Aug 15

Rand Internet Marketing Partners With Primaseller

Web Design Development and Internet Marketing Firm Partners with Multi-Channel Inventory and Order Management Software for Retail Stores and Online Channels


FORT LAUDERDALE, FL – August 15, 2017 – (Newswire.com)

Rand Internet Marketing, a South Florida-based digital marketing firm, recently announced their partnership with Primaseller, a leading multi-channel inventory and order management software for retail stores and online channels.

Rand Marketing is excited to announce one of their newest partnerships with Primaseller. Rand Marketing specializes in search engine optimization, pay-per-click marketing, social media marketing, content marketing, website design and development, and much more. Together, the two complement each other in order to bring results to their clients and exceed expectations.

“At Rand Marketing, we help many existing brick-and-mortar businesses to expand through E-commerce by helping to build, maintain and market online storefronts. Primaseller provides small and medium businesses with a great tool set for connecting physical business operations with BigCommerce, Magento, WooCommerce, and Shopify stores, as well as Marketplaces like Amazon, eBay, Etsy, and Flipkart. By bringing merchants our combined offerings, Primaseller and Rand will be able to more holistically solve the needs of many businesses that want to grow through the internet with scalable and efficient solutions,” said Robert Rand, Chief Technology Officer at Rand Internet Marketing.

Primaseller is a product used by retailers and online sellers globally to help manage their inventory and orders across multiple channels.

“This Partnership with Rand Marketing enables us to now offer a complete suite of services and technology to online sellers starting from acquiring more customers right upto creating accounting entries in QuickBooks,” said Mohammed Ali, Founder and CEO at Primaseller.

About Rand Internet Marketing

Rand Internet Marketing, named to the 2016 Inc 5000 list, provides professional website design, development, and programming in addition to online marketing services to hundreds of national and South Florida-based businesses. 

Led by founder and CEO, Seth Rand who was a 2016 South Florida Business Journal 40 Under 40 Honoree, the Fort Lauderdale-based firm has grown since its inception in 2010 to more than 20 in-house designers, developers, and internet marketers. The Rand team specializes in responsive website design and programming, including WordPress, Magento, WooCommerce, Shopify, Zoey, 3dcart and other e-commerce platforms; SEO (search engine optimization) and Google AdWords PPC (pay-per-click) campaigns; social media marketing; and online content marketing. 

Rand Internet Marketing was named a Premier Google Partner in 2016, a Google Partner AllStar in 2015 and also holds an A+ rating with the Better Business Bureau. The Rand team also supports the community through its support of local non-profit organizations such as the Leukemia Lymphoma Society, Autism Speaks, Abi’s Place, The Multiple Sclerosis Foundation and more. 

For more information, call 888-707-7263 or request a free initial consultation online at http://randmarketing.com/request-consultation/.

About Primaseller

Primaseller is a 4 year old product startup that was initially launched in India and now has customers across the world including North America, Europe, Africa, South Asia and South East Asia. It is a fast growing startup which has remained agile and fast moving adding features at a remarkable speed. It has been invested by Mumbai Angels, Singapore based MS partners and several other prominent Angel Investors. It has been rated among the top Inventory management solutions by GetApp for 2016 and 2017.

The team is led by Mohammed Ali, Founder and CEO along with his fellow NIT Surathkal alumnus Vivek Subramanian as Co-founder and CTO. Also joining the core team is Engineering Lead Rahul Shekhar, Vivek’s partner from their previous startup Frintit, incubated by Excelerate Labs, Chicago. An MBA from IIM Lucknow and a Rocket Internet GMBH alumnus, Ali has extensive experience in online retail, supply chain as well as technology. Vivek was working at AdatpTv last which was recently acquired by AOL.

Primaseller largely aims at bridging the gap between a seller’s online and offline sales by providing a solution that as a cloud based POS as well as integrations with a large number of online channels, shippers as well as a robust integration with QuickBooks Online. It hopes to reach a million sellers across the world in the next 5 years.

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Original Source:

Rand Internet Marketing Partners With Primaseller

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/rand-internet-marketing-partners-with-primaseller/

Aug 14

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG


Glossybox, a BirchBox clone launched by the Samwer brothers back in 2011 to deliver willing consumers a monthly subscription of beauty products, has been acquired by UK online retailer and ecommerce platform operator, The Hut Group (THG). Terms of the deal have not been disclosed.

