Sep 15

Registration open for third annual social media summit

‘+

‘+__tnt.truncateStr(oAsset.title.replace(/(]+))/ig,””),iTextTrun,’…’)+’

‘+

‘+

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/registration-open-for-third-annual-social-media-summit/

Sep 14

How This Tech Founder Is Giving The Internet A Face Lift By Changing The Way We Shop

Shirley Chen, Founder, NarrativPhoto by Narrativ

Shirley Chen’s list of experiences is as diverse as it is impressive: she spent her childhood on China’s national gymnastics team, studied biochemical engineering at Columbia University, interned at Chanel, Bergdorf Goodman, and Vogue, and worked as a media and retail consultant at McKinsey Company, a global management consulting firm. 

Chen never imagined her resume would include founding a company. But when a former Vogue colleague tapped her on the shoulder to run the marketing and business development for luxury goods brand Moda Operandi, a seed was planted. Chen was tasked with driving customer acquisition with a specific focus on digital e-commerce, and that’s where she spotted a gap in the market.

Companies were so focused on the traffic from traditional platforms like Google and Facebook that they were missing a valuable source of customer acquisition—online content. When consumers wanted to find the trendiest swimsuit, most effective blackout curtains, or best-priced coffee maker, they looked for the answer in online magazines and blogs. The problem with that was two-fold. On the one hand, thanks to an aging internet, many older links on publishers’ pages are dead, leading consumers to 404 pages. On the other, many publishers were using hardcoded, static links to Amazon product pages (some 650 million times per month), meaning consumers didn’t have the opportunity to consider purchasing from other retailers, even if Amazon didn’t have the best price. In either case, it was a lose-lose-lose situation for consumers, advertisers, and publishers alike.

Chen devised a solution with Narrativ, a tech company that’s using AI to #EndThe404 and build a better internet for shoppers by making sure that every time they click on a product link on a publisher’s site, it will lead not just to an active page, but to the retailers with the best price.

“We built a SmartLink technology that repaired broken links online, and we democratized that pipeline that was being hard credited to Amazon through content,” Chen explained. “The mission is to improve the consumer shopping experience and build a better research experience as well when it comes to buying products.”

The results so far have been stellar. In the year since their launch out of stealth mode, Narrativ has raised over $3.5 million in venture capital, rewired more than one billion links, and impacted more than 200 million internet users each month. Narrativ, who has also partnered with notable brands like Dermstore, Ulta Beauty, and New York Magazine, is set to deliver more than $600 million in advertiser value in 2018, and has earned a nod from the World Economic Forum as a Technology Pioneer. 

Chen stands at the helm of it all, CEO of a game-changing tech company she was once almost too afraid to build. She recalls the nervousness she felt when the idea first came to her. She approached two former employers to build it, but both declined. That’s when Chen’s mentor, head of McKinsey’s North America Media spoke the words that fired her up: “Why don’t you build this thing on your own? I think you’re being a real coward.” She knew that he spoke not to discourage her, but to push her to make a move.

“It takes mentorship to build that confidence to take that kernel of an idea and build it into a company,” Chen said. “That night, I went home and took the time to write a five-page deck and sent it to one of the investors from Moda Operandi, Tony Florence at New Enterprise Associates (NEA). NEA was our first check, and they’ve been some of the biggest supporters in this journey.”

NEA and Talis Capital did contribute a significant portion of funding that Narrativ raised in venture capital, an impressive feat for a female-run company at a time when only 2% of VC dollars were going to female-led companies and even less so to AI and media advertising technology. Chen boils down her fundraising strategy to this: it’s not what you say, it’s what you show.

“You have to show that there is this ability to both think broadly, have a big vision, follow through and execute. [You have to be able to] attract people to your vision and both recruit and develop talent. The 30-minute or hour conversation isn’t what moves a VC to invest. It is being able to demonstrate that over and over with consistency that builds trust and the energy to invest.” 

Chen has demonstrated all of that, particularly her commitment to recruiting and developing talent. “I think that the ability to find talent and to be able to grow it in-house is a core differentiator of ours, and the degree of mentorship and side-by-side coaching that our senior team invests is something that is very unique to our process.” 

Narrativ has given specific focus to diversity of all kinds. The staff is described as coming from “Bensonhurst to Beijing and everywhere in between.” As a female founder, Chen has recognized the opportunity she has with Narrativ to create spaces for women in the tech industry and has a staff that is more than 50% female on both the business and engineering sides. She has also made a point of hiring staff from different careers and educational backgrounds, which she says has led to greater collaboration, conversation, and problem-solving.

