Aug 04

Nationwide Marketing Group, Netsertive partnership drives new customers to Local Retailers with innovative Internet …

This press release is submitted and shown here in its original form, unedited by Furniture Today.

WINSTON-SALEM, N.C. (August 3, 2018) – Nationwide Marketing Group, North America’s leading buying, marketing, and business support organization will showcase several new, cutting-edge digital advertising solutions for members at their upcoming PrimeTime convention in Las Vegas. Solutions, each designed to keep member businesses in front of the right customers at the right time, include a first-to-market programmatic advertising solution for YouTube developed by long-standing strategic partner, Netsertive.

“Online video is expected to drive over 80% of all consumer Internet traffic by 2020. Couple this with that fact that YouTube is the world’s second largest search engine, and third most visited site after Google and Facebook, we knew it was vital for our members to have the ability to compete, easily and effectively in this channel,” said Dev Mukherjee, Nationwide Marketing Group’s Executive Vice-President of Digital Technology. “We are already seeing impressive results following the launch of Netsertive’s latest solution.”

Because the majority of today’s furniture, mattress, home appliance, and flooring shoppers follow a click-to-brick path-to-purchase, influencing customers online is a critical part of driving revenue into stores.

Jackie Stenson, marketing manager at Bitter Neumann, a Nationwide member company understands the importance of being ‘digital first’. She shared that leveraging Netsertive’s expertise through Nationwide made the transition easy. “We live in an economy where people are starting their research online first, then coming into our stores to touch and feel the products. Netsertive’s technology and our digital success manager, Tyler, makes more than 2,000 changes every month to our campaign. If something isn’t working, they change it.”

Staffed by more than 200 digital marketing experts, Netsertive – a Google Premier, Bing Elite, and Facebook Blueprint Certified Partner – offers services for Nationwide members who are just getting started with online advertising, as well as to those already invested in digital but prefer to outsource more complex campaigns to a proven solution.

With the recent acquisition and integration of Mixpo, Netsertive’s brand-to-local marketing technology platform now offers Nationwide members access to a solution that scales across media channels to help them better reach local shoppers, including search, social, video, mobile, rich media and display.

Netsertive’s portfolio of digital advertising solutions also offers advanced targeting capabilities, the ability to record customer phone calls generated by digital campaigns, while providing campaign performance data that’s available 24 hours a day at netsertive.com.

Josh Hoffman, marketing manager for The Furniture Store Kansas, a Nationwide member company reported that he has already seen a lift in sales since launching digital marketing campaigns through Nationwide and Netsertive. “We’ve doubled the number of people who tell us at point of sale that ‘we bought because we saw your ads online’. I also really love seeing the phone calls that come from our digital campaign. We get about 100 every month.”

Nationwide members attending PrimeTime can learn more about Netsertive’s offerings in seminars or by visiting their booth during the PrimeTime Buy Show.

About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With over 5,300 members operating more than 14,000 store fronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind with members representing billions in combined annual sales. For nearly 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete, along with unmatched business intelligence, tools and resources required to win in an ever-changing business environment. For more information visit nationwidegroup.org

About Netsertive
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.

 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/nationwide-marketing-group-netsertive-partnership-drives-new-customers-to-local-retailers-with-innovative-internet/

Aug 03

BH Digital Marketing Services | Internet Market Solutions | Grand Island, NE

Pay-Per-Click advertising, or Google Adwords, in Grand Island, NE is the best way to get immediate and targeted traffic to your website. PPC (Google Adwords | Bing Ads) puts you in front of those people searching for your products on search pages in order to generate leads or sales for your business. Pay-Per-Click done by us is set up correctly, managed and optimized well, and tracked effectively. Pay Per Click/PPC can be a big generator of revenue for just about any Grand Island business.

We always hear from our clients that they have tried it and “it just didn’t work.” The search engines are in the business of making money, so their goals are not always your goals. Our certified specialists know how to make your pay per click/PPC advertising cost effective. That means constantly tweaking, adjusting and split testing different elements of your campaigns with one goal in mind: a pay per click/PPC campaign that generates the most leads for your business at the lowest possible cost. 

