to more than 15,000 businesses’ websites by integrating social proof and personalization software.

WHERE THEY DO IT: Downtown Austin, E. 6th Street

PROOF IN THE PARK: Once a month, the Proof team and their families gather at Zilker Park for games, coffee, breakfast and camaraderie. This is just one of the ways the company fosters a culture of friendship in the office.  

UNLOCKING POTENTIAL: After reading and watching a series of books and videos that relate to Proof’s core values, employees are given $1,250 annually to spend on professional development opportunities.

CRAVING CURIOSITY: Future Proofers should be scrappy, curious, hungry for challenges and customer-obsessed.  

 

 

Inspired by making the internet delightfully human, CEO Dave Rogenmoser co-founded Proof after growing frustrated with the state of internet marketing and the flat-out lies businesses webbed. This year, he’s leading his team in the rollout of Proof’s new product, Experiences, to help B2B SaaS companies personalize their websites to increase trials and demos.

PAR FOR THE COURSE: Outside of the office, you can find Dave playing a quick 18 at one of Austin’s dreamy golf courses.

 

Walk us through why you co-founded Proof. How did the idea come about?

At our previous company, Market Results, we were selling online courses in 2016 and so many of our competitors were comfortable lying to their customers about several things, including how many people had bought their courses. We wanted a way to increase transparency with our customers while also increasing our sales.

We had seen live social proof on Booking.com and Airbnb and wanted to show notifications each time someone bought one of our courses. When it didn’t exist, we built it ourselves.

 

What are some of the biggest challenges you faced as a new business?

Our biggest challenge was actually growing too fast in year one. The product really took off and we didn’t prepare for that. We had built the product very lean and not built to scale well, so we ended up needing to spend a few months refactoring a lot of the initial code. This slowed down new product development quite a bit and was compounded by the fact that we didn’t hire new engineers fast enough. Sure, this is a good problem to have, but it’s still painful and costly. We learned that while it’s important to build products lean and scrappy at first, we have to be thoughtful about what needs to happen if quick adoption does happen.
 

We want to take what happens naturally offline, and bring it online.

What are you most excited about for the future of your company?

We’ve got a ballin’ new product we’ve been working on the last six months that’s going to take the industry by storm. It’s a tool that personalizes your website based on who is actually viewing it. Our mission at Proof is to make the internet delightfully human and to do that, we have to start treating people as individuals and not as segments or cohorts. We want to take what happens naturally offline and bring it online.

 

 

Justin and his team of developers regularly seek out ways to challenge and better themselves while working with cutting edge technology. Justin, who has worked for several startups prior to Proof, said he was excited about the rare opportunity to join an already successful startup.

OLD YELLER: A singer, yeller — his words, not ours — and guitarist, Justin plays in a local post-punk band.

 

What are some of the biggest challenges you’ve faced or are facing?

We’re striking new ground technologically and doing things that are genuinely hard to do. We’ve been working past them by iterating quickly and getting something in front of real people for user testing as quickly and as often as possible. It helps keep us moving in the right direction.

 

In the year you’ve been with Proof, what’s been the biggest surprise to you?

How quickly the team can pivot. I had no idea we were going to be building a brand new product when I started, and here we are with an exciting new tool in a terrifically short period of time.
 

We’re striking new ground technologically and doing things that are genuinely hard to do.

Tell us more about this new product and what your team is working on currently.

We’re currently working on a personalization platform. My team, specifically, is working on the visual editor, and it is presenting some really interesting challenges. We’re trying to let our customers do direct DOM manipulation on a live site so they can see what the personalization will look like in real time. There are a ton of security concerns here, so it is intentionally difficult to do. But, we’ve come up with a pretty clever way of working around it by leveraging some open source tools — and a bit of Proof secret sauce.

 

 

Austin is leading Proof’s marketing strategies to grow and engage its community as part of the company’s 2019 goal of achieving product and market fit. His connection to the team precedes that of Proof’s initial launch when he was a client of Proof founders’ previous venture.

ZILKER ACE: Austin loves playing volleyball at Zilker Park, where he is often joined by colleagues from the Proof team on Sunday afternoons.

 

You’ve been with Proof really since the beginning. How has the company evolved since you first came on?

After being a customer of the founders’ consulting program, I grew deep respect for their business values and intelligence. I moved from Atlanta to Maryland to live and work with them on a new project, which later became Proof. We bootstrapped from $0 to $180,000 per month in revenue in under 12 months, at which point we applied to and then completed the Y Combinator accelerator. After raising a seed round, we moved to Austin to build a new HQ and grow the team.