Narrativ’s dynamic team will undoubtedly be important as the company charges ahead with their mission. While Narrativ currently works with large multi-brand retailers, Chen plans to expand their audience with the launch of a self-serve platform for small and medium businesses, getting us all one step closer to an internet that’s rich with evergreen content, free of link rot, and built for shoppers.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-this-tech-founder-is-giving-the-internet-a-face-lift-by-changing-the-way-we-shop/

Sep 13

Getting social: Compliant marketing via social media

“Be more social!” Twenty-five years ago, this was probably something your parents said to you to get you up and out of the house. However, the phrase likely has a whole new meaning in 2018. Now, it likely means get more active on one or more of the seemingly ubiquitous internet social media platforms like Twitter, Facebook, Instagram or Snapchat. And as the world-at-large gets more “social,” companies understand they must get social as well to connect with their target audiences.

Online advertising can reach a broader base of customers than ever before, resulting in what can seem like a never-ending stream of promotions and advertisements from companies competing for the attention of online viewers. However, despite what it may seem like at times, advertising on the internet is not a license to make claims with reckless abandon. The regulations that apply to point-of-sale, print and other traditional advertising apply equally to online advertising. And lately, FDA and FTC have stepped up enforcement of certain advertising practices used by companies on social media.

Federal Regulation

Two main federal agencies monitor how companies promote their food, beverage, dietary supplement and cosmetics products—FDA and FTC. (In addition, the U.S. Department of Agriculture [USDA] regulates products with more than minimal amounts of meat, poultry and eggs). FDA is charged with enforcing the Federal Food, Drug and Cosmetic Act (FDC), as well as the numerous regulations issued by the agency to further implement the provisions of the FDC, including regulations pertaining to the labeling of products.

FTC regulates advertising and is responsible for ensuring all advertising for any products, including food, beverages and supplements, is 1) truthful and not misleading; 2) not unfair; and 3) properly substantiated. Since many forms of promotion, including online claims, may be considered both labeling and advertising, it is likely both FDA and FTC will be viewing internet claims to ensure consumers are protected.

FDA Review

In its regulation of food, beverage and supplement products, one of FDA’s governing mantras is non-drug products may not be marketed or sold with the intent to diagnose, treat, cure or prevent any disease. FDA has long taken the position it may review any information disseminated about a product in determining what the true “intent” of a company is to sell a particular product. FDA has, with increased frequency, cited claims on company Facebook pages (in a 2016 warning letter to CellOxess LCC, for example), Twitter pages, Instagram accounts and even LinkedIn pages (in a 2017 warning letter to Amazing Sour Sop Inc., for example) as evidence products are intended for use as drugs.

FTC Review

While FTC has continually refined its scrutiny of online advertising over the last several years, an increased focus on social media advertising was evident in 2017, specifically in the area of product endorsements and testimonials. FTC announced several enforcement actions related to companies in the social media space, as well as an update to the FTC’s guidance on endorsements, “The FTC’s Endorsement Guides: What People Are Asking.”

The Enforcement Guides provide guidance on how FTC is likely to apply truth-in-advertising principles to advertising that constitutes an endorsement of a product. Fundamentally, all endorsements must be truthful and not misleading. Additionally, all material connections between an endorser and a company must be disclosed so a person can properly evaluate the endorsement. The proper disclosure of material connections can be a sometimes-difficult task, especially on social media platforms with limited space to use.

In 2017, FTC focused on the role of influencers in social media advertising. Influencers are typically people with large followings on social media (celebrities, reality stars, bloggers, athletes, etc.), who are paid by companies to promote or recommend products on social media. Due to FTC’s concern over a perceived failure by many influencers to adequately disclose material connections between the influencers and the companies paying them to promote products, the agency delivered more than 90 letters to influencers and marketers, reminding them of their obligations to clearly and conspicuously disclose the connections. In those letters, FTC reminded influencers disclosures should be unambiguous, easily spotted, and not buried in a string of hashtags or other information.