Glossybox had raised $72 million from four investors over its six-year or so run, according to Crunchbase. Its majority shareholders were Rocket Internet and Kinnevik Online.

The number of beauty subscription boxes has grown in recent years, as more companies jumped on the product subscription bandwagon.

THG has several subscription box products of its own, such as its lookfantastic brand Beauty Box, although it also offers subscription box offerings beyond the beauty space, such as its MyGeekBox and PopInABox brands.

The company couches the Glossybox buy as a strategic move to further extend its international reach — with the latter active in 10 markets: the US, Canada, UK, Ireland, France, Germany, Austria, Switzerland, Norway and Sweden.

Glossybox has not disclosed subscription numbers recently, but THG reckons there’s room to grow the brand by plugging it into its proprietary ecommerce platform-plus-marketing infrastructure.

THG, which operates more than 140 websites retailing premium, non-perishable FMCG products direct to consumers, claims “hundreds of millions” of users globally across its market footprint, shipping some 37 million items annually.   

It also said it intends to invest in Glossybox’s Berlin base — evolving it into a “tech-hub” for the Group.

Commenting on the acquisition in a statement, Matthew Moulding, founder and CEO of THG, said: “This is another significant investment for The Hut Group. In Glossybox, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.”

While Caren Genthner-Kappesz, CEO of Glossybox, described THG as “the right strategic partner to drive our business forward”.

The press release doesn’t mention the word ‘brexit’ but a UK-based ecommerce player planning to invest in and beef up a tech hub that will be remaining within the European Union also looks like a nice hedge against potential skills shortages domestically. Hence THG lauding Berlin as “home to a highly tech-savvy community”.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/rocket-internets-glossybox-acquired-by-uk-ecommerce-platform-player-thg/

Aug 13

Shopping ‘Locally’ — New Orleans company connects online shoppers to retailers’ stores

There’s no question that the internet has changed the way people shop, luring people away from stores to shop on their computers.

New Orleans-based startup Locally is working to find a middle ground: helping brick-and-mortar retailers list their products online in an easily searchable platform to help them attract consumers back to nearby stores for their purchases.

It works like this: If you’re searching online for, say, a Patagonia jacket, you could search for it on Google along with a location. Locally would be among the first handful of results to pop up, showing real-time inventory in nearby stores. Or shoppers could head straight to locally.com, which works like a search engine for retail products, and enter what they’re looking for.

Additionally, retailers can list their inventory online through the site, which allows shoppers to search by city and brand, check the local inventory and compare prices before making a purchase online and picking it up in the store.

It’s all about trying to “mimic the shopper’s path,” said Blake Haney, 42, a founder of the company and its creative director.

Retailers also can add a function to their website or social media handle that essentially embeds a Locally function that shows in-stock merchandise.

The company’s backers, who largely have experience in retail sales, want to create a go-to site for shoppers seeking products that are in stock at nearby retailers, meaning they can make their purchase within their community.

The company, which has about a dozen employees, has signed up about 4,000 retailers in more than 800 cities, said President Mike Massey, who also owns Massey’s Outfitters, which has stores in New Orleans and Baton Rouge.

Internet retail giants like Amazon have developed newer and more cost-efficient ways to quickly deliver products, including offering same-day delivery by opening warehouses in some cities. Not to be outdone, Wal-Mart, the country’s largest retailer, is testing using drones to move inventory at its large warehouses.

Locally, meanwhile, was born out of the belief that consumers increasingly want to research and buy products on their phone or tablet but are willing to drive across town to pick it up rather than wait for it to be delivered.

To Massey, 49, the new service bridges a gap between online and offline transactions, like making a dinner reservation on a computer or hailing a ride using a cellphone.

When the company was launched in 2014, “we knew that local retailers were increasingly being cut out of the decision-making process, between Amazon and brands selling direct,” he said.

“Everywhere that a shopper was looking at products — which is like 90 percent of the time online from an iPad in their bedroom — there’s no ability to see whether the products they’re looking at are available at a local store,” he added.

So far, Locally has raised “a little over $1 million” in investment, Massey said.

