Oct 11

Salesforce integrates IoT into sales and marketing

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Salesforce has introduced IoT Cloud Explorer Edition, a new service that will allow sales, marketing, and support personnel to use and maintain IoT devices, according to Geekwire.

The new cloud service will offer information on how customers use IoT products that will let companies refine the way they approach service to connected businesses and improve their pitches for new clients in those industries.

The main impetus behind the introduction of IoT Cloud Explorer Edition is to give workers without technical or coding experience the opportunity to manage and analyze IoT devices. The service offers graphics-based tools that workers can use to design routines using IoT devices, so for example, a company that generates power from solar panels can let employees tasked with selling service or maintaining relationships get regular, real-time reports on power generation and delivery. This can let them provide better service to support the company’s business and drive revenue growth.

Integrating devices and services with all aspects of a company’s business will be a key part of the continued growth of the IoT. One of the biggest problems many companies encounter is taking the data they generate and turning it into a useful product, both internally and externally. Difficulty with sales and marketing is an issue for companies offering IoT-based services, with 37% of executives highlighting that as a challenge, according to exclusive data from BI Intelligence. By opening up access to data within a company and allowing sales personnel direct access to data streams, they’ll be able to more effectively leverage the resources at their disposal to bring in new clients and expand services for existing ones, boosting revenue. Salesforce is a key tool for sales and marketing teams at many companies, and having access to IoT data will allow it to be even more closely integrated into everyday processes and let Salesforce occupy an even larger role in sales team’s day-to-day lives.

The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years — and the proliferation of connected devices and massive increase in data has started an analytical revolution.

To gain insight into this emerging trend, BI Intelligence conducted an exclusive Global IoT Executive Survey on the impact of the IoT on companies around the world. The study included over 500 respondents from a wide array of industries, including manufacturing, technology, and finance, with significant numbers of C-suite and director-level respondents. 

Peter Newman, research analyst for BI Intelligence, Business Insider’s premium research service, has conducted an exclusive study with in-depth research into the field and created a detailed report on the IoT that:

  • Provides a primer on the basics of the IoT ecosystem
  • Offers forecasts for the IoT moving forward and highlights areas of interest in the coming years
  • Looks at who is and is not adopting the IoT, and why
  • Highlights drivers and challenges facing companies implementing IoT solutions

To get the full report, subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND more than 250 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. Learn More Now

You can also purchase the report and download it immediately from our research store.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/salesforce-integrates-iot-into-sales-and-marketing/

Oct 10

New Wellington Online Video Marketing Service Launches

WELLINGTON, NZ 10th Oct 2017: A new online video marketing service has been launched in Wellington, NZ. Online Videos, owned and operated by Andrew Haddleton of GIG Internet Marketing, has been set up to help businesses market themselves, and their products using online video.

Online video now accounts for 64% of all consumer Internet traffic, and according to the tech giant Cisco, is forecast to rise to 80% in 2019. This traffic concentration increases when people use mobile devices. In fact, video is 1,200% more likely to be shared than static content on social media platforms.

Further research data adds to the need for businesses to embrace online videos. For example, viewers are more than 50% more likely to buy a product after seeing a video than simply reading a post or article. It has also been found that businesses grow 49% faster than those that do not use video. It’s obvious then that if businesses want to market themselves, and their products or services, they need to be using online videos.

Most business owners think that video marketing is both too difficult, and definitely very expensive. However, Andrew Haddleton, said, “If you consider the traditional lights, camera, action videography, that is definitely expensive as it requires a production team, onsite visits, and extensive post-production editing. However, there are other, more cost-effective options using only online video styles.”

He went on to outline a few of the online videos styles he GIG has produced. “There are numerous different styles such as animated cartoons, whiteboard drawings, image-based, kinetic or moving Powerpoint presentations, explainer videos, product demonstrations, Facebook video ads, and many more.”

Andrew also said that there are some other smart ways to use videos to market a business which few company owners consider. For example, improving one’s online reputation by turning customer testimonials into multiple stand-alone videos. These can be a spokes-person talking about the company, or using Powerpoint slides.

Videos can also be used for branding video marketing. This can be achieved by having kinetic or 3D logo treatments as exciting, and consistent introductions to the portfolio of videos. A similar style “outro” can be used to sign off, or to post a call-to-action at the end of the video.