Not everyone got the message from FTC’s first round of letters; in September 2017, FTC sent 21 follow-up letters, citing specific posts on various social media platforms the agency perceived as not being in compliance with its Endorsement Guides. Instead of the subtle reminders to influencers in the first batch of letters, the September letters contained specific requests to recipients to describe how they would achieve compliance. At the same time the new set of letters were sent, FTC also announced an enforcement action against the owners and influencers for an online gambling and gaming site. In the action, FTC filed a complaint against two well-known YouTube influencers who posted videos touting all the money that could be won on the site. They failed to disclose they were also the owners of the company behind the site.

Finishing Up

With increased avenues social media platforms provide for companies to reach consumers, there is also an increased need for companies to be aware of FDA and the FTC regulation compliance. Making permissible claims and disclosing material connections are just two of the areas in which companies must be well-versed to avoid unwanted action from regulators and other fronts.

Justin J. Prochnow is an attorney and shareholder in the Denver office of the international law firm of Greenberg Traurig LLP. His practice concentrates on legal issues affecting the food beverage, dietary supplement, and cosmetic industries. He can be reached at (303) 572-6562 or [email protected] Follow Justin Prochnow on Twitter at @LawguyJP.

Find out more about advertising on favorite social media sites from Justin Prochnow during the “Marketing Effectively Legally via Social Media” workshop on Thursday, Nov. 8, 2-4 p.m. at SupplySide West in Las Vegas.

This article is issued for informational purposes only and is not intended to be construed or used as general legal advice. The opinions expressed are those of the author exclusively.  

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/getting-social-compliant-marketing-via-social-media/

Sep 12

USA TODAY NETWORK launches new digital marketing, advertising product for clients

Marketing and advertising were tough enough before the digital era. Now, small and midsize businesses must try to understand their customers better, evaluate important demographic clues and assess whether their own internet and social-media efforts are effective.

It’s a daunting task, but the USA TODAY NETWORK, part of Gannett Co., has launched a new service to help businesses cut through the clutter and hone in on effective strategies.

“Nobody in the industry is doing it this way,” said Anthony Bratti, regional president in Phoenix for the USA TODAY NETWORK. “They’re doing pieces of it.”

The new service, LOCALiQ, aims to help businesses with marketing partly based on customer demographics, across Web-search, social-media and mobile platforms. 

“Most of our (business) customers don’t really know their own key, core customers such as their demographic (groupings) or the life stages they’re in,” Bratti said.

Businesses often don’t realize who their potential customers are and what brands they prefer, Bratti said. They also might not know when customers are reading websites such as azcentral.com and which sections within those websites.

The LOCALiQ service is national in scope. Gannett owns USA TODAY and 109 local media properties. One of the largest is The Arizona Republic and website azcentral.com.

Expanded marketing insight

A key component of the new service, LOCALiQ Grader, brings sophisticated data-intelligence analytics to help local businesses monitor and enhance their online presence across Facebook, Google and other sites — and compare it with competitors.

The technology then recommends advertising and marketing approaches for businesses, using data generated across a sizable client base, to show what succeeds. Real-time feedback allows clients to tweak their strategies and evaluate the success of their campaigns.

Local businesses often work with two or three outside partners or vendors when making marketing decisions, said Patrick Grogan, vice president of marketing for Gannett and the USA TODAY NETWORK.

In addition, businesses are approached by an average of six sales vendors each week, according to an industry survey.

“So local businesses need context on how it all works together,” Grogan said.

LOCALiQ Grader, he said, provides analysis on a range of aspects such as whether company ads show up in search engines, whether a firm’s website is mobile-friendly and fast, where companies advertise and what local competitors are doing.

It offers insights such as the best times of day to place online ads, how many potential customers a company can expect to reach and the average cost per contact. A smart-technology feature learns what drives leads on search engines, and another feature provides insight across all of a business’ marketing activity.

Major media presence

Gannett and the USA TODAY NETWORK offer in-depth analysis and guidance.

“We have gained a strong understanding of local marketing and, with LOCALiQ, we are bringing together all of our assets to make a real difference for local businesses,” said Sharon Rowlands, president of marketing solutions for the USA TODAY NETWORK.

These approaches combine enhanced online advertising and marketing with efforts to reach customers offline through newspaper advertising and mail promotions.

Over the past two years, the USA TODAY NETWORK has been developing and investing in digital to deliver a more simplified approach to marketing.

Local and regional businesses often must manage up to 10 marketing tactics at a time, then try to assess what’s working, Bratti said. 