In many ways, the company is banking on a trend that retail experts have dubbed “web-rooming,” meaning that consumers have researched a product on the web before heading to a store to purchase it. (It’s the opposite of “show-rooming,” when consumers look over a product at a retailer before buying it online.)

Ahead of the 2014 Christmas shopping season, a Harris Poll found that roughly seven out of 10 Americans reported “web-rooming.”

“By the time (such shoppers) walk into the store, they’re much further along the sales process than we used to be,” said Catherine Lenihan, a visiting professor of marketing at Loyola University in New Orleans.

“That’s good for a brick-and-mortar store,” she said. “When somebody walks into their store, they are probably going to buy.”

That’s the market share where Locally’s backers see opportunity.

“We realized that what we were building was a solution for pretty much every industry in retail,” Haney said. “It may not be a tool that’s widely used by shoppers, retailers and brands that are selling commodity items like toilet paper or toothpaste, but anything that you want to look at, try on or learn about is fair game.”

As it continues to expand, Haney, who is also the founder of Dirty Coast, a popular New Orleans apparel company, has lofty goals for Locally. He envisions it becoming “as ubiquitous as Open Table, Yelp, any of these other tools that are part of the marketing suite for retailers.”

Even after more than four decades in south Louisiana, Cullen’s Babyland recently signed up for Locally in hopes of bringing more shoppers into the store who are looking online for items like baby furniture and bedding.

“We thought it was wonderful, because it’s another way for local customers to connect with us, and maybe they didn’t know about us and they’re searching for that product online,” said Melinda Barrios, a manager at Cullen’s store in Baton Rouge.

Barrios said the platform has given the business another way to “reach customers even after we’ve been here all these years.”

Locally recruits both retailers and brands. Some areas are naturals. For example, selling outdoors goods easily leads to other sports, like cycling or running, which tend to feature products that consumers want to see firsthand before buying.

“We are all waking up to the fact that you really can’t set up a win-lose scenario with your customers,” Massey said. “You need to bend the experience and give your customer the ultimate power of how they want to make the decision” on whether to purchase an item.

A recent Locally search returned four stores in New Orleans, including three Massey’s locations, and also three stores in Baton Rouge, including the Massey’s there. But in larger cities, like Boston or Chicago, each search turned up more than a dozen retailers.

“If you look at the density of our retailers, it’s often around big cities,” Massey said. “Those retailers are the ones who are feeling the most pain from being cut off from the online shopping experience.”

The company collects its real-time inventory data directly from about 1,500 stores, some of which are updated in real time or daily, with Locally constantly processing the data from retailers’ sales systems.

Massey said the service processes about 150 million interactions with customers each month, meaning anything from clicking over from a brand’s website to making a purchase from a tool embedded on a retailer’s webpage.

The volume of transactions climbed about 10-fold over the past year, he said, and the service is averaging about 1,000 transactions per month.

To sign on to the service, Locally charges brands a nominal monthly fee based on how many retailers are listed; it also keeps track of data that help spot trends in different areas. Retailers are charged a 3.5 percent transaction fee based on sales.

As consumers’ habits change, Locally is aiming to bridge a gap, offering retailers an opportunity to also adjust with them.

“What’s the alternative?” Massey said. “That you’re going to drive around the city looking for the product, which people used to do 20 years ago? People just don’t do that anymore.”

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/shopping-locally-new-orleans-company-connects-online-shoppers-to-retailers-stores/

Aug 12

HubSpot: A Marketing Software Firm That Uses The Human Touch

Ah, those sociable humans, they’re always up to something online — texting, tweeting, messaging, Googling.

HubSpot (HUBS) Chief Executive Brian Halligan says he’s staying on top of all that, and making it work to his company’s advantage.

XAutoplay: On | Off“We are really watching the way the marketplace and humans are changing, and building products to match that,” Halligan said on a recent company earnings call.

HubSpot is an 11-year-old maker of sales and marketing software based in Cambridge, Mass., and it sells to small- and midsize businesses. Its own pitch is that potential customers — aka those sociable humans — find businesses through digital channels like blogs, internet search engines and social media. HubSpot’s expertise lies in attracting people to websites and optimizing content so that visitors are converted into paying customers.

Its mantra: Help customers create more personalized interactions with their prospective buyers to close the deal. The strategy has helped HubSpot see its revenue shoot up 38% to $171 million in the first six months of 2017. Shares are up 52% this year.