Adding Re-Targeting to your Adwords (PPC) campaign will also help bring back those potential customers to your website. Depending on where the customer is in the sales funnel, your potential customer may not call you right away. By targeting them with ads on websites they visit after yours, helps to remind them of your excellent services, and prompts them to call you when they are ready.

Our digital specialists are certified by Google and Bing in AdWords and PPC Marketing.

Grand Island if you’re a local, national ad agency or a (SMB) Small to Medium Size Business, the BH Digital Services Google AdWords Help Center can provide you with the information you need to succeed with your online AdWords advertising.

Why use BH Digital Services of Grand Island? They Can Give AdWords Help.

BH Digital Service’s goal is to help make AdWords understandable and useful to all businesses in the Grand Island Metro Area. We’ve try to use the right balance, giving you the information you need to effectively understand how Google AdWords campaigns work, generate new business leads and close sales for SMB’S in Grand Island, OK

How BH Digital Google AdWords Help Can Work For Your Small Business.

BH Digital Services is a Google Adwords Certified Google Partner. We Help Small Business understand the technical side of Google Adwords. BH Digital Services can also provide advertisers with a conceptual, non-technical understanding of how Google AdWords works.

We personalize the Google Adwords experience and content toward your business, we make it easy for you to work with our local Grand Island team of certified Google specialists to get you the answers you need, fix problems with your account, and make the most out of your advertising efforts with great ROI.

We work hard to provide understandable PPC information for the average Grand Island Business owner using Google Adword products.

BH Digital Services Is A Google Trusted Premier Partner in Grand Island, NE and all of Central Nebraska Including: BH Digital Marketing services all areas around Grand Island, NE including: St Libory, Cairo, Wood River, Alda, Doniphan, Aurora, Hastings, Giltner, Central City

We have taken the time to work with Google to become fully certified in Adwords, Search, Video, Display, Shopping, and Analytics. You can trust BH Digital Services with all of your Digital Marketing needs in Grand Island.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/bh-digital-marketing-services-internet-market-solutions-grand-island-ne/

Aug 02

Key Marketing Trends For B2C Companies In 2018

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If you operate an online business-to-consumer (B2C) operation, it’s imperative that you stay ahead of the key marketing trends. When launching my private aviation digital media company, I had to quickly learn how to create engaging content geared toward the right buying audience: millennials. Baby boomers traditionally lead the business aviation industry. My job is to bridge the gap between these two generations. Based on my marketing experiences, below I’ve provided four key marketing trends to help you improve B2C engagement. 

Create Engaging Content For Mobile Devices 

Whatever type of content you are putting out on the internet needs to grab the reader’s attention instantly. All it takes is a ping alert and their attention is directed elsewhere. So whatever your content is about, it needs to be engaging enough to retain readers. 

How can you achieve this in a world of ongoing digital information? 

Change Your Focus

Many online marketers develop a strategy that focuses on making the product and or service appealing. While it’s important to have a good product, it doesn’t do any good if you don’t have an audience to sell it to. Good marketers know that if they target the right audience, any marketing campaign they launch is going to render a higher percentage of conversions versus soliciting to a group of people who have no interest whatsoever in the service or product. Creating an online campaign and sending it out to into the internet without a target audience will be a waste of money and is an indication that there was no strategic effort to get the best possible results.

The work goes into researching the right demographic. Leave it to the designers to create an eye-catching content that’s visually stimulating. 

In my publishing company, my product is a consultative service. This means I have to invest time and resources into finding a target audience of buyers who will most likely need my services. 

Know Your Audience

Conduct a thorough analysis of the type of consumer you are trying to reach. The best way to do this is to generalize your audience into one customer. Are they male or female? What is the age range? Is the person married? Does he or she have children? Most importantly, can your product or service solve a problem that he or she might have? 

Regardless of your target audience, if you plan to be in business for decades to come, then you will eventually need to start communicating with the younger generation. The sooner you start directing your marketing strategies toward this audience, the better chance you’ll have of securing an entirely new generation of customers. 