For more information, or to get more sales leads for one’s business, or if you are looking for a Wellington video agency, contact Andrew at Online Videos.

About:

GIG Internet Marketing works with “Businesses that want to grow”. Over 25 years marketing experience in B2B, and B2C, plus 19 years marketing online. Online video marketing for explainer, branding, Facebook video ads, ecommerce videos, reputation marketing.

Media contact:

Andrew Haddleton

GIG Internet Marketing for Online Videos

welcome@onlinevideos.co.nz https://onlinevideos.co.nz

021 458089

###

Contact GIG Internet Marketing:

Andrew Haddleton
021458089
andrew@giginternetmarketing.co.nz
6a Shipton Place
Blockhouse Bay
Auckland
Akl

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/new-wellington-online-video-marketing-service-launches/

Oct 09

Big shift in small businesses – Champaign/Urbana News



CHAMPAIGN — After joining the county’s Small Business Development Center two-and-a-half years ago, Don Elmore thought his bulk of clients would’ve thinned by now.

He thought wrong.

“We still continue to get a lot of new clients,” said Elmore, the center’s director. “There’s a lot of people with the entrepreneurial spirit in this area.”

The SBDC, which sits under Champaign County’s Economic Development Corporation, took on 167 new clients from January to September this year alone and advised a total of 239 for that same time period. Elmore, who plans to brief the city council on the center’s work at Tuesday night’s meeting, said the SBDC advises businesses that range in workforce from one employee to employees in the low hundreds.

Despite today’s economic climate, where online shopping is on the rise, Elmore said he hasn’t seen clients get discouraged. In fact, he’s seen the internet embraced.

“There’s a lot of interest in online business,” Elmore said. “There’s no brick-and-mortar expenses and you can reach a wider market.”

But he said some businesses are better suited for the internet than others. A general rule of thumb: If Amazon has it, don’t sell it.

“Unique-ness is important,” Elmore said. “It’s also difficult if you have products without enough differentiation because you’ll open yourself up to competition online.”

Of course, a business can have both online and physical presences. Elmore said some clients show interest in that as well.

When it comes to online promotion, Elmore said that’s essential for almost every kind of business these days. He advises people on digital marketing, social media and understanding online analytics.

Among the clients the SBDC has seen through September of this year are 68 women and 94 minorities. The center saw 68 women and 96 minorities for all of 2016, according to a report from city staff.

Elmore said he has also seen a fair amount of local young entrepreneurs, thanks in part to the University of Illinois.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/big-shift-in-small-businesses-champaignurbana-news/

Oct 08

Explorics: Startup digs deeply into social media marketing

By MICHAEL COUSINEAU
New Hampshire Union Leader


October 08. 2017 1:33AM


MANCHESTER — Scott Sewade started posting more pictures of people wearing his company’s military-themed shirts after he started using new software that measured the company’s engagements on Facebook and Instagram.

“Customers will send a picture of them wearing our product, and we’ve been able to find that is getting a much bigger engagement” than posting other things, the founder of 11Bravos said last week.

“That leads to more organic traffic back to our website, which ultimately results in more sales,” said Sewade, whose Millyard company counts more than a half-million social media followers.

More businesses are looking to learn how to optimize social media postings to drive more customers to them.

Evan York and Adam Hollis have co-founded Explorics, a software-as-a-service marketing technology company that aims to make it easier for companies to cash in on the internet.

“This data tells a story,” said Hollis, the chief revenue officer. “This data tells our customers where they’re being successful.”

“Are there specific pictures or keywords that their customers will click ‘like’ on or share or will leave a comment?” he said. “Those are insights that we’re providing.”

Explorics will track, measure, analyze and optimize performance across different third-party marketing technologies, such as Facebook, Instagram, Google and MailChimp.

Analytics is about “turning information into insight,” said York, Explorics’ CEO.

The company expects to become operationally profitable by the end of 2018, he said.

Explorics has two private investors, including GYK Antler, a full-service marketing agency in Manchester headed by York’s brother, Travis. (Travis York also is a member of the Union Leader Corp.’s board of directors.)

Evan York said he helped develop the software while working at GYK himself and then spun the company into an independent venture.

The company houses its four employees within the GYK Antler space on Canal Street.