Analysts polled by Thomson Reuters expect 2018 revenue growth to slow to 25% from 34% this year. HubSpot could beat those earnings estimates if new initiatives gain traction, says Derrick Wood, an analyst at Cowen Co.

“Their rate of growth has come down. Marketing tech in general is a tough market to scale. It’s fragmented with lots of small vendors. So to come out as a single winner and take a lot of market share has been challenging,” said Wood, who has a neutral rating on the stock.

Further, HubSpot’s main challenge is maintaining a sales growth rate that will support its valuation.

Multi-Product

HubSpot has evolved into a multi-product company — adding sales automation and customer relationship management (CRM) software. Many of HubSpot’s customers have 10 to 50 employees, with some in the low hundreds. Analysts say HubSpot targets firms with up to 2,000 employees.

The company has focused on the midmarket as opposed to competing head-on for large corporate accounts vs. the likes of Oracle (ORCL), Salesforce.com (CRM), SAP and Adobe Systems (ADBE). That way HubSpot has avoided the cost of investing in its own sales staff to chase down and close deals, says Wood.

“What’s different about these guys is the focus on midmarket. They have to keep the new-customer growth engine going. They’re looking at new ways to acquire customers,” said Wood. “Also going into new markets, like they’re doing with sales force automation and CRM, is going to drive growth. But I don’t think you’ll see them go upmarket into (larger) enterprise (firms).”

HubSpot’s customers mostly engage in business-to-business marketing. They buy online subscriptions to software that ranges from $2,500 to $30,000 annually. The average marketing customer spends about $13,000 a year.

HubSpot also has laid claim to what it calls “Inbound Marketing.” Halligan and co-founder Dharmesh Shah wrote a book on using Google, social media and search-friendly blogs to attract customers via the internet. HubSpot sells tools that track the online activity of website visitors and personalize content as their interests are identified.

Halligan says people are spending less time texting, emailing back-and-forth, or searching on Google. Instead, Halligan says, they’re using messaging platforms more, including Slack, in the workplace.

And, humans consume tons of video. So HubSpot helps its customers evaluate video platforms such as Facebook (FB) Live for marketing purposes.

“If you look how people spend their day, they’re spending an awful lot of time on social media,” Halligan said on the earnings call. “There are big shifts going on, and HubSpot’s going to be there to help our customers through it.”

The Social Networks

HubSpot has used Twitter (TWTR), Facebook and Instagram to build its own follower base. In late September, HubSpot will host its annual “Inbound” user conference to rally the troops.

Still, there’s more to HubSpot’s marketing than social media engagement. HubSpot has built up sales channels, such as website design and marketing agencies, that point people toward its products. About 40% of revenue comes from customer-referral channels, says Wood.

HubSpot aims to borrow some techniques from Intuit (INTU) and Autodesk (ADSK), which have successfully targeted accountants and architects, as partners. HubSpot aims to partner with sales agencies. HubSpot also works with industry players. HubSpot has growing ties to Microsoft‘s (MSFT) LinkedIn and its sales tools.


IBD’S TAKE: HubSpot has formed a cup-with-handle chart pattern with a buy point of 76.20. The stock is hovering near its 50-day moving average. Alarm.com, Realpage, and Appfolio have the highest Composite Rating, a CAN SLIM investing metric, of companies in IBD’s Computer Software-Specialty Enterprise group.


The company also provides help in integrating its software with Salesforce.com’s bigger platform. And, HubSpot’s tools work with e-commerce payment platforms such as Shopify (SHOP).

HubSpot recently rolled out a $50 monthly marketing starter package. New visitors to its website are greeted with offers for free versions of HubSpot products. After using free versions for a while, or “freemiums,” the company figures users will upgrade to paid products.

“If you roll the clock forward two, three, four years, that’s just the way I think humans are going to buy products because they’re going to want to try it and use it (first),” said Halligan on the earnings call. “This freemium thing is going to be here to stay.”

Indeed, HubSpot has added two new board members — one from software firm Atlassian (TEAM) and one from data storage provider Drop — both of which use freemium business models.

40% Gain

HubSpot has more than 34,300 customers, up 40% from a year ago, with roughly 27,000 of them buying marketing tools. Average revenue per customer has been falling, however, due to the lower-priced offers.