Appeal To Your Audience’s Buying Preferences

Once you have established a general customer profile that represents your target audience, the next step is to create the type of content that will appeal to them. This step is easier than you think.

Every B2C company worth its salt is marketing their business online to get in front of their buying audience. Just in the e-commerce industry alone, sales have reached $2.3 trillion U.S. dollars. This impressive number can be attributed to the ongoing efforts to improve online access. Online buyers have short attention spans. They want their information fast and to purchase a service and/or product even faster. Making content more mobile friendly is key to increasing online conversions. It’s all about making the content easily accessible to readers in a format that’s structured for them to take action swiftly.

After building our company website, we had to make sure that the content looked good on other mobile devices. We found that the website appeared differently, so we had to make adjustments to create a site that’s more user-friendly for clients to navigate.

How Service-Oriented Businesses Can Benefit From These Key Trends 

Businesses that are more service-oriented can also appeal to a customer’s buying preference. The same e-commerce marketing strategies also apply to a highly consultative business. In my publishing company, my objective is to build a professional working relationship between my brand and my audience in order to build trust. I do this by first establishing the audience I’m trying to reach out to. I then conduct the research and learn everything I can about this generation. Finally, I create engaging content that will appeal to them. 

Changing your focus and doing the research to better understand your audience so that you can appeal to them is going to make all the difference in how successful your online marketing campaigns will be for 2018 and for years to come. 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/key-marketing-trends-for-b2c-companies-in-2018/

Aug 01

Zalando opens a physical store that sells beauty products

Germany-based fashion e-retailer Zalando SE last week opened a physical store in Berlin called Beauty Station—its first brick-and-mortar location. The retailer already sells discounted items in its four outlet stores. The new store, however, sells beauty products, which Zalando also began selling online in March 2017 on its German website Zalando.de.

The new store from Zalando, No. 6 in the Internet Retailer 2018 Europe 500, will feature 53 beauty brands, including MAC, The Estée Lauder Cos. Inc. (No. 70 in the Internet Retailer 2018 Top 1000) and Clinique. The store also will offer tutorials and treatment stations at make-up counters and nail bars.

“This is a big step for Zalando and its new beauty category,” says Claudia Reth, vice-president of specialties, premium, beauty and kids. “With these highly established partner brands, we can enhance our beauty assortment even more for our customers.”

Zalando reported a 22% sales growth year over year for Q1 2018 to £1.05 billion ($1.23 billion). The fashion section of its e-commerce site accounted for £959.7 million ($1.12 billion) of those sales, a 20.4% growth compared with £797.3 million ($932.2 million) in the same quarter last year.

In other e-commerce news:

  • Beauty company Avon Products Inc.No. 327 in the Internet Retailer 2018 Top 1000, has hired two technology executives. Benedetto Conversano will be Avon’s senior vice president and chief digital and information technology officer—a newly created role. Prior to Avon, Conversano was chief global information officer  at international food, health and beauty business Jerónimo Martins. He also served on Ikea’s (No. 75) e-commerce board. Additionally, Heather Payne has been named chief technology officer. Before Avon, Payne held the same role at media business Daily Mail Group.
  • Online grocery and personal care retailer and manufacturer Brandless has raised $240 million in Series C funding, led by the SoftBank Vision Fund. Existing investors NEA, Redpoint Ventures, GV, and Sherpa Capital also participated in the round. Brandless says it plans to use the funding to deepen its investment in data science and accelerate the creation and distribution of new products and categories, as well as invest in its operations and logistics platforms. Brandless is a consumer packaged goods retailer where everything it sells—from organic extra virgin olive oil to green tea and aloe body wash—is $3. It also offers a shipping membership that’s just $36 a year. “SoftBank’s deep experience in e-commerce, global network and long-term perspective will help us accelerate our mission to make better stuff accessible and affordable for more people,” said Tina Sharkey, co-founder and CEO of Brandless.

