Dec 30

Let Your Website do the Marketing for Your CPA Firm

In 1991 the internet, as we know it was born. It’s been said the first known online purchase was a pepperoni pizza from Pizza Hut in 1994. Businesses started developing an internet presence in the mid 1990s because it became obvious consumers would start doing research online before choosing service or product providers. You got the memo years ago. You have a website for your accounting firm. What should it do?

Five Practical Things Your Website Should do

Let’s leave the obvious one until last. Here are five basic functions you should expect from your website:

Online Business Card — You want your site to provide basic information about you and your business. Assume someone is searching for a local accountant in your area. They will want to know who you are, the qualifications you hold, where you are located and how to contact you.

Tell Your Story — Now we get into marketing. If they have gotten a result set of several accountants in the local area, you want your site to differentiate you from other CPAs, without needing to have a direct voice conversation to make those points. This logically includes how long you have been in business, the services you provide, certifications you hold and specialty areas.

Be Easy to Find — Keywords count. Ideally, you want your website to appear on the first page of a Google search. It’s been said 91 percent of users never go past page 1 of search results. You want to take steps to be one of the first sites in the results, although people running ads may place higher.

Provide a Communications Channel — People are busy. Not only don’t they want to make calls, studies show millennials spend 18 hours a day interacting with online media. (Don’t they work? Sleep?) You need a way they can reach you, smartphone in hand, without actually making a phone call. This means e-mail. Social media, too.

Ability to Connect Via LinkedIn (or be followed on social media) — LinkedIn gives you the ability to enter articles, links and other posts what will appear on their continuous daily feed. It also provides a communications channel. If they are interested enough to want to connect, you should make this easy.

Three Additional Services That Would be Cool to Provide

Be a Site That Pushes out News — AccountingWEB.com and other sites engage with members by sending e-mails linking to current stories. If you have educational content you write or buy prewritten, this gives you the opportunity to push out information. Obviously it’s not daily. It’s the online newsletter strategy.

Library of Past Articles — You have now established yourself as a thought leader, a source for timely tax information or practical advice. Prospects may have recalled an article they scanned and deleted. Later, they want to see it again. That’s available on your website.

Give Enough, but Not Too Much, Information — You want to create an environment where they realize they need you. For example, you might include a calendar highlighting important filing dates or deadlines. That’s valuable. You don’t want to provide forms allowing them to do it on their own, without your involvement. Consider the legal consequences if they followed your “advice” and got into trouble, without actually becoming a client.

Finally, the One Obvious Thing Your Website Must do

Your website must stay up and running. If it’s your online business card and marketing brochure, it needs to function 24/7.

Here’s my story: While traveling, I receive an e-mail from the fellow who hosts my website on his server. “I need to talk with you about your website. Unfortunately it’s not good news…” His server was hacked. What I thought was my web address was now connected to pornography. He took the site down. When the company that registers the site was in touch, they did some checking of the content linked and said: “You don’t want to go there.” The good news is, I have a new, temporary website up and running. The bad news is that it isn’t as robust as my original. At least it doesn’t connect to pornography.

Enough said.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/let-your-website-do-the-marketing-for-your-cpa-firm/

Dec 29

Digital Marketing is Changing: Here’s What You Need to Know

However, for local businesses without the available resources to take a risk on an ambitious Messenger marketing funnel, there is a significant void. Current advertising giants like Facebook and Google suffer from inefficiencies that can prove costly for these small companies. Merchants find themselves receiving limited data pertaining to who saw the ads, who clicked, and who was converted. Furthermore, the interests for these major corporations is generating advertising revenue, putting them at odds with the needs of their customers.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/digital-marketing-is-changing-heres-what-you-need-to-know/

Dec 28

Learn essential digital marketing skills with this best-selling online course

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

Any business owner who wants to be successful — and news flash, that’s all of them — needs to have a solid digital marketing strategy in place. We use the internet more than ever, meaning companies have a vast number of ways to reach audiences.

Savvy digital marketers need to find multiple pathways to engage, connect with, and inevitably sell to a well-informed audience. With the Complete Digital Marketing Course 2017, you’ll learn contemporary strategies and techniques to grow a business — whether it’s one you own or just your 9-5.

Having a powerful, comprehensive digital marketing strategy can make a major impact, especially in small to mid-size companies. This 12-in-one course includes lessons in SEO, Google Adwords, WordPress, and social platforms like YouTube, Facebook, and Twitter. You’ll receive 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools out there.