Nate Cunningham, a Guggenheim Securities analyst, says HubSpot has a “greenfield” opportunity to target small companies that never bought marketing software. He says HubSpot needs to improve operating margins as it adds customers in new ways.

“The No. 1 determinant of HubSpot’s growth is probably not competitive displacement, to gain share vs. Salesforce or IBM,” said Cunningham. “It’s more about how can they get people to try their product who never have had a marketing product before. I think greenfield is where the bulk of the opportunity is.”

HubSpot had over 5,000 “Growth Stack” customers as of June 30, up from 3,000 at the start of the year. These high-spending customers buy more sales, CRM and marketing software tools. And, they’re more likely to renew subscriptions annually as opposed to leaving.

Bhavan Suri, analyst at William Blair, says HubSpot is on the right track.

“We believe HubSpot’s customer growth is a good indication of the health of the business,” he said in a note to clients, “and provides significant up-sell and cross-sell opportunities longer term, which we believe could ultimately lead to an acceleration of the business as soon as next year.”

Shares of HubSpot have been in decline while forming a deep handle, but were up 2.2% at Friday’s close to 67.35.

RELATED:

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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/hubspot-a-marketing-software-firm-that-uses-the-human-touch/

Aug 11

How This Hot Marketing Software Firm Uses The Human Touch

Ah, those sociable humans, they’re always up to something online — texting, tweeting, messaging, Googling.

HubSpot (HUBS) Chief Executive Brian Halligan says he’s staying on top of all that, and making it work to his company’s advantage.

XAutoplay: On | Off“We are really watching the way the marketplace and humans are changing, and building products to match that,” Halligan said on a recent company earnings call.

HubSpot is an 11-year-old maker of sales and marketing software based in Cambridge, Mass., and it sells to small- and midsize businesses. Its own pitch is that potential customers — aka those sociable humans — find businesses through digital channels like blogs, internet search engines and social media. HubSpot’s expertise lies in attracting people to websites and optimizing content so that visitors are converted into paying customers.

Its mantra: Help customers create more personalized interactions with their prospective buyers to close the deal. The strategy has helped HubSpot see its revenue shoot up 38% to $171 million in the first six months of 2017. Shares are up 52% this year.

Analysts polled by Thomson Reuters expect 2018 revenue growth to slow to 25% from 34% this year. HubSpot could beat those earnings estimates if new initiatives gain traction, says Derrick Wood, an analyst at Cowen Co.

“Their rate of growth has come down. Marketing tech in general is a tough market to scale. It’s fragmented with lots of small vendors. So to come out as a single winner and take a lot of market share has been challenging,” said Wood, who has a neutral rating on the stock.

Further, HubSpot’s main challenge is maintaining a sales growth rate that will support its valuation.

Multi-Product

HubSpot has evolved into a multi-product company — adding sales automation and customer relationship management (CRM) software. Many of HubSpot’s customers have 10 to 50 employees, with some in the low hundreds. Analysts say HubSpot targets firms with up to 2,000 employees.

The company has focused on the midmarket as opposed to competing head-on for large corporate accounts vs. the likes of Oracle (ORCL), Salesforce.com (CRM), SAP and Adobe Systems (ADBE). That way HubSpot has avoided the cost of investing in its own sales staff to chase down and close deals, says Wood.

“What’s different about these guys is the focus on midmarket. They have to keep the new-customer growth engine going. They’re looking at new ways to acquire customers,” said Wood. “Also going into new markets, like they’re doing with sales force automation and CRM, is going to drive growth. But I don’t think you’ll see them go upmarket into (larger) enterprise (firms).”

HubSpot’s customers mostly engage in business-to-business marketing. They buy online subscriptions to software that ranges from $2,500 to $30,000 annually. The average marketing customer spends about $13,000 a year.

HubSpot also has laid claim to what it calls “Inbound Marketing.” Halligan and co-founder Dharmesh Shah wrote a book on using Google, social media and search-friendly blogs to attract customers via the internet. HubSpot sells tools that track the online activity of website visitors and personalize content as their interests are identified.

Halligan says people are spending less time texting, emailing back-and-forth, or searching on Google. Instead, Halligan says, they’re using messaging platforms more, including Slack, in the workplace.

And, humans consume tons of video. So HubSpot helps its customers evaluate video platforms such as Facebook (FB) Live for marketing purposes.