  • Barneys New York Inc. (No. 180) has named Katherine Monasebian as chief digital and technology officer, where she will oversee the digital, e-commerce and information technology teams. Prior to Barneys, she was head of marketing and e-commerce for jewelry retailer Alex and Ani LLC (No. 300), chief marketing officer and new business development manager for luxury watch retailer Tourneau and chief marketing officer and executive vice president of e-commerce for athletic apparel retailer Lululemon Athletica Inc. (No. 90).
  • E-commerce platform vendor GroupBy Inc. has appointed Mark Stibbe as chief information officer and as privacy officer. Stibbe will oversee the company’s IT initiatives, internal reporting and analytics. Prior to joining GroupBy in 2013 and serving as GroupBy’s vice president of customer solutions, Stibbe worked at cloud computing software company Oracle Corp.  as practice director for North America East and as client director at performance management software company Cognos.

 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/zalando-opens-a-physical-store-that-sells-beauty-products/

Jul 31

Why Use Car Insurance Quotes Online

LOS ANGELES, July 30, 2018 /PRNewswire-iReach/ — Autocarsinsurancetips.com has released a new blog post that explains why drivers should use car insurance quotes online.

Online auto insurance quotes provide cost estimates for the policies and extra services the customer has selected. The internet has become the main market for any type of insurance products. Clients can quickly get free car insurance quotes from http://autocarsinsurancetips.com and compare prices.

Using online quotes provides the following advantages.

  • The highest degree of convenience possible. Traffic jams, bad weather conditions and a whole lot of stress can be prevented by going online. Clients no longer have to leave the comfort of their homes and drive to different locations, just to meet with insurance agents and get quotes. Online quotes do not depend on a person’s or a company’s schedule. They can be obtained at any hour of day or night.
  • Online quotes are obtained really fast. After filling in the questionnaire, the user has to press the submit button. In just a few seconds or minutes, the client will be presented with the latest quotes. Clearly, this is much faster than meeting with insurance agents or calling insurance companies.
  • Questionnaires require the same info asked by insurance companies. What the client adds to an online form will certainly be required during a face-to-face negotiation. Online quotes practically simulate the results of a negotiation.
  • They are free. The vast majority of insurers and brokers are willing to provide insurance quotes for free. This happens because insurance companies want to promote certain services and a transparent pricing policy.

“Getting online car insurance has multiple benefits. Most importantly: it will help clients get better coverage”. said Russell Rabichev, Marketing Director of Internet Marketing Company.

Autocarsinsurancetips.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://autocarsinsurancetips.com

Media Contact:Russell Rabichev, Internet Marketing Company, 8183593898, russellr@gmail.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Autocarsinsurancetips.com

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/why-use-car-insurance-quotes-online/

Jul 30

How To Improve Your Business, Based On The Internet Trends Report

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The “Internet Trends Report,” which Mary Meeker releases at Silicon Valley’s annual Code Conference, is one of the tech industry’s most important documents. As a former Wall Street securities analyst turned venture capitalist turned partner at Kleiner Perkins Caufield Byers, Meeker is well-known for providing accurate, highly valuable insights on the digital market.

These insights have become increasingly valuable to business leaders as consumers become more reliant on digital devices, e-commerce, and social media. No matter your industry, knowing which internet and tech trends dominate consumer culture is a priceless advantage.

This year especially, Meeker’s report offers insights that every business leader should be aware of. It covers trends in everything from digital media consumption and social media dominance to innovative technologies that change how consumers interact with brands. There’s something for everyone, but these four lessons are the most important if you wish to connect with tech-driven consumers more effectively:

1. Use tech to give patients the customer experience.

Meeker discussed how healthcare is leaning into the digital revolution. As in most industries, it’s driven by a need for better engagement and more affordable products and services. According to Marketplace.org, states are predicting that premiums on the Obamacare insurance exchanges could rise by as much as 50 percent this year, so value and affordability will be key to attracting and retaining patients.

This year’s report suggests that, as a result, healthcare organizations will increasingly turn to technology to treat patients more like customers, giving them a modern retail experience. This is already taking shape in many ways, including healthcare providers implementing AI systems to collect data from IoT-connected wearables to reduce patients’ in-office time. In addition, healthcare organizations are working to create highly personalized treatments, such as those enabled by the PrecisionProfile platform, which Pariveda Solutions and Preventice launched to help doctors determine personalized treatment options for cancer patients.