You’ll learn to build profitable campaigns, from writing copy that will increase search engine traffic, to developing data-driven approaches with Google Analytics that’ll get you noticed by any employer. These are invaluable skills to pick up, no matter what your current role is — because the ability to use techniques to effectively sell more products or services is tremendously valuable to any company. 

This was one of the most purchased courses from the Mashable Shop in 2017, and you can now get it for its lowest price ever: pick up the Complete Digital Marketing Course 2017 for $19, a whopping 90% off the original price of $200. Plus, use coupon code BESTOF17 for an additional 17% off the sale price. 

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/learn-essential-digital-marketing-skills-with-this-best-selling-online-course/

Dec 27

Learn how to be a digital marketing pro with this bundle of online classes

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

You should have a solid foundation in digital marketing regardless of where you work. But, let’s be real, who has time to get another degree while working 50+ hour weeks? 

Consider picking up The Complete Affiliate Marketing Bundle instead. Normally more than $800, this set of courses is on sale for less than $40 and will fill your brain with a host of useful skills that could give your career a welcome boost in 2018.

Here’s a breakdown of what’s included:

1. How To Make Your First Dollar With Affiliate Marketing

The first sale is always the hardest part of any new venture. Learn how to find affiliate offers, write effective ads, and use different advertising platforms. It’s the perfect primer course in affiliate marketing.

2. Content Curation: How to Create a Viral Site from Scratch

The Internet marketing dream is to have your project go viral. With this Content Curation course, you’ll take a look at sites like ViralNova and GodVine that generate over six figures per month and often sell for millions of dollars. The secret is that these sites don’t really do anything new, but they know how to follow a proven formula.

3. Search Engine Optimization For Affiliate Marketers

The phrase “SEO” will pop up a lot in your life as a marketer. It does not have to be something to fear because SEO is actually really simple. This guide will walk you through the basics in about an hour.

4. Email Marketing For Affiliate Marketers

If you want to be an email marketing pro, you will need to make an email list at some point. The problem is that tools constantly evolve and the information on them can be overwhelming. In this 90-minute course, learn about the startup tools you need to make a simple, scalable, and sustainable push button empire.

5. Facebook Ads For Affiliate Marketers 

Obviously, you need to know how to create an effective advertising campaign on Facebook if you want to be competitive in any industry. The platform offers unprecedented ability to target customers at the most specific levels. But you need to learn how to scale, which is where this hour-long course will help.

6. The Complete Guide To Paid Traffic Sources

Do you know the number one reason why most online marketers fail? This course will tell you. Learn the optimal structure for a sales funnel using paid traffic, discover the importance of split-testing offers, and ensure success with any traffic source in this two-hour class. 

7. SEO Affiliate Domination

Okay, so you know the basics of SEO. But do you know how to earn hundreds of dollars each day while working from anywhere? The course in SEO Affiliate Domination will teach you strategies for e-commerce, affiliate marketing, SEO, brand authority, and video marketing. If you dream of a remote lifestyle, this course will show you how to make it a reality.

8. How To Make Consistent Commissions Affiliate Launchjacking

One of the most robust courses in the bundle, this Bootcamp will give you a solid understanding of affiliate marketing. After getting through its five hours of content and 59 lectures, you’ll be able to write and a/b test effective ads, and you’ll understand how to pick offers to promote. 

You can snag this awesome bundle in the Mashable Shop while it’s on sale for $39 — a 95% discount.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/learn-how-to-be-a-digital-marketing-pro-with-this-bundle-of-online-classes/

Dec 26

Digital economy on the move in Thailand

The Center for Economic and Business Forecasting of University of the Thai Chamber of Commerce (UTCC) expects the information technology-related economy will expand 25 percent next year to Bt3.2 trillion next year, making up 19 per cent of GDP. The center’s projection is based on an assumed national economic growth of more than 4 percent.

It shares the bullish view on the 2018 economic outlook with other forecasters, including Asia Plus Securities, which is looking to 4.2 per cent GDP growth.

Asia Plus believes that pending public investment of Bt920 billion will be realised. The National Economic and Social Development Board forecasts GDP growth at 4 per cent next year, up from 3.9 per cent this year, with the country’s output will be driven by exports, investment, consumption and tourism.