“USA TODAY/Gannett knows local consumers better than anyone in the industry,” he added. “We are now able to give the same marketing capabilities (as) Fortune 50 companies … to our local business clients.”

Gannett’s digital advertising and marketing revenue increased 8.5 percent in the second quarter of 2018 to nearly $108 million, accounting for 32 percent of total advertising and marketing revenue. That’s up from a 26.7 percent share for digital one year earlier.

“LOCALiQ is the platform that effectively utilizes our scale, proprietary technology, data-driven solutions and informed best practices,” said Kevin Gentzel, chief revenue officer for Gannett and the USA TODAY NETWORK. “LOCALiQ, and the technology powering it, will give our clients a big advantage in reaching customers in consistent and innovative ways.”

Research firm BIA/Kelsey estimates that U.S. local advertising spending will reach $151.2 billion this year, up 5 percent over 2017.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/usa-today-network-launches-new-digital-marketing-advertising-product-for-clients/

Sep 11

USA TODAY NETWORK launches LOCALiQ for data-driven digital …

Marketing and advertising were tough enough before the digital era. Now, small and midsize businesses must try to understand their customers better, evaluate important demographic clues and assess whether their own internet and social-media efforts are effective.

It’s a daunting task, but the USA TODAY NETWORK, part of Gannett Co., has launched a new service to help businesses cut through the clutter and hone in on effective strategies.

“Nobody in the industry is doing it this way,” said Anthony Bratti, regional president in Phoenix for the USA TODAY NETWORK. “They’re doing pieces of it.”

The new service, LOCALiQ, aims to help businesses with marketing partly based on customer demographics, across Web-search, social-media and mobile platforms. 

“Most of our (business) customers don’t really know their own key, core customers such as their demographic (groupings) or the life stages they’re in,” Bratti said.

Businesses often don’t realize who their potential customers are and what brands they prefer, Bratti said. They also might not know when customers are reading websites such as azcentral.com and which sections within those websites.

The LOCALiQ service is national in scope. Gannett owns USA TODAY and 109 local media properties. One of the largest is The Arizona Republic and website azcentral.com.

Expanded marketing insight

A key component of the new service, LOCALiQ Grader, brings sophisticated data-intelligence analytics to help local businesses monitor and enhance their online presence across Facebook, Google and other sites — and compare it with competitors.

The technology then recommends advertising and marketing approaches for businesses, using data generated across a sizable client base, to show what succeeds. Real-time feedback allows clients to tweak their strategies and evaluate the success of their campaigns.

Local businesses often work with two or three outside partners or vendors when making marketing decisions, said Patrick Grogan, vice president of marketing for Gannett and the USA TODAY NETWORK.

In addition, businesses are approached by an average of six sales vendors each week, according to an industry survey.

“So local businesses need context on how it all works together,” Grogan said.

LOCALiQ Grader, he said, provides analysis on a range of aspects such as whether company ads show up in search engines, whether a firm’s website is mobile-friendly and fast, where companies advertise and what local competitors are doing.

It offers insights such as the best times of day to place online ads, how many potential customers a company can expect to reach and the average cost per contact. A smart-technology feature learns what drives leads on search engines, and another feature provides insight across all of a business’ marketing activity.

Major media presence

Gannett and the USA TODAY NETWORK offer in-depth analysis and guidance.

“We have gained a strong understanding of local marketing and, with LOCALiQ, we are bringing together all of our assets to make a real difference for local businesses,” said Sharon Rowlands, president of marketing solutions for the USA TODAY NETWORK.

These approaches combine enhanced online advertising and marketing with efforts to reach customers offline through newspaper advertising and mail promotions.

Over the past two years, the USA TODAY NETWORK has been developing and investing in digital to deliver a more simplified approach to marketing.

Local and regional businesses often must manage up to 10 marketing tactics at a time, then try to assess what’s working, Bratti said. 

“USA TODAY/Gannett knows local consumers better than anyone in the industry,” he added. “We are now able to give the same marketing capabilities (as) Fortune 50 companies … to our local business clients.”

Gannett’s digital advertising and marketing revenue increased 8.5 percent in the second quarter of 2018 to nearly $108 million, accounting for 32 percent of total advertising and marketing revenue. That’s up from a 26.7 percent share for digital one year earlier.

“LOCALiQ is the platform that effectively utilizes our scale, proprietary technology, data-driven solutions and informed best practices,” said Kevin Gentzel, chief revenue officer for Gannett and the USA TODAY NETWORK. “LOCALiQ, and the technology powering it, will give our clients a big advantage in reaching customers in consistent and innovative ways.”