If you aren’t in healthcare, then you can still gain a lot of value from learning to use tech to improve consumers’ lives. Whether it’s greater affordability, greater convenience or comfort, or an actual life-saving product or service, use tech to give customers the experience they demand.

2. Tech talks now; get in on the conversation.

Perhaps less surprising than the healthcare tech revolution is how fast voice-controlled products, such as Amazon Echo, have gained traction. According to Meeker’s report, the number of installed Echo units in the U.S. jumped from 20 million to 30 million between the third and fourth quarters of 2017. By 2022, voice-controlled personal assistants will be in nearly 55 percent of U.S. households.

Besides optimizing your website for voice-initiated search results, you can also use virtual assistants to add a cutting-edge feel to your brand. For example, real estate agents are programming Echo units to interact with buyers during open houses and answer questions about the home, the neighborhood, schools, and more.

Already, 46 percent of adults use voice-controlled assistants on their smartphones or other devices. Within the next five years, a majority of U.S. consumers will search for products and services mainly by talking to these assistants. Wherever possible, tap into the medium by finding ways to incorporate the technology into your brand’s image.

3. Social media and e-commerce are the keys to growth.

The common theme among Meeker’s insights this year is that everything is going digital, and the growth of e-commerce is a natural extension of that. Meeker says internet sales grew 16 percent in 2017, which is 2 percent higher than the year before. Most importantly, consumers found many of the products they purchased online through some level of social media marketing.

Aside from directly searching for something on Google or through its voice-controlled personal assistants, people learn about new brands and products through social media feeds. For instance, on Pinterest, up to 93 percent of users decide to buy something because they saw it on the platform.

Facebook, the second-largest seller of digital ads, generates more than $40 billion in annual revenue. Of course, it has yet to be seen if that figure takes a nosedive this year because of privacy concerns on the platform. Whether you use Facebook ads or not, take steps to make your brand a presence across multiple social media platforms to attract more attention to it.

4. Data drives satisfaction, but privacy drives success.

While technology is the vehicle that’s driving new business models, data is the fuel that makes it possible. You need data about your consumers to create a more personalized brand experience, which is something customers crave. Yet, as Meeker points out, tech companies have to walk a fine line between using that data effectively and adhering to consumer privacy policies.

In the U.S., security breaches that compromise consumer data can come with hefty penalties, but a more important consequence is the lost trust among your consumer base. In addition, if your e-commerce extends into the European Union, then you’ll have to adhere to the EU’s General Data Protection Regulation. There are already calls to enact similar data protection and privacy laws in the U.S., too.

The best way to balance data use and security is to partner with a technology firm that has extensive experience in data protection, especially as it pertains to the GDPR. Hiring in-house expertise has been a popular choice as well — 46 percent of the managers who responded to a RSA Security poll said they have created a chief data protection officer position.

For the last few years, Meeker’s internet report has helped tech professionals prepare for the biggest trends of the digital age. But this report isn’t just for your IT department. Meeker’s insights can give company leaders in every industry a better idea of what their consumers expect and how to keep up with tech trends.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-to-improve-your-business-based-on-the-internet-trends-report/

Jul 29

The Right Way To Compare Car Insurance Quotes

LOS ANGELES, July 28, 2018 /PRNewswire-iReach/ — Compare-autoinsurance.org has released a new guide that explains how to compare car insurance quotes

When it comes to vehicle insurance coverage, everyone wants to have the best car insurance at the cheapest possible premium. Getting cheap car insurance that doesn’t lower the quality of the service is not that simple. The best method to get good car insurance at the lowest price is to compare multiple car insurance quotes. Now, drivers can get free quotes from http://compare-autoinsurance.org.