“It’s great to see that the Millyard and the region continues to attract cutting-edge tech companies such as Explorics who want to grow and thrive here,” said Matt Cookson, executive director of the New Hampshire High-Tech Council. “More and more companies are relying on analytics to cut through big data, so they can reach target customers. And the sophistication is significant and growing.”

Customers, including Sewade’s Millyard business, can pay as little as $95 a month for analytics regarding social media, or can spend more if they want analysis on additional marketing channels.

“This is another place where our customers can pull some insights,” Hollis said. “You might have a ton of followers on Facebook, but if you’re not getting any engagement from them, then they’re not as a valuable as a smaller population that’s super-engaged.”

The software can probe web traffic and e-commerce, measuring the number of web visitors and transactions, including units sold, and giving insight into what items may need promotion.

It can evaluate paid media and how many clicks and sales it generated.

“Bottom line,” Hollis said, “is what did you spend and what did you make?”

And it can track emails sent by MailChimp, measuring how many were sent and what percentage were opened.

“At the end of the day, people have to talk to people,” Hollis said. “You have to use the human element, understanding what your core message is for your brand and what it is that got you where you are and how to message to your customers. These tools are meant to enhance that process.”

mcousineau@unionleader.com

Business
Technology

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/explorics-startup-digs-deeply-into-social-media-marketing/

Oct 07

In the internet age, succeed by doing things backwards

Research, build, promote, sell, repeat. That has been the norm in business for decades. But today, the internet is scrambling that order. Products are being sold before they are built. Selling and research can be conflated. Customers promote a company’s products, more than the company does. Marketing is built into the very products being promoted. Let’s take a look at some examples in this topsy-turvy, Alice-in-Wonderland world.

Sell before you build

Kickstarter, the crowdfunding website, helps you find customers for products that don’t exist. If you have a product idea, but lack capital and customers, Kickstarter gets you both. Your project is funded by your first customers, who buy your product in advance. They also form a community of early, or should I say, prenatal adopters, committing to your baby while still in the womb, who are invested in your product’s success and give you feedback along the way. Kickstarter says it has provided nearly $2.9 billion of funding and advance sales in this manner.

This sort of back-to-front thinking on the internet has influenced the non-digital realm as well. Flintobox , an early learning start-up based in Chennai, provides a complete education curriculum to pre-schools. When its service was first conceived, the team’s initial step was not to create the curriculum, or even conduct research on its target customers. Instead, it placed a tiny ad in a regional newspaper, costing all of Rs5,000, for its non-existent product. The responses to its promotion, and subsequent advance sales, gave it a bit of capital, but, more significantly, a healthy dose of confidence that a market existed for its proposition. (Disclosure: The writer is an investor in Flintobox.)

Market research serves as an inexpensive proxy for the most important questions in business. What should my product be? Who will buy it? Will they pay, and how much? But a proxy is not the real thing. No matter what customers say they intend, no one can accurately predict their actions at the moment of truth, when asked to reach for their wallets.

Selling before building is all about mitigating risk, by not taking on extensive product development, marketing and hiring before understanding which customers resonate with your value proposition and how that proposition should evolve before taking it to a larger market. With the inexpensive targeting and feedback mechanisms of the internet, start-ups within new and existing businesses are increasingly taking this route.

You don’t own your message

The internet is an interconnected network. This is a truism, but many companies have not internalized it. They sit at one end of marketing channels, seeing themselves as beacons of clarity, sending one-way communications to an attentive and passive audience. If they zoomed out for a wider view, they would see themselves as merely one tiny node on a vast network of organizations and individuals, with incessant chatter moving in every direction.

With the benefit of humility borne from perspective, they may realize that the days of controlled messaging to their customers and prospects are over. Brand and product perceptions today are shaped through multitudes of conversations, fighting with each other to rise above the noise.

With detailed information, analysis and sharing at, quite literally, their fingertips, today’s consumers are influenced far more by community than company messages. In this new state of cacophony, companies are better off persuading others to spread a less controlled, yet potentially more viral and impactful message.

For a new business, whether a start-up or within a larger organization, begin with those customers and partners who are most likely to talk passionately about your product or service—your early adopters. They will overlook flaws, engage with the product actively and, if it solves a key problem for them, share their enthusiasm with others. Their feedback allows you to improve the product to the point where it is ready for a larger, less forgiving customer base.