Research firm BIA/Kelsey estimates that U.S. local advertising spending will reach $151.2 billion this year, up 5 percent over 2017.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/usa-today-network-launches-localiq-for-data-driven-digital/

Sep 10

Clinton Herald adds digital marketing products

CLINTON — The Clinton Herald added local digital marketing solutions to the services it provides.

The local digital marketing solutions offer a full-end suite of online marketing products and services that can be personalized to fit all digital marketing needs.

The services that the local digital marketing solutions offer are next generation behavioral targeting, category contextual targeting, site retargeting, search engine optimization, maps and directories, pay per click, websites, Facebook ads, Facebook promotion, mobile geofence, following local competition, and event targeting.

Next generation behavioral targeting includes keyword search retargeting. Users perform a search and their data is collected, and are then shown your ads as they continue to move through other sites. Then if the user clicks on the ad they are sent to your website.

Category contextual targeting is aimed at users viewing content within a specific category that has been defined as relevant to what the advertiser has to offer. Users are then shown your ads while they continue to move through other sites or articles. When they click on your ad they are sent to your website.

With site retargeting the user comes to your website. Then when the user browses other sites on the internet your ad will follow them through their online activities.

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Maps and directories helps your business increase exposure to draw in potential customers. It will expose your business on major business directories and important places across the web.

PPC is an online advertising model in which advertisers can display ads for their goods or services when users enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad.

With PPC you can show up when users search for your product in your area. This will mean more traffic to your website, more phone calls, and overall more customers to your business.

With websites, our design experts will custom build and design a website of up to 15 pages for your business. It will also be fully optimized for search engines and made for every device, including smartphones. Your new site will be built to capture customers as leads and keep them engaged.

The objective of Facebook ads is to get specific about the goals of your Facebook ad from raising awareness, driving traffic to your website and collecting leads. The target is the ads focus on your customers’ demographics, locations, interests and several other metrics.

The placement of the ads show up on your targeted audiences mobile and desktop newsfeed. You set your own budget and you get monthly reports to see how your ads performed.

Karen Rowell, member of Downtown Clinton Alliance, uses Facebook ads, geofence and follow local competition services.

Rowell said, “I think the results are phenomenal, better than what we thought it would be, and has been a good tool for us.”

Rowell said she would recommend these services to others and has recommended people. Rowell’s overall opinion of the service is: “I think it’s great, great customer service, great results, and more.”

Facebook promotion includes eight monthly custom posts, a social expert strategy call and client phone support, monthly reporting, both geographical and demographical targeting, and $50 worth of Facebook ads.

Lou Ray, owner of Deja Vu Furniture and Accessories, used Facebook promotion but then switched to mobile geofence and follow local competition. Even though Ray switched, she said, “I’m glad I did it, I think I benefited from it.”

“When I am busy with my business it’s nice to have somebody else do it for me,:” Ray said. “It really helped me with my Facebook presence.”

“I would recommend it to people, especially those who do not know how to use the internet like a professional,” Ray said.

Mobile geofence and follow local competition is the most advanced location-based mobile advertising technology for targeting users based on specific geographic areas.

It also enables marketers to customize audiences through custom targeting shaped with a precise and accurate data. You can also follow customers who visit or commute through any business location.

“I feel what I’m doing now I have noticed an uptick in business,” she said. “I don’t know if it is from the service I am receiving but business has been doing better.”

Event targeting is a precise temporary virtual fence around a local event. Advertisers can target a custom, niche audience out of users attending a specific event during a predetermined time and then serve them ads for up to 30 days after the event.

Every digital tactic comes with full monthly reporting.

If you have any questions or are interested in these services, contact Kindra Pedersen, digital marketing manager, at (563) 503-5451 or by email at kindra@clintonherald.com.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/clinton-herald-adds-digital-marketing-products/

Sep 09

Business Reviews: Internet Marketing Course Online for Making Money Online

Making money online is one of the best methods to make the easiest money just by spending a few efforts and investment. It is one of the best ways which offers you quick results to your every business whether it is small or a larger one. As we all know that marketing is one of the fundamental aspects of every business strategy that enables that not only makes your business more familiar but also allows you to make it reach to a large number of people. With the advancing world and the introduction of various new tools and techniques, the concept of making business and advertising it on a larger scale has been changed. Different aspects of real marketing have been replaced by various online sources these days.

photo/ Michael Jarmoluk via pixabay.com

As we all know the thing that the internet offers a vast platform for everyone for making their business advertise. It is one of the cost-effective marketing techniques that enables you to enjoy quick results whether your company is smaller or a larger one. Usually, the online marketing sources also offer space for holding up customers reviews by its side. Even though these reviews are positive or negative, they cause a direct impact on the sale of your product and hence on your business as well.