In order to properly compare quotes, drivers should follow the next guidelines:

Compare the same limits and coverage. In order to get correctly compare quotes, make sure that all policies are set at the same value. The client will be able to see what car insurance prices are offered for the same limits and coverage by various providers. When thinking about additional coverage, make sure to add the extras in every submit form. Otherwise, the client will compare 2 or more quotes in which some products have more extra services. Obviously, he will be tempted to pick the cheaper ones, without extras.  

Make a list of reputable companies. It is always recommended to work with the best. So, it is essential to check which companies are known for having good customer service, good claim handling and are known to be fair to their customers. Dedicate some research time on the internet, looking for companies in the area and reviewing each one of them. Of course, start with the big 4-5 nationwide providers and check their services.

Closely analyze offers. Once the client gets several quotes and remained with 6-7 offers, it is time to dig deeper. Check for exclusions, extra benefits, extra costs for additional services and so on.

Use brokerage websites for a side-by-side comparison. Those who want to get as many quotes as possible in a short time should use brokerage websites

“Comparing online quotes will help you get the best coverage for your money. Our website provides top quality quotes, from reputable insurance companies.”, said Russell Rabichev, Marketing Director of Internet Marketing Company.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://compare-autoinsurance.org/

Media Contact:Russell Rabichev, Internet Marketing Company, 8183593898, russellr@gmail.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE Compare-autoinsurance.org

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/the-right-way-to-compare-car-insurance-quotes/

Jul 28

How big is Amazon’s ad business?

Amazon.com Inc.’s advertising business, Amazon Marketing Services, is generating billions in revenue and starting to “make an impact on gross profit,” said Brian T. Olsavsky, the retail giant’s chief financial officer, during a conference call with analysts. 

Hundreds of thousands of advertisers have bought the retailer’s ads, he said, noting that Amazon vendors, sellers, authors and third-party advertisers are using its ads to drive “brand awareness, discovery or ultimately purchase decisions on our site.”

Those results are in line with similar results that digital marketing firm Merkle recently reported in its “Merkle Digital Marketing Report Q2 2018″  that’s based on the data it gathers on its clients.

The report found Amazon generated triple-digit increases in investments in the retailer’s two most popular formats, Sponsored Product and Headline Search ads. Spending on the retail giant’s Sponsored Product ads, which accounted for 88% of all Amazon search and product detail paid ad spending in the second quarter, was up from 165% a year earlier for the median Merkle client during the quarter. Sponsored Product ads are keyword-targeted, cost-per-click ads that can either appear on the right-hand side or bottom of search results and product detail pages on desktop and mobile devices.

Ad spending on Headline Search ads, which accounted for 11% of spending, soared 162% for the median Merkle client during the quarter. Headline Search ads are keyword-targeted, cost-per-click search ads that appear at the top of the first page of search results on desktop and mobile devices. Product Display ads, which are cost-per-click ads aimed at helping drive sales and traffic to an Amazon product detail page, accounted for just 1% while spending on the ads decreased 55% for the median Merkle client.

The net result of that growth is an ad business for Amazon that’s projected to generate $3.37 billion in revenue this year, which would be a 58% increase from last year, according to research firm eMarketer Inc. That amount is more than Gap Inc., No. 20 in the Internet Retailer 2018 Top 1000, generated online last year. And it would would give Amazon a 1.2% share of the worldwide digital ad market, up from a 0.9% share last year.

The majority, $2.29 billion or 68.0%, of that Amazon ad spending is on desktop ads. However, Amazon’s mobile ad business is growing quickly. Mobile ads are expected to generate $1.08 billion this year, which would be a 122% jump from last year. That would give Amazon a 0.6% share of the worldwide mobile ad market, up from 0.3% last year.

While Amazon’s North American ad revenue is larger than its international ad revenue, both areas are growing quickly, Olsavsky said.

To foster that growth, Amazon is focusing on improving its ad tools by rolling out tools that can automate some of the manual elements that advertisers currently have to do, as well as improving its measurement capabilities “so advertisers understand what outcomes they’re driving on our properties,” he said. “We think that we’re uniquely positioned to show them the direct benefit of their advertising.”

Amazon is No. 1 in the Internet Retailer 2018 Top 1000.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/how-big-is-amazons-ad-business/

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