“If you look how people spend their day, they’re spending an awful lot of time on social media,” Halligan said on the earnings call. “There are big shifts going on, and HubSpot’s going to be there to help our customers through it.”

The Social Networks

HubSpot has used Twitter (TWTR), Facebook and Instagram to build its own follower base. In late September, HubSpot will host its annual “Inbound” user conference to rally the troops.

Still, there’s more to HubSpot’s marketing than social media engagement. HubSpot has built up sales channels, such as website design and marketing agencies, that point people toward its products. About 40% of revenue comes from customer-referral channels, says Wood.

HubSpot aims to borrow some techniques from Intuit (INTU) and Autodesk (ADSK), which have successfully targeted accountants and architects, as partners. HubSpot aims to partner with sales agencies. HubSpot also works with industry players. HubSpot has growing ties to Microsoft‘s (MSFT) LinkedIn and its sales tools.


IBD’S TAKE: HubSpot has formed a cup-with-handle chart pattern with a buy point of 76.20. The stock is hovering near its 50-day moving average. Alarm.com, Realpage, and Appfolio have the highest Composite Rating, a CAN SLIM investing metric, of companies in IBD’s Computer Software-Specialty Enterprise group.


The company also provides help in integrating its software with Salesforce.com’s bigger platform. And, HubSpot’s tools work with e-commerce payment platforms such as Shopify (SHOP).

HubSpot recently rolled out a $50 monthly marketing starter package. New visitors to its website are greeted with offers for free versions of HubSpot products. After using free versions for a while, or “freemiums,” the company figures users will upgrade to paid products.

“If you roll the clock forward two, three, four years, that’s just the way I think humans are going to buy products because they’re going to want to try it and use it (first),” said Halligan on the earnings call. “This freemium thing is going to be here to stay.”

Indeed, HubSpot has added two new board members — one from software firm Atlassian (TEAM) and one from data storage provider Drop — both of which use freemium business models.

40% Gain

HubSpot has more than 34,300 customers, up 40% from a year ago, with roughly 27,000 of them buying marketing tools. Average revenue per customer has been falling, however, due to the lower-priced offers.

Nate Cunningham, a Guggenheim Securities analyst, says HubSpot has a “greenfield” opportunity to target small companies that never bought marketing software. He says HubSpot needs to improve operating margins as it adds customers in new ways.

“The No. 1 determinant of HubSpot’s growth is probably not competitive displacement, to gain share vs. Salesforce or IBM,” said Cunningham. “It’s more about how can they get people to try their product who never have had a marketing product before. I think greenfield is where the bulk of the opportunity is.”

HubSpot had over 5,000 “Growth Stack” customers as of June 30, up from 3,000 at the start of the year. These high-spending customers buy more sales, CRM and marketing software tools. And, they’re more likely to renew subscriptions annually as opposed to leaving.

Bhavan Suri, analyst at William Blair, says HubSpot is on the right track.

“We believe HubSpot’s customer growth is a good indication of the health of the business,” he said in a note to clients, “and provides significant up-sell and cross-sell opportunities longer term, which we believe could ultimately lead to an acceleration of the business as soon as next year.”

Shares of HubSpot have been in decline while forming a deep handle, but were up 1.8% in morning trades Friday to 67.05.

RELATED:

This Education Company Reaps Newfound Disposable Income In China

Ad Tech Firm Does Bidding For Customers, One At A Time

Biotech Finds Its Stride With Kidney Cancer Treatment

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-this-hot-marketing-software-firm-uses-the-human-touch/

Aug 10

How To Build A Billion Dollar Company By Chasing Fulfillment Over Money

Tom Lisa Bilyeu(Photo by Christopher Polk/Getty Images for Quest)

Around my junior year of college I began to notice a lot more of my classmates talking about summer internships and talking about what jobs they were going to position themselves to apply for come fall semester of senior year. I had no clue at this point of my life what I wanted to do for a living so I did what most 20 year olds would do in my situation: I pursued the field which I thought would earn me the most money in the shortest amount of time. I jumped head first into interviewing for investment banking jobs on Wall Street and began my long and unfulfilling career in high finance. It wasn’t until a decade later and only after the company I worked for went bankrupt that I realized I had wasted the “best years of my life” chasing money. My career path was no different than entrepreneur Tom Bilyeu’s journey and in my recent conversation with him he shares his inspirational story of how he was able to turn his career around, pursue his passion and still successfully build a billion dollar company. To top it off he picked one of the most difficult markets in the world to do so, making a fortune along the way.