 

Can you touch on your experience at Y Combinator? How did you and your team’s experiences with YC help evolve Proof into the company it is today?

Have you ever seen the show “Silicon Valley”? That was our life. Seven of us moved 2,000 miles from friends and family to be a part of something bigger than ourselves — a mission to make the internet delightfully human. It was a once-in-a-lifetime opportunity to be mentored by the founders and executives at Silicon Valley’s top startups.

As valuable as that was, what I value more are the life-long bonds we made as a team living and working together for three consecutive months in an unfamiliar city. From the knowledge gained and raising VC funding to the late nights we drank wine and played games, our experience in Y Combinator set the stage for a team that can make it through anything.
 

We’re working on a platform that humanizes the entire online buying experience.

How did your company’s early experiences shape the product you offer today? How has customer or market feedback shaped the evolution of your product?

The beauty of our business is we’ve always been our own best customer. We solve our own problems then package them into products. Before Proof, we had an online training membership teaching traffic and conversion strategies. We discovered that by adding social proof, through testimonials and reviews, to our website that our leads and sales skyrocketed.

We built a software product that showed conversions happening in real time and called it “Proof.” The product went viral quickly, which gave us the runway to dream bigger. Today, we’re working on a platform that humanizes the entire online buying experience.

 

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May 04

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed.

These days in the era of digital marketing, the process of consumer decision making has changed beyond all recognition. User behavior has been streamlined and today’s business model is a much briefer one than in the past. Now, when a consumer decides they need a product, they can surf the internet immediately, find exactly what they need virtually instantly and make a snap purchasing decision. Researching online takes a matter of minutes or hours rather than days trawling around stores and calling suppliers. Reviews are right there at the consumer’s fingertips and product demos can be viewed immediately before making any purchasing decision. This accessibility has had a major impact on the standard business model. It no longer follows a linear and traditional path. It has become a moving target that has digital marketing right at its heart.

Read More: Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

Recognizing A Need

The first step of the traditional business model involved the consumer recognizing that they had a need for a product or service. Today, there is a wealth of options that companies can choose from to facilitate this stage of the process. Social media can have a powerful impact, reaching a targeted audience base within the brand’s most relevant demographic, with around 3 million advertisers now using Facebook to reach consumers. Email newsletters can reach out to interested parties and previous customers to highlight the latest products and promotional offers, encouraging them to find out more. Banner adverts can attract the attention of web surfers… in short, the options are extensive and effective.

The Information-Gathering Phase

Once the consumer has recognised their need, they begin gathering information about the product or service that they require. This is, arguably, the stage at which digital marketing can be most powerful. Around 89% of all consumers now begin their search for product information on the internet. That means that when companies harness the power of a strong SEO strategy paired with sponsored and PPC advertising they can rise up the search engine rankings to get their brand in front of the widest possible audience.

Even local companies can benefit from taking a digital marketing approach. While they may be catering for a more localized demographic, they can take advantage of local SEO to point customers towards their physical presence. Around 86% of shoppers search for a local business to meet their needs online so the digital marketing avenue is something that even the smallest business can profit from. Gone are the days of relying on the Yellow Pages or locally distributed flyers.

Read More: 3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience

Evaluation Of Options

Next, we reach the evaluation stage. At one time, businesses could be fairly confident that as long as they were the first to reach the customer they could make a sale however this is no longer the case. Thanks to the internet, price comparison is the work of minutes. Companies can harness this power themselves, however, by featuring live price comparisons on their own website so that consumers need to look no further. By keeping the customer on the site, the chances of a sale increase.

Assessing The Evidence

Online reviews also have a key role to play at this stage of the consumer decision-making process. Evidence has shown that around two-thirds of all shoppers reference reviews before making most kinds of purchases. By taking a proactive response to consumer reviews, it’s possible to create a positive brand impression for outstanding customer service and so to sway the consumer in the company’s direction even if there are negative reviews.

Making The Decision

By this point, buyers have all the information they need to make a purchasing decision at their fingertips. Digital marketing has done its work. It is now important to ensure that the process of making the sale is as simple and efficient as possible with a smooth-loading, user-friendly site and a secure payment facility.

It’s clear that, regardless of the size or type of a business, digital marketing is essential in today’s modern competitive marketplace. Harnessing its potential to generate leads, convert customers and close sales couldn’t be more important.

Read More: How AI will Change the Game for Influencer Marketing

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-does-digital-marketing-impact-the-consumer-decision-making-process/

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