Uber successfully executed this approach in its early days by giving out free rides at the SXSW conference in Austin, Texas (as described in Growth Hacker Marketing by Ryan Holiday). Its early adopter audience, of young, tech-savvy, smartphone addicts, was there in droves with a clear need: finding a scarce ride to and from a crowded conference. Their excitement about this novel use of smartphone technology, and a sense that they were onto a cool new secret that they must share, far outweighed early kinks in the service, and helped spread the word about Uber to a larger customer base.

Your product is the key line item in your marketing plan

When file storage and sharing service Dropbox was still a young company, it faced a marketing dilemma. After an initial burst of success with early adopters, it needed a new engine of growth. Dropbox tried paid advertising, but the cost to acquire each new user was well in excess of $200. After months of struggle, the team solved the problem by building marketing into the product.

Dropbox added a “Get free space” button on their product, giving users 500MB of free storage for every friend they convinced to sign up to Dropbox. As a result, growth shot up dramatically at low cost, and in the process, the service became more useful for its users. Not only did this magic button open the door to more storage for the referrer, it also welcomed friends and colleagues—the referrer’s most likely collaborators in file sharing—onto the service, further reinforcing the value of Dropbox.

Some will argue this is product development, not marketing. In reality, this type of customer insight based product evolution is exactly in the purview of strategic marketing. But leaving nomenclature aside, if as a marketer, you rein in spending while acquiring new customers, and retain a higher proportion of existing users, you would have done more than just your job. You would be a hero, who wouldn’t need the vanity of a large marketing budget to justify your existence.

What a strange world we live in… said Alice to the Queen of Hearts

As with any human activity, the conventions of business too have rested on available technologies. Barter was the means of exchanging value, until currencies were invented. Readers did not have much of a voice in newspapers, because the technology of print does not allow it. And products were conceived and built independent of how they were marketed and sold, until the internet permitted a different approach.

This new, multi-nodal world is more free-flowing and less controllable. But it offers the opportunity for greater return on your efforts, at a lower cost and reduced risk, should you be clever about harnessing it.

This not just about thinking differently, as the answers don’t generally come from cocooned contemplation, but about experimenting differently, as feedback can be obtained in real-time, and multiple experiments can be run concurrently.

Think of the internet as your giant laboratory—to hypothesize, validate, change direction and generate revenue while you build and evolve your product. Think of it as a giant game of Chinese whispers, where your message travels farther and with greater influence, if you build marketing into your product, and are clever about recruiting and motivating your early adopters.

Nish Bhutani runs an education and consulting company specializing in digital strategies and products. His fortnightly column, Digit Spinner, addresses the digital capabilities of consumer businesses. Read previous columns here.

Nish publishes on his LinkedIn page, and can be reached at nish.bhutani@gmail.com for feedback on this column.

Comments are also welcome at feedback@livemint.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/in-the-internet-age-succeed-by-doing-things-backwards/

Oct 06

SEO Company webSURGE Digital Marketing Receives IMPACT Award for B2B App Development

ROCHESTER, N.Y., Oct. 6, 2017 /PRNewswire/ – webSURGE Digital Marketing, a company that specializes in SEO, received the prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision. The Internet Marketing Association’s annual awards celebration was held on Sept. 29, 2017, at the Enclave in Las Vegas.

What is the Impact Award?

The mission of IMA, a global organization of professional partners, is to create a database of proven internet marketing strategies that provide a foundation of success for those in sales, marketing, business ownership, programming, and creative development. IMA created the IMPACT Award to reward those whose innovation, effort, or creativity made a dynamic improvement for their clients in their respective industry. 

“The IMPACT Awards exemplify best-in-class creativity, expertise, and results achieved by the top practitioners of internet marketing across every business segment as well as non-profits, government, and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”

SEO Company Develops “Road to Adoption” App

webSURGE developed a sales analytics application for it’s client CooperVision. The app will be rolled out to various countries around the world to assist with CooperVision’s marketing and sales integration efforts.

The primary function of the app is to track the number of sales during the first 180 days following the release of a new product’s release to customers. If enough sales have been made, the product is considered adopted. If not, users are easily able to pinpoint and correct the problem. This sleek data visualization application is a valuable asset to CooperVision’s sales team in increasing account penetration and improving efforts to be more effective and efficient in increasing sales.