Bilyeu started his career off in the film industry but it wasn’t long before he met two seasoned entrepreneurs who were building a technology company called Awareness Technologies. They approached the company with the classic entrepreneur’s mindset of finding an underserved niche in the market, building a product for that market and then growing the business through marketing. The problem was that none of them really believed or had a passion for their product. It was simply about chasing money which was fine at the time but it didn’t fulfill a deep desire of Bilyeu’s which was to build a company based on passion. The team eventually sold the company and decided to build something entirely on value creation, whether it would eventually be successful or not.

“Knowing what I was giving up, I was not willing to be unhappy and wanted to build something that I really believe in. It really was realizing that all the money in the world isn’t worth hating your day-to-day life. It actually doesn’t make sense. I thought I was supposed to be pursuing money but that’s not feeling right. Really what I feel like I should be chasing is fulfillment. ” says Bilyeu.

With that framework in mind, Bilyeu and his partners decided to attack one of the hardest and most over saturated markets in the world to enter: nutrition. They launched Quest Nutrition in 2010 and by 2014 Quest was named the second fastest private growing company in North America. By 2016, just six years after they started, Quest Nutrition reached a $1 billion unicorn valuation.

How badly do you want it?

So what was Bilyeu’s big secret? He claims there is no secret and that it all comes down to unending execution. With the explosion of the internet and the flood on online content available between multiple social networks it may seem nearly impossible to get your voice heard. But it is important to remember that it is easier now than ever before in history to have your voice heard. Before the internet, if you wanted someone’s attention you would have to have access to real capital and a huge marketing and advertising budget of seven, eight or nine figures to be heard. Now it is much more of a meritocracy. You have to be creative, provide real value and serve your audience but it all comes down to how hard you are willing to work for it and that should be exciting for any aspiring entrepreneur.

“At the end of the day, it comes down to that chip on your shoulder. It comes down to having something to prove to yourself whether it’s to you or to somebody else to be so desperate to do something with your life, to matter, to have fulfillment that you keep going long after it starts sucking. You keep going long after it’s boring because you have a vision of where you’re going and what you want to do and quite frankly, the person you want to become and you’re willing to pay an obscenely high price to become that person,” says Bilyeu.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-build-a-billion-dollar-company-by-chasing-fulfillment-over-money/

Aug 09

Internet marketing expert Dr. Sergio Rozzelle knows the secret to real wealth

Photo courtesy of Dr. Sergio Rozzelle

Dr. Sergio Rozzelle is a three-time Amazon No. 1 best-selling author in the areas of global marketing, work-life balance and business and investing, who spends most days serving as a business success coach and mentor. This fall, he will release a new book, Get Rich While Broke: A Practical Step By Step Guide To Building Wealth While Stuck At Your Job, to “help the every day working person, generate financial wealth even while stuck at their jobs so that they can improve their quality of life, impact policy, economics and politics in their communities and realize their dreams for themselves and their generations to come,” he explains.

Rozzelle earned his bachelor’s in political science at the first HBCU, Lincoln University, and his master’s in international affairs and development and international business marketing at Clark Atlanta University. He also earned a project management certification at George Washington University and was bestowed an honorary Doctorate of Divinity Degree from New Freedom Bible College.

The proud member of Kappa Alpha Psi Fraternity Inc. co-founded a $200 million debt-free holding company. While he has witnessed many successes, it’s his past experience as a struggling single dad has made him no stranger to adversity. It is through those life challenges that Rozzelle has learned some of the best success strategies which he has shared with readers in the pages of his new book.

Read what he says.

What inspired you to become an entrepreneur?
Two situations inspired me to become an entrepreneur.:
1. Growing up in Washington, D.C., as a child, I watched as so called middle-class people with the “good government Jobs” struggled living paycheck to check trying to make ends meet. Although they appeared to be well off, I could sense the underlying fear that all of the adults had. The way they lived for the weekend and tried to keep up with the Joneses and never really being happy. While all of the Joneses were entrepreneurs and had influence over policy makers.