Although many digital television channels have lost money this year and been forced to lay off large numbers of workers, e-commerce business has managed high growth at 20 per cent in 2017.

The Kasikorn Research Centre estimates that the value of online shopping will grow between 20 and 25 per cent next year due to consumers’ use of smartphones and the provision of online payment infrastructure by the public and private sectors, as well as the benefits gained from expanded coverage of high-speed Internet across the country.

The government has recently implemented the PromptPpay scheme, which is aimed at hastening Thailand’s transition to a cashless society.The Bank of Thailand, commercial banks and state-owned banks have provided financial infrastructure support to many types of digital payments, including the latest QR code payment technology.

Bolstering this effort, online shopping operators have employed marketing strategy to woo new customers.According to the National Broadcasting and Communications Commission, the number of mobile phones has risen to 120.2 million this year in a country of 67.7 people. The number of Internet users has risen 11.1 per cent to 43.9 million.

However, the growth in the digital economy may be concentrated in few businesses types, such as online shopping and online financial services. While many are looking ahead to the rise of the Internet of Things – electronic products that can communicate among themselves – Kasikorn Research Centre said the growth in this area may come gradually as production chains need times to adjust as well as consumer behaviour. The government expects investment in the Eastern Economic Corridor (EEC) will get off the ground next year after an enabling law comes into effect. If it goes as planned, the project may boost private investment in high technology such as smart electronics and electric vehicles. The Thailand Development Research Institute and other critics, however, are less optimistic about more private investment in high technology, due partly to the constraints of the controversial Computer Crimes Law, a skills shortage and the weakness of production chains in digital business, industrial robotics, biofuels and biochemicals.

The government has also been blamed for a delay in the implementation of comprehensive e-government services, would lead to a one-stop service for investors and the general public.Another factor to consider is that the average Thai has a tendency to be a consumer of digital economy products and services, rather than being a creator of these. So far, no Thai start-up has graduated to the celebrated unicorn status – marked by a valuation of at least US$1 billion. Thai start-ups are laggards compared with their peers in Vietnam and Indonesia.Thai households are also mired in debt, which will constrain both overall economic growth and the digital economy next year and this results in caution on spending.

The UTCC said that factors supporting the digital economy are further implementation of the Thailand 4.0 policy, the government’s embarking on an e-government service and the expansion of Internet infrastructure to remote communities. It also notes that people have more knowledge of information and communication technology and that high-speed Internet is reasonably priced.

Negative factors including the threat of cyber crimes, legal constraints on online shopping, consumer concerns over fake goods and services, the limitation of IT infrastructure coverage and a lack of knowledge of technology among many entrepreneurs, it said.Should the country succeed in easing such constraints, the growth rate in both GDP and the digital economy may accelerate with support from a sustained global recovery, the UTCC said.

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Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/digital-economy-on-the-move-in-thailand/

Dec 25

Learn all about digital marketing with these online courses

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

You should have a solid foundation in digital marketing regardless of where you work. But, let’s be real, who has time to get another degree while working 50+ hour weeks? 

Consider picking up The Complete Affiliate Marketing Bundle instead. Normally more than $800, this set of courses is on sale for less than $40 and will fill your brain with a host of useful skills that could give your career a welcome boost in 2018.

Here’s a breakdown of what’s included:

1. How To Make Your First Dollar With Affiliate Marketing

The first sale is always the hardest part of any new venture. Learn how to find affiliate offers, write effective ads, and use different advertising platforms. It’s the perfect primer course in affiliate marketing.

2. Content Curation: How to Create a Viral Site from Scratch

The Internet marketing dream is to have your project go viral. With this Content Curation course, you’ll take a look at sites like ViralNova and GodVine that generate over six figures per month and often sell for millions of dollars. The secret is that these sites don’t really do anything new, but they know how to follow a proven formula.

3. Search Engine Optimization For Affiliate Marketers

The phrase “SEO” will pop up a lot in your life as a marketer. It does not have to be something to fear because SEO is actually really simple. This guide will walk you through the basics in about an hour.

4. Email Marketing For Affiliate Marketers

If you want to be an email marketing pro, you will need to make an email list at some point. The problem is that tools constantly evolve and the information on them can be overwhelming. In this 90-minute course, learn about the startup tools you need to make a simple, scalable, and sustainable push button empire.