About webSURGE

webSURGE works with CEOs and business-owners to increase the quality and quantity of sales leads to improve sales results. The SEO company specializes in serving B2B manufacturing and technology companies. Headquartered in Rochester, NY, webSURGE serves local, national, and global clients through a full suite of digital marketing services to generate high-value sales leads.

webSURGE Digital Marketing can be contacted at 866.669.5404 M-F, 9:00 am to 5:00 pm ET. https://websurgenow.com/

Media Contact:
Joe Crestuk
President/CEO
webSURGE
(866) 669-5404
rel=”nofollow”joe@websurgenow.com

View original content:http://www.prnewswire.com/news-releases/seo-company-websurge-digital-marketing-receives-impact-award-for-b2b-app-development-300532307.html

SOURCE webSURGE, LLC

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/seo-company-websurge-digital-marketing-receives-impact-award-for-b2b-app-development/

Oct 05

Anderson buys majority interest in BASS

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Oct 04

Adult Stores Market – Trends and Forecasts by Technavio

LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global
adult stores market
provides an analysis of the most
important trends expected to impact the market outlook from 2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The global adult stores market is expected to witness steady growth
during the forecast period as the demand for sexual wellness products
increases from various population segments, especially the LGBT
community. The major revenue-generating countries in the global market
are increasingly accepting the LGBT community as part of the society,
thereby leading to the growth of the market.

Amber Chourasia, a lead analyst from Technavio, specializing in research
on health
and wellness
sector, says, “Technological innovations such as
virtual-reality technology, connected devices through Bluetooth, mobile
applications, and teledildonics are creating an ever-diversified
collection of products, thereby affecting the growth of the market
globally. However, this market growth is expected to be slightly offset
by irregularities in product manufacturing, which can lead to side
effects for the consumers.”

This report is available at a USD 1,000 discount for a limited time
only:
View
market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2
Technavio reports and get the third for free.

The top three emerging trends driving the global adult
stores market
according to Technavio research analysts are:

  • Growing internet and smartphone penetration
  • Increasing number of trade shows for adult novelty products
  • Emergence of alternative marketing strategies

Looking for more information on this market? Request
a free sample report

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

Growing internet and smartphone penetration

The advent of technology has affected consumer shopping behaviors and
their buying practices as an increasing number of users are connected to
the internet. The ease of accessibility of the internet has been
compounded by an ever-growing penetration of smartphones globally. While
the increasing internet and smartphone penetration are crucial for
building and increasing an online presence for the vendors, a connected
world will also be crucial to spreading product promotion information,
which, in turn, is likely to increase the consumer base for online as
well as adult and specialty stores.

“In countries such as India, leading technology companies have made
available affordable internet plans to consumers in the country, which
has led to a digital revolution in the country. In the future, the
country is likely to have even a greater number of smartphone users than
the current estimates,”
according to Amber.

Increasing number of trade shows for adult novelty products

Trade shows are an excellent platform for showcasing products for
vendors who use these events to showcase their new products. Leading
vendors in the market even launch an entire range of products at these
trade shows and aim to enhance consumer awareness through fliers and
free product sample distributions.

As the global prevalence for these trade shows is set to increase, it is
highly likely that these will be used more often by vendors to exhibit
their products, and consumers would want to visit these trade shows to
understand better and increase their awareness about these products.

Emergence of alternative marketing strategies

Apart from digital media, conventional marketing campaigns have also
been replaced by innovative measures where the benefits of sexual
wellness products are being promoted to the consumers, thereby
supporting market growth.

In August 2016, CalExotics, in collaboration with Living Beyond Breast
Cancer, launched a line of breast massagers and vibrators aimed at
increasing awareness of the side effects of breast cancer and how these
products can counter the ill-effects of decreased libido, which usually
accompanies breast cancer.

The key vendors are as follows:

  • California Exotic Novelties (CalExotics)
  • Doc Johnson
  • LELO
  • Reckitt Benckiser
  • The Pleasure Chest

Browse Related Reports:

About Technavio

Technavio
is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists
of more than 10,000 reports and counting, covering 800 technologies,
spanning across 50 countries. Their client base consists of enterprises
of all sizes, including more than 100 Fortune 500 companies. This
growing client base relies on Technavio’s comprehensive coverage,
extensive research, and actionable market insights to identify
opportunities in existing and potential markets and assess their
competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team
at media@technavio.com.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/adult-stores-market-trends-and-forecasts-by-technavio/

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