2. The second occurred while in undergrad at the Lincoln University in Pennsylvania. I majored in political science because I wanted to change the world and create equality and peace on earth. I had some of the brightest professors in the world. This was during the time of apartheid and many of them were from South Africa and had personal relationships with Bishop Desmond Tutu and even Nelson Mandela, who at the time was in prison. I recall understanding that some of them would have been assassinated had they gone back to South Africa. And one day I saw Barbara Streisand speaking on the news about international affairs, and I was furious. Because I thought who is she to speak on such things? Good for her that she was an activist and all, but I had brilliant professors that were in the struggle who had no voice. It was then that I expressed my frustration to my mentor, RIP, who told me that if I really want to make a change that I needed a platform and that there were only three that mattered.

1. Fame
2. Wealth
3. Both

But, after learning about people like the late great Madame CJ Walker, I decided that the only thing that I could control was getting wealth and that 97 percent of the wealthy were entrepreneurs.

What have you found to be the most challenging aspect of entrepreneurship?
I believe that the challenge of entrepreneurship is a three-legged stool.
1. Capital: Having the money to build it
2. Time: Being able to live your life make a living for yourself and your family and still build it.
3. Experience: Experience is the best teacher. It gives you know how, great lessons, a network and can help you with the first leg of the stool in some instances capital. But the No. 1 challenge is discipline. The discipline to stay focused and unstoppable to do the mundane little things consistently. Disciplined to defer your gratification. The discipline to learn and get better.

What does success look like for you?
Success is simply living your life the way you want, doing what you want, being with the people you want and helping others the way you want.

Why are you committed to exposing and educating the Black community and their finances?
Because that is the only way that we can truly build a legacy. The only way to be empowered and control every aspect of our lives, from the way law enforcement treats us and the food we eat, to the value of our property, the education of our children and safeguarding our own self-image.

What other projects are you working on?
My latest project is revolutionary in that I am not only providing a wealth creation financial literacy but also showing one of the ways that people can build their wealth by outpacing inflation, reducing their debt and increasing their cash flow. I’m not just giving theory, I am giving them the tools and empowering them in a way that has never been done before. Check out www.the1betterway.com.

What has been the feedback from the readers?
It has been well received by several focus groups.

Where do you see things for you in the next five years?
I am in the process of creating a multibillion-dollar holding company with several assets, in informational products, an energy company, precious metals and real estate worldwide. Also, I will start a nonprofit foundation that supports various empowerment projects worldwide.

Where can people buy your book and reach you for speaking opportunities?
The Art and Science of Success Volume 5 can be purchased at www.SergioRozzelle.com and www.ArtandScienceOfSuccessVolu me5.com
Speaking engagements I can be reached at www.SergioRozzelle.com or
email: [email protected]

You can learn more about Rozzelle’s latest project regarding the Top 10 Secret Laws of Wealth Creation at www.the1betterway.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/internet-marketing-expert-dr-sergio-rozzelle-knows-the-secret-to-real-wealth/

Aug 08

Amazon India, Telangana Handloom department ink pact

Amazon India has said it signed a Memorandum of Understanding (MoU) with the Telangana Department of Handloom and Textiles, to educate, train and enable weavers and artisans to directly sell their products to Amazon customers across the country.

According to a statement issued by the e-commerce giant last night, with over 17,000 handlooms in the state, this association will further help elevate popular handloom products from clusters such as are Pochampally, Warangal, Gadwal, Narayanpet and Siddipet which have a tremendous potential and demand in urban areas.

“Amazon India through this association with the weavers and artisans in Telangana will help them boost their business by training them to list and sell their products online on the marketplace.

“Additionally, Amazon India and the department will collaborate to conduct various training programs including computer and internet training sessions and registration assistance programs,” it said.

Amazon India will not only provide an online marketplace for marketing but will also engage with weavers and artisans across the state to train them on making the products more attractive, appealing and marketable across the online domain.

The partnership also intends to empower and generate livelihood opportunities and income for the artisans and boost their economy, Amazon said.

Gopal Pillai, Director and GM, Seller Services, Amazon India, said through the collaboration with the Telangana government involving training, marketing, selling and delivery of various handloom products, the company will truly aim to transform the lives of these weavers and artisans.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/amazon-india-telangana-handloom-department-ink-pact/

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