5. Facebook Ads For Affiliate Marketers 

Obviously, you need to know how to create an effective advertising campaign on Facebook if you want to be competitive in any industry. The platform offers unprecedented ability to target customers at the most specific levels. But you need to learn how to scale, which is where this hour-long course will help.

6. The Complete Guide To Paid Traffic Sources

Do you know the number one reason why most online marketers fail? This course will tell you. Learn the optimal structure for a sales funnel using paid traffic, discover the importance of split-testing offers, and ensure success with any traffic source in this two-hour class. 

7. SEO Affiliate Domination

Okay, so you know the basics of SEO. But do you know how to earn hundreds of dollars each day while working from anywhere? The course in SEO Affiliate Domination will teach you strategies for e-commerce, affiliate marketing, SEO, brand authority, and video marketing. If you dream of a remote lifestyle, this course will show you how to make it a reality.

8. How To Make Consistent Commissions Affiliate Launchjacking

One of the most robust courses in the bundle, this Bootcamp will give you a solid understanding of affiliate marketing. After getting through its five hours of content and 59 lectures, you’ll be able to write and a/b test effective ads, and you’ll understand how to pick offers to promote. 

You can snag this awesome bundle in the Mashable Shop while it’s on sale for $39 — a 95% discount.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/learn-all-about-digital-marketing-with-these-online-courses/

Dec 24

Build a digital marketing strategy for your business with help from these online classes

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

You should have a solid foundation in digital marketing regardless of where you work. But, let’s be real, who has time to get another degree while working 50+ hour weeks? 

Consider picking up The Complete Affiliate Marketing Bundle instead. Normally more than $800, this set of courses is on sale for less than $40 and will fill your brain with a host of useful skills that could give your career a welcome boost in 2018.

Here’s a breakdown of what’s included:

1. How To Make Your First Dollar With Affiliate Marketing

The first sale is always the hardest part of any new venture. Learn how to find affiliate offers, write effective ads, and use different advertising platforms. It’s the perfect primer course in affiliate marketing.

2. Content Curation: How to Create a Viral Site from Scratch

The Internet marketing dream is to have your project go viral. With this Content Curation course, you’ll take a look at sites like ViralNova and GodVine that generate over six figures per month and often sell for millions of dollars. The secret is that these sites don’t really do anything new, but they know how to follow a proven formula.

3. Search Engine Optimization For Affiliate Marketers

The phrase “SEO” will pop up a lot in your life as a marketer. It does not have to be something to fear because SEO is actually really simple. This guide will walk you through the basics in about an hour.

4. Email Marketing For Affiliate Marketers

If you want to be an email marketing pro, you will need to make an email list at some point. The problem is that tools constantly evolve and the information on them can be overwhelming. In this 90-minute course, learn about the startup tools you need to make a simple, scalable, and sustainable push button empire.

5. Facebook Ads For Affiliate Marketers 

Obviously, you need to know how to create an effective advertising campaign on Facebook if you want to be competitive in any industry. The platform offers unprecedented ability to target customers at the most specific levels. But you need to learn how to scale, which is where this hour-long course will help.

6. The Complete Guide To Paid Traffic Sources

Do you know the number one reason why most online marketers fail? This course will tell you. Learn the optimal structure for a sales funnel using paid traffic, discover the importance of split-testing offers, and ensure success with any traffic source in this two-hour class. 

7. SEO Affiliate Domination

Okay, so you know the basics of SEO. But do you know how to earn hundreds of dollars each day while working from anywhere? The course in SEO Affiliate Domination will teach you strategies for e-commerce, affiliate marketing, SEO, brand authority, and video marketing. If you dream of a remote lifestyle, this course will show you how to make it a reality.

8. How To Make Consistent Commissions Affiliate Launchjacking

One of the most robust courses in the bundle, this Bootcamp will give you a solid understanding of affiliate marketing. After getting through its five hours of content and 59 lectures, you’ll be able to write and a/b test effective ads, and you’ll understand how to pick offers to promote. 

You can snag this awesome bundle in the Mashable Shop while it’s on sale for $39 — a 95% discount.

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/build-a-digital-marketing-strategy-for-your-business-with-help-from-these-online-classes/

Dec 23

7 Online Marketing Trends That Dominated 2017

Pexels.com

7 Online Marketing Trends That Dominated 2017

Your success in online marketing depends, in part, on your ability to keep up with the latest trends and news. Capitalizing on fads, while somewhat gimmicky, has paid off for thousands of brands, and being able to shift with the changing tides of consumer expectations and behaviors is a practical necessity if you want to remain relevant—especially in the hyper-competitive market of the modern era.