Having a positive Journal Review for your product directly means that it is going to encourage other customers as well for purchasing it. If you are looking forward to getting positive reviews to your product; the only things that you need to do is to look after the quality of the product you are providing them and marketing method you are going to use for advertising your product, that’s it.

If you don’t have any proper marketing skills, go to different internet marketing courses available online. Depending on your interest and requirements, you can easily choose the internet marketing course from the different ones. Having some unique skills and attention to get deep into a particular niche is one of the full requirements that every business strategy require and hence with the internet marketing courses as well. As we have mentioned to you earlier that the internet is one of the global sources that offer a vast platform directly affecting the sale of your product. For making it much easier for you, we are providing you some of the reasons why you need to opt for the different internet marketing courses.

Skills improvement: Internet marketing courses enable you to sharpen up the marketing skills that you have. There are different marketing courses online available from where you can easily choose the one as per your desire.

Vast platform: Internet marketing courses online enable you to learn different marketing skills in a very most comfortable and convenient way without going anywhere.

Making money online: Gaining skills in particular trade not only enables you to make your business advertise with very great ease but is also the best source for making easy money online.

Author: Shruti Gupta

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/business-reviews-internet-marketing-course-online-for-making-money-online/

Sep 08

Global Gin Market 2018-2022 | Standard Product Segment Dominates the Global Market | Technavio

LONDON–(BUSINESS WIRE)–Sep 7, 2018–According to the latest market research report released by Technavio, the global gin market is expected to accelerate at a CAGR of over 3% during the forecast period. The expansion of organized retailing is one of the key factors triggering the growth of the market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180907005498/en/

Technavio has published a new market research report on the global gin market from 2018-2022. (Graphic: Business Wire)

This research report titled ‘ ’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. It also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

This report is available at a USD 1,000 discount for a limited time only:

The market research analysis categorizes the global gin market into the following products:

EconomicStandardPremiumSuper Premium

In 2017, the standard segment accounted for 40.41% of the global market and is projected to reach 40.67% by 2022, exhibiting 0.26% increase in market share.

Global gin market: Top emerging trend

The rising influence of online retailing is an emerging trend in the global gin market. Customers today prefer online shopping and pay for their orders using credit or debit cards, which helps them in avoiding time-consuming journeys and billing queues. The online shopping portals have also incorporated enhanced security features along with customer-friendly website designs that offer efficient customer service, secure payment options, and enhanced product visibility. This trend is encouraging various manufacturers to concentrate on the internet-savvy customer segment and explore the new online retail format. This mode of business will help vendors in saving the operating costs and overheads, which are comparatively lower in the online retail format in comparison to the physical store format.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Technavio’s report provides expert market research on the following topics:

Executive Report

Market OutlineGlobal Gin Market Overview

Market Insights

Market Sizing and ForecastsMarket GrowthMarket Drivers and ChallengesKey Emerging Trends

Market Segmentation Analysis

Regional comparison (APAC, Americas, and EMEA)Key leading countriesMarket segmentation by product (economy, standard, premium, and super premium)

Vendor Landscape

Vendor classificationMarket positioning of vendorsCompetitive scenarioAnalysis of top vendors (Bacardi, Diageo, Pernod Ricard, San Miguel Corporation, and Suntory Holdings)

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at .

View source version on businesswire.com:https://www.businesswire.com/news/home/20180907005498/en/

CONTACT: Technavio Research

Jesse Maida

Media Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

KEYWORD:

INDUSTRY KEYWORD: ONLINE RETAIL RETAIL WINE SPIRITS

SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 09/07/2018 04:49 PM/DISC: 09/07/2018 04:49 PM

http://www.businesswire.com/news/home/20180907005498/en

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/global-gin-market-2018-2022-standard-product-segment-dominates-the-global-market-technavio/

Older posts «

» Newer posts

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestCheck Our Feed