At the end of each year, I like to take some time to reflect on some of the most important—or most surprising—trends in the online marketing community. These are strategies, approaches, or new ways of thinking that dictated the direction of thousands of companies, and helped to reshape the online marketing paradigm we all share.

So what were the most dominating online marketing trends of 2017?

1. Brands leveraged political tribalism. In the wake of a controversial 2016 Presidential election, and controversial actions like Trump’s immigration ban earlier this year, brands have incorporated more political messaging in their content. Brands like Facebook, Apple, and Google voiced their opposition to the immigration ban (and some other forms of legislation) openly, and dozens of other brands used subtle messaging in their advertisements to let their customers know what side they’re on. Typically, getting political in marketing and advertising is a risk, but with perceived higher stakes, and a millennial generation that will make purchasing decisions based on brand values, 2017 was a much more welcoming year for political statements.

2. Brands used memes to communicate with their audiences. Maybe it was a reaction to the increased political seriousness on the internet—after all, people need a lighthearted occasional break from heavy topics. Or maybe it was the rise of young, tech-savvy people into more positions of leadership. Either way, brands are capitalizing on memes and digital trends more often. Consumer-focused brands are the most common here, oftentimes using reaction images and gifs to convey characteristics of or reactions to their latest products, but even nonprofit organizations and police departments have gotten in on the action.

3. Multichannel experiences became crucial for audience cultivation. It’s no longer enough to centralize your online presence on one channel. Posting only on a company website, no matter how strong it is, limits your potential reach, and spending too much time on any one social media platform will artificially narrow your audience. That’s why 2017 saw more brands working on aligning their brand vision across multiple channels. This is about more than just being on multiple platforms at once; it’s about using complementary, appropriate messaging that falls in line with your brand standards and gives consumers a coherent narrative experience as they browse through those different channels.

4. We witnessed the (temporary) resurgence of popups. A few years ago, most adults remembered the scourge of popup ads as a remnant of the early age of the internet. But recently, they’ve made a bit of a comeback. Mobile links lead to a page that forces a popup ad, and on mobile devices, it’s harder to ignore and close. Fortunately, Google and other brands have taken a strong stance against the “new wave” of popups, but that hasn’t stopped other marketers and advertisers from trying to take advantage of them in the meantime.

5. Live streaming took off. Last year, I predicted that 2017 would be the year of live streaming, with more brands capitalizing on the opportunity to give their audience more of a real-time, immersive experience. That prediction has appeared to come true, with small, local companies and big brands alike funneling their resources to provide more live updates. Platforms like YouTube and Facebook have done more to emphasize live streaming video options, and brands are looking for any opportunity they have to take advantage of them.

6. Mobile-based user experiences were prioritized more than ever. It seems like every year for the past decade, online marketers have invested more time and resources into maximizing the experiences of their mobile users. This year was no exception to that rule. In 2017, we saw a boost in the number of brands relying on accelerated mobile pages (AMPs), and Google started rolling out its mobile-first index to emphasize mobile content even further. Best of all, brands are starting to realize that simply making your site “mobile-friendly” isn’t enough to give your users an ideal mobile experience; instead, you need to plan your site and your experiences with mobile users as your main priority.

7. Marketing automation took off. Marketers lust after the potential of marketing automation, and the increased prevalence of machine learning algorithms and AI interfaces is making them drool even more. In 2017, nearly half a million companies—482,765 to be exact—were using marketing automation technology, with just 6 companies representing 57 percent of the market share. Marketing automation is getting better and more sophisticated, capable of handling more tasks and processes, and more companies are feeling pressured to invest in the technology—or else get left in the dust. I imagine this is a trend that will continue for the next several years.

These trends have helped usher in a new era of online marketing, and I’m excited to be a part of it. How will these trends hold up? Are they long-term additions to the suite of tactics available to modern marketers, or are they passing fads, destined to fade within the next few months and years?

It’s hard to say, but I’ll offer a prediction in my upcoming article, “7 Online Marketing Trends That Will Dominate 2018”—stay tuned for a sneak peek at what could be next year’s hottest trends.

Further reading:

Permanent link to this article: http://homebiz2bizreview.net/internet-marketing/7-online-marketing-trends-that-dominated-